EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

09.10.08

Maritz and Tucci’s Microsoft Slog Against VMware

Posted in GNU/Linux, Microsoft, Novell, Virtualisation, Windows, Xen at 8:40 am by Dr. Roy Schestowitz

Microsoft dirty tactics

Microsoft’s infamous “tilt into the death spiral” humour is not so funny. Rather than build superior products it is trying to destroy rivals and eliminate choice in the market, not only to reduce real choice. Today’s new discussion is based on VMware, which was covered extensively in the past two days’ news.

“Therein you have many of the characteristic of what Microsoft refers to as “The Slog”, which is beyond just “guerrilla marketing”.”We have already documented some examples of Microsoft tactics for countering competition. Familiar patterns include dumping, shared monopoly alliances, financial games, targeted brain drains, and aggressive/hostile acquisitions. That last pattern happens to be a warning about Microsoft’s attempts to scoop up or attack the competitors one by one.

A previous post showed some new example of cases where Microsoft executives influence Microsoft's potential rivals, which no longer are. They are likely to become more obedient due to the inter-personal issues at play (bearing in mind that companies are just people and — accordingly — their behaviour is a personal thing too).

Some of the latest maneuvers against VMware are being played while insulting the competition using paid allies, e.g. Yankee Group [1, 2], and having partners make a lot of noise over yet-inexistent Microsoft technology. Therein you have many of the characteristic of what Microsoft refers to as "The Slog", which is beyond just “guerrilla marketing”.

Looking at VMware for some details, Vance reveals the ugly story behind it.

In the summer of 2007, Diane Greene was lauded as a business hero for leading VMware, a maker of business software, to the hottest stock debut since Google. But in the ensuing year, despite her popularity with employees and on Wall Street, her relationship with her directors, and especially VMware’s chairman, Joseph M. Tucci, grew increasingly chilly.

On July 7, she found out just how cold it had become. After Ms. Greene made a special presentation to VMware’s board, Mr. Tucci, who heads VMware’s parent company, EMC, pulled her aside, according to people familiar with the events, who asked for anonymity because they were not authorized to discuss internal company decisions.

Inviting Mendel Rosenblum, Ms. Greene’s husband and the co-founder of VMware, into the room, Mr. Tucci told Ms. Greene she was fired, effective immediately. And he said the board wanted Mr. Rosenblum, VMware’s chief scientist, to take her seat on the board. Mr. Rosenblum declined the offer.

[...]

And VMware’s new chief executive, Paul Maritz, once a top executive at Microsoft, is fighting to articulate how VMware can evolve from a darling upstart to a mature player capable of maintaining its growth while facing off against some of the world’s technology heavyweights.

What a surprise! Not.

Microsoft’s partner of the year is appointing Microsoft leadership instead. It’s all about EMC and it’s some kind of war over the future direction at VMware. Microsoft is trying to ‘pull a Netscape’ against it with zero-cost and bundling of technology. VMware indicated over a year ago that antitrust action would be considered, but what is VMware now? Under the regime of a Microsoft executive (Paul Maritz) and top Microsoft partner (Joseph Tucci), it seems to have become just a corpse of its former self and a ‘yes man’ to Microsoft. In essence, VMware has been ‘hijacked’ not by investors but by companies it enabled to gain power over it, notably EMC.

The ‘older-generation’ employees of VMware dislike the new management, which mistreats and sacks the founders. Here is some more new evidence of the backlash.

We’ve been told virtualization is the fastest evolving sector of the computing industry. But now, VMware is running on autopilot without its key scientists, and Microsoft hopes another delay won’t hurt it too much.

[...]

Rosenblum’s colleague, executive vice president for R&D D. Richard Sarwal, resigned from VMware just last week to return to his former employer, Oracle. And The New York Times learned that Paul Chan, VMware’s VP for product development, already left the company last month without the company making a sound.

Dow Jones wrote about this too. Over at The Inquirer, this partnerships parade of Microsoft gets another mention with the addition of AMD, a Novell ally.

AMD HAS TEAMED up with Microsoft in a bid to jointly take a bigger slice of the server virtualisation market.

The two companies are offering a joint model which combines the Opteron’s AMD-V and Windows Server 2008 Hyper-V to streamline virtualisation on a hardware and software level.

It must not be forgotten just how close Novell is to Microsoft in that regard, working alongside its partners of the year at Citrix, which grabbed Xen away from Red Hat, Ubuntu and other GNU/Linux vendors. Here are some more new details.

“Microsoft has been working closely with the likes of Novell and Citrix to ensure support for non-Microsoft technology.”

It’s important to remember that Novell relies on Microsoft’s mercy and hopes that Microsoft will let SUSE gain advantage over Red Hat through virtualisation. In fact, Ron Hovsepian’s coming talk will be focused primarily on some of these issues.

Novell today announced Ron Hovsepian, president and CEO, will deliver a keynote at Interop New York on Wednesday, Sept. 17 at 10 a.m, at Jacob Javits Convention Center in New York City. The Interop New York conference is focused on providing comprehensive thought-leadership on key IT topics and the future of business technology. In line with those themes, the keynote, “Making IT Work As One,” will outline Novell’s solutions strategy, with a focus on delivering customer value by reducing cost, complexity and risk in today’s mixed IT environments.

In order to erode VMware’s strong position even faster, Microsoft will be doing what it does best: dumping.

Microsoft offers free Hyper-V stand-alone version

[...]

Hyper-V is Microsoft’s entry into the crowded field of virtualization vendors where the hypervisor is looking more and more like a commodity. VMware is the dominant player, but Citrix, Oracle, Red Hat, Sun and Novell are among those offering virtualization technology.

There is a lot of hyping up around Hyper-V at the moment. The Linux-hostile Sys-Con [1, 2] has just aired the article “The End of VMware!” Announcing a death prematurely to make it so? The editor stripped off the exclamation mark later, but the headline is still damaging. This smells like classic “Slog” tactics. Microsoft ‘talking point’ Ivy Lessner wrote another article indicating VMware despair.

This is not competition. This is a slog.

“Ideally, use of the competing technology becomes associated with mental deficiency, as in, “he believes in Santa Claus, the Easter Bunny, and OS/2.” Just keep rubbing it in, via the press, analysts, newsgroups, whatever. Make the complete failure of the competition’s technology part of the mythology of the computer industry. We want to place selection pressure on those companies and individuals that show a genetic weakness for competitors’ technologies, to make the industry increasingly resistant to such unhealthy strains, over time.”

Microsoft, internal document [PDF]

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

3 Comments

  1. DOUGman said,

    September 10, 2008 at 6:20 pm

    Gravatar

    Interesting part about Vmware, I had not known any of that or failed to read about it earlier.. I wonder how Vmware will be regarding Linux in general in a few years.

    D.

  2. Jose_X said,

    September 10, 2008 at 9:46 pm

    Gravatar

    I was wondering how Maritz got in.

    Maybe things went down like this:

    Some big players (not necessarily just at Microsoft but maybe) decided closed-source VMWare did not stand a long-term chance without levers and anchors like Microsoft has. After convincing key EMC people also worried to death about FOSS (eg, Tucci), it was likely decided they would get (the equiv of) money to buy VMWare. The technology would be allowed to migrate over to Microsoft. They took it public in order to squeeze out remaining value in VMWare by dumping inflated shares on the public. Also, the VMWare brand will now likely be destroyed, and some people will get payed well. Most of the honest and hard-working, however, will likely be looking for jobs soon.

    Don’t mean to sound the end of VMWare, but this has probably been decided by actions already taken. That’s what it sounds like to me from what I have been reading on BN and elsewhere.

  3. Roy Schestowitz said,

    September 11, 2008 at 1:00 am

    Gravatar

    Virtualisation turns from a product into a feature. But the solution here seems to favour the wrong company.

What Else is New


  1. Links 20/4/2018: Atom 1.26, MySQL 8.0

    Links for the day



  2. Links 19/4/2018: Mesa 17.3.9 and 18.0.1, Trisquel 8.0 LTS Flidas, Elections for openSUSE Board

    Links for the day



  3. The Patent Microcosm, Patent Trolls and Their Pressure Groups Incite a USPTO Director Against the Patent Trial and Appeal Board (PTAB) and Section 101/Alice

    As one might expect, the patent extremists continue their witch-hunt and constant manipulation of USPTO officials, whom they hope to compel to become patent extremists themselves (otherwise those officials are defamed, typically until they're fired or decide to resign)



  4. Microsoft's Lobbying for FRAND Pays Off as Microsoft-Connected Patent Troll Conversant (Formerly MOSAID) Goes After Android OEMs in Europe

    The FRAND (or SEP) lobby seems to have caused a lot of monopolistic patent lawsuits; this mostly affects Linux-powered platforms such as Android, Tizen and webOS and there are new legal actions from Microsoft-connected patent trolls



  5. To Understand Why People Say That Lawyers are Liars Look No Further Than Misleading Promotion of Software Patents

    Some of the latest misleading claims from the patent microcosm, which is only interested in lots and lots of patents (its bread and butter is monopolies after all) irrespective of their merit, quality, and desirability



  6. When News About the EPO is Dominated by Sponsored 'Reports' and Press Releases Because Publishers Are Afraid of (or Bribed by) the EPO

    The lack of curiosity and genuine journalism in Europe may mean that serious abuses (if not corruption) will go unreported



  7. The Boards of Appeal at the European Patent Organisation (EPO) Complain That They Are Understaffed, Not Just Lacking the Independence They Depend on

    The Boards of Appeal have released a report and once again they openly complain that they're unable to do their job properly, i.e. patent quality cannot be assured



  8. Links 18/4/2018: New Fedora 27 ISOs, Nextcloud Wins German Government Contract

    Links for the day



  9. Guest Post: Responding to Your Recent Posting “The European Patent Office Will Never Hold Its Destroyers Accountable”

    In France, where Battistelli does not enjoy diplomatic immunity, he can be held accountable like his "padrone" recently was



  10. The EPO in 2018: Partnering With Saudi Arabia and Cambodia (With Zero European Patents)

    The EPO's status in the world has declined to the point where former French colonies and countries with zero European Patents are hailed as "success stories" for Battistelli



  11. For Samsung and Apple the Biggest Threat Has Become Patent Trolls and Aggressors in China and the Eastern District of Texas, Not Each Other

    The latest stories about two of the world's largest phone OEMs, both of which find themselves subjected to a heavy barrage of patent lawsuits and even embargoes; Samsung has meanwhile obtained an antisuit injunction against Huawei



  12. The EPO Continues to Lie About Patent Quality Whilst Openly Promoting Software Patents, Even Outside Europe

    EPO patent quality continues to sink while EPO management lies about it and software patents are openly being promoted/advocatedEPO patent quality continues to sink while EPO management lies about it (the article above is new) and software patents are openly being promoted/advocated



  13. SCOTUS on WesternGeco v Ion Geophysical Almost Done; Will Oil States Decision Affirm the PTAB's Quality Assurance (IPRs) Soon?

    Ahead of WesternGeco and Oil States, following oral proceedings, it's expected that the highest court in the United States will deliver more blows to patent maximalism



  14. Links 17/4/2018: Linux 5.x Plans and Microsoft's 'Embrace'

    Links for the day



  15. The European Patent Office (EPO) Grants Patents in Error, Insiders Are Complaining That It's the Management's Fault

    The EPO has languished to the point where patents are granted in error, examiners aren't happy, and the resultant chaos benefits no-one but lawyers and patent trolls



  16. The European Patent Office Will Never Hold Its Destroyers Accountable

    With only one in seven EPO stakeholders believing that Battistelli's pick (António Campinos) will turn things around for the better, it certainly does not seem like people are happy and there's no real hope that Battistelli will ever be held accountable for his abuses after his immunity expires



  17. With Liars Like These...

    The European Patent Office continues to lie about the Unified Patent Court (UPC) amongst other things, still revealing its reluctance to say anything which is truthful or work to repair the damage caused by Benoît Battistelli



  18. Links 16/4/2018: Linux 4.17 RC 1, Mesa 18.0.1 RC, GNOME 3.28.1

    Links for the day



  19. IAM, Patently-O and Watchtroll (the Patent Trolls' Lobby) Try to Stop Patent Oppositions/Petitions (PTAB)

    In spite of fee hikes, introduced by Iancu's interim predecessor, petitions (IPRs) at the PTAB continue to grow in number and the patent maximalists are losing their minds over it



  20. The Patent Trial and Appeal Board (PTAB) is Ending Software Patents One Patent at a Time

    At an accelerating pace and with growing determination, PTAB (part of AIA) crushes patent trolls and software patents; the statistics and latest stories speak for themselves



  21. Academics and Think Tanks for Patent Maximalism

    Right-wing think tanks and impressionable academics continue to lobby for patent maximalism, rarely revealing the funding sources and motivations; in reality, however, such maximalism mainly helps large (already-wealthy) corporations, monopolists, and law firms



  22. Killing Patent Quality and Encouraging 'Covert' Software Patents Using the Buzzwords Du Jour

    The epidemic of buzzwords and/or hype waves that are being exploited to dodge or bypass patent scope/limitations, as seen in Europe and the US these days



  23. Crisis of Quality at the EPO Extends to Staff (Notably Examiners) and Management as Institutional Integrity is Severely Compromised

    A rather pessimistic but likely realistic outlook for the European Patent Office (EPO), which seems unable to attract the sort of staff it attracted for a number of decades



  24. The 'Blockchaining' of Software Patents (to Dodge the Rules/Guidelines) Now Coming to Europe

    A lot of software patents are being declared invalid (or not granted in the first place); having said that, using all sorts of hype waves (like calling databases “blockchains”) firms and individuals manage to still be granted software patents and sometimes patent trolls hoard these



  25. Links 14/4/2018: Wine 3.6, KDE Elisa 0.1

    Links for the day



  26. East Asia Should Have Adopted the Patent Strategy of South Asia, Notably India

    China seems to be so interested in patent maximalism that it has lost sight of the effect on foreign investment, e.g. US/European/Taiwanese/Japanese/Korean firms operating/manufacturing in mainland China



  27. Samsung is the 'New IBM', Sans the Trolling With Patents

    The 'relic' company, IBM, loses its patent leadership (as measured using some yardstick) to Samsung, a company which is relatively calm when it comes to patent activity (unless/only when sued, as happens a lot nowadays)



  28. David Barcelou May or May Not be a Patent Troll, But He is Certainly a SLAPPing Bully and Watchtroll is Fine With It

    Like a thin-skinned person/entity (which many in the patent microcosm are), David Barcelou and Automated Transactions (“ATL”) SLAPP their critics and surprisingly enough it's Watchtroll, who has been threatened by WIPO, coming to the bully's rescue (double standards)



  29. Links 12/4/2018: Stable New Kernels, Neptune 5.1

    Links for the day



  30. The USPTO Has a Nepotism and Lobbying Problem That Jeopardises the Rationality of US Patent Law

    The influence games of Washington are spilling over to the US patent office and poisoning/harming its ability to conduct professional operations without corporate influence (from either side, both corporations and law firms)


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts