12.16.09

Gemini version available ♊︎

“Things Are Going Downhill at Novell These Days”

Posted in Deception, GNU/Linux, Marketing, Microsoft, Mono, Novell, Videos at 12:56 pm by Dr. Roy Schestowitz

Summary: Novell deceives the press just as the company is imploding, as well as getting much smaller

NOVELL is falling apart as a company and as a brand. Quite symbolically (of Novell’s bleeding to death), one person has just uploaded a video titled: “Novell Provo Campus Building H Water Leak”

The description of the video goes like this: “Things are going downhill at Novell these days. There was a massive water leak and huge amounts of damage done to the Lobby of Building H. Novell Provo Campus Lobby Water Leak”


Direct link

Novell’s much bigger internal issues are actually a lot less visible than the above. Novell is currently trying to ‘dress up’ the real news about the management exodus that we covered last night. The press is catching up very quickly, but the company’s press release [1, 2, 3, 4] tries hard to spin, spin, spin. That’s what PR is all about: defensible omission, distraction, selectivity, and reasonable distortion.

“They announce the departure of many executives (as a bundle) and then treat such big departures as minor, describing the whole move as “reorg”, which is a vague concept.”Novell’s PR Director, Ian Bruce, completely ignores the departures and pretends that the decoy of “reorg” is all there is to talk about. This is an old trick devised also by Microsoft. They announce the departure of many executives (as a bundle) and then treat such big departures as minor, describing the whole move as “reorg”, which is a vague concept. It is ambiguous as this can be interpreted as either bad news or good news. They sort of “package together” (or group) a lot of bad news that must reach shareholders and mix it with something that’s positive or only seemingly positive in order to just bury the bad news and be done it.

Many news sites have fallen into this PR trap, which was set up by Novell’s marketing/management people, no doubt. Those who were docile and gullible only/mostly spoke about “reorg”, just as Novell had hoped. Examples:

1. Novell announce a reorganisation

2. Novell reorganizes business and management

3. Novell Corporate Restructure

4. Novell reorg aims at solution sales

In this reorganization, three current units—identity and security management (ISM); systems and resource management (SRM); and open platform solutions (OPS) will meld into one security, management and operating platforms business unit headed by senior vice president Jim Ebzery.

Well done, Novell. You lied to journalists and here they are rewriting your press release (more or less). It’s a disgrace to both Novell and to the practice of professional journalism.

There are exceptions however. The very prominent (as in widely-syndicated) Associated Press came out with a more appropriate headline, but it leaves out major news about major departures. Apart from the raw article there were copies in news sites such as ABC, BusinessWeek, the Washington Post and the New York Times. Only one publication (as far as one can tell) has modified the Associated Press headline to add: “[Novell] says 2 executives to leave”

That’s the main news. It is about Novell shrinking and losing key suits (managers). It is very bad news, it’s not just a “reorg”. To quote from another news source:

On an interim basis, Jeff Jaffe, who has served for the last four years as CTO and executive vice president of the business units, has agreed to report to Hovsepian as a strategic advisor. He will be leaving the company this February. Senior Vice President of Strategic Development Roger Levy will also be leaving Novell.

J.P. Morgan’s response? “Change Does Not Always Make it Different” sums it up.

Manek, a British consultant who writes at ZDNet UK, has just published this short article about Novell. The headline says: “Whither Novell?”

It’s hard to avoid the conclusion that Novell still doesn’t know what it’s for. Recent news that the company has once again re-organised itself, following a fairly abysmal set of financial results, smacks slightly of desperation.

[...]

What’s depressing is that I seem to have been making the same or similar comments every few years about Novell, ever since the company went bonkers buying Unix, WordPerfect and a whole host of other bits and pieces as it looked to replace its failing NetWare business.

Boycott Novell is linked there among the comments, in relation to Mono. In other news this week, Miguel de Icaza is still looking appease Microsoft. Perhaps that’s all Novell has left, namely fusion with Microsoft.

“Now [Novell is] little better than a branch of Microsoft”

LinuxToday Managing Editor

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

DecorWhat Else is New


  1. Dotcom Boom and Bust, Round 2

    The age of technology giants/monopolies devouring everything or military-funded (i.e. taxpayers-subsidised) surveillance/censorship tentacles, in effect privatised eyes of the state, may be ending; the United States can barely sustain that anymore and raising the debt ceiling won't solve that (buying time isn't the solution)



  2. Society Would Benefit From a Smartphoneshame Movement

    In a society plagued by blackmail, surveillance and frivolous lawsuits it is important to reconsider the notion of “smart” phone ownership; these devices give potentially authoritarian companies and governments far too much power over people (in the EU they want to introduce new legislation that would, in effect, ban Free software if it enables true privacy)



  3. IRC Proceedings: Friday, February 03, 2023

    IRC logs for Friday, February 03, 2023



  4. IRC Proceedings: Thursday, February 02, 2023

    IRC logs for Thursday, February 02, 2023



  5. Links 03/02/2023: Proton 7.0-6 Released, ScummVM 2.7 Testing

    Links for the day



  6. Links 03/02/2023: OpenSSH 9.2 and OBS Studio 29.0.1

    Links for the day



  7. Links 03/02/2023: GNU C Library 2.37

    Links for the day



  8. Sirius Finished

    Yesterday I was sent a letter approving my resignation from Sirius ‘Open Source’, two months after I had already announced that I was resigning with immediate effect; they sent an identical letter to my wife (this time, unlike before, they remembered to also change the names!!)



  9. The Collapse of Sirius in a Nutshell: How to Identify the Symptoms and Decide When to Leave

    Sirius is finished, but it's important to share the lessons learned with other people; there might be other "pretenders" out there and they need to be abandoned



  10. Links 03/02/2023: WINE 8.1 and RapidDisk 9.0.0

    Links for the day



  11. Links 02/02/2023: KDE Gear 22.12.2 and LibreOffice 7.5

    Links for the day



  12. Linux News or Marketing Platform?

    Ads everywhere: Phoronix puts them at the top, bottom, navigation bar, left, and right just to read some Microsoft junk (puff pieces about something that nobody other than Microsoft even uses); in addition there are pop-ups asking for consent to send visitors’ data to hundreds of data brokers



  13. Daily Links at Techrights Turn 15, Time to Give Them an Upgrade

    This year we have several 15-year anniversaries; one of them is Daily Links (it turned 15 earlier this week) and we've been working to improve these batches of links, making them a lot more extensive and somewhat better structured/clustered



  14. Back to Focusing on Unified Patent Court (UPC) Crimes and Illegal Patent Agenda, Including the EPO's

    The EPO's (European Patent Office, Europe's second-largest institution) violations of constitutions, laws and so on merit more coverage, seeing that what's left of the "media" not only fails to cover scandalous things but is actively cheering for criminals (in exchange for money)



  15. European Patent Office Staff Votes in Favour of Freedom of Association (97% of Voters in Support)

    The Central Staff Committee (CSC) at the EPO makes a strong case for António Campinos to stop breaking and law and actually start obeying court orders (he’s no better than Benoît Battistelli and he uses worse language already)



  16. Links 02/02/2023: Glibc 2.37 and Go 1.20

    Links for the day



  17. IRC Proceedings: Wednesday, February 01, 2023

    IRC logs for Wednesday, February 01, 2023



  18. Links 01/02/2023: Security Problems, Unrest, and More

    Links for the day



  19. Links 01/02/2023: Stables Kernels and Upcoming COSMIC From System76

    Links for the day



  20. IRC Proceedings: Tuesday, January 31, 2023

    IRC logs for Tuesday, January 31, 2023



  21. Links 31/01/2023: Catchup Again, Wayland in Xfce 4.20

    Links for the day



  22. Links 31/01/2023: elementary OS 7

    Links for the day



  23. Intimidation Against Nitrux Development Team Upsets the Community and Makes the Media Less Trustworthy

    Nitrux is being criticised for being “very unappealing”; but a look behind the scenes reveals an angry reviewer (habitual mouthpiece of the Linux Foundation and Linux foes) trying to intimidate Nitrux developers, who are unpaid volunteers rather than “corporate” developers



  24. Links 31/01/2023: GNOME 44 Wallpapers and Alpha

    Links for the day



  25. Free and Open Source Software Developers' European Meeting (FOSDEM) and KU Leuven Boosting Americans and Cancellers of the Father of Free Software

    The Free Software Foundation (FSF) and its founder, Richard M. Stallman (RMS), along with the SFLC one might add, have been under a siege by the trademark-abusing FSFE and SFC; Belgium helps legitimise the ‘fakes’



  26. Techrights in the Next 5 or 10 Years

    Now that I’m free from the shackles of a company (it deteriorated a lot after grabbing Gates Foundation money under an NDA) the site Techrights can flourish and become more active



  27. 60 Days of Articles About Sirius 'Open Source' and the Long Road Ahead

    The Sirius ‘Open Source’ series ended after 60 days (parts published every day except the day my SSD died completely and very suddenly); the video above explains what’s to come and what lessons can be learned from the 21-year collective experience (my wife and I; work periods combined) in a company that still claims, in vain, to be “Open Source”



  28. IRC Proceedings: Monday, January 30, 2023

    IRC logs for Monday, January 30, 2023



  29. Taking Techrights to the Next Level in 2023

    I've reached a state of "closure" when it comes to my employer (almost 12 years for me, 9+ years for my wife); expect Techrights to become more active than ever before and belatedly publish important articles, based on longstanding investigations that take a lot of effort



  30. The ISO Delusion: When the Employer Doesn’t Realise That Outsourcing Clients' Passwords to LassPass After Security Breaches Is a Terrible Idea

    The mentality or the general mindset at Sirius ‘Open Source’ was not compatible with that of security conscientiousness and it seemed abundantly clear that paper mills (e.g. ISO certification) cannot compensate for that


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts