EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

09.10.08

Maritz and Tucci’s Microsoft Slog Against VMware

Posted in GNU/Linux, Microsoft, Novell, Virtualisation, Windows, Xen at 8:40 am by Dr. Roy Schestowitz

Microsoft dirty tactics

Microsoft’s infamous “tilt into the death spiral” humour is not so funny. Rather than build superior products it is trying to destroy rivals and eliminate choice in the market, not only to reduce real choice. Today’s new discussion is based on VMware, which was covered extensively in the past two days’ news.

“Therein you have many of the characteristic of what Microsoft refers to as “The Slog”, which is beyond just “guerrilla marketing”.”We have already documented some examples of Microsoft tactics for countering competition. Familiar patterns include dumping, shared monopoly alliances, financial games, targeted brain drains, and aggressive/hostile acquisitions. That last pattern happens to be a warning about Microsoft’s attempts to scoop up or attack the competitors one by one.

A previous post showed some new example of cases where Microsoft executives influence Microsoft's potential rivals, which no longer are. They are likely to become more obedient due to the inter-personal issues at play (bearing in mind that companies are just people and — accordingly — their behaviour is a personal thing too).

Some of the latest maneuvers against VMware are being played while insulting the competition using paid allies, e.g. Yankee Group [1, 2], and having partners make a lot of noise over yet-inexistent Microsoft technology. Therein you have many of the characteristic of what Microsoft refers to as "The Slog", which is beyond just “guerrilla marketing”.

Looking at VMware for some details, Vance reveals the ugly story behind it.

In the summer of 2007, Diane Greene was lauded as a business hero for leading VMware, a maker of business software, to the hottest stock debut since Google. But in the ensuing year, despite her popularity with employees and on Wall Street, her relationship with her directors, and especially VMware’s chairman, Joseph M. Tucci, grew increasingly chilly.

On July 7, she found out just how cold it had become. After Ms. Greene made a special presentation to VMware’s board, Mr. Tucci, who heads VMware’s parent company, EMC, pulled her aside, according to people familiar with the events, who asked for anonymity because they were not authorized to discuss internal company decisions.

Inviting Mendel Rosenblum, Ms. Greene’s husband and the co-founder of VMware, into the room, Mr. Tucci told Ms. Greene she was fired, effective immediately. And he said the board wanted Mr. Rosenblum, VMware’s chief scientist, to take her seat on the board. Mr. Rosenblum declined the offer.

[...]

And VMware’s new chief executive, Paul Maritz, once a top executive at Microsoft, is fighting to articulate how VMware can evolve from a darling upstart to a mature player capable of maintaining its growth while facing off against some of the world’s technology heavyweights.

What a surprise! Not.

Microsoft’s partner of the year is appointing Microsoft leadership instead. It’s all about EMC and it’s some kind of war over the future direction at VMware. Microsoft is trying to ‘pull a Netscape’ against it with zero-cost and bundling of technology. VMware indicated over a year ago that antitrust action would be considered, but what is VMware now? Under the regime of a Microsoft executive (Paul Maritz) and top Microsoft partner (Joseph Tucci), it seems to have become just a corpse of its former self and a ‘yes man’ to Microsoft. In essence, VMware has been ‘hijacked’ not by investors but by companies it enabled to gain power over it, notably EMC.

The ‘older-generation’ employees of VMware dislike the new management, which mistreats and sacks the founders. Here is some more new evidence of the backlash.

We’ve been told virtualization is the fastest evolving sector of the computing industry. But now, VMware is running on autopilot without its key scientists, and Microsoft hopes another delay won’t hurt it too much.

[...]

Rosenblum’s colleague, executive vice president for R&D D. Richard Sarwal, resigned from VMware just last week to return to his former employer, Oracle. And The New York Times learned that Paul Chan, VMware’s VP for product development, already left the company last month without the company making a sound.

Dow Jones wrote about this too. Over at The Inquirer, this partnerships parade of Microsoft gets another mention with the addition of AMD, a Novell ally.

AMD HAS TEAMED up with Microsoft in a bid to jointly take a bigger slice of the server virtualisation market.

The two companies are offering a joint model which combines the Opteron’s AMD-V and Windows Server 2008 Hyper-V to streamline virtualisation on a hardware and software level.

It must not be forgotten just how close Novell is to Microsoft in that regard, working alongside its partners of the year at Citrix, which grabbed Xen away from Red Hat, Ubuntu and other GNU/Linux vendors. Here are some more new details.

“Microsoft has been working closely with the likes of Novell and Citrix to ensure support for non-Microsoft technology.”

It’s important to remember that Novell relies on Microsoft’s mercy and hopes that Microsoft will let SUSE gain advantage over Red Hat through virtualisation. In fact, Ron Hovsepian’s coming talk will be focused primarily on some of these issues.

