EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.29.09

Windows and Advertising

Posted in Marketing, Microsoft, Vista, Vista 7, Windows at 3:35 am by Dr. Roy Schestowitz

Pen on calendar

Summary: The latest look at marketing hype that surrounds Vista 7

LAST NIGHT we wrote about press coverage that Microsoft was essentially buying. It is no exaggeration to say that the news is driven by money rather than the importance of news. Both Apple and Microsoft have colossal marketing budgets, so in many ways they can be considered marketing companies for mediocre products that they adopt and sometimes build. It’s about branding.

“Among the headlines, “Vista” is seen mentioned only 3 times this week, in conjunction/overlap with Vista 7, which has 44 matches in the headlines.”Windows Vista is hardly covered in the news anymore. We have just looked at 800 Microsoft headlines from the past week (in the same way that we do this every week). Among the headlines, “Vista” is seen mentioned only 3 times this week, in conjunction/overlap with Vista 7, which has 44 matches in the headlines. That is a 15:1 ratio in favour of vapourware, a product which is not even available. So it becomes very clear what Microsoft is marketing out there in the news and which products it prefers not to mention. Free upgrades from Vista to Vista 7 (Windows 6.1) indicate that Microsoft wants to bury Vista and restart afresh.

Speaking of advertising, here is an advertising-oriented Microsoft product which our reader ZiggyFish claims to be a dead product now.

A Microsoft Office spokesperson whom I contacted this week said Microsoft is not building an Office for Advertising SKU.

Does that counts as yet another Microsoft product which is axed before arrival?

One of our readers, who goes by the name of Goblin, has carried on experimenting in order to understand how Microsoft manages public perception in Twitter. He draws in people whose role — whether voluntary or not — is to defend Microsoft products and the latest findings are rather amusing. Here is his tease for Vista 7 AstroTurfers.

Too lazy to upgrade to 7?

[...]

Its another one of those general articles that implies there’s great features of 7 but never goes into any real detail. Maybe its posts like his that are encouraging some users to try alternatives? Or maybe those users are, as Mr Hussain says, just ignorant and lazy for daring to be happy with an OS that “just works”?

Mr Hussain would be welcome to come here and justify himself, but I wont ask if he wants a right of reply, I really don’t believe there is anything that can salvage the rubbish he’s posted. (IMO) An excellent reason in my opinion why if you are considering upgrading you should at least try Linux first. It wont cost you anything and it will certainly take you away from a platform that seems to always want to sell you things.

Ive posted on Imran Hussain’s blog, but as is usual in these cases, moderation is in place so the comment doesn’t appear. What are these posters so worried about?

There is a followup here.

MicroPirates, Censorship & Openbytes to be “ripped apart”?

[...]

Sunday has been rather interesting. I hope you enjoy this light relief, tongue in cheek look at the silliness some will engage in whilst promoting a Microsoft cause. Remember the girlfriend of a faithful MS poster coming here? I can’t promise you anything as funny or tragic as that (it will be difficult to beat) but heres a little entertainment. Today we met some new “characters” in the World of baseless Windows promotion.

As another sign that Vista 7 will disappoint many (and Microsoft knows this), XP availability is extended yet again, making it an operating system that survives for at least a decade due to strong competition from GNU/Linux.

Microsoft Extends XP Downgrade Option Until 2011

We’ve been here one or two times before (read: six times – see links below) but just like a champion who doesn’t know when they are beaten, Windows XP has again had its lifespan extended…

Glyn Moody writes about more reasons why Vista 7 starts on the wrong foot.

Call me cynical, but I don’t think that’s going to wash with the punters. They will rightly see this as Microsoft throwing a pan-galactic strop, and doing all it can to be as nasty as possible to the European Union – forgetting in its rage that the ones it will most upset are those people formerly known as locked-in users.

Except that nowadays, they aren’t so locked in. Improved cross-platform compatibility for apps means that alongside GNU/Linux (admittedly still something of an acquired taste), there’s also Apple’s hardware, which is becoming increasingly popular on the desktop. Or why not simply stick with XP and forget about Windows 7 *just* like everybody forgot about Windows Vista?

People may not recall this, but ahead of Vista’s arrival, the atmosphere in the press was similar. Vista was hailed as the next great operating system and bribed bloggers led to it being praised on the Web. Microsoft spends hundreds of millions of dollars acquiring a warped consensus (it is called “perception management” [1, 2]). It manufactures people’s feelings and thoughts about Vista 7. Many people won’t try it, so they rely on hearsay, a lot of which is either bribed for or simply comes from Windows enthusiasts who install beta software for posing.

“I receive an e-mail from Julie McCormick at Waggener Edstrom in which she extends a “special save-the-date” invitation to attend a “unique, invitation-only” event being hosted by the Windows Client team. She labels the subject matter as “confidential”…”

Randall C. Kennedy

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. Arun SAG said,

    June 29, 2009 at 4:01 am

    Gravatar

    vista 7 isn’t released yet. They already started giving away vista 7 stickers.

    http://gracelyne.wordpress.com/2009/06/09/i-can-haz-windows7-swag/

    Roy Schestowitz Reply:

    That’s what they have Microsoft MSPs for.

