Bonum Certa Men Certa

Corporate Journalism Says “Microsoft's Consumer Brand is 'Dying'”, Now We Need to Worry About Apple

Cemetery in snow



Summary: Microsoft is moving rapidly into its IBM-like demise, but this does not mean that software freedom wins just yet; Apple too is a company to keep our eyes on

In the previous post we showed Microsoft losing ground on the Web. This is true not just when it comes to deployed technology; it's also true when it comes to Web news coverage, which is why Techrights decided to de-emphasise Microsoft, just as it de-emphasised Novell when it was put up for sale and then stopped doing anything of significance.



Microsoft hardly appears in the media anymore and its cash cows too are suffering (showing declines). The company can only try to approach children now. It tries getting them addicted to the #1 cash cow, Microsoft Office, with the help of state schools, which the Gates Foundation is meanwhile putting under its thumb. Anyway, that monopoly too is said to be at risk in schools, according to assessments like this new one, which also gives historical perspective:

Office 2010 won me back as a power user after Office 2003 stunk, Office 2007 was good but not great, and both OpenOffice and Google Apps had become quite compelling. Office 2010 was just so powerful and feature-rich that it was hard to ignore.


More schools may gradually realise that they don't need Office anymore, so Microsoft will just dump it free of charge (long-term investment). This is also an area where the Gates Foundation helps Microsoft getting children stuck with Microsoft, much to their parents' or teachers' regret sometimes. Anyway, a recent downgrade of Microsoft said explicitly that school children moving to other operating systems was a reason to believe that Microsoft's future was not promising. All children are tomorrow's adults after all.

As if the many recent downgrades of Microsoft were not strong enough an indicator of Microsoft's demise, the corporate media calls Microsoft "a dying consumer brand". Mind the CNN headline "Microsoft is a dying consumer brand" (an article that made waves yesterday, e.g. [1, 2]). It tries to be reasonable:

Consumers have turned their backs on Microsoft. A company that once symbolized the future is now living in the past.

Microsoft has been late to the game in crucial modern technologies like mobile, search, media, gaming and tablets. It has even fallen behind in Web browsing, a market it once ruled with an iron fist.

[...]

A rundown of Microsoft's major consumer projects finds trouble in almost all of them.

Internet Explorer's popularity has been waning for years, and one recent study showed that for the first time in more than a decade, more people are using alternative browsers. The browser is becoming the single most critical piece of software on a device -- potentially eclipsing the operating system -- but all of the major innovations of the past few years, like tabbed browsing and add-on extensions, came from outside Microsoft.

Windows Phone 7 has promise, but Microsoft dug itself an enormous hole with the subpar Windows Mobile platform. With its market share currently sitting below 5%, developers are taking a "wait and see" approach.


The article itself may not be as harsh on Microsoft as the headline. As our reader "Twitter" put it last night:

I did not have to wait long for perfection. Laura Didio is quoted in this CNN puff piece about the death of Microsoft as a "consumer brand".

"In this age, the race really is to the swift. You cannot afford to be an hour late or a dollar short," says Laura DiDio, principal analyst at ITIC. "Now the biggest question is: Can they make it in the 21st century and compete with Google and Apple?" Some influential analysts think not.


The rest of the article is devoted to downplaying the obvious irrelevance and reduced profitability of the company. They run through the littiny of failures, Zune, IE, Vista but pump up supposed business purchases of Windows 7 as evidence of hope for the company. They do point out that people prefer other program when given the choice at work, but GNU/Linux and other free software is not mentioned.

Laura Didio's revival as an analyst is a little less surprising than the revival of O'Gara. Didio was a principle promoter of the Amitiville Horror fraud back in the 1970s. Her Wikipedia article suffered a ghostly deletion but most of the info is still in the wikibin and the fun parts are:

While still in collage and working as a News Assistant and News Writer at Channel 5 News in NYC, DiDio contacted Kathy and Lee Lutz who agreed to let the then Metromedia (now Fox News) news outlet have exclusive access to film a seance in the house. The seance was organized by Connecticut based paranormal investigators Ed and Lorraine Warren. The Warrens invited a number of other psychics to the seance including representatives from Duke University's School of Parapsychology. DiDio served as a producer for the evening's events and assisted reporter Marvin Scott in his reporting of the seance, which was televised on the Channel 5 10 O'Clock News broadcast. She later also accompanied well-known paranormal investigator Hans Holzer into the house to document a follow-up seance he did using trance medium Ethel Myers-Johnson. The events surrounding the alleged haunting at 112 Ocean Ave, Amityville, NY served as the basis for a book "The Amityville Horror" by Jay Anson and several movies. The topic remains one of intense interest to this day. DiDio has been interviewed frequently on the subject, but she herself has never published any articles or reports on "The Amityville Horror." DiDio believes that something extraordinary did happen to the Lutzes to cause them to flee 112 Ocean Ave, Amityville after only 30 days.


A true story! After that, she went on to her career as a Microsoft booster, which was crowned by pretending the SCO case had merit. Seven years after signing the SCO NDA and claiming the now failed copyright extortion was on solid ground, it seems she may rise from the discredited and promote again. A happy Halloween, indeed.


Joab from IDG has meanwhile passed along this "Special Report" about Microsoft. It is one heck of a puff piece from ABC News (also corporate press). Does the site disclosure the fact that Bill Gates has just paid it millions of dollars (see last month's news [1, 2)? Of course not.

One must also remember the connection between ABC and The Walt Disney Company, which is in turn connected to Apple (corporate press is typically like that). We must not take our eyes off Apple, either. This post which is titled "The Shark" was sent by a reader yesterday to remind us that Apple is no better than Microsoft and although the post is slightly old by now, it does raise a key point in a timely fashion (because Apple has begun attacking "openness" [1, 2], where its meaning is almost analogous to that of freedom):

Apple has jumped the shark.

Yes, I’m willing to say it—and yes, now, when Apple is poised to revolutionize computing again, making everything touchable, mobile, and user-unservicable. I imagine, Gruber’s going to mock me, and big Steve is going to order my phone remotely bricked. I don’t care, because I get the distinctive evil vibe that I remember all-too-well from before. Back in the early days. Back before Microsoft destroyed the software business.


This pointer was sent to us by someone who bought a computer from Apple and regretted it later because OS X went the wrong way.

Android/Linux are the rising stars at the moment, especially in this ever-growing space. Did Apple and/or Microsoft contribute to the latest lawsuit from Gemalto [1, 2]? Both Apple and Microsoft have already sued using software patents directly. It's all they have left, but that's a subject we'll reserve for another post. Apple is the company which is named after a fruit (not to be confused with the United Fruit Company even though its digital impact may one day become similar), but it does not make it any softer than Micro-Soft.

Bertha Worms
By Bertha Worms (1868–1937)

