EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.05.10

Microsoft is Seven-Washing Its Lousy Platform for ARM

Posted in GNU/Linux, Hardware, Microsoft, Windows at 3:08 pm by Dr. Roy Schestowitz

Laundrette

Summary: Microsoft is renaming yet another product, adding the magic number “7″ as though brands alone will bring about success

AS Linux becomes dominant in mobile devices and all that Microsoft has is this thing called “CE” (which is regarded as somewhat of a joke), Microsoft is “Seven-washing” it — a term that we coined some weeks ago. It simply means adding the number “7″ to platforms, hoping that the platforms will be associated with Vista 7, which is more of a marketing/AstroTurf success than a technical success.

“It means that the product is doing so badly that unless it changes identity, no second chances will be given to it by the market.”It’s a tad amusing to see Microsoft Seven-washing just about any product it has. The reputation of many of its products is so low that it needs to borrow a boost from another branding campaign. The latest example is “Windows Embedded Compact 7″ [1, 2, 3]. Microsoft renames this platform almost every year, just as it does with its search and mobile products (Microsoft leaves “Windows Mobile” behind). It means that the product is doing so badly that unless it changes identity, no second chances will be given to it by the market.

Tim has noticed that Microsoft’s joke of a competition called “KIN” is doing pretty badly [1, 2, 3, 4]. He asks in his headline: “Only a month on and the Kin is discounted?”

Microsoft’s Kin phone which hit the news almost immediately, with some people taking exception to its advert where Microsoft was accused of promoting “sexting”.

After promptly removing the section they were then accused by some of overacting.

A few years back I remember entering a discussion on Microsoft Watch, where users were reporting that the Microsoft Zune was to be found in the bargain bin of stores (around the Xmas period) Could the Kin be destined for the “bargain bin” too?

Our guess is that “KIN” and “Zune” share the same trajectory, not just the same software. The leadership of both products recently left, which tells a bundle. ARM devices will not appeal to Windows programmers (who need to recompile everything), so Microsoft’s “Windows Embedded Compact 7″ is a non-starter without any useful applications. “KIN” has the exact same problem that branding work alone is not going to resolve. Microsoft might as well just give up on this area. Even its MVP Miguel de Icaza does not support their products; instead he targets Apple (not Linux).

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. David Gerard said,

    June 5, 2010 at 3:15 pm

    Gravatar

    You realise that no-one is talking about Kin any more except us haters, pointing and laughing …

    Nevertheless, I’m looking forward to my Zune 7. “Squirt” your way to the “social!”

    Dr. Roy Schestowitz Reply:

    “Zune” was mentioned a lot by those who ridiculed it. This did not help it succeed, this merely stigmatised it (along with its buyers).

What Else is New


  1. Hey, Where's Red Hat (IBM)?

    Red Hat is conspicuously silent at these critical times (in its home country); Must be too busy hailing and cashing in on Trump's military (state) while dishing out shallow and self-contradictory diversity PR/fluff…



  2. Microsoft's Latest Vapourware About Supercomputers

    Microsoft has spent almost two decades dropping supercomputers vapourware on the media, but those misinformation dumps always turn out to be 100% hot air, no substance



  3. 2020: A Time for Resolutions or Revolutions?

    There are nonviolent means by which the current system can be corrected; we need to convince peers and relatives to change the way they behave and not cooperate with unjust elements of the system



  4. IRC Proceedings: Tuesday, June 02, 2020

    IRC logs for Tuesday, June 02, 2020



  5. The Gates Press (GatesGate) -- Part I: Lost the Job After Writing an Article Critical of Bill Gates for Attacking Some Actual, Legitimate Charities (Because They Had Spread GNU/Linux)

    The sociopaths from the fake 'charity' of Bill Gates would go to great lengths to squash criticism and also to eliminate critics; this series tells the story of some of those personally affected



  6. Don't Fall for the Spin, Microsoft is Laying Off Workers and It's Not Just Because of the Pandemic





  7. All They Want is Litigation, Not Innovation

    It's getting difficult to ignore or to overlook the fact that the 'litigation lobby' (the likes of Team UPC and today's EPO management, guided by groups like the Licensing Executives Society International) doesn't care about innovation and is in fact looking to profit by crushing innovation



  8. Reminder: Microsoft Profits From Crushing Protesters for Donald Trump

    Don't lose sight of the fact that what's going on in the United States right now is very profitable to Microsoft



  9. No, GNU/Linux Isn't at 3% and Windows Isn't at Over 90%, Either

    This ludicrous idea that "Linux" (however one defines it) enjoys just 3% of the "market" is false and it should be treated as laughable spin (it is being widely promoted this week, often by Microsoft boosters looking to make charts where Windows stays at above 90% and Vista 10 is 'gaining'... at the expense of Windows)



