EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS


Windows and Advertising

Posted in Marketing, Microsoft, Vista, Vista 7, Windows at 3:35 am by Dr. Roy Schestowitz

Pen on calendar

Summary: The latest look at marketing hype that surrounds Vista 7

LAST NIGHT we wrote about press coverage that Microsoft was essentially buying. It is no exaggeration to say that the news is driven by money rather than the importance of news. Both Apple and Microsoft have colossal marketing budgets, so in many ways they can be considered marketing companies for mediocre products that they adopt and sometimes build. It’s about branding.

“Among the headlines, “Vista” is seen mentioned only 3 times this week, in conjunction/overlap with Vista 7, which has 44 matches in the headlines.”Windows Vista is hardly covered in the news anymore. We have just looked at 800 Microsoft headlines from the past week (in the same way that we do this every week). Among the headlines, “Vista” is seen mentioned only 3 times this week, in conjunction/overlap with Vista 7, which has 44 matches in the headlines. That is a 15:1 ratio in favour of vapourware, a product which is not even available. So it becomes very clear what Microsoft is marketing out there in the news and which products it prefers not to mention. Free upgrades from Vista to Vista 7 (Windows 6.1) indicate that Microsoft wants to bury Vista and restart afresh.

Speaking of advertising, here is an advertising-oriented Microsoft product which our reader ZiggyFish claims to be a dead product now.

A Microsoft Office spokesperson whom I contacted this week said Microsoft is not building an Office for Advertising SKU.

Does that counts as yet another Microsoft product which is axed before arrival?

One of our readers, who goes by the name of Goblin, has carried on experimenting in order to understand how Microsoft manages public perception in Twitter. He draws in people whose role — whether voluntary or not — is to defend Microsoft products and the latest findings are rather amusing. Here is his tease for Vista 7 AstroTurfers.

Too lazy to upgrade to 7?


Its another one of those general articles that implies there’s great features of 7 but never goes into any real detail. Maybe its posts like his that are encouraging some users to try alternatives? Or maybe those users are, as Mr Hussain says, just ignorant and lazy for daring to be happy with an OS that “just works”?

Mr Hussain would be welcome to come here and justify himself, but I wont ask if he wants a right of reply, I really don’t believe there is anything that can salvage the rubbish he’s posted. (IMO) An excellent reason in my opinion why if you are considering upgrading you should at least try Linux first. It wont cost you anything and it will certainly take you away from a platform that seems to always want to sell you things.

Ive posted on Imran Hussain’s blog, but as is usual in these cases, moderation is in place so the comment doesn’t appear. What are these posters so worried about?

There is a followup here.

MicroPirates, Censorship & Openbytes to be “ripped apart”?


Sunday has been rather interesting. I hope you enjoy this light relief, tongue in cheek look at the silliness some will engage in whilst promoting a Microsoft cause. Remember the girlfriend of a faithful MS poster coming here? I can’t promise you anything as funny or tragic as that (it will be difficult to beat) but heres a little entertainment. Today we met some new “characters” in the World of baseless Windows promotion.

As another sign that Vista 7 will disappoint many (and Microsoft knows this), XP availability is extended yet again, making it an operating system that survives for at least a decade due to strong competition from GNU/Linux.

Microsoft Extends XP Downgrade Option Until 2011

We’ve been here one or two times before (read: six times – see links below) but just like a champion who doesn’t know when they are beaten, Windows XP has again had its lifespan extended…

Glyn Moody writes about more reasons why Vista 7 starts on the wrong foot.

Call me cynical, but I don’t think that’s going to wash with the punters. They will rightly see this as Microsoft throwing a pan-galactic strop, and doing all it can to be as nasty as possible to the European Union – forgetting in its rage that the ones it will most upset are those people formerly known as locked-in users.

Except that nowadays, they aren’t so locked in. Improved cross-platform compatibility for apps means that alongside GNU/Linux (admittedly still something of an acquired taste), there’s also Apple’s hardware, which is becoming increasingly popular on the desktop. Or why not simply stick with XP and forget about Windows 7 *just* like everybody forgot about Windows Vista?

People may not recall this, but ahead of Vista’s arrival, the atmosphere in the press was similar. Vista was hailed as the next great operating system and bribed bloggers led to it being praised on the Web. Microsoft spends hundreds of millions of dollars acquiring a warped consensus (it is called “perception management” [1, 2]). It manufactures people’s feelings and thoughts about Vista 7. Many people won’t try it, so they rely on hearsay, a lot of which is either bribed for or simply comes from Windows enthusiasts who install beta software for posing.

“I receive an e-mail from Julie McCormick at Waggener Edstrom in which she extends a “special save-the-date” invitation to attend a “unique, invitation-only” event being hosted by the Windows Client team. She labels the subject matter as “confidential”…”

Randall C. Kennedy

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one


  1. Arun SAG said,

    June 29, 2009 at 4:01 am


    vista 7 isn’t released yet. They already started giving away vista 7 stickers.


    Roy Schestowitz Reply:

    That’s what they have Microsoft MSPs for.

What Else is New

  1. Links 22/10/2016: Deus Ex for GNU/Linux, Global DDoS (DNS)

    Links for the day

  2. Battistelli-Commissioned PwC ‘Study’: Survey Comparison Shows Serious Deterioration and Efforts by PwC to Disguise the Truth

    The latest output from PwC turns out to be even worse than initially thought, indicating that not only did it find a degradation in the EPO but also attempted to hide/obscure it

  3. EPO Teaser - The "Iberian Connection" - Some Photos of García-Escudero and His Royal/Government Connections

    A look at the undeniably close connections between Mr. García-Escudero and the most powerful people in Spain

  4. Disruption to Site's Service

    A technical note about why Techrights has not been publishing many articles recently

  5. Links 21/10/2016: MPV 0.21, Mad Max for GNU/Linux

    Links for the day

  6. EPO Caricature: Battistelli's High Five

    Another cartoon about the sad state of the EPO

  7. Battistelli Ruins Not Only the EPO But Also the Whole of Europe By Ushering in Software Patents That Patent Trolls Love So Much

    Battistelli's bad leadership at the EPO threatens to bring to Europe all the ills and menaces of the patent system in the United States

  8. EPO Spokesman Lies to IP Watch in Order to Save Face and Save the King (Battistelli)

    Rewriting history (revisionism) regarding Battistelli and what was demanded amidst abusive behaviour from him

  9. Unitary Patent (UPC) is Dead, But 'Managing IP' and Selfish Patent Law Firms Still Try to Resurrect It

    The latest attempts to shore up the Unitary (or Unified) Patent Court and who's behind it other than the usual suspects

  10. Links 20/10/2016: Linux 4.10 Preview, ONF and ON.Labs to Merge

    Links for the day

  11. Battistelli-Commissioned PwC 'Study': The Raw Outcome Shows Distortion of the Facts at the EPO's Notorious 'Social Conference'

    Results of the Staff Survey carried out by PwC, in order to provide some propaganda for Battistelli's expensive Social Conference

  12. Addendum: EPO's Alberto Casado Cerviño, WIPO's Francis Gurry, and EUIPO's Archambeau

    Photos taken as part of an IP event which took place in Riga (Latvia) in March 2015

  13. Worrisome Connections Between EPO VP2 Alberto Casado Cerviño and Patricia García-Escudero Márquez

    Exploring the potential conflicts of interests implicating the EPO's Boards of Appeal Committee

  14. Site's Infrastructure Under Attack and Upgrades Ahead of Major New Publications

    Protections for the Web site have been improved and capacity increased in order to avoid or at least prepare for another week of abusive/spam traffic

  15. Team Battistelli's Conspiracy Theory: SUEPO is Behind Everything, EPO Management is Trying to Tell the Media

    Attempts to blame SUEPO, the staff union of the EPO, even though SUEPO has nothing to do with articles that are critical of the EPO while many thousands of EPO employees are disgruntled

  16. Links 19/10/2016: Canonical Livepatch Service, Plasma Plans

    Links for the day

  17. The 'Sarah Sharps' of Microsoft: Not the Kind of Scandal the Media Cares Enough to Write About

    Another example of the large (industrial) scale of sexual discrimination at Microsoft -- a company that tries to advertise itself as diverse or tolerant and stigmatise Free/Open Source software (FOSS) as intolerant and/or not diverse

  18. EPO Caricature: EQE Questions

    The latest EPO cartoon, this time about European qualifying examination (EQE)

  19. The Long History or Seeds of Control by Fear and Punishment at the EPO

    The latest hogwash from Team Battistelli (Pinocchio), the latest instance of software patents promotion by EPO Principal Director, and an old (decade-old) nugget of information from the Forum for Principal Directors

  20. Subject of the European Patent Office's Abuses Raised in European Parliament by Ulrike Müller (ALDE)

    A local copy of a bunch of questions asked less than a month ago by Ulrike Müller at the European Parliament, regarding the unacceptable state of affairs at the European Patent Office (EPO)

  21. French Article About the EPO "Crisis"

    Le Monde, which covered EPO suicides and nervous breakdowns a year and a half ago, revisits the subject

  22. Battistelli Wants Us to Believe a Patent Office in a Freefall (EPO) is “Stronger and More Sustainable”

    Still in denial (or self-deluding for self indulgence), Battistelli writes about the EPO as though everything is rosy and people are happy

  23. Leaked Documents Shed More Light on What Happened to Alison Brimelow and How Battistelli Rose to Power

    How Battistelli's (almost) all-male (and all-white, mostly French) management came into being, not too long after Ms Alison Brimelow got elbowed out the Office

  24. Leaked: Outcomes of 149th Administrative Council's Meeting at the European Patent Organisation

    The raw details or a summary thereof, based on the above which serves to confirm what we wrote about several days ago, right after the quarterly meeting had ended

  25. Danish Press Coverage of the European Patent Office and the Problems Explored by Techrights

    Jesper Kongstad does virtually nothing to deny the arguments (or "accusations") and instead alludes to the style of the writings about him

  26. Links 18/10/2016: Release Candidate of Leap 42.2, Looking Ahead at GTK4

    Links for the day

  27. Links 17/10/2016: JS Foundation, Ubuntu 17.04 Named ‘Zesty Zapus’

    Links for the day

  28. EPO Updates: Battistelli in Trouble, Grossenbacher and Battistelli Having a Fight, EPO Doubles Down on Željko Topić

    Interesting updates from the European Patent Office (EPO), where things have taken a turn for the worse for Battistelli while Željko Topić secures an extension of his notorious contract

  29. EPO Social Conference Another Example of Astronomical Waste of Money by Benoît Battistelli

    Having paid the media and attempted to scare/intimidate staff into silence (even among one another), Battistelli now pays some firms to lie for him and present the lies while staff representatives are blocked from entering the presentation

  30. As Expected, Benoît Battistelli Puts Longtime Ally Roland Grossenbacher on Top of Boards of Appeal

    Benoît Battistelli's predecessor Roland Grossenbacher, who has a track record of protection and support for Battistelli (no matter the magnitude of abuses), reportedly takes a key position with Battistelli's approval, debunking the notion that the appeal boards will enjoy greater (perceived) independence from the Office


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time


Recent Posts