Bonum Certa Men Certa

Microsoft Chose to Embrace the Linux Brand and Extend Windows

Embrace and Extend
Credit: unknown (Twitter)



Summary: Phoronix posts and comments highlight the sentiments of technical people, who aren't foolish enough to be impressed by Microsoft's "goodies" which target GNU/Linux users/developers

"Linux is a cult that captures the best-and-brightest kids," wrote Jim Gray (Microsoft Research) [PDF]. They're jealous because they know good developers reject Windows and Microsoft. The marketing lies don't bamboozle the world's hardcore programmers.



I recently asked Michael Larabel why his Web site, Phoronix, seemingly 'promotes' Microsoft stuff (sometimes). Larabel and I have long had amicable relations (at times he sent pointers to Techrights -- things we ought to cover), so he politely explained that it was done partly for entertainment reasons. This latest post says: "Not a particularly new feature itself, but recently Microsoft has begun promoting a workflow for developers of encouraging them to use Windows 10 to do Linux development by leveraging Windows Subsystem for Linux (WSL) and Visual Studio Code Remote."

"It's a retention plan for "DEVELOPERS DEVELOPERS DEVELOPERS," but they might also use colleges to steer young developers towards their spyware, Vista 10.""It doesn't sound particularly compelling unless you're locked into using Windows to begin with," Larabel wrote a few hours ago. As we recently explained, they target people already on Windows to ensure they stay on Windows. It's a retention plan for "DEVELOPERS DEVELOPERS DEVELOPERS," but they might also use colleges to steer young developers towards their spyware, Vista 10. That's a problem.

As someone noted earlier on in the comments: "I think Microsoft would be better off if they embraced Wine instead. It feels like their operating system is becoming irrelevant for everything than getting the most performance out of video games. Only old developers will be willing to put up with Windows out of habit, and maybe because they like to use Visual Studio for whatever reason."

"Surely people can spot "EEE" when they can see it this clearly."Microsoft has long discouraged the use of WINE and with its 2006 Novell deal it also sent implicit threats WINE's way (we covered it at the time). Microsoft does not want GNU/Linux users to run Windows software locally (almost natively with WINE as it's a compatibility layer rather than emulation and it does not require a Windows licence, i.e. no Microsoft 'rent')

"Sounds like a solution that requires additional unnecessary steps when compared to just developing on Linux," said another comment.

For those still wrestling to figure out Microsoft's strategy, it's basically calling Windows "Linux". This is causing a sort of "brand dilution" (confusion also), which devalues GNU/Linux and steers people away from the "real thing". Microsoft does not love Linux and it certainly does not want GNU/Linux to succeed, except on Microsoft's terms (and platform). Surely people can spot "EEE" when they can see it this clearly. Maybe journalists cannot see it when paid not to ("Travel & Lodging was sponsored by CNCF," say the Linux Foundation's 'choreographers').

Recent Techrights' Posts

European Patent Office (EPO) Series: The Brotherhood of São Bento
The Palácio São Bento – or São Bento Palace – is the seat of the Portuguese National Assembly in Lisbon
Brett Wilson LLP Reported to Police for Trying to Throw Large Parcel Into Our Home
This morning the campaign of intimidation...
Slop Has no ROI, an Economy Built on False Assumptions of Slop is Doomed
we're all going to suffer from this Ponzi scheme
The Cyber Show Has "Exciting Guests Coming" and a Gemini Capsule
"Site development is ongoing but now settling into a more stable form"
 
IBM's Quantum Bubble Already Deflating
Shares down over $55 in a few days
SLAPP Censorship - Part 101 Out of 200: Women Come to Realise They Don't Wish to Participate in Attacking Vulnerable Women
It relates to another topic that we shall be covering in the coming weeks
Links 08/06/2026: Proprietary Loaded With Security Holes, Armenia Defies Russia
Links for the day
Gemini Links 08/06/2026: NetHack 5.0.0 and Slop as Cannibalism
Links for the day
Links 08/06/2026: "Rising Emissions, Depleting Water" Due to the Pyramid Scheme of Slop; "Canada Needs to Rebuild Public Telecoms"
Links for the day
GAFAM Bots Are Not "Good Bots"
There's nothing "Good" about Google
Links 08/06/2026: Criticism of Microsoft Trying to Criminalise Pointing Out Bug Doors, TikTok Now "Climate-Denying Social Media App"
Links for the day
GNU/Linux Measured at 10% in Liechtenstein This Month
it seems like statCounter wrongly classified some GNU/Linux clients as Mac clients and is now issuing a correction
Communicating With Freedom - Part III - Quibble Envisioned as a New and Easily Accessible Communications Platform Based on LibreJS
the FSF really needs to become more active if not proactive in promoting those sorts of things
Clownflare Says Majority of Web Traffic is Now Bots, But the Net is Another Story
Bots are to Clownflare what lawsuits are to lawyers
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, June 07, 2026
IRC logs for Sunday, June 07, 2026
The Strikes at the European Patent Office Planned to Carry on for the Entire Year, Maybe Future Years as Well
There's a cautionary tale somewhere
Number of Patent Grants Has Plunged 23% Amid Strikes at the European Patent Office, Today There Are More Strikes (Strike Participation at Over 3,000, More Than Doubled Since Winter)
There is a growing crisis at the European Patent Office
E.E.E. Still Ongoing, the War on Copyleft/GPL Enables That
It also imperils security.
Gemini Links 07/06/2026: Lynx in the 'Modern' Web and 'Overcooked' (Plagiarised by LLM) Code
Links for the day
Links 07/06/2026: Java Needs Seawall, Egypt Blasted for Arbitrary Detention of Activists
Links for the day
SLAPP Censorship - Part 100 Out of 200: Interlude and Outline of the First Half, 3+ Months That Got Us Death Threats Connected to Brett Wilson LLP (and Cyber Attacks That Are Difficult to Attribute)
This week we plan to have a good time
Banning Things Versus Teaching People the Reason/s to Shun/Boycott Those Things
Prohibition has its limits
Links 07/06/2026: NASA's Mars Maven Declared Dead, Telegram Founder Pavel Durov Bemoans Russia's Crackdown
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, June 06, 2026
IRC logs for Saturday, June 06, 2026
Gemini Links 07/06/2026: How to Train Your Dragon (2010) and "Six Days of Play"
Links for the day
Links 06/06/2026: 'Epstein Problem' in Board of Directors of Microsoft, Surveillance Giant Google Under Legal Threats for Online Misuses
Links for the day
Software Freedom Takes a Lot More Than Coding
some of the roles in the Free software community that don't receive (m)any grateful words
Ubuntu is Losing to Other GNU/Linux Distros
"Linux Mint"
Old Articles Explaining That Patents - Especially Software Patents - Are Bad for Innovation
We've omitted more than 50% of the articles we had gathered as candidates for inclusion
European Patent Office (EPO) Crisis: Huge EPO Strikes, Profound Corruption, and Cocaine Use by Managers Tolerated
These strikes won't be ending any time soon
Why GNU and FSF Will Choose AV1 Over AV2 (It's More Widely Supported)
for the foreseeable future they'll stick with AV1
Mass Layoffs (RAs) and PIPs (Excuses to Sack) at IBM: Insiders Tell No Relation to Actual Performance
If many thousands are impacted by this, then certainly it is newsworthy
Links 06/06/2026: LinkedIn Infested With Spies, Ethernet WiFi Router On Pi Pico 2W
Links for the day
25 Years With PalmOS
That my Palm PDA still works in 2026 (not in mint condition but close to that) says a lot about the "build quality" of gadgets 20+ years ago
Why We Dumped Online Shopping (Groceries)
subsidies kept the "online" stuff artificially cheap
Microsoft Fell to All-Time Low in Monaco Last Month
So says statCounter anyway
Lawsuits That Don't Work
Not as expected anyway
SLAPP Censorship - Part 99 Out of 200: Graveley and Garrett Seem to Have Crashed Brett Wilson LLP (Worse Than Taking Russian Oligarchs as SLAPP Clients)
a state of disarray
Microsoft Has Spent Months Preparing Lists of People to Cull in Massive Wave of Layoffs (Allegedly Start of July)
There is some consensus that we're weeks away from mega-layoffs at Microsoft
Gemini Links 06/06/2026: "Competing" With LLMs and "Automation of Any Kind"
Links for the day
Links 06/06/2026: 'Linux' Foundation Openwashing Slop on Microsoft's Payroll, Ukraine Wants Permanent Ceasefire With Russia
Links for the day
50% of the 'Gains' Made by "Quantum" Hype Already Evaporated
"It was all hype about quantum nonsense. Heading back to reality now. Expect sub-$220 after earnings release next month."
Heap of Trash Online, Not Just the Fault of LLM Slop But Enabled by Slop
Google News has just promoted a pair of prolific slopfarms
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, June 05, 2026
IRC logs for Friday, June 05, 2026