  10. Links 3/6/2020: Devuan Beowulf 3.0.0 and Tails 4.7 Released

    Links for the day



  11. Links 2/6/2020: New Firefox Release (77), Debian-based MX Linux 19.2, KDevelop 5.5.2, GNU/Linux Growth on Desktops/Laptops

    Links for the day



  12. Techrights Can Figure Out Source Protection/Anonymisation Whilst Operating Very Transparently

    We're still quite radically transparent whilst at the same time enjoying 100% source protection record; we're also improving the software we use to publish more quickly and efficiently



  13. IRC Proceedings: Monday, June 01, 2020

    IRC logs for Monday, June 01, 2020



  14. This is How GNU Finally Dies

    "Brace for when GNU falls the way that OSI, FSF, FSFE, Mozilla, and the Linux Foundation did."



  15. Latest Microsoft Layoffs Spun as 'Innovation' (There's Always a Positive PR Angle)

    The public is expected to simply ignore the fact that Microsoft is laying off employees (again); instead we're expected to think it's all about Microsoft being very brilliant and innovative



  16. Microsoft Playing the Victim, Irrationally 'Hated' by Victims of Its Abuse

    We're meant to believe that those whom Microsoft bribes against are the opinionated 'haters' and Microsoft is a victim of 'hate'



  17. Links 1/6/2020: Linux 5.7, FOSSlife Born, LibreOffice 7.0 Beta1, Linux Mint 20 Making Early Promises

    Links for the day



  18. Linux Without Linus

    The Linux Foundation seems to be acting like Linus (Linux founder) is somewhat of a liability (forcing him to take a ‘break’ from his own project) while taking even the most notorious proposals from corporations, including those that called Linux a “cancer”



  19. What It Would Take for Linus Torvalds to Leave Linux Foundation Without the Linux Trademark and Without Linux

    It's nice to think that the founder of Linux can just take his project and walk away, moving elsewhere, i.e. away from the Microsoft-employed executives who now "boss" him; but it's not that simple anymore



  20. The Past Does Not Go Away, Except From Short-Term Memories

    People who are drunk on power and money (sometimes not even their own money) like to portray themselves as the very opposite of what they are; but in the age of the Internet it's difficult to make the general public simply forget the past and "move on..."



  21. IRC Proceedings: Sunday, May 31, 2020

    IRC logs for Sunday, May 31, 2020



  22. Links 1/6/2020: OpenMandriva Lx 4.1 2020.05, Linux Lite 5.0 Release, FreeBSD 11.4 RC2

    Links for the day



  23. It's a Common Mistake and Common Misconception/Error to Treat Microsoft as Just Another 'Large Company' (or 'Big Tech')

    What's wrong about Microsoft isn't its size; what's wrong with Microsoft is its behaviour, which isn't just illegal (crimes are the norm) but also hugely unethical



  24. Lessons of Michael Arrington (About Microsoft)

    Microsoft and Bill Gates have a long history bullying their critics; the quote above (or below) shows how even people who advertise with Microsoft are becoming the target of abuse



  25. 'Best' of Both Worlds: GNU/Linux Freedom + Malware With Keyloggers and DRM

    Running a Microsoft-controlled GNU/Linux instance under Vista 10 ("Windows Subsystem for Linux") in the age of virtual machines, dual boot and containers makes as much sense as chopping some carrots to go with the veal meal to appease vegetarian diners



  26. First They Bribe the Employer, Media Lynch Mobs May Follow

    The 'cancel culture' lynch mobs, which leverage social causes (or marginalised groups), remain a convenient means by which to oust one's political/business opposition; but money too is a massive contributing factor and the more one has of it, the easier it is to control media narrative and subversive focus



  27. Upcoming Series Teaser: The Bribery Operation of William Henry Gates III

    Bribery goes a very long way when it comes to the megalomaniac who pays the media to portray him as the world's most generous person



  28. Windows Ransomware Must Not be Unspeakable When People Die in Large Numbers Due to That (and Windows Has Intentional Back Doors)

    Loss of electronic patient records, ransom and downtime among the severe consequences of deploying Microsoft inside hospitals; yet the media rarely names the real culprit (manslaughter charges theoretically possible) and nobody gets punished except those who offer real solutions



  29. IRC Proceedings: Saturday, May 30, 2020

    IRC logs for Saturday, May 30, 2020



  30. Burning the House That Richard Stallman (RMS) Built: An Open Letter to GNU Maintainers Who Opposed RMS

    An open letter to people who petitioned RMS to step down and who outsource GNU projects to Microsoft (GitHub)


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts