Bonum Certa Men Certa

Novell Wants to Change Perception

Self-absorb a tree



Summary: Microsoft and Novell want you to feel differently (deceived) about them and their products; resources allocated to the task

Microsoft openly engages in what's known as "perception management" [1, 2]. It's a PR tactic which is akin to hypnosis and Vista 7 was a good example of it. Now watch this new post from Novell's Ross Chevalier, suitably titled "Speak Up! What did you do to change the perception of Novell today?"



It’s not just to Product Management to handle, we all have experience, we have expertise, we have perspective so I am asking you again in this context, what can I do today to positively enhance the perception of Novell. Don’t wait for someone else to do this, we all must do it. Hit it hard and hit it often.


It was only weeks ago that Novell/SUSE created the official "OpenSUSE boosters" team, which is funny because we wrote about Novell recruiting "OpenSUSE boosters" a year and a half before the "OpenSUSE boosters" team existed. We even named it correctly.

People must understand that Novell also uses a lot of PR to defend its patent deal with Microsoft. Novell is messing with people's perception. The same goes for Mono, which is an amateur product of Novell.

It is so ironic that Novell allocates PR budgets that advance Microsoft's interests because at the same time Novell is suing Microsoft, which wants to dismiss the case. Here are some of the latest details from Groklaw:

There are more filings in the Novell v. Microsoft antitrust case over WordPerfect. Many, many more, mainly exhibits, a total of about 2,540 pages. Some exhibits themselves run to nearly 200 pages, and Novell has 158 exhibits. So, what is happening?

[...]

I see Novell has found quite a lot already. Microsoft, Hassid tells the court in his affidavit, did turn over a database, but it can't provide it to the court because it "requires special software". Perfect, no?

My other worry is that at the end of the day, all these materials will be lost, sent to the deep by some confidentiality term in an agreement. It could happen, so that I why I thought I should tell you what is happening and that I need your help to get this done thoroughly. There are some fascinating documents on the list from the Canopy/Caldera days, their litigation against Microsoft, as well as the Comes case.

I so wish all filings in civil trials, subject to confidentiality rules, would be made public for free. It's so obvious to me that people do want to know, and in a digital age, it's so easy to let the public have access to this information without having to pay an arm and a leg. It's $.08 a page, which seems very little, but when you get into thousands of pages for just one article for just one case, well, you can do math. It really adds up fast. And that just doesn't seem like the American way to me, where we have always believed in the public's right to access their court system.


Groklaw must be referring to the lost Caldera exhibits [1, 2] and Comes vs Microsoft exhibits, which Microsoft tried to bury using a secret settlement in Iowa. They must have hoped to change perception by hiding crucial evidence from the public.

Recent Techrights' Posts

The Ongoing Evolutionary Process of News-Reading (or News-Finding) on the World Wide Web
it gets worse
"It's Obvious There's No Future For Any of Us from Blizzard at Microsoft"
The rumours suggest that more Microsoft layoffs are on the way
[Meme] Who's the Boss?
"I thought EPC governed the Office"
Salary Adjustment Procedure (SAP) at the EPO and Why Workers' Salary is Actually Decreasing Each Year (Currency Loses Its Purchasing Power)
outline and update on a years-old blunder
 
Gemini Links 27/02/2024: Facebook as Containment Field and Depression Driven Development (DDD)
Links for the day
They're Adding Warnings Now: The Site "It's FOSS" is Not FOSS
It's better that they at least explicitly state this
Links 27/02/2024: Nevada Versus End-To-End Encryption, Birmingham Bankrupt
Links for the day
End of an Era
The Web isn't just filled with marketing spam but actual disinformation
[Meme] Onboarding New EPO Staff
You read the patent application and grant within hours
The Legacy Prolific Writers Leave Behind Them
"Free Software Credibility Index" after more than 15 years
Phoronix in Google News
congratulating or welcoming Embrace, Extend, Extinguish (E.E.E.)
Google Fired Many Employees Working on Google News (Which Had Deteriorated and Became Gulag Noise, Littered and Gamed by Blogspam, Plagiarism, and Chatbot/Translator-Generated Spew), Now Comes the Likely 'Phase-out'
No wonder many yearn for the days of DMOZ and Web directories in general
IRC Proceedings: Monday, February 26, 2024
IRC logs for Monday, February 26, 2024
Over at Tux Machines...
GNU/Linux news for the past day
Exposed: FSFE, Legal & Licensing Workshop (LLW), Legal Network & Modern Slavery
Reprinted with permission from Daniel Pocock
Gemini Links 26/02/2024: Mastodon Trouble, RSS, and Zombie-scrolling
Links for the day
Links 26/02/2024: Suicide Crisis and Doctor Walkouts in South Korea
Links for the day
Why Do People Who Attack GNU/Linux Hate Women So Much?
My wife is being viciously targeted again
Ongoing Media Campaign, Sponsored by Bill Gates, to Portray Critics of Gates Crimes as "Conspiracy" Cranks
In prior years we wrote about this PR tactic of Gates
[Meme] Follow the Law, Not Corrupt Bosses
pressuring staff to break the rules to make more money
The EPO Uses Appraisals to Force Staff to Illegally Grant European Patents or Lose the Job. The Matter is Being Escalated en Masse to ILO-AT, Requesting a Review of Appraisal Reports.
it is only getting worse over time
Debian History Harassment & Abuse culture evolution
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, February 25, 2024
IRC logs for Sunday, February 25, 2024IRC logs for Sunday, February 25, 2024
Gemini Links 25/02/2024: Chronic Pain and a Hall of the Broken Things
Links for the day
Links 25/02/2024: New Rants About 'Hey Hi' Hype and JavaScript Bloat
Links for the day
Going Static Helped the Planet, Too
As we've been saying since last year
Chris Rutter, Winchester College, Clare College choir, Arm Ltd, underage workers & Debian accidental deaths
Reprinted with permission from Daniel Pocock
Gemini Links 25/02/2024: Blocking Crawlers and Moving to gemserv
Links for the day
IRC Proceedings: Saturday, February 24, 2024
IRC logs for Saturday, February 24, 2024
Over at Tux Machines...
GNU/Linux news for the past day