Adobe gets the kids high in higher education

ADOBE is notorious for its attempt to get young people 'addicted' to its software. The company hopes that grown-up men and women will be so locked in that they will be forced to pay dearly for habits, data, and skills that they acquired in their younger days.

Adobe targets school kids to get them hooked on software

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Adobe is where the 'apps' are manufactured. These apps that have the power to make images appear before our children's eyes. "There were all these, like, stars, and they were rotating. It really captured my attention," said Nigel, 14, hardly more than a child, but with the vacant expression of a man who has spent hours looking at a screen. Nigel has now discovered he needs glasses.

Adobe proposes to conduct an audit to assess the exact usage of Adobe software in the colleges. At this juncture, we will be very pleased if you could kindly verify the usage of Adobe software at your college and refrain from using unlicensed versions of the Adobe software at any of your labs. Adobe is very committed to support academia and has a very attractive licensing programme for colleges.

Appendix: Adobe comes knocking

Please ignore this mail if-s

1. You are not an [Anonymised] 2. If you already have availed the offer of 30 user Adobe/have licensed 30 user adobe Multimedia bundle

Dear Chairman/Principal/Correspondent/Secretary/Head-CSE/IT/System Manager/Faculty of [Anonymised]

Adobe proposes to audit to all colleges

The letter is sent by Adobe, [Anonymised] directly addressed to The Principal/Chairman. In case you have not received the letter as yet, you will be receiving in the next 2 days.

Find below the copy of the letter for your immediate action!!

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To The Principal/Chairman

Dear Sir

Sub: Adobe Software usage at your campus

This is with reference to the Adobe special Education offer extended to [Anonymised] its affiliated colleges during September 2006 to February 2007.

We are glad to note the good response from several colleges that availed of the special offer and also for having purchased Adobe and Macromedia software earlier. We are sure it would have helped the colleges set up a good multimedia lab and also offer training programmes that is industry relevant.

Adobe proposes to conduct an audit to assess the exact usage of Adobe software in the colleges. At this juncture, we will be very pleased if you could kindly verify the usage of Adobe software at your college and refrain from using unlicensed versions of the Adobe software at any of your labs. Adobe is very committed to support academia and has a very attractive licensing programme for colleges.

Adobe's License Compliance review may require the following:

1. Reviewing the software acquisition, distribution and monitoring processes presently in place;

2. Reconciling installation and deployment records with ownership records

Please be prepared to provide us with your deployment records within 4 weeks of the receipt of this letter. Also Adobe or designated independent third party will contact you soon to discuss the Compliance Review and to answer any questions you may have in detail. Please distribute a copy of this notification letter to the appropriate person(s). Also, please prepare to make all supporting records available upon request.

We look forward to your support and co-operation in this regard.

[Anonymised]

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Please call on us for any clarifications in this regard. [Anonymised] Or send us a mail @ [Anonymised], if you would like to have the Adobe offer/proposal that is exclusive for [Anonymised].

Sincere regards

[Anonymised]