Bonum Certa Men Certa

The Disturbing Rise of Openwashing: Today's Case of Apple and Microsoft

Proprietary is not "Open Source", it's the very opposite of it

Watercolour



Summary: Apple and Microsoft are trying to change their colours (public perception), but underneath this thin cover the same old spots remain

NON-TECHNICAL FOLKS may easily be led into the illusion of 'open' Microsoft and 'open' Apple (openwashing), much like that of 'green' (and yellow) BP or 'green' Shell (greenwashing). There is also whitewashing, e.g. of Bill Gates, but these two examples are different matters. They all involve mass deception with a huge budget. it's quite a theatre!

We have patiently watched hundreds of headlines about Apple. Some talking points were mentioned even in Linux sites/blogs of Swapnil Bhartiya [1, 2], not just a lot of general news sites [1, 2, 3]. Bloomberg went as far as saying that Apple has gone "open source" (that was the headline!), so we decided a rebuttal was needed. It reminded us of what Microsoft had done with .NET last year, re-announcing the news almost every week, even this week (using the term "Open Source .NET", despite the fine prints that refute it; we wrote numerous articles to rebut that).

"Bloomberg went as far as saying that Apple has gone "open source" (that was the headline!), so we decided a rebuttal was needed."Here is ECT's coverage of the Apple PR (there are literally hundreds more like it), complemented even by this tacit endorsement from Jim Zemlin [1, 2]. He claims "Developer Applause". "It’s inspiring to see companies like Apple and Microsoft validate the work we’ve been doing for more than two decades," Zemlin writes. "Applause" is the bizarre word here; it was also used by Sam Dean, speaking 'on behalf' of what he calls "Open Source" (some recent Web-centric poll, involving only about 100 subjects, also tried to paint Apple users/developers "Open Source" developers because they work on Web sites using Macs). We reject these claims based on observations and we are going to show some real responses from the real "Open Source" community, not some Apple fans who label themselves "Open Source" and label Apple likewise (often citing Apple marketing material/sites).

Digital Trends asked, "what’s in it for Apple?"

That's a good question and it's not hard to answer. In the "Open Source" community not everyone is enthusiastic at all, except perhaps Apple fans and people who buy stuff from Apple (including software) while wishing to label themselves "open". It's a branding exercise, putting aside API lock-in.

Steven J. Vaughan-Nichols asked (in his headline), "Just how open will Apple allow Swift to be?"

"Some people love that Apple is open sourcing its Swift programming languages," he wrote. "Others are taking a wait-and-see attitude about just how 'open' Apple will make Swift."

Simon Phipps, the outgoing OSI President (i.e. top authority for the "Open Source" brand), wrote that "questions loom over 'open source' Swift". "Programming languages alone don’t make programs," he wrote, but "the SDKs they leverage are the key. When Apple speaks of the SDKs that work well with Swift, it is highly unlikely it is talking about anything that works seamlessly on Android or indeed within any other Linux-based open source platform (not to mention Windows).

"Swift may be offering lip service to open source to pay table stakes with modern developers, but I’m not holding my breath when it comes to extending software freedom to anyone beyond Apple's walled garden."

Larry Cafiero, an "Open Source" proponent for many years, wrote: "While there have been no injury reports yet from the multitudes simultaneously jumping on the Swift-as-open-source bandwagon — and no shortage of “Apple to tailor Swift to open source” headlines (can someone hand me an air-sickness bag?) — you’ll have to excuse me if I don’t share the rampant enthusiasm for a couple of reasons.

"To be clear, like Microsoft’s foray into FOSS, Apple’s entry is a small step for FOSS, to paraphrase Neil Armstrong. It is hardly a giant leap for FOSSkind."

Many others are refuting Apple's and Microsoft's recent claims of "embracing" FOSS (for languages or SDKs). These are self-serving moves, intended to make people blobs-dependent (whose blobs? their own!).

Microsoft openwasher Cade Metz weighed in too. Referring to his article, our reader iophk wrote: "One of thousands of articles, but doesn't this noise obscure the fact that it is still locked in to iOS and OS X? I thought Objective C at least was cross-platform, except for a few libraries."

Despite these obvious facts, the Linux.com "administrator" (perhaps meaning editor) went with flattery for Apple just earlier today. It also flattered Microsoft for trying to trap GNU/Linux (two bird with one stone), having recently openwashed Vista 10 using the modified (by him/her) headline "Microsoft’s Big Secret Windows 10 Feature is Open Source" (because of the Linux Foundation-connected AllSeen Alliance).

We are rather disturbed to see Apple and Microsoft openwashing even in the Linux Foundation's sites, this latest example referencing a Microsoft puff pieces for Vista 10. They are now attempting to openwash it because of one paragraph that says: "Microsoft announced last November Windows 10 would pack a technology called AllJoyn. An open source framework that encourages devices to be interoperable, AllJoyn was developed by the AllSeen Alliance, a group of more than 150 companies including the likes of Electrolux, Honeywell, LG, and Qualcomm that have banded together to make an open standard for Internet of Things (IoT) devices to speak to each other."

That's about as bad as calling Microsoft "open source" because it continues to compile proprietary spyware Skype for GNU/Linux, except GNU/Linux that threatens Microsoft's desktop monopoly (Chromebooks). As the British media put it the other day, "MICROSOFT is continuing to shun Google's Chrome OS, opening up its browser-based Skype for Web service to all except those using a Google Chromebook."

To summarise, don't fall for the illusion that Microsoft and Apple are somehow 'embracing' FOSS; they are trying to exploit the "Open Source" brand to attract people to their proprietary crown jewels. That's an entirely different thing.

Recent Techrights' Posts

Gemini Links 23/12/2025: Hydraulic Pressure Balance and mercury://
Links for the day
Techrights as 'Regulator' Against Runaway Trains
"Runaway trains" never scared us because we know that they, unlike us, don't think rationally
 
Links 24/12/2025: Cheeto President "Accused of Rape in Jeffrey Epstein Files", Windows to be Replaced by Slop?
Links for the day
Gemini Links 24/12/2025: Tea, Love During Pain, and Gaming This Year
Links for the day
GAFAM is a Bubble, Nothing is Free in This World
Nothing is free in the world
My New CD Player/Stereo Didn't Even Last a Year, My CD Player/Stereo From the Early 1990s Still Works
That helped reaffirm what I said in recent years about production/manufacturing standards of "modern" things
GitHub Isn't Free, Microsoft Subsidises It (Losses) to Entrap You Inside Proprietary Software, Now Come the Fees
GitHub was never free
XBox Console is Dead, "Microsoft is Rethinking What XBox is"
So XBox is now "cloud"
IBM SkillsBuild: Teaching Slop to People
What skills does that give? Making more slopfarms?
Maybe 2026 Will be the Last Year of António Campinos
Europe's patent system is run by thugs and it serves thugs
2025: The Year LLM Slop Rose to Prominence and Then Fell
the slop hype is bound to end
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, December 23, 2025
IRC logs for Tuesday, December 23, 2025
Links 24/12/2025: Spotify Surveillance and Shadow Over Rule of Law in Hong Kong
Links for the day
A Good End for a Fine Year
Today we saw some pleasant news online about the growth of GNU/Linux and more perils impacting Windows and XBox
Serial Sloppers Lost Momentum, Sites With "Linux" in Their Name Barely Bother Anymore
Will 2026 be the year slopfarms jump the shark?
Gemini Links 23/12/2025: "The sun is shinning" and "problem in the Butlerian Jihad setup"
Links for the day
Links 23/12/2025: "Over 8,700 News Articles Censored in Turkey in 2024" and "Photos Are Being Deleted From the Epstein Files"
Links for the day
Links 23/12/2025: That ‘Satisfying Click’ and Security Lapses, Car Bomb Kills Russian Lieutenant General Fanil Sarvarov
Links for the day
Links 23/12/2025: GNU Taler 1.3, US Regime Censors Television Again
Links for the day
Valve Can Bring More Users to GNU/Linux, But It Won't Bring Freedom
Steam is DRM
Social Control Media is Bots (Fake Traffic, Fake 'Engagement')
As per FORTUNE, 76% of Twitter is alleged to be bots now
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, December 22, 2025
IRC logs for Monday, December 22, 2025
How the Slop (So-called 'AI') Bubble Will Burst Next Year
There are already talks about mass layoffs in January
"Generative AI Bubble Has Begun to Pop", Nvidia Rides “Circular Financing... a Strategy That Hearkens Back to the Dot-com Crisis”
For companies like Microsoft this may mean another 30,000+ layoffs next year
Microsoft-Connected Media Talking About XBox Division "Profit Margins" is Distraction From XBox Sales Collapsing 70% in One Year
The simple fact is, Microsoft's console is dead in the water
The Reality is "Vibe Code" (Slop) is That It's Worthless
“Confidently Wrong”
British Web Developers Can Probably Ignore Firefox Users (Based on US Standards)
Mozilla has managed to piss off enough people
On the 'Digital Gulag' of 'Secure Boot' and Microsoft Disguising Its Attacks on Users as "Security"
Dr. Andy Farnell has this new article
Slopfarms Can Only Survive in Google News, Which is Still Promoting Them
Google News promoted only 3 slopfarms today
Gemini Links 22/12/2025: Films, Creativity vs. Consumption, Slop in YouTube
Links for the day
Microsoft XBox Losing Money, Layoffs and Studio Shutdowns (As Well as Price Hikes) Not the Solution
Microsoft does not quite talk about profits
"Major [IBM] Reductions Will Take Place Soon in Rochester MN"
Maybe that's just the latest office gossip
Links 22/12/2025: Data Breaches, deterioration in Politics, and Geminispace
Links for the day
Links 22/12/2025: North Korean Applicants Target GAFAM (Amazon), ‘Orwellian Climate of Fear’ of CPC (Even Outside China)
Links for the day
More IBM Layoffs in India
It's not as simple as "laid off to be replaced by an Indian"
GAFAM Deeply Connected to Jeffrey Epstein, Richard Stallman (RMS) in No Way Connected to Jeffrey Epstein
people who hoarded all the capital get to decide what people think and say
Linus Torvalds Has a Birthday This Coming Weekend, Thankfully He Still Controls His Main Project
GNU and Linux should remain under their control as long as they live
Mozilla is Getting Attention for All the Wrong Reasons, Take a Look at LibreWolf
Just last week Mozilla added a new top-level manager who (as usual) came from a "tech giant"
When Conformism Means Capitulation and Defeat
In an age of injustices like these, we all have some kind of moral obligation not to be conformist.
Text is Still King
But the so-called 'industry' insists that we should download 10 MB of objects from multiple domains... even just to read 5-10 paragraphs of text
Links 22/12/2025: Facebook "Testing $14.99 Monthly Subscription Fee to Post Links" and "Middle East Petrostates as American Media Owners"
Links for the day
Beyond the World Wide Web (WWW)
We continue to treat Gemini Protocol as a first-class citizen
Serbia: GNU/Linux Rises, Windows Down to All-Time Lows
According to statCounter
"Wrestling With Pigs"
"Never wrestle with a pig. You both get dirty, and the pig likes it."
Productive Year and Better Access to Techrights' Archives Going Back to 2006
we've long needed and wanted native, local, independent search facilities
Linux Abandoned by Linux Foundation
It speaks for Microsoft and for so-called 'AI' companies
Microsoft Has Practically Given Up on XBox Already
Expect many XBox related layoffs when 2026 starts (Q1)
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, December 21, 2025
IRC logs for Sunday, December 21, 2025
"Today's [Red Hat] is run by a cabal of vultures."
it seems safe to assume Red Hat too will languish away
Microsoft Layoffs in 2026 Can be Bigger Than 2025 Microsoft Layoffs (30,000+ Workers Laid Off)
"Is there going to be any reorg or Microsoft layoffs?"
Gemini Links 21/12/2025: Solstice, Chaos of CSS, and Program Interpreter Fun
Links for the day
The Free Software Foundation (FSF) Represents People, Not Corporations
FSF isn't in the "business" of appeasing oligarchs