The GPLv3 is important for the battle against software patents. It is also highly vital to the battle for prevalence of Free software. which is why Steve Ballmer (pictured above) looks rather worried.
Sapna Kumar, Duke University Law School Faculty Fellow, discusses the differences between GPL 2 and GPL3 and the threat of software patents to open source projects and developement.
The FSF is not trying to sell anything to you, other than your freedom and rights as a developer and user. ⬆
They don't care about the users and issuing a few bytes with random characters costs them next to nothing. It gives them control over billions of human beings.
If even one media outlet told you in 2010 that Microsoft would fall from 100% (of Web requests) to about 1 in 8 Web requests, you'd probably struggle to believe it