Bonum Certa Men Certa

“Mr Dee” on the Paul Allen-funded CNET, More on Microsoft-funded Comments

'The author of the email, posted on ZDNet in a Talkback forum on the Microsoft antitrust trial, claimed her name was Michelle Bradley and that she had "retired" from Microsoft last week.

'"A verbal memo [no email allowed] was passed around the MS campus encouraging MS employee's to post to ZDNet articles like this one," the email said.

'"The theme is 'Microsoft is responsible for all good things in computerdom.' The government has no right to prevent MS from doing anything. Period. The 'memo' suggests we use fictional names and state and to identify ourselves as students," the author claimed.'

--Wired Magazine



Summary: Another little roundup of Microsoft's guerrilla marketing

IT IS NOT a secret that Microsoft pays people to promote Windows in social networks and various Web sites (including sites other than their own). A recent press release made it a truism, so it is not deniable. A lot more transparent is Microsoft's activity in Twitter and several months ago we showed that Microsoft had bribed Andre Da Costa with a laptop, probably in exchange for or expectation that he will carry on promoting Microsoft in a lot of blogs/sites. One of our readers, Goblin, shows evidence that led him to suspecting that Andre Da Costa might also be “Mr Dee”, a notorious Microsoft spinner who is heckling posts that are favourable to Free software.



Very short post here, Ill let others read for themselves.

Thanks to Will who directed me to CNET I think I have something of interest to anyone who wanted to seek further evidence in the allegation that Andre Da Costa posted as Mr Dee on CNET. BTW Screen dumps taken should the offending articles be removed!


This might not be true, but it ought to be an interesting possibility given that Microsoft is said to pay for comments in sites like Digg, Reddit, and Slashdot. The FTC, as toothless as it may seem, claims to be going after "payola bloggers", but it must really go after those whose job is to systematically offer bribes (on behalf of customers like Microsoft), not those who are tempted by the bribes. The likes of Edelman and Waggener Edstrom should be hot targets for severe legal action [1, 2]. Here is the report from IDG, which still does not disclose financial relationships with Microsoft [1, 2, 3, 4, 5].

Scanning Weblogs for product information and reviews has become a cornerstone in contemporary consumerism. Often, readers appreciate the opinion of someone who is not an expert to guide them to the right product. What some consumers may not know is that some of these writers are being paid for their smiles in the form of cash, free products and lavish trips.


A good new example is TechFlash, which we mentioned last week. Microsoft gave them a pile of money to promote Bing and that is precisely what they do. They fill the news wires with promotional coverage of Bing, proving that Microsoft's investments pay off. It ought to be expected that TechFlash is just one among many and Vista 7 will receive similar treatment owing to similar bribes which are disguised as "sponsorships". The pro-Microsoft Eric Savitz (at the ultra-pro-Microsoft Barron's) appears to have taken a break from Microsoft promotion; well, to an extent anyway. He writes:

The graph above, from Google Trends, as relayed by Broadpoint.Amtech analyst Ben Schachter, suggests the buzz on Bing, at least, is fading


Are journalists not bribed sufficiently anymore?

The whole launch of Bing was over-hyped by paid-for news coverage. That's just how it works. Yes, money certainly buys press coverage these days; not to acknowledge this is simply to play ignoramus. But the "Slog" [PDF] for Bing went a lot further than this, potentially breaking competition laws. One person calls Bing's/Microsoft's tactics "The Great Bing Scam." He explains why:

I was almost ready to believe it myself, but one small thing caught my attention. I just started a new assignment, and at my new workplace Internet Explorer 6.0 is the only allowed browser. Of course, in the first several hours I mistyped some link in the browser address field, and, surprise, I see a Bing search page! I checked the browser search settings and Google was a default search engine. A little googling made things perfectly clear.


We wrote about this before in some of the many posts appended at the bottom.

Related:

Recent Techrights' Posts

Ongoing Media Campaign, Sponsored by Bill Gates, to Portray Critics of Gates Crimes as "Conspiracy" Cranks
In prior years we wrote about this PR tactic of Gates
 
Gemini Links 26/02/2024: Mastodon Trouble, RSS, and Zombie-scrolling
Links for the day
Links 26/02/2024: Suicide Crisis and Doctor Walkouts in South Korea
Links for the day
Why Do People Who Attack GNU/Linux Hate Women So Much?
My wife is being viciously targeted again
[Meme] Follow the Law, Not Corrupt Bosses
pressuring staff to break the rules to make more money
The EPO Uses Appraisals to Force Staff to Illegally Grant European Patents or Lose the Job. The Matter is Being Escalated en Masse to ILO-AT, Requesting a Review of Appraisal Reports.
it is only getting worse over time
Debian History Harassment & Abuse culture evolution
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, February 25, 2024
IRC logs for Sunday, February 25, 2024IRC logs for Sunday, February 25, 2024
Gemini Links 25/02/2024: Chronic Pain and a Hall of the Broken Things
Links for the day
Links 25/02/2024: New Rants About 'Hey Hi' Hype and JavaScript Bloat
Links for the day
Going Static Helped the Planet, Too
As we've been saying since last year
Chris Rutter, Winchester College, Clare College choir, Arm Ltd, underage workers & Debian accidental deaths
Reprinted with permission from Daniel Pocock
Gemini Links 25/02/2024: Blocking Crawlers and Moving to gemserv
Links for the day
IRC Proceedings: Saturday, February 24, 2024
IRC logs for Saturday, February 24, 2024
Over at Tux Machines...
GNU/Linux news for the past day
[Meme] Objective Objection at the EPO
No more quality control
EPO Staff Explains Why It Cannot Issue EPC-Compliant European Patents (in Other Words, Why Many Fake Patents Get Issued)
chaos inside
Links 24/02/2024: More Sanctions Against BRICS, Software Patents Squashed
Links for the day
Microsoft's Demise on the Server Side Continues Unabated This Month
Netcraft says so
Bonnie B. Dalzell Explains Her Experience With Richard Stallman
new essay
Gemini Links 24/02/2024: OpenBSD Advocacy and Nonfree Firmware Debated
Links for the day
Mark Shuttleworth & Debian Day Volunteer Suicide cover-up
Reprinted with permission from Daniel Pocock
IRC Proceedings: Friday, February 23, 2024
IRC logs for Friday, February 23, 2024
Over at Tux Machines...
GNU/Linux news for the past day
Links 24/02/2024: EA Planning Layoffs and 'Liquor Regulators Are Seeking Revenge on Bars That Broke Pandemic Rules'
Links for the day
Gemini Links 24/02/2024: In Defense of Boilerplate and TinyWM Broke
Links for the day