Microsoft loves contracting the very same firms that compare Microsoft to other companies. We previously named Netcraft as an example [1, 2, 3] and also comScore as a more relevant example, which we wrote about in:
“As long as money flows towards an examiner's pocket, the results are suspect and the methods for measuring some given unit are designed to bring about the desired conclusion.”There are other meters just like that, which can be biased and deceitful. As long as money flows towards an examiner's pocket, the results are suspect and the methods for measuring some given unit/s are designed to bring about the desired conclusion. That's their business model; those who pay will receive pleasing results. They can sell bias, just as others are selling fear. Let's not forget NPD [1, 2, 3], which is doing exactly that.
With a bit of background out of the way, we now present the news about Nielsen, which turns out to have signed a "partnership" with Microsoft. It seems like the type of deal that will involve Microsoft paying Nielsen, not the other way around.
On Thursday, the company announced a partnership with Nielsen that brings TV ratings to Xbox Live's "1 vs. 100" online trivia game show.
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Microsoft and Nielsen also plan to collect data across the entire Xbox Live network. While this is not the first time Nielsen has measured videogame metrics, it is the first time it will measure content across a game console network--Xbox Live--and be able to get very "granular" information, says Gerardo Guzman, director of Nielsen Games.
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This latest partnership with Nielsen gives a boost to Microsoft's aspirations to be more than just a platform for traditional videogames.
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. We have seen examples before and here is another new example where a Web site delivers a message without exactly saying that corporations are behind this message. It relates to a recent Microsoft-sponsored IDC study which was produced for lobbying purposes [1, 2]. Now, how about this one?
Among workers, two out of five had trouble staying motivated at work in the last year and a quarter do not feel loyal to their employer, according to the survey of employers and workers for CareerBuilder.com, an online jobs site.
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CareerBuilder is owned by Gannett Co. Inc, the Tribune Co., The McClatchy Co. and Microsoft Corp.