Comments

Recent Techrights' Posts

The Register Bill
The Register MS - putting the "MS" in your centre of the universe
Analogies for "Memory Safety" in Rust
Don't worry, it's Rust! It can do anything!
Nobody Denies That SecureBoot Will Cause Problems After September 11
Not even Microsoft
Gemini Links 06/09/2025: Infinite Scrolling and Posting from Emacs
Links for the day
Links 06/09/2025: GitHub Meltdown Over Slop, "U.S. Jury Says Google Should Pay $425 Million in Privacy Lawsuit"
Links for the day
Despite Its Severe Financial Problems Gnome Foundation Inc Paid Rosanna Yuen Over 100,000 Dollars Last Year
maybe relocation should be considered
The "Left" and the Right"
It poisons everything
Mozilla and Rust Are Not Leftists
they're part of the mass consumerism machine
Disposable to Microsoft
There is an extensive set of people who got used by Microsoft, only to be thrown away a month later or a year later or a decade later
The UEFI 9/11 - Part VII - This Coming Week Many PCs Will Refuse to Boot "Linux" (Because of Microsoft's Expired Certificate)
The real solution is, disable "secure boot" or "SecureBoot" while it's still possible. [...] Just like submarine patents, a lot of this problem was "hibernating" for a while
The Thing Nobody in Red Hat Wants to Talk About Openly
There is a real sentiment or worry among Red Hatters, Europeans and Americans in particulars (because of higher salary expectations)
Slopwatch: Small Parade of Fake News About "Linux" and Scams Borrowing the Name (or Word) "Linux"
In practice, LLMs are a risk
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, September 05, 2025
IRC logs for Friday, September 05, 2025
Genini Links 05/09/2025: Community, ROOPHLOCH, and PITkit
Links for the day
Links 05/09/2025: Vaccine Sceptics Poison the Well, Two Exploited Vulnerabilities Patched in Android
Links for the day
Gemini Links 05/09/2025: Logitech Lift and DIY Gemini Servers
Links for the day
Links 05/09/2025: Sainsbury's Caught Spying on In-Store Shoppers and Microsoft "OpenAI is Using Legal Threats to Harass its Critics"
Links for the day
BASIC Predates Microsoft by Over a Decade, Microsoft-Controlled Sites Like The Register MS Don't Want You to Know This
The state of the media is really bad when it relies a lot on oligarchs' money and is appointing editors who are working for oligarchs
Brian Kernighan, "Only Third to Dennis Richie and Ken Thompson" (UNIX), Agreed With Someone Who Said Rust Was Just Hype, Should Not Replace C
17 hours ago
Reminder: Microsoft's "Secure Boot" Certificate for "Linux" Will be Expired in One Week
Many PCs won't manage to 'rotate' to another certificate
"Many of the Red Hat Employees Are Still Looking for Work"
Shame on IBM's CEO
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, September 04, 2025
IRC logs for Thursday, September 04, 2025
Microsoft Started With Code Literally From The Trash, Nothing Has Improved Since
The reality is, there are systems and code that are reliable. But they're not Microsoft's.
Hypothesis That New McKinsey/Microsoft Executive Inside Red Hat Will Outsource Research and Development Operations to India (Like They Do in IBM)
IBM is floundering
Slopwatch: Scams, Fake Articles About "Linux", Plagiarism, and Worse
Perhaps some time soon the LLMs or the "Big LLMs" will run out of money (to borrow) and go offline, leaving those slopfarms in a tough place
Gemini Links 04/09/2025: Means of Production and Rusting Out
Links for the day
Links 04/09/2025: Science, Hardware, and Eyes on China
Links for the day
Gemini Links 04/09/2025: Digital Minimalism and Social Control Media
Links for the day
IBM's GNU/Linux Divestment, Based on Hard But Anecdotal Evidence (IBM Fails to Recognise How Much Money It Made and Can Still Make From "Linux")
Love us or hate us, a lot of what we've been saying about Red Hat under IBM turns out to be rather accurate
Links 04/09/2025: Massive Microsoft Staff Cuts (Barely Reported), "Strange Conspiracy Theory Is Reportedly Spreading Inside OpenAI"
Links for the day
Activists Can Win, But Keep an Eye on the Ball and on the Trophy
GitHub is dying, it was a loss-making trap, not free hosting
Gemini Links 04/09/2025: Katrina Remembered, Distracted Driving, and Virtual Economics
Links for the day
At This Point It's No Longer Matthew Garrett But People Who Fund Matthew Garrett (or Companies That Fund His SLAPPs Against My Wife and I)
The only thing worse than misogynists are misogynists who fail to respect other people's right to go on holiday
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, September 03, 2025
IRC logs for Wednesday, September 03, 2025
The UEFI 9/11 - Part VI - This Serious Harm Was Planned for Over a Decade, Not an Accident or Merely Some Misfortune
The term "Serious Harm" is legally meaningful here
GNOME Unfit for Diversity and Inclusion
GNOME's leadership is using "bad words"
Brodie Robertson Addressing the Recently-Discovered Comments
Most people probably knew nothing about this until he wrote a response
Red Hat QA Team "Had Shrunk by Half Over the Past Year." (After IBM Divestment)
If Red Hat's workforce is being moved to the East, then RHEL can become a national security problem
Slopwatch: "Open Source" and "Linux" News Faked, Made by Bots and Entered Into Google News
Spam combined with slop about "Linux" has entered Google News