12.16.09

Gemini version available ♊︎

“Things Are Going Downhill at Novell These Days”

Posted in Deception, GNU/Linux, Marketing, Microsoft, Mono, Novell, Videos at 12:56 pm by Dr. Roy Schestowitz

Summary: Novell deceives the press just as the company is imploding, as well as getting much smaller

NOVELL is falling apart as a company and as a brand. Quite symbolically (of Novell’s bleeding to death), one person has just uploaded a video titled: “Novell Provo Campus Building H Water Leak”

The description of the video goes like this: “Things are going downhill at Novell these days. There was a massive water leak and huge amounts of damage done to the Lobby of Building H. Novell Provo Campus Lobby Water Leak”


Direct link

Novell’s much bigger internal issues are actually a lot less visible than the above. Novell is currently trying to ‘dress up’ the real news about the management exodus that we covered last night. The press is catching up very quickly, but the company’s press release [1, 2, 3, 4] tries hard to spin, spin, spin. That’s what PR is all about: defensible omission, distraction, selectivity, and reasonable distortion.

“They announce the departure of many executives (as a bundle) and then treat such big departures as minor, describing the whole move as “reorg”, which is a vague concept.”Novell’s PR Director, Ian Bruce, completely ignores the departures and pretends that the decoy of “reorg” is all there is to talk about. This is an old trick devised also by Microsoft. They announce the departure of many executives (as a bundle) and then treat such big departures as minor, describing the whole move as “reorg”, which is a vague concept. It is ambiguous as this can be interpreted as either bad news or good news. They sort of “package together” (or group) a lot of bad news that must reach shareholders and mix it with something that’s positive or only seemingly positive in order to just bury the bad news and be done it.

Many news sites have fallen into this PR trap, which was set up by Novell’s marketing/management people, no doubt. Those who were docile and gullible only/mostly spoke about “reorg”, just as Novell had hoped. Examples:

1. Novell announce a reorganisation

2. Novell reorganizes business and management

3. Novell Corporate Restructure

4. Novell reorg aims at solution sales

In this reorganization, three current units—identity and security management (ISM); systems and resource management (SRM); and open platform solutions (OPS) will meld into one security, management and operating platforms business unit headed by senior vice president Jim Ebzery.

Well done, Novell. You lied to journalists and here they are rewriting your press release (more or less). It’s a disgrace to both Novell and to the practice of professional journalism.

There are exceptions however. The very prominent (as in widely-syndicated) Associated Press came out with a more appropriate headline, but it leaves out major news about major departures. Apart from the raw article there were copies in news sites such as ABC, BusinessWeek, the Washington Post and the New York Times. Only one publication (as far as one can tell) has modified the Associated Press headline to add: “[Novell] says 2 executives to leave”

That’s the main news. It is about Novell shrinking and losing key suits (managers). It is very bad news, it’s not just a “reorg”. To quote from another news source:

On an interim basis, Jeff Jaffe, who has served for the last four years as CTO and executive vice president of the business units, has agreed to report to Hovsepian as a strategic advisor. He will be leaving the company this February. Senior Vice President of Strategic Development Roger Levy will also be leaving Novell.

J.P. Morgan’s response? “Change Does Not Always Make it Different” sums it up.

Manek, a British consultant who writes at ZDNet UK, has just published this short article about Novell. The headline says: “Whither Novell?”

It’s hard to avoid the conclusion that Novell still doesn’t know what it’s for. Recent news that the company has once again re-organised itself, following a fairly abysmal set of financial results, smacks slightly of desperation.

[...]

What’s depressing is that I seem to have been making the same or similar comments every few years about Novell, ever since the company went bonkers buying Unix, WordPerfect and a whole host of other bits and pieces as it looked to replace its failing NetWare business.

Boycott Novell is linked there among the comments, in relation to Mono. In other news this week, Miguel de Icaza is still looking appease Microsoft. Perhaps that’s all Novell has left, namely fusion with Microsoft.

“Now [Novell is] little better than a branch of Microsoft”

LinuxToday Managing Editor

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

DecorWhat Else is New


  1. Links 29/11/2021: FWUPD's 'Best Known Configuration' and Glimpse at OpenZFS 3.0

    Links for the day



  2. President Biden Wants to Put Microsofter in Charge of the Patent Office, Soon to Penalise Patent Applicants Who Don't Use Microsoft's Proprietary Formats

    The tradition of GAFAM or GIAFAM inside the USPTO carries on (e.g. Kappos and Lee; Kappos lobbies for Microsoft and IBM, whereas Lee now works for Amazon/Bezos after a career at Google); it's hard to believe anymore that the USPTO exists to serve innovators rather than aggressive monopolists, shielding their territory by patent threats (lawsuits or worse aggression) and cross-licensing that's akin to a cartel



  3. Microsoft GitHub Exposé — Part VIII — Mr. Graveley's Long Career Serving Microsoft's Agenda (Before Hiring by Microsoft to Work on GitHub's GPL Violations Machine)

    Balabhadra (Alex) Graveley was promoting .NET (or Mono) since his young days; his current job at Microsoft is consistent with past harms to GNU/Linux, basically pushing undesirable (except to Microsoft) things to GNU/Linux users; Tomboy used to be the main reason for distro ISOs to include Mono



  4. Dr. Andy Farnell on Teaching Cybersecurity in an Age of 'Fake Security'

    By Dr. Andy Farnell



  5. IRC Proceedings: Sunday, November 28, 2021

    IRC logs for Sunday, November 28, 2021



  6. Links 29/11/2021: Linux 5.16 RC3 and Lots of Patent Catch-up

    Links for the day



  7. By 2022 0% of 'News' Coverage About Patents Will Be Actual Journalism (Patent Litigation Sector Has Hijacked the World Wide Web to Disseminate Self-Promotional Misinformation)

    Finding news about the EPO is almost impossible because today’s so-called ‘news’ sites are in the pockets of Benoît Battistelli, António Campinos, and their cohorts who turned the EPO into a hub of litigation, not science; this is part of an international (worldwide) problem because financial resources for journalism have run out, and so the vacuum is filled/replaced almost entirely by Public Relations (PR) and marketing



  8. Trying to Appease Those Who Never Liked Free Software or Those Who Blindly Loved All Patent Monopolies to Begin With

    It’s crystal clear that trying to appease everyone, all the time, is impossible; in the case of the EPO, for example, we hope that exposing Team Battistelli/Campinos helps raise awareness of the harms of patent maximalism, and when speaking about Free software — whilst occasionally bashing the alternatives (proprietary) — we hope to convince more people to join the “Good Fight”



  9. Links 28/11/2021: Laravel 8.73 Released, GitHub Offline for Hours

    Links for the day



  10. IRC Proceedings: Saturday, November 27, 2021

    IRC logs for Saturday, November 27, 2021



  11. Links 27/11/2021: Nvidia’s DLSS Hype and Why GNU/Linux Matters

    Links for the day



  12. [Meme] Linus Gabriel Sebastian Takes GNU/Linux for a (Tail)'Spin'

    If you’re trying to prove that GNU/Linux is NOT Windows, then “haha! Well done…”



  13. GNU/Linux is for Freedom and It'll Gain Many Users When (or Where) People Understand What Software (or Computing) Freedom Means

    Software that respects people's freedom (and by extension privacy as well) is an alluring proposition; those who choose to try GNU/Linux for the wrong reasons are likely the wrong target audience for advocates



  14. Amid Reports of Microsoft's Competition Crimes in Europe...

    European companies are complaining, but they seem to overlook the principal aspect of an imperialistic system with bottomless pockets (almost 30 trillion dollars in debt already; US national debt soared again last month); Microsoft is shielded by a political system with military (“defence”) as bailout budget to help cushion international expansion for data grab and technical leverage, as we've seen in the case of EPO (this is all political, not technical, and should thus be treated as a political/corruption issue)



  15. Is Linus Trolling the GNU/Linux Community?

    This new video responds to what many sites have been provoked into amplifying



  16. Links 27/11/2021: Tux Paint 0.9.27 and SeaMonkey 1.1.19 in EasyOS

    Links for the day



  17. [Meme] Keeping Our Distance From Microsoft

    The OSI is the dagger, the Linux Foundation is the knife, and many others are the sword by which Microsoft tries to get into the very heart of GNU/Linux and extinguish the Free software movement



  18. Microsoft Edge Encourages Indebted Americans to Guilt-spend Just in Time for Christmas

    Guest post by Ryan, reprinted with permission



  19. IRC Proceedings: Friday, November 26, 2021

    IRC logs for Friday, November 26, 2021



  20. 38+ Years of GNU and 19+ Years of FSF Associate Membership

    “On November 25, 2002,” Wikipedia notes, “the FSF launched the FSF Associate Membership program for individuals.” As the above video points out, it all started almost 40 years ago.



  21. Gemini as a Platform for Gamers

    Contrary to what people often assume (or are led to assume), even without client-side scripting Gemini can accomplish a great deal; early adopters, many of whom are technical, test the limits of the very minimalistic (by design and intention) specification



  22. Improved Workflows: Achievement Unlocked

    Today we've completed a bunch of small projects that can make us more efficient (e.g. more Daily Links per day, more articles); the above video was recorded many hours ago to accompany the outline below



  23. Links 26/11/2021: New Complaint About Microsoft Competition Crimes in Europe, EuroLinux 8.5, GhostBSD 21.11.24, and Kiwi TCMS 10.5 Released

    Links for the day



  24. Links 26/11/2021: F35 Elections, Whonix 16.0.3.7, OSMC's November Refresh With Kodi 19.3

    Links for the day



  25. IRC Proceedings: Thursday, November 25, 2021

    IRC logs for Thursday, November 25, 2021



  26. IRC Proceedings: Wednesday, November 24, 2021

    IRC logs for Wednesday, November 24, 2021



  27. Links 25/11/2021: PHP 8.1.0 Released and Linux 5.15.5

    Links for the day



  28. IBM as Master of Hypocrisy

    Free software projects and Free software developers have long been humiliated by corporations of Western misogynists, falsely claiming that the Free software community isn’t inclusive enough (these are shameless projection tactics; as a matter of public record, the exact opposite is true) and even the eradication of supposedly offensive language isn’t something IBM takes seriously



  29. Links 25/11/2021: LibreOffice 7.2.3 and Mesa 21.2.6 Released

    Links for the day



  30. [Meme] So Desperate That Edge Cannot Even Exceed 4% That They Block Rival Web Browsers

    Linux/Android/Free Software/GNU (they go by very many names/brands) may continue to grow to the point where Windows is as irrelevant as Blackberry; this means that Microsoft’s grip on the Web too has slipped — to the point where Microsoft frantically uses 'bailout' money to hijack LinkedIn, GitHub, etc. (it also rebrands almost everything as "Azure" or clown to fake a perception of growth)


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts