Seems like another collision in names, just like the company which is called "Novell" and makes wedding rings. There is also a real company called Microvell. It makes for pretty decent pranks. ⬆
Later this week the billionaires will give a fake "Nobel" (in "Economics") to someone who parrots their preferred narrative and those same billionaires will use "Nobel" to bless the promoter of their latest pyramid scheme/buzzword