Team UPC isn't too worried; all they're after is a bunch of kangaroo courts for plaintiff-friendly enforcement of millions of European Patents (broken windows theory)
Microsoft- and Apple-sponsored Western (or English-speaking) media chooses to ignore that or treat it as irrelevant (a racist disposition in its own right)
A choice between "masters" (or "master race") is a false choice that results in mass exploitation and ultimately eradication (when there's little left to exploit)