Novell today announced Ron Hovsepian, president and CEO, will deliver a keynote at Interop New York on Wednesday, Sept. 17 at 10 a.m, at Jacob Javits Convention Center in New York City. The Interop New York conference is focused on providing comprehensive thought-leadership on key IT topics and the future of business technology. In line with those themes, the keynote, “Making IT Work As One,” will outline Novell’s solutions strategy, with a focus on delivering customer value by reducing cost, complexity and risk in today’s mixed IT environments.

In order to erode VMware’s strong position even faster, Microsoft will be doing what it does best: dumping.

Microsoft offers free Hyper-V stand-alone version

[...]

Hyper-V is Microsoft’s entry into the crowded field of virtualization vendors where the hypervisor is looking more and more like a commodity. VMware is the dominant player, but Citrix, Oracle, Red Hat, Sun and Novell are among those offering virtualization technology.

There is a lot of hyping up around Hyper-V at the moment. The Linux-hostile Sys-Con [1, 2] has just aired the article “The End of VMware!” Announcing a death prematurely to make it so? The editor stripped off the exclamation mark later, but the headline is still damaging. This smells like classic “Slog” tactics. Microsoft ‘talking point’ Ivy Lessner wrote another article indicating VMware despair.

This is not competition. This is a slog.

“Ideally, use of the competing technology becomes associated with mental deficiency, as in, “he believes in Santa Claus, the Easter Bunny, and OS/2.” Just keep rubbing it in, via the press, analysts, newsgroups, whatever. Make the complete failure of the competition’s technology part of the mythology of the computer industry. We want to place selection pressure on those companies and individuals that show a genetic weakness for competitors’ technologies, to make the industry increasingly resistant to such unhealthy strains, over time.”

Microsoft, internal document [PDF]

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

3 Comments

  1. DOUGman said,

    September 10, 2008 at 6:20 pm

    Gravatar

    Interesting part about Vmware, I had not known any of that or failed to read about it earlier.. I wonder how Vmware will be regarding Linux in general in a few years.

    D.

  2. Jose_X said,

    September 10, 2008 at 9:46 pm

    Gravatar

    I was wondering how Maritz got in.

    Maybe things went down like this:

    Some big players (not necessarily just at Microsoft but maybe) decided closed-source VMWare did not stand a long-term chance without levers and anchors like Microsoft has. After convincing key EMC people also worried to death about FOSS (eg, Tucci), it was likely decided they would get (the equiv of) money to buy VMWare. The technology would be allowed to migrate over to Microsoft. They took it public in order to squeeze out remaining value in VMWare by dumping inflated shares on the public. Also, the VMWare brand will now likely be destroyed, and some people will get payed well. Most of the honest and hard-working, however, will likely be looking for jobs soon.

    Don’t mean to sound the end of VMWare, but this has probably been decided by actions already taken. That’s what it sounds like to me from what I have been reading on BN and elsewhere.

  3. Roy Schestowitz said,

    September 11, 2008 at 1:00 am

    Gravatar

    Virtualisation turns from a product into a feature. But the solution here seems to favour the wrong company.

What Else is New


  1. Links 23/1/2017: Wine Releases, Microsoft Layoffs

    Links for the day



  2. 'Reform' at the EPO Means Destroying the Staff Union, Crushing Patent Examiners, and Imposing on Europe a System It Does Not Want (UPC)

    The chaotic transition at the EPO -- a transition from something which has been workable to something intolerable -- and the role of the Unitary Patent (UPC), which lurks in the shadows and threatens to harm the whole of Europe



  3. Shakeup Against Patent Parasites in the US and More Rumours/Speculations About USPTO Director Michelle Lee After Trump's Inauguration

    The US patent system is becoming ever more hostile towards patent trolls, owing in part to reforms introduced under Michelle Lee's tenure, but people are still not certain that she will maintain her job and continue to fix the system



  4. EPO Abuses Now Make the Netherlands Look Like a Facilitator of Human/Labour Rights Abuses

    Rather than crack down on human rights abuses, the Dutch government now sends out the signal that it's an island for those wish to violate human rights whilst enjoying immunity (EPO)



  5. Links 20/1/2017: Docker 1.13, Linux 4.4.44 LTS

    Links for the day



  6. “Federal Circuit Had Affirmed on Every Issue in 77.4% of the Patent Trial and Appeal Board Appeals it Had Seen” in 2016

    The Federal Circuit (CAFC) and Patent Trial and Appeal Board (PTAB) continue to squash a lot of patents on software, in contrast to that fake news from patent maximalists



  7. Kudelski Group Not Only Acts Like a Patent Troll But Also Run by Intellectual Ventures Person; Mobile Market in Dire State of Patent Armageddon

    The patent thicket which pervades everything that is used by billions of people, mobile technology in particular, can be traced back to a lot of non-practicing parasites (or patent trolls)



  8. Watchtroll and His Swamp Still Blame Google (Where Michelle Lee Came From) for Improving and Gradually Fixing Aspects of the US Patent System

    Shooting the messengers (even wrongly associating yours truly with Google) in an effort to undermine patent reform when it is so desperately needed due to serious injustices



  9. In an Age of Necessary Patent Reform and Permanent Uncertainty for Software Patents the Patent Microcosm Looks for Workarounds and Spin

    Commentary on the status quo in the Michelle Lee era and some examples of bias from the patent microcosm, as well as news regarding the NFL getting sued by the Kudelski Group



  10. Michelle Lee, USPTO Director, Should Recognise That the Patent Microcosm is Her Enemy Which Hates Her

    The latest outburst from the patent microcosm, which has a temper issue and notorious disdain for judges it does not agree with, is more of what we have come to expect



  11. Battistelli is an Autocrat Above the Law and It's OK, Holland's High Council Says

    Battistelli's autocratic tendencies will not be challenged by Dutch authorities, in spite of sheer condemnation from many groups all across Europe and the entire world



  12. Beware Fake News About the Unitary Patent (UPC)

    The UPC is dead, deadlocked, stuck, in a limbo and so on; those who claim otherwise are merely lobbying (in disguise of "analysis" or "news")



  13. Shame on MapR for Pursuing Software Patents While Pretending to Stand for Free/Open Source Software

    The patents gold rush sees another company joining the 'fun', albeit this company should campaign hard against software patents rather than pursue any



  14. Doomsday Scenario in the Back Mirror as Michelle Lee Keeps Her Job (and Much-Needed Patent Reform) at the USPTO

    The future of patent reform, i.e. tackling overpatenting and patent trolls, looks somewhat more promising with today's confirmation of Lee's 'extended tenure' at the Office



  15. Links 19/1/2017: PulseAudio 10.0, Linux 4.9 Longterm Kernel

    Links for the day



  16. Corporate (Wall Street) Media Agrees That Brexit Dooms the Unitary Patent (UPC)

    The nonstop lies or the fake news about the UPC starting "real soon now" don't quite pass a reality check or a basic assessment based on fundamental concepts, such as the UPC's facilitation of subordination (to Europe) in the United Kingdom



  17. Farce of an 'Independence' for the Boards of Appeal as Another Ally of Benoît Battistelli Enters as Parasite Inside the 'Overseer'/Host

    The latest cluster of lies from the President of the European Patent Office (EPO) and direct refutation of false claims of independence for the Boards of Appeal, where the former Vice-Presidents can flock, just like the Mini Minion (Minnoye) of Battistelli



  18. Links 18/1/2017: Red Hat's OpenShift 3.4, Mozilla's New Logo/Branding

    Links for the day



  19. Union-Busting Action by Team Battistelli Takes Heavy Toll, Techrights Will Continue to Expose EPO Injustices to the World

    The Staff Union of the European Patent Office, SUEPO, which faced unprecedented and probably illegal (based on local laws) attacks, is being weakened by the worst President ever, whose own management team seems to be collapsing along with the institution he is destroying in just a few years



  20. A Lot More Fake News About the UPC, Trying to Convince People That the UK is Ratifying (It's Not, It Cannot)

    Response to some of the latest misleading (self-serving) whispers about the fate of the Unified Patent Court (UPC), which is in a deadlock due to Brexit



  21. Rumours Suggest That EPO Management is Aware of Decline in Patent Quality and is Thus Actively Lying About it to the Media/Public

    Whenever Battistelli brags about patent quality he may be consciously and deliberately lying through his teeth if the latest rumours are correct



  22. Links 17/1/2017: GIMP Plans, New Raspberry Pi Product

    Links for the day



  23. Resumption of EPO Propaganda ('Meet the President') Officially Starts Tomorrow

    Yet another one of these foolish 'Meet the President' stunts, scheduled to take place tomorrow morning



  24. Caricature: Battistelli's New Year's Resolution (More EPO Lies)

    The latest cartoon being circulated within the European Patent Office (EPO)



  25. Donald Trump Gives New Hope to Patent Aggressors and Patent Trolls

    Pessimism about the prospects of patent progress or patent reform in an age of staunchly pro-business Conservatives and glorification of protectionism



  26. More Fake News About the Unified Patent Court (UPC) Based on Lobbying Tactics From Bristows UPC and the Preparatory Committee

    Unified Patent Court (UPC) lobbying has gotten so bad that it now infiltrates general media outlets, where people are asked to just blindly assume that the UPC is coming and is inevitable, even though it's clearly in a limbo and is unlikely to see the light of day



  27. EPO Totally Silent for a Month, But Deep Inside There Are Serious Cracks

    The situation at the EPO seems to be pretty grim, even at the top-level management, and the EPO has gone into permanent silence mode



  28. Links 16/1/2017: Linux 4.10 RC4, Linux Mint 18.1 'Serena' KDE Edition Beta

    Links for the day



  29. 'Financial Director' Publishes Fake News About the Unitary Patent (UPC)

    Response to some of the latest UPC propaganda, which strives to misinform Financial Directors so as to enrich the author and his firm



  30. Independent and Untainted Web Sites About Patents Are Still Few and Rare

    Commentary about news sources that we rely on, as well as the known pitfalls or the vested interests deeply ingrained in them


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts