Another test of patent reform, perhaps
A technology slap-fight headed to the California court rooms in Los Angeles as ValueClick accused Tacoda of infringing on its patents.
The issues of behavioral targeting go beyond the usual concerns about privacy and consumer tracking. At the core of the approach to presenting advertising to people based on their online habits comes the practice of behavioral targeting.
Patent 7,407,089 (available here) is a method and system for identifying a customer and displaying whether they like paper or plastic bags without the need for uncomfortable questioning.
From the patent's description:
"However, at conventional retail locations, the customer is likely to be asked for their packaging preference each time the customer passes through a cashier station, resulting in unnecessary inconvenience for both the customer and the cashier.
What is needed is a more flexible system and method for determining packaging preference that overcomes some of these limitations. "
Wanted: Political Candidates, Must Hate Software Patents
If you live in the U.S., it's hard to escape news about the upcoming presidential elections, but that isn't the only thing happening on the political front. There's a movement afoot to locate congressional candidates in the U.S. House and Senate who support copyright reform and other technology issues, and mobilize the open source community to get them re-elected.
GeekPAC, originally known as BytesFree.org, is a grassroots campaign designed to build political support and effect change in legislation surrounding net neutrality, copyright and DCMA reform, patent reform, and other issues near and dear to the open source and tech communities at large
Since neither the EU nor the UK government has deigned to let us peasants know anything about the current ACTA negotations, I was interested to see New Zealand's government releasing a statement...
So far, neither company has revealed any more details about the settlement. I'd be shocked if Microsoft dropped the tens of millions or more that some VCSY shareholders are speculating, or that this tiny Texas company will suddenly take on everyone who generates Web sites in a similar way. But maybe I'm wrong.
Microsoft Is Again in the Crosshairs of a University-Based Patent Suit
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Research Corporation Technologies, based in Tucson, Ariz., first sued Microsoft in 2001.
Nikon has withdrawn its support for a photography contest hosted by computer giant Microsoft after a row over potential copyright infringement.
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In a statement issued to Pro Imaging, Microsoft said: 'We have since taken steps to obtain the rights to use every image to be featured in the subsequent stages of the Iconic Britain competition.'