What Else is New


  1. When Patent Lawyers Attack the Messengers for Stopping Software Patents, Ignoring Patent Law's New Post-Alice Reality

    Analysis of recent articles from patent lawyers, highlighting their bias and disregard for facts in this system which has become increasingly intolerant toward software patents



  2. Links 3/6/2015: More Ubuntu Phones, Qt Releases

    Links for the day



  3. Links 2/6/2015: Black Lab Linux Releases, Krita Fundraiser

    Links for the day



  4. IRC Proceedings: May 17th - May 30th, 2015

    Many IRC logs



  5. Sharp Drop in Microsoft Patents, But Not in Patent Assaults, Coordinated Attacks on Android/Linux, and Googlebombing

    Using patent blackmail (antithetical to the original goal of patents) and other forms of blackmail, Microsoft is desperately trying to crush GNU/Linux and Android, all while Windows 'sales' fall and investors lose confidence



  6. EPO Reluctantly (and Privately) Confirms Giving Public Money for Military-connected 'Control Risks' to Spy on Journalists and Their Sources While Techrights is Under Fresh DDOS Attacks

    The EPO President -- or anyone who is referred to as 'appointing authority' -- finds himself even deeper in a scandal as he silently attacks the very same people whom he pretends to negotiate with by contracting spies from London (to maliciously target British journalists)



  7. Links 1/6/2015: wattOS R9, Tanglu 3

    Links for the day



  8. Supreme Failure: With SCOTUS Approval of Patent Trolls and a Push by Justice Department to Reinforce Copyright on APIs (at SCOTUS Level) the Future Looks Gloomy

    The patent system goes wild in terms of scope, the nature of the plaintiff (merely purchasing patents), and the extension of patents to monopolies on named APIs (by virtue of deranged interpretation of copyright law)



  9. McAfee Associates Free Software and Anonymity With Crime

    Insecurity firm McAfee, whose record on Free software is appalling (it is Windows-centric for its business), continues years of tradition by slinging mud at Tor



  10. The EPO Still Wastes Public Money on Publicity Stunts and 'Reputation Management' Campaigns

    The European Patent Office (EPO) is misusing public funds to manufacture self-congratulatory publicity for itself whilst attacking those who write negative commentary



  11. The Lessons of Stuxnet: Never Use Microsoft Windows

    Windows is sufficiently 'NSA-compatible' for remote compromise and physical damage (sabotage) to highly sensitive, high-risk equipment



  12. Links 30/5/2015: Wine 1.7.44, Berry Linux 1.20

    Links for the day



  13. White House Intervention Harms Android and Every Software Developer on the Planet

    US Solicitor General Donald Verrilli urges the Supreme Court (SCOTUS) to let APIs be covered by copyrights, rendering almost every program a potential copyright violation



  14. Microsoft Lobbying in India Shoots Down or At Least Weakens Free/Libre Software Policy

    Microsoft's covert efforts (lobbying with the help of public partners like NASSCOM) to eliminate an India-leaning software policy in India is finally paying off



  15. Propaganda Mode for UPC Agreement Whilst EPO Increasingly Grants Patents on Software

    In order to make the Unitary Patent a reality (towards a 'no place to hide' patent approach) misleading claims are being made



  16. Patents Are Not Source Code

    Ford is once again misleading regarding Open Source, mischievously associating a patent pledge with Open Source



  17. Links 29/5/2015: ALT Linux 7.0.5, Google I/O 2015

    Links for the day



  18. Links 28/5/2015: SourceForge Hijack, RIP Marco Pesenti Gritti

    Links for the day



  19. Censorship on Reddit Has Gotten (Condé) Nasty and Silent, Even Actively Silenced

    Condé Nast has turned Reddit into a platform of censorship after the acquisition



  20. The Supreme Court of the United States Helps Patent Trolls

    In an unforeseen kind of ruling, the same court which slapped down a lot of software patents last year is now legitimising the actions of a patent troll



  21. Patent Lawyers Fight Hard for the Future of Software Patents

    Media that is dominated by patent lawyers and targets an audience of patent lawyers refuses to accept the post-Alice reality



  22. Fortune Glorifies Patent Troll Jay Walker (Patent Utility)

    Jay Walker, a patent troll, creates a Web-based trolling/'licensing' service and the corporate media helps him



  23. Stealing Android's Thunder, Making It All About Apple and Microsoft During Google I/O

    Misleading articles and conjoined media/analyst attacks on Android coincide with Google's event where major Android announcements are being made



  24. British Government May be a Step Closer to GNU/Linux (on the Desktops, Not Just Servers)

    The British government stops paying the criminal company that blackmails its members, thereby increasing the possibility of complete escape from proprietary software



  25. Microsoft's Patent Allies LG and Sony Agree to Put Microsoft Inside Android

    LG and Sony (of Rockstar Consortium) follow Samsung and Dell in Microsoft's campaign to turn Android into 'Microsoft Android' using patents-induced pressure/leverage



  26. Yet Another Major Security Deficiency in UEFI

    UEFI is inherently insecure, more so than the alternatives which it strives to replace, including Free/libre ones



  27. Links 27/5/2015: Fedora 22 is Out, Mandriva Liquidated

    Links for the day



  28. Patent Scope at the EPO is Totally Out of Control, UPC Will Make Things Worse

    A look at the practical issues with the EPO, where patent scope and litigation scope have been vastly extended so as to benefit multinational corporations and possibly patent trolls



  29. Links 26/5/2015: Reviews of Kubuntu 15.04, Linux 4.1 RC5

    Links for the day



  30. Süddeutsche Zeitung Says Talking Helps While EPO Management Back-stabs Other Side of the Table

    German media gives the impression that there is peace and harmony now that Benoît Battistelli and his circle of power speaks to staff, but nothing is said about simultaneous (albeit covert) attacks against that staff


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts