It is rather hard to believe that Novell's identity was altogether different before they opted for Microsoft servitude. Have a look at this old 'advertisement'.
As noted a few days ago, several times in fact, many people now recognise the importance of the FSF's mission, even if most people don't know what the FSF is
At times it seems like what we deal with are many weak patents (on algorithms), valuations or speculations based on hype ("hey hi"), and stocks held by Microsoft and its own staff