Bonum Certa Men Certa

Has Microsoft Sent Its Former Employees to Conduct Anti-Google Studies?

Burton Group deja vu

IT IS no secret that Microsoft manipulates figures and muscles analysts to produce so-called 'studies', which soon become Microsoft's marketing material for being favourable to Microsoft (otherwise Microsoft calls it off, despite its own funding). They manufacture informational ammunition that seems independent and thus more credible. This got caught doing this before, so the hypothesis is well-substantiated.



Here is a new and familiar type of 'study'. It is already cited by all those typical Microsoft fans and boosters, including the Seattle P-I (Microsoft blog).

A study examining the behavior of more than 2,000 Internet users over a six-month period shows that Microsoft Office did not lose any ground to the free Web-based Google Apps.

The study -- conducted by ClickStream Technologies -- is good news for Microsoft as it prepares to put a version of Office online, which will directly compete with Google's offering.


How were these 2,000 users selected? Do they represent the global population? We have witnessed some messing about around population studies before.

The study above comes from some small and obscure company which is located in Asia. We did some searching on the Web and this ended up a very short trip. The 'smoking gun' was just a few clicks away.

They are not only attending Microsoft summits; look at who "ClickStream Technologies"are: [emphasis ours]

Cameron Turner CEO and Cofounder

Combining an extensive background in product research, data analysis, program management, and software development, Cameron Turner co-founded ClickStream Technologies in 2003. He developed the patent-pending technologies for data collection deployed by ClickStream while earning an M.B.A. at Oxford University’s Said Business School after spending eight years at Microsoft. He speaks frequently at international conferences on software topics. While at Microsoft, he conducted global market research for five versions of Microsoft Office and also shipped several vertically focused products including a solution for Sarbanes Oxley compliance. Cameron earned a B.A. in Architecture from Dartmouth College and is an active member/speaker with various Bay Area tech groups: Churchill Club, SOFTECH, Young CEOs Club, The CIO Roundtable and BayCHI.


No conflict of interests here, eh? He is not the only former Softie there, either.

Kim Anderson Senior Research Analyst

A research veteran, Kim brings over 12 years of business management and technology experience to ClickStream Technologies. Kim comes from Microsoft Corporation as a researcher and strategist for the Office product team in Redmond. Previously at Digeo, a Paul Allen start-up, she designed planning, marketing and product requirements for their set-top box and spin-off businesses. Kim graduated from Vanderbilt University with an M.B.A. and holds a B.A. in Mathematics from Saint Mary's College.


What a splendid illustration of the dangers of having former Microsoft employees spread all over the place to potentially assist their former employer [1, 2, 3].

So, Microsoft will approach managers and present this study (never mind who conducted it and what interests were at play) to warn that Google is not catching on. How familiar a story. Classic.

It is very important to Microsoft now that Google is wooing -- with great success in fact -- some of Microsoft's biggest customers.

This is not the first situation where Microsoft is seen too close to a company that assaults Google Apps. The Burton Group, a known Microsoft 'buddy' [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24], produced an anti-Google Apps study that Microsoft soon referenced. This is how it might work.

Microsoft is not interested in ethics. The example above seems to be taken right out of the 'handbook' of Microsoft's Guerrilla marketing (see the quote at the very bottom), which James Plamondon is said to be writing more extensive literature on these days (yes, he is still at it). In his presentation which he gave to other Microsoft employees he stressed that “Analysts sell out - that’s their business model.” In 2007 he added that "[the] presentation was such a hit with DRG’s management that I gave it in three subsequent internal training sessions at (roughly) six-month intervals. DRG’s management REQUIRED the attendance of all newly-hired evangelists at these presentations, and the attendance & participation of all other evangelists was recommended. The pace of hiring new evangelists then slowed, so it was not necessary to give such internal training sessions thereafter."

He also added: "The point being that Microsoft recognized that my presentations on evangelism theory, strategy, and tactics — of which only one has been entered into the public record, the others still being massively confidential — were, in fact, the best embodiment of Microsoft’s evangelism “policy” that existed at the time. Else, they would have used some other materials and presenter for new-evangelist training, would they not?"

"Others [presentations are] still being massively confidential," says James Plamondon. Considering the fact that the leaked document one speaks of "Jihad", how bad can these other ones be? It's too easy to be reminded of a remark from an unnamed government delegate, who compared Microsoft's behind-the-scenes affairs to "Scientology cult". How scary is that?



"Working behind the scenes to orchestrate "independent" praise of our technology, and damnation of the enemy's, is a key evangelism function during the Slog. "Independent" analyst's report should be issued, praising your technology and damning the competitors (or ignoring them). "Independent" consultants should write columns and articles, give conference presentations and moderate stacked panels, all on our behalf (and setting them up as experts in the new technology, available for just $200/hour). "Independent" academic sources should be cultivated and quoted (and research money granted). "Independent" courseware providers should start profiting from their early involvement in our technology. Every possible source of leverage should be sought and turned to our advantage."

--James Plamondon, Microsoft internal document [PDF]

Comments

Recent Techrights' Posts

New XBox Leaks Probably Serve to Confirm XBox's Collapse (Many More Layoffs)
It's very much consistent with what many other sites have reported lately
 
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, October 09, 2025
IRC logs for Thursday, October 09, 2025
Links 09/10/2025: Farewell to Jane Goodall, California Bans Algorithmic Price-Fixing
Links for the day
Gemini Links 09/10/2025: Lost Wages and a Saga Of Continuing To Use Palm PDAs
Links for the day
Richard Stallman's Talk in Helsinki is Done. Tomorrow Göteborg.
There are scarce details in Finnish about Dr. Stallman's talk
The Slop Song
The train wreck marches on
LLM Slop/Advanced Plagiarism Flooding the Zone With Capital That Does Not Exist
Many publishers out there still participate in this bubble instead of calling it what it is
Links 09/10/2025: Sacked Microsoft Workers Make "Sackbird", IBM Taps CockroachDB for PostgreSQL
Links for the day
"Happy Hacking Day" Richard Stallman Talk This Afternoon (From 14:00 to 16:00) at Haaga-Helia University in Pasila
Richard Stallman in Helsinki, Finland
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, October 08, 2025
IRC logs for Wednesday, October 08, 2025
Links 09/10/2025: Impact of Microsoft Layoffs, More Data Breaches
Links for the day
Gemini Links 09/10/2025: Autumn Blues and C IRC Bot
Links for the day
Slopwatch Appreciated by Real Authors of GNU/Linux Articles
We do try to keep on top of those things
Upgraded R.R.R.R.R.R. Today
The Web of 2025 is full of garbage, not limited to slopfarms
Freedom From Proprietary Prisons
Forking always an option
IBM's Watson Died in 1956, Now Watson Dies Again
IBM is becoming just a reseller of GAFAM and other stuff
Slopwatch: LinuxSecurity, UbuntuPIT, and Google News
We've also just noticed more slop from UbuntuPIT
Microsoft Says That Constant Mass Layoffs Are Success, the Media Isn't Buying This Microsoft Narrative Anymore
If people in the media feel an obligation to repeat whatever lies Microsoft tells, what point will there be to the media?
Links 08/10/2025: "Mali Puts Free Speech on Trial" And Apple Enforces Dictatorship
Links for the day
Links 08/10/2025: ‘Death to Spotify’ and Law to Ban Loud Commercials on Streaming (Dis)Services
Links for the day
Links 08/10/2025: Real Innovation and Nina.chat is Dead
Links for the day
Links 08/10/2025: Y2K38 Bug is a Vulnerability, Chat Control in Europe a Threat
Links for the day
Microsoft Windows is No Longer an Operating System, It's Surveillance Project
Why is this even legal to preload on PCs outside the US?
How and Why Once-Legitimate Sites Turn Into Slopfarms
Many sites will go offline and many social control networks will shut down once they realise or even openly admit they spend money and time gardening a bunch of bots and slop
UbuntuPIT Became a Slopfarm and Gnoppix Tarnishes Its Own Brand With Slop
It fits all the characteristics of mildly-edited (if at all) slop
Slopwatch: Linux Journal and Other Slopfarms
GAFAM needs to go the way of the dodo
Gemini Links 08/10/2025: "Seek Seek Revolution" and Gradient Backgrounds
Links for the day
Qualcomm Arduino Takes Aim at Raspberry Pi
Qualcomm is a Microsoft partner
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, October 07, 2025
IRC logs for Tuesday, October 07, 2025
Stagnation of the Economy and What Free Software Can (or Could) Do For It
If your economic model is based on a pyramid of lies, it won't last very long
Social Control Media is Sinking
it would rightly seem like the era of centralised "social" sites (they're not social, they're about controlling the users) is ending, not overnight but gradually