EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

02.22.09

Bizarre ‘Marketing’: Microsoft and Novell

Posted in Marketing, Microsoft, Novell, Open XML, OpenDocument at 7:57 am by Dr. Roy Schestowitz

“Television to brainwash us all and Internet to eliminate any last resistance.”

Paul Carvel

“NOVELL does a Waggener,” explains one reader who refers to Microsoft’s giant spinner that was mentioned before in [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14]. Specifically, the reader is referring to this bit of news about Novell hiring more PR firms to redo its public image, having recently hired one which is based in Yorkshire, England [1, 2]. So here is the latest firm whose job will be to deceive the public:

Hotwire wins Novell EMEA PR Brief

Hotwire, the international technology PR agency, today announced its appointment as the EMEA agency for Novell, a global leader in data centre, end-user computing and identity and security management solutions. The Novell pan-European account will be lead by Hotwire director Andy West and will be represented by an account team of over 25 across the region.

This is also covered in a site which is called PR Week.

Hotwire has secured a six-figure brief with global software company Novell, following a competitive pitch.

More information can be found here.

In addition to these public perception management firms which Novell is spending money on (while sacking or neglecting GNU/Linux developers), the company is tossing its commercials into YouTube. We saw many such examples about a week ago and the YouTube account called “Novell” has just added the following videos:

Novell’s PR blog has already acknowledged doing all this. They are trying to flood the Web with material that’s favourable to Novell, but they don’t use advertising space; instead, they exploit all sorts of ‘social networks’ to sneak in imposed ignorance, free of charge.

They don’t pay for it, so one can easily fall victim to the impression that this is a grassroots effort.

Microsoft too has thrown its viral marketing for OOXML into YouTube, but that’s not all. Rob Weir thinks that he found a lot more and it does not come from bribed journalists [1, 2] for a change.

Let’s start with the “Wet Paint Body Notes” blog, newly created, with only three posts. One is called “Microsoft Gets Foot in Mass. Office Door”. It starts:

In what could be a coup inwardly favour of Microsoft (Nasdaq: MSFT) and a biff to the friendly wellspring league, the stipulate of Massachusetts personal added Microsoft’s Office Open XML norm to its document of give your declaration standards it will allow for elected representatives exploit.

This is a strange kind of English. It almost seems like a poor translation, or even a poor machine translation, of a document written in another language. But if you poke around a little, you find the this blog post is an unattributed garbled derivation of a 2007 article in Linux Insider. Not only was the original article in English, the reposted version truncates the article, posting only the first few paragraphs.

So what’s up with that? There are no banner ads or other obvious sources of revenue on the garbled version of the article. It is not a link farm. In fact it has no outgoing links. So why did someone bother?

Another example. The blog “75Software-News48″ has an new article “Microsoft shows support for ODF”, posted just two weeks ago, with the intro:

Amid organization hassle surrounded by wish of interoperability, Microsoft (Nasdaq: MSFT) protected Thursday announced the discovery of the Open XML Translator Project. The overhang will fry in the air permitted software to allow Word, Excel and PowerPoint to knob documents in contrary technology format.

Again, this reads like it is a poor translation from another language. But look further and you can find that the original article is actually in English, from a 2006 TechNewsWorld article.

Again, no obvious intent here. It isn’t a link farm, and there is no evident source of revenue. It isn’t informative and it certainly isn’t timely. So why did they do it?

One more example this time a LiveJournal blog called “All Microsoft”, again newly created, with a post called “Ecma Approves MS Office Format, IBM Dissents”. It opens:

Microsoft’s (Nasdaq: MSFT) Open XML bureau software format, broad of via the tech giant to chase near the Open Document Format (ODF), cleared a standards hurdle this week, successful approbation from the Ecma global standards article.

Same modus operandi here. Original source, unattributed, is from a 2006 Linux Insider article.

Given the Web shenanigans (spam techniques) that Microsoft or its ecosystem resorted to in order to promote OOXML, not to mention the fact that Microsoft bribes bloggers for positive coverage, one cannot help thinking of what the company calls “Effective Evangelist” [1, 2]. Those who are familiar with this confidential material have already realised that there is no level too low for Microsoft to stoop to. Microsoft even writes fake letters on behalf of dead bodies to support itself [1, 2, 3, 4, 5, 6]. It also enjoys what we refer to as "OOXML shills", not just professional goons inside ISO.

OOXML is fraud

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

A Single Comment

  1. David Gerard said,

    February 22, 2009 at 8:47 am

    Gravatar

    I’ve seen a lot of spam blogs do this. Word salad is too obviously spam, so they get any old text and run it through a translator and back again. The result almost makes sense. Quite a few have been hitting old Linux news sites.

    Appropriate response: report as spam blog.

What Else is New


  1. Links 22/9/2019: LLVM 9.0.0 and FreeBSD 12.1 Beta

    Links for the day



  2. Links 21/9/2019: Plasma 5.17 Beta in Kubuntu, Cockpit 203

    Links for the day



  3. IBM Cannot Become a True Friend of Free Software Because of Its Current Patent Policy

    IBM needs to quit bullying people/companies with software patents; that would help towards appeasement of IBM critics and sceptics



  4. When Patent 'Professionals' Sound Like Children Who Learned to Parrot Some Intentionally-Misleading Buzzwords, Myths and Lies

    With buzzwords like "AI" and misleading terms like "IP" the litigation zealots are trying to convince themselves (and the public) that software is a physical thing and a "property" which needs "protecting" from "theft"; it doesn't seem to bother these people that copyright law already covers software<



  5. The European Parliament Needs to Become More Outspoken About EPO Abuses

    There are few encouraging signs in Europe right now because the EPO's disregard for patent law (striving to just grant as many patents as possible) earned it much-needed backlash from the European Parliament



  6. Links 19/9/2019: German Federal Ministry of the Interior Wants FOSS, Top Snaps Named

    Links for the day



  7. Buying the Voices of 'Linux' People to Repeat Microsoft's Talking Points While Removing Our Icons and Leaders (Calling Them Sexist)

    The dirty games leveraged by several companies including Microsoft target charismatic people who are essential for morale and leadership; these tactics aren't particularly novel



  8. When the EPO Sees Itself as Above European Law, Grants Patents in Defiance of the EPC (Its Founding Document) and Violates Staff's Labour Rights/Protections (International Law)

    The absurd state of affairs at the EPO has reached the point where laws at every level are being violated and even judges are being threatened or vainly ignored; the EU is belatedly trying to tackle these issues, which have actually cost its credibility a great deal and threaten the perception of Rule of Law at multiple levels



  9. Links 19/9/2019: Samba 4.11.0 and Kubernetes 1.16

    Links for the day



  10. Update on Koch v EPO: Internal Appeals Committee (IAC) Composition Still Likely Illegal

    An important EPO case, concerning a dismissed staff representative, shows what ILO-AT and the EPO's Internal Appeals Committee boil down to



  11. Links 18/9/2019: Fedora Linux 31 Beta, PCLinuxOS 2019.09 Update

    Links for the day



  12. Links 17/9/2019: CentOS 7.7 and Funtoo Linux 1.4 Released

    Links for the day



  13. EPO is Not European

    Internationalists and patent trolls are those who stand to benefit from the 'globalisation' of low-quality and law-breaking patents such as patents on algorithms, nature and life itself; the EPO isn't equipped to serve its original goals anymore



  14. The EPO's Central Staff Committee and SUEPO (Staff Union) Respond to “Fascist Bills” Supported by EPO President António Campinos

    Raw material pertaining to the latest Campinos "scandal"; what Campinos said, what the Central Staff Committee (CSC) said, and what SUEPO said



  15. Storm Brewing in the European Patent Office After a Hot Summer

    Things aren't rosy in EPOnia (to say the least); in fact, things have been getting a lot worse lately, but the public wouldn't know judging by what media tells the public (almost nothing)



  16. Why I Once Called for Richard Stallman to Step Down

    Guest post from the developer who recently authored "Getting Stallman Wrong Means Getting The 21st Century Wrong"



  17. As Richard Stallman Resigns Let's Consider Why GNU/Linux Without Stallman and Torvalds Would be a Victory to Microsoft

    Stallman has been ejected after a lot of intentionally misleading press coverage; this is a dark day for Software Freedom



  18. Links 16/9/2019: GNU Linux-libre 5.3, GNU World Order 13×38, Vista 10 Breaks Itself Again

    Links for the day



  19. Links 16/9/2019: Qt Quick on Vulkan, Metal, and Direct3D; BlackWeb 1.2 Reviewed

    Links for the day



  20. Richard Stallman's Controversial Views Are Nothing New and They Distract From Bill Gates' Vastly Worse Role

    It's easier to attack Richard Stallman (RMS) using politics (than using his views on software) and media focus on Stallman's personal views on sexuality bears some resemblance to the push against Linus Torvalds, which leans largely on the false perception that he is sexist, rude and intolerant



  21. Links 16/9/2019: Linux 5.3, EasyOS Releases, Media Backlash Against RMS

    Links for the day



  22. Openwashing Report on Open Networking Foundation (ONF): When Open Source Means Collaboration Among Giant Spying Companies

    Massive telecommunications oligopolies (telecoms) are being described as ethical and responsible by means of openwashing; they even have their own front groups for that obscene mischaracterisation and ONF is one of those



  23. 'Open Source' You Cannot Run Without Renting or 'Licensing' Windows From Microsoft

    When so-called ‘open source’ programs strictly require Vista 10 (or similar) to run, how open are they really and does that not redefine the nature of Open Source while betraying everything Free/libre software stands for?



  24. All About Control: Microsoft is Not Open Source But an Open Source Censor/Spy and GitHub/LinkedIn/Skype Are Its Proprietary Censorship/Surveillance Tools

    All the big companies which Microsoft bought in recent years are proprietary software and all of the company’s big products remain proprietary software; all that “Open Source” is to Microsoft is “something to control and censor“



  25. The Sad State of GNU/Linux News Sites

    The ‘media coup’ of corporate giants (that claim to be 'friends') means that history of GNU/Linux is being distorted and lied about; it also explains prevalent lies such as "Microsoft loves Linux" and denial of GNU/Free software



  26. EPO President Along With Bristows, Managing IP and Other Team UPC Boosters Are Lobbying for Software Patents in Clear and Direct Violation of the EPC

    A calm interpretation of the latest wave of lobbying from litigation professionals, i.e. people who profit when there are lots of patent disputes and even expensive lawsuits which may be totally frivolous (for example, based upon fake patents that aren't EPC-compliant)



  27. Links 15/9/2019: Radeon ROCm 2.7.2, KDE Frameworks 5.62.0, PineTime and Bison 3.4.2

    Links for the day



  28. Illegal/Invalid Patents (IPs) Have Become the 'Norm' in Europe

    Normalisation of invalid patents (granted by the EPO in defiance of the EPC) is a serious problem, but patent law firms continue to exploit that while this whole 'patent bubble' lasts (apparently the number of applications will continue to decrease because the perceived value of European Patents diminishes)



  29. Patent Maximalists, Orbiting the European Patent Office, Work to 'Globalise' a System of Monopolies on Everything

    Monopolies on just about everything are being granted in defiance of the EPC and there are those looking to make this violation ‘unitary’, even worldwide if not just EU-wide



  30. Unitary Patent (UPC) Promotion by Team Battistelli 'Metastasising' in Private Law Firms

    The EPO's Albert Keyack (Team Battistelli) is now in Team UPC as Vice President of Kilburn & Strode LLP; he already fills the media with lies about the UPC, as one can expect


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts