Bonum Certa Men Certa

Microsoft Rebrands and Leans on Facebook While Goldman Sachs Enters the Scene

Lloyd Blankfein



Summary: Microsoft's #1 cash cow still suffers on/from the Web, so Microsoft rebrands and also uses help from Facebook, which it partly owns

"Microsoft [is] trademarking 'Be What's Next' slogan," which comes as no surprise as the company craves an image makeover (there is a new Web site coming). A lot of people associate Microsoft with being "uncool" and the monopolist is aware of this. Even BPOS (which has the acronym "POS" in it) may be in the process of phase-out following many downtimes and failures that we covered here last year. "Microsoft Office 365" is a new identity Microsoft introduces as part of a rename that's necessary for competing with Google in online office suites. As the previous post showed, Microsoft uses many other methods against Google. It's just abusive. Boys will be boys and Microsoft will be... well, Microsoft.



“Microsoft recently lost its Office president (he became the CEO of Nokia) and its 'Web' president left around the same time.”Even Goldman Sachs recognises Microsoft's imminent demise and the slow decline of cash cows is indicative of it. This whole B-POS business is not something which Microsoft can monetise like it's used to and just slapping a different label on it (insinuating a 365-day uptime despite the many downtimes B-POS has had) is a case of evading bad reputation, not innovating anything. Microsoft is playing catch-up here, even in the office suites space. Who would have thought this could happen by transitioning from the operating system to the server room (SaaS) for workloads. Microsoft recently lost its Office president (he became the CEO of Nokia) and its 'Web' president left around the same time. Yes, that would be Ozzie, who expressed deep concerns after he had left and then started blogging atop GNU/Linux with Free software (WordPress).

Let's put this more briefly again: for Microsoft to rebrand Office "Office 365" amid shifts to the Web (Fog Computing or SaaS) is to imply uptime that cannot really be delivered using Windows and the rest of Microsoft's underlying stack (ask Microsoft's poster child the LSE about this stack). This is not going to work and the exodus of presidents indicates that they too are giving up. Before anyone yells, "but hey! There's still Microsoft Office 2010," well... read this new report which says that "Microsoft Office 2010 Migrations [Are] Delayed":

Concerns around the complexity of migrating to the new productivity software in Microsoft Office 2010 will delay broad deployment until 2011, according to a global survey of 953 IT professionals conducted by market research firm Dimensional Research and sponsored by Dell's Kace division.


Microsoft's booster Preston Gralla says that he finds Microsoft Office 365 beta "occasionally frustrating" [1, 2] and these rants are being noticed. Yet again we see Microsoft's biggest cheerleaders ranting about Microsoft's offerings.

Earlier this year we showed that the malicious site Facebook (partly owned by Microsoft) came to Microsoft Office's rescue, promoting OOXML in the process. "Microsoft May Be Using Facebook as a Trojan Horse for Office" says one new headline:

The answer may have more to do with Microsoft’s priorities than Facebook’s. Outside of its Facebook collaboration, Microsoft has been experimenting with Docs.com, which has been a kind of proving grounds for its cloud-based Office suite, Office365. Docs.com is now piloting its own Facebook integration, but only with Facebook Groups. The idea is that a group of friends can collaborate upon a single cloud-based document, just as on Google Docs. (The Docs.com/Facebook Groups collaboration is a separate but parallel project to the Facebook Messages/Office365 support. Confusing, yes.)


Also see the very recent reports titled "Microsoft enhances Facebook partnership"; "Facebook opens up your data to Microsoft"; "Microsoft infuses Facebook data in Bing search"; "Docs.com Now Supports Facebook Groups"; Microsoft bolsters online document-sharing for Facebook" and "Microsoft’s Docs Now Supports Facebook Groups".

“Facebook already shares its data with Microsoft.”Watch out as Facebook is not much different from Microsoft. A Microsoft executive recently confirmed that Microsoft tried to buy Facebook for $15 billion and some people still think that Microsoft should buy Facebook, which in some sense means acquiring many profiles of very many people. It would essentially make Microsoft more of a Big Brother than it already is. In reality, Microsoft doesn't need to buy companies; it only needs to tilt them into Microsoft's agenda (e.g. .NET, OOXML); see Yahoo!/Novell for recent examples. Older examples include Corel. Facebook already shares its data with Microsoft.

Over at Forbes, Microsoft's agenda has been promoted quite a lot recently. One post said that "Facebook And Bing Threaten To Throttle Google’s Growth" and Quentin Hardy -- a shameless Microsoft booster and Wikileaks basher on the face of it -- promotes Bong [sic], advances/welcomes Microsoft's case against Google, and bashes Chrome OS. It's a consistent Microsoft booster on the face of it, but Forbes blogs are a fairly new addition, so the sample size is too small for judgment at this stage.

For those who argue there is legitimacy in Microsoft's case for Google antitrust, bear in mind that "Microsoft has been funding anti-Google group since 2007" while Google responds by arguing exactly that. IBM too says that Microsoft's “satellite proxies” are the cause of antitrust actions (yes, IBM used those exact words). Mind the sensationalism in "Google’s monopolisation of the internet" and the article posted by Google Watch in a couple of eWEEK sites (US and Europe):

Europe's Antitrust Hunt of Google Smells Like Microsoft



Search engine experts are exasperated by the European Commission's pending witchhunt of Google for alleged anticompetitive behavior.


As Microsoft might put it, why compete when one can cheat and use lawyers instead? Appalling.

“It's very bad when people's social platform is subjected to censorship by unknown people. It limits people thoughts and expressions among peers (or 'friends').”Back we go to Facebook, which is said to have just "remove[d] Gmail from “Friend Find” List". That's quite telling, isn't it? Facebook is picking sides. It's not as though Gmail can be ignored. Many people use it. Is Facebook engaging in a form of censorship to please its owner (in part), Microsoft? More and more people also use Google's Web browser, which capitalises on the fact that Microsoft is asleep at the wheel and too incompetent to keep up (it insists on developing a rendering engine alone, the proprietary way).

Why is Facebook censoring Google? Some sites say that Facebook plays hard to get in order to rub Microsoft and Google off against each other and thus retrieve the best deal available on the table. There is this recent article titled "Should Amazon Censor? Should Apple? Facebook? Microsoft?"

Everybody censors these days, as it seems to have become worryingly fashionable. All large companies do this. Then again, Facebook censorship is a standard and frequent practice (Apple censorship, new Microsoft censorship, and Amazon censorship aside). It's very bad when people's social platform is subjected to censorship by unknown people. It limits people thoughts and expressions among peers (or 'friends'). The whole idea behind Facebook is revolting and we wrote many posts to warn about the dangers.

For those who have not heard yet, the deeply corrupt and Bill Gates-funded Goldman Sachs comes under US probe after investment in Facebook. Here is an article that provides background:

Far from turning up the heat for Facebook to go public, Goldman Sachs’ $450 million investment, along with Digital Sky’s $50 million more, may actually delay the social-networking giant’s IPO, says David Kirkpatrick.


Francine McKenna from Forbes says that "Goldman Sachs Wants You To Invest In Facebook" (headline is almost instructive):

Facebook wants the public’s money – and their trust – with none of the disclosure and none of the regulatory scrutiny of a public company. Goldman Sachs strategy to raise $1.5 billion for Facebook from “sophisticated investors” and invest another $450 million of their own money is an example of wanton disregard for accountability to the securities markets.


P2PNet's headline is "Facebook, Goldman, Sucks":

Fa$ebook has “raised $500m from Goldman Sachs and Digital Sky Technologies, the Russian investment firm, in a deal that values the social networking site at $50bn, according to people familiar with the deal”, said p2pnet in the January 3 headline roundup, quoting the Financial Times.

p2pnet hasn’t raised a dime but it, too, is worth $50 billion, according to me. And my valuation has as much validity as that of the Goldman Sachs / Digital Sky Technologies Facebook.

If you’re Goldman Sachs, come up with a figure – any figure — and it’s quoted just as though it’s really real.


Fortune/CNN has published "Five reasons why I'm not buying Facebook" and The New York Times asks, "Why Are Taxpayers Subsidizing Facebook, and the Next Bubble?"

Remember that Goldman Sachs is now a bank-holding company – a status it received in September 2008, at the height of the financial crisis, in order to avoid collapse (see Andrew Ross Sorkin’s blow-by-blow account in “Too Big to Fail” for the details.)

This means that it has essentially unfettered access to the Federal Reserve’s discount window – that is, it can borrow against all kinds of assets in its portfolio, effectively ensuring it has government-provided liquidity at any time.

Any financial institution with such access to such government support is likely to take on excessive risk – this is the heart of what is commonly referred to as the problem of “moral hazard.” If you are fully insured against adverse events, you will be less careful.

Goldman Sachs is undoubtedly too big to fail – in the sense that if it were on the brink of failure now or in the near future, it would receive extraordinary government support and its creditors (at the very least) would be fully protected.


Techrights covers several companies that disregard people and Facebook increasingly becomes one of these. It's not because of its scale but because of its practices and their rather far-reaching effects.

Blankfein developers

Recent Techrights' Posts

European Patent Office (EPO) Series: Czech Mate: EPO Kingmaker or Merely a Pawn in the Game?
recent "missions" of the EPO President
SLAPP Censorship - Part 131 Out of 200: A Big Win for the Media in the United Kingdom (UK) Today
In a democratic society the Right to Know, which is closely connected to freedom of the press (or what one might label "blogging" or "blag"), comes above all else, except where there are lives being put at risk
IBM's Fedora Plans to Integrate Slop Into "Fedora Workstation as a Default Feature."
IBM does not care whether the community wants this or not
The Media Talks a Lot About XBox Layoffs, a Closer Look at the Data Shows Microsoft 'Bloodbath'
'Bloodbath' is the term insiders use
 
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, July 07, 2026
IRC logs for Tuesday, July 07, 2026
Links 07/07/2026: Microsoft Cuts Doom "id Software" and Turkey Detains Journalists
Links for the day
Gemini Links 07/07/2026: Old Computer Challenge (OCC) and Hardware Tests
Links for the day
A Break From the Routine
What matters is what whistleblowers keep feeding information to us
SLAPP Censorship - Part 132 Out of 200: When You Cannot Pay a Million Pounds (1,335,520.00 United States Dollar) to Lawyers But Have a Strong Community
Techrights compensates for its fiscal poverty with a wealth of community spirit
Fame is Not the Goal
"Fame" kills
Mental Health in Free Software Communities
clearly there is a subject that merits debate and it ought not be a taboo anymore
The Era of Sponsored Spam
There is no "era of AI", there is era of BRIBES to PRETEND there is an "era of AI"
Gemini Links 07/07/2026: Cleaning, Old Computer, and More
Links for the day
Links 07/07/2026: Le Monde Combats LLM Slop Plagiarism, "ACLU Launches Largest Ever Midterm Electoral Program"
Links for the day
Extremism in the Free Software World is Mostly a Myth
Only the firm belief that justice applies to all will produce a just society
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, July 06, 2026
IRC logs for Monday, July 06, 2026
Links 07/07/2026: Kernelized Secure Operating System (KSOS) and "Exploiting Thoughtcrime in LLMs"
Links for the day
SLAPP Censorship - Part 130 Out of 200: Jealousy, Envy, Hubris
This site is primarily about Free software
Gemini Links 06/07/2026: Still Mostly Dry, GoToSocial, and More
Links for the day
European Patent Office (EPO) Series: Effective Dispute Resolution… But Not For EPO Staff
Slovenia fielded one of the few Administrative Council delegations which managed to maintain its own independent line against the tyrannical EPOnian "Sun King"
Community Sites Need Genuine Collaboration and True Autonomy
People who want to communicate, federate and organise for effective change need to evolve
Free Software Foundation (FSF) Covers Quibble, Free Software for Secure Communications, in the FSF Summer Bulletin
The Georgia Tech folks are bringing Free software education and contributions to one of the better known Computer Science hubs in the US
Microsoft Layoffs Include Windows, Bing, Slop (CoPilot etc.) and There Will More More Rounds (or Waves) to Come
"43% of Xbox laid off"
Obscene Contradiction in Microsoft's Layoffs Tally ("Official" Numbers Do Not Add Up)
Notice how they treat "LinkedIn" as separate
Preserving Comments About the Real IBM Before They Get Deleted
IBM in the 1980s is not what it is right now
Cybershow on "Escaping Prisons For Your Mind"
"THE CYBER SHOW: Stealing technofascism's boots, and stomping on its own face with them."
Links 06/07/2026: At Least 20% Staff Reduction in XBox (Microsoft), Taiwan Sees Uptick in Chinese Aggression/Provocation, Senator Rodante Marcoleta Arrested
Links for the day
Confirmed: Microsoft Layoffs Come in Two Waves, Just Like Last Summer
To us, what stands out is the admission from Microsoft that there are two (or more) waves
In Praise of the UK's Stance on Free Speech (but Some Reservations)
At the moment there is a healthy discussion going on with the objective of disrupting attacks on British press
Exposing Corruption at the European Patent Office (EPO), a Call for More Whistleblowers
We predict that, provided enough whistleblowers speak out, António "the unready" won't even finish his current term
Leaving Our Pets for Several Days
This week our pets will be worried that "mommy and daddy" are away
Dating Trees and Dating 'Apps'
several high-profile stories in the news about scandals in "dating apps"
DW Documentary About Julian Assange Turns 2
It was released just days after Assange had turned 53 and about two weeks after he had left the UK
Independent Media is the Only Form of Legitimate Media
Independent media is, indeed, what we need to demand more of
The Story of the European Patent Office (EPO) Wagging the Dog (EU)
The aim of the series is to properly inform the world - not just Europeans - how Europe's second-largest institution is run [...] How did a corporate hub of monopolies become so detached from the Rule of Law?
GNU/Linux Up to New High in Libya, Windows Down to All-Time Low
GNU/Linux touches 5% there, based on statCounter
Links 06/07/2026: Artists Reject Slop (or Even de Facto Bribes to Market/Endorse Slop)
Links for the day
SLAPP Censorship - Part 129 Out of 200: Iranian Tactics
Hunger for revenge compels people to do overzealous, irrational things
Quiet Week
Many in the US are still enjoying an extended weekend
The Media Needs to Speak of Slop as a Climate Issue Like It Did With Bitcoin
But the slop industry keeps paying the media to play along with the hype
IBM's Fall
IBM's fate is closely connected to that of the Free software movement because of the salaries
Social Dialogue at the European Patent Office (EPO) is Dead, the Strikes and Work Stoppage-Like Actions Carry on
What next for the EPO?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, July 05, 2026
IRC logs for Sunday, July 05, 2026
Links 05/07/2026: Shadows of the Upper Peninsula and 2026 Old Computer Challenge
Links for the day