09.10.08

Maritz and Tucci’s Microsoft Slog Against VMware

Posted in GNU/Linux, Microsoft, Novell, Virtualisation, Windows, Xen at 8:40 am by Dr. Roy Schestowitz

Microsoft dirty tactics

Microsoft’s infamous “tilt into the death spiral” humour is not so funny. Rather than build superior products it is trying to destroy rivals and eliminate choice in the market, not only to reduce real choice. Today’s new discussion is based on VMware, which was covered extensively in the past two days’ news.

“Therein you have many of the characteristic of what Microsoft refers to as “The Slog”, which is beyond just “guerrilla marketing”.”We have already documented some examples of Microsoft tactics for countering competition. Familiar patterns include dumping, shared monopoly alliances, financial games, targeted brain drains, and aggressive/hostile acquisitions. That last pattern happens to be a warning about Microsoft’s attempts to scoop up or attack the competitors one by one.

A previous post showed some new example of cases where Microsoft executives influence Microsoft's potential rivals, which no longer are. They are likely to become more obedient due to the inter-personal issues at play (bearing in mind that companies are just people and — accordingly — their behaviour is a personal thing too).

Some of the latest maneuvers against VMware are being played while insulting the competition using paid allies, e.g. Yankee Group [1, 2], and having partners make a lot of noise over yet-inexistent Microsoft technology. Therein you have many of the characteristic of what Microsoft refers to as "The Slog", which is beyond just “guerrilla marketing”.

Looking at VMware for some details, Vance reveals the ugly story behind it.

In the summer of 2007, Diane Greene was lauded as a business hero for leading VMware, a maker of business software, to the hottest stock debut since Google. But in the ensuing year, despite her popularity with employees and on Wall Street, her relationship with her directors, and especially VMware’s chairman, Joseph M. Tucci, grew increasingly chilly.

On July 7, she found out just how cold it had become. After Ms. Greene made a special presentation to VMware’s board, Mr. Tucci, who heads VMware’s parent company, EMC, pulled her aside, according to people familiar with the events, who asked for anonymity because they were not authorized to discuss internal company decisions.

Inviting Mendel Rosenblum, Ms. Greene’s husband and the co-founder of VMware, into the room, Mr. Tucci told Ms. Greene she was fired, effective immediately. And he said the board wanted Mr. Rosenblum, VMware’s chief scientist, to take her seat on the board. Mr. Rosenblum declined the offer.

[...]

And VMware’s new chief executive, Paul Maritz, once a top executive at Microsoft, is fighting to articulate how VMware can evolve from a darling upstart to a mature player capable of maintaining its growth while facing off against some of the world’s technology heavyweights.

What a surprise! Not.

Microsoft’s partner of the year is appointing Microsoft leadership instead. It’s all about EMC and it’s some kind of war over the future direction at VMware. Microsoft is trying to ‘pull a Netscape’ against it with zero-cost and bundling of technology. VMware indicated over a year ago that antitrust action would be considered, but what is VMware now? Under the regime of a Microsoft executive (Paul Maritz) and top Microsoft partner (Joseph Tucci), it seems to have become just a corpse of its former self and a ‘yes man’ to Microsoft. In essence, VMware has been ‘hijacked’ not by investors but by companies it enabled to gain power over it, notably EMC.

The ‘older-generation’ employees of VMware dislike the new management, which mistreats and sacks the founders. Here is some more new evidence of the backlash.

We’ve been told virtualization is the fastest evolving sector of the computing industry. But now, VMware is running on autopilot without its key scientists, and Microsoft hopes another delay won’t hurt it too much.

[...]

Rosenblum’s colleague, executive vice president for R&D D. Richard Sarwal, resigned from VMware just last week to return to his former employer, Oracle. And The New York Times learned that Paul Chan, VMware’s VP for product development, already left the company last month without the company making a sound.

Dow Jones wrote about this too. Over at The Inquirer, this partnerships parade of Microsoft gets another mention with the addition of AMD, a Novell ally.

AMD HAS TEAMED up with Microsoft in a bid to jointly take a bigger slice of the server virtualisation market.

The two companies are offering a joint model which combines the Opteron’s AMD-V and Windows Server 2008 Hyper-V to streamline virtualisation on a hardware and software level.

It must not be forgotten just how close Novell is to Microsoft in that regard, working alongside its partners of the year at Citrix, which grabbed Xen away from Red Hat, Ubuntu and other GNU/Linux vendors. Here are some more new details.

“Microsoft has been working closely with the likes of Novell and Citrix to ensure support for non-Microsoft technology.”

It’s important to remember that Novell relies on Microsoft’s mercy and hopes that Microsoft will let SUSE gain advantage over Red Hat through virtualisation. In fact, Ron Hovsepian’s coming talk will be focused primarily on some of these issues.

Novell today announced Ron Hovsepian, president and CEO, will deliver a keynote at Interop New York on Wednesday, Sept. 17 at 10 a.m, at Jacob Javits Convention Center in New York City. The Interop New York conference is focused on providing comprehensive thought-leadership on key IT topics and the future of business technology. In line with those themes, the keynote, “Making IT Work As One,” will outline Novell’s solutions strategy, with a focus on delivering customer value by reducing cost, complexity and risk in today’s mixed IT environments.

In order to erode VMware’s strong position even faster, Microsoft will be doing what it does best: dumping.

Microsoft offers free Hyper-V stand-alone version

[...]

Hyper-V is Microsoft’s entry into the crowded field of virtualization vendors where the hypervisor is looking more and more like a commodity. VMware is the dominant player, but Citrix, Oracle, Red Hat, Sun and Novell are among those offering virtualization technology.

There is a lot of hyping up around Hyper-V at the moment. The Linux-hostile Sys-Con [1, 2] has just aired the article “The End of VMware!” Announcing a death prematurely to make it so? The editor stripped off the exclamation mark later, but the headline is still damaging. This smells like classic “Slog” tactics. Microsoft ‘talking point’ Ivy Lessner wrote another article indicating VMware despair.

This is not competition. This is a slog.

“Ideally, use of the competing technology becomes associated with mental deficiency, as in, “he believes in Santa Claus, the Easter Bunny, and OS/2.” Just keep rubbing it in, via the press, analysts, newsgroups, whatever. Make the complete failure of the competition’s technology part of the mythology of the computer industry. We want to place selection pressure on those companies and individuals that show a genetic weakness for competitors’ technologies, to make the industry increasingly resistant to such unhealthy strains, over time.”

Microsoft, internal document [PDF]

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

3 Comments

  1. DOUGman said,

    September 10, 2008 at 6:20 pm

    Gravatar

    Interesting part about Vmware, I had not known any of that or failed to read about it earlier.. I wonder how Vmware will be regarding Linux in general in a few years.

    D.

  2. Jose_X said,

    September 10, 2008 at 9:46 pm

    Gravatar

    I was wondering how Maritz got in.

    Maybe things went down like this:

    Some big players (not necessarily just at Microsoft but maybe) decided closed-source VMWare did not stand a long-term chance without levers and anchors like Microsoft has. After convincing key EMC people also worried to death about FOSS (eg, Tucci), it was likely decided they would get (the equiv of) money to buy VMWare. The technology would be allowed to migrate over to Microsoft. They took it public in order to squeeze out remaining value in VMWare by dumping inflated shares on the public. Also, the VMWare brand will now likely be destroyed, and some people will get payed well. Most of the honest and hard-working, however, will likely be looking for jobs soon.

    Don’t mean to sound the end of VMWare, but this has probably been decided by actions already taken. That’s what it sounds like to me from what I have been reading on BN and elsewhere.

  3. Roy Schestowitz said,

    September 11, 2008 at 1:00 am

    Gravatar

    Virtualisation turns from a product into a feature. But the solution here seems to favour the wrong company.

What Else is New


  1. Links 22/1/2021: pfSense Plus, Endless OS Foundation, and Many Laptops With GNU/Linux

    Links for the day



  2. The Linux Foundation is Trying to Obscure Racism Using Microsoft-Inspired Tactics (Vouchers Disguised as Actual Money)

    The Linux Foundation and its PR stunts don’t help combat racism; one might argue that the Foundation is leveraging racism, which prevails in the US, to paint itself as benevolent and caring (offering immaterial things and self-serving press releases)



  3. InteLeaks – Part XXVII: 'Pulling a Nokia' on Intel (Outsourcing to Microsoft)

    The recommendation of an Intel marriage with Microsoft (even in units that deal mostly with Linux) is an insulting slap across the face of developers employed there; we take a look at recommendations made to IoTG (Intel) by a firm with Microsoft orientation



  4. IRC Proceedings: Thursday, January 21, 2021

    IRC logs for Thursday, January 21, 2021



  5. InteLeaks – Part XXVI: Harbor Research is Horrible 'Research', Lacking Actual Technical Background

    Having looked at the members of staff of Harbor Research (individually), it seems clearer now why they have an affinity for Microsoft and why they're directing Intel to liaise with Microsoft and become a prisoner of Microsoft (even in areas where Microsoft is increasingly irrelevant)



  6. Links 21/1/2021: Raspberry Pi Pico, Ubuntu 21.04 Picks GNOME 3.38, KDE Plasma 5.21 Beta

    Links for the day



  7. How a Newly Inaugurated President Biden Can Advance Software Freedom (If He Actually Wishes to Do So)

    Techrights has 'Four Suggestions' to President Biden, the 46th 'front end' of American plutocracy



  8. InteLeaks – Part XXV: Intel's Brain Drain Leads to Unusual Measures

    As the company once known as 'chipzilla' loses its relevance and dominance in the market it's reaching out to retired people, trying to get them back onboard



  9. Hey Hi (AI) is Just a Trojan Horse for Illegal Software Patents, According to EPO Management and Litigation Firms It's in Bed With

    The longtime pushers or the lobby of patent profiteers just carry on pushing for software patents, nowadays latching onto the inane and unwarranted media hype around Hey Hi (AI) — a hype wave that was co-opted by EPO management to grant unlawful patents



  10. The Central Staff Representatives (CSC) of the EPO Are Petitioning to End the Assault on EPO Staff

    The EPO, just one month after the staff went on strike, is about to receive a compelling petition to stop the assault on EPO staff



  11. InteLeaks – Part XXIV: Love for Microsoft, Not for Free Software or Whatever Replaces Microsoft

    Intel is basing its big decisions on buzzwords and firms that master buzzwords; it's sad that instead of listening to Intel's own (in-house) engineers it's relying on a bunch of clowns who push 'Clown Computing' and 'apps' and 'UX'...



  12. IRC Proceedings: Wednesday, January 20, 2021

    IRC logs for Wednesday, January 20, 2021



  13. Links 21/1/2021: Google Tightens the Screws on Chromium, VideoLAN VLC 3.0.12

    Links for the day



  14. IBM Panics and Resorts to 'Customer Retention' Tactics With Red Hat Enterprise Linux (RHEL)

    IBM 'frees' RHEL but with limitations that can restrict growth of small companies (or subject them to financial barriers, originally unforeseen)



  15. Recent Techrights Articles About President Joe Biden

    Instead of writing yet more stuff about the latest US president, let's look back at what we wrote in recent weeks/months



  16. Links 20/1/2021: LibreOffice 7.1 RC2 and the RHEL Contingency

    Links for the day



  17. InteLeaks – Part XXIII: Intel Paying for Bogus 'Research' 'Insights' Which Merely Seek to Justify Outsourcing to Microsoft and Imposing Microsoft's Proprietary Software on Free Software Developers

    Intel's preference for Microsoft monopoly (an imposed/top-down decision) was seemingly certified by so-called 'consultants' and 'analysts' from the outside rather than the inside, basically manufacturing a false perception of consent after managers had already made up their minds



  18. Suppressed Facts of the Free Software Movement and Its Community of Volunteers – Part V: How FSF Secrecy Ended Up Insulting People, Alienating Trans Developers

    Having just uploaded this introductory video, we delve into the backstory or the real reason the FSF sank into somewhat of a crisis with the trans community almost half a decade ago



  19. InteLeaks – Part XXII: Bubbles and Buzzwords, No Substance at Intel's Internet of Things (IoT) Group (IOTG)

    The video above is continuation of the previous part about a document full of superficial buzzwords (not technical jargon anywhere), in effect recommending to managers that they blindly follow trends and cargo cults (such as Clown Computing) and not what’s most suitable for technical excellence



  20. IRC Proceedings: Tuesday, January 19, 2021

    IRC logs for Tuesday, January 19, 2021



  21. Links 20/1/2021: WireGuard for pfSense and New US President

    Links for the day



  22. Links 19/1/2021: Krita 4.4.2 Released and JingOS Hype

    Links for the day



  23. Team UPC Keeps Pretending That UPCA Can Still be Resurrected (Even Without the UK, Which is Strictly a Requirement)

    The latest distortion of facts regarding the Unified Patent Court (UPC) Agreement (UPCA) as seen from the lens of people who seek to profit from such distortion



  24. 'Ethical Source' is Not Ethical and Not a Movement But a Misguided Self-Serving PR Stunt

    Something which is neither enforceable nor ethical is being promoted by profoundly unethical media in the pockets of large corporations



  25. InteLeaks – Part XXI: Intel Seeking Advice From a Bunch of Clowns (Harbor 'Research')

    A firm called Harbor 'Research' is making dubious recommendations to Intel; as shown in the above video, there's also an obsession with buzzwords (typically suggestive of a lack of technical grasp/understanding)



  26. IRC Proceedings: Monday, January 18, 2021

    IRC logs for Monday, January 18, 2021



  27. The US Election Was Not Rigged, But the Nomination Process Was (Undermined to Maintain Control by Oligarchy)

    Cheating/driving the left out of the Democratic Party seems like a longstanding tradition and we know who stands to gain from it; moreover, problems remain in the voting process because it's controlled by secret code of companies like Microsoft (in spite of the openwashing)



  28. InteLeaks – Part XX: Redacted (for Names Only) Release of Intel File About Developer eXperience (DX) Meddling in GNU/Linux

    Today (or tonight) we release the first 'phase' of InteLeaks in a sensibly redacted form; coming up next is a surprise from Team Microsoft



  29. Sites in Bed With the EPO and UPC 'Covering' the 'News' Without Mentioning Any of the Overt Abuses

    It is rather sad that blogs like IP Kat have turned into proponents of abusive EPO management and Team UPC increasingly resorts to lying using pseudonyms (to avert criticism and accountability); much of the rebuttal or response that’s hinged on reality/facts can only be found in comments, which are still subjected to a face-saving moderation process (conducted by Team UPC)



  30. Suppressed Facts of the Free Software Movement and Its Community of Volunteers – Part IV: Stories From the Depths of the Free Software Foundation (FSF)

    To reduce or alleviate suspicions and a potential of mistrust the FSF needs to become more transparent and liberate information (such as the real reason Bradley Kuhn left, as noted in the previous part)


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts