How might Microsoft promote XBox360? Violence, why not?
This went just a little too far.
Viral marketing leads to mock gunfight at Richmond school
Several Ottawa high school students have been suspended for re-enacting an Xbox commercial that involves a mock gun fight — the latest in a series of attempts around the world to mimic the segment that, according to media analysts, amounts to free “viral advertising” for Microsoft Corp.
The latest incident took place on Tuesday in the cafeteria at South Carleton High School when a crowd of students shot finger guns at one another and feigned death by either falling or slumping to the ground.
The advertisement was at least banned in the UK.
The UK’s Advertising Standards Authority, an industry self-policing group, has ruled that an ad for Microsoft’s Xbox 360 is out of bounds and can’t be aired there again.
This is far from the only Microsoft advert that got banned for violent or sexual content. █