Bonum Certa Men Certa

Microsoft Chose to Embrace the Linux Brand and Extend Windows

Embrace and Extend
Credit: unknown (Twitter)



Summary: Phoronix posts and comments highlight the sentiments of technical people, who aren't foolish enough to be impressed by Microsoft's "goodies" which target GNU/Linux users/developers

"Linux is a cult that captures the best-and-brightest kids," wrote Jim Gray (Microsoft Research) [PDF]. They're jealous because they know good developers reject Windows and Microsoft. The marketing lies don't bamboozle the world's hardcore programmers.



I recently asked Michael Larabel why his Web site, Phoronix, seemingly 'promotes' Microsoft stuff (sometimes). Larabel and I have long had amicable relations (at times he sent pointers to Techrights -- things we ought to cover), so he politely explained that it was done partly for entertainment reasons. This latest post says: "Not a particularly new feature itself, but recently Microsoft has begun promoting a workflow for developers of encouraging them to use Windows 10 to do Linux development by leveraging Windows Subsystem for Linux (WSL) and Visual Studio Code Remote."

"It's a retention plan for "DEVELOPERS DEVELOPERS DEVELOPERS," but they might also use colleges to steer young developers towards their spyware, Vista 10.""It doesn't sound particularly compelling unless you're locked into using Windows to begin with," Larabel wrote a few hours ago. As we recently explained, they target people already on Windows to ensure they stay on Windows. It's a retention plan for "DEVELOPERS DEVELOPERS DEVELOPERS," but they might also use colleges to steer young developers towards their spyware, Vista 10. That's a problem.

As someone noted earlier on in the comments: "I think Microsoft would be better off if they embraced Wine instead. It feels like their operating system is becoming irrelevant for everything than getting the most performance out of video games. Only old developers will be willing to put up with Windows out of habit, and maybe because they like to use Visual Studio for whatever reason."

"Surely people can spot "EEE" when they can see it this clearly."Microsoft has long discouraged the use of WINE and with its 2006 Novell deal it also sent implicit threats WINE's way (we covered it at the time). Microsoft does not want GNU/Linux users to run Windows software locally (almost natively with WINE as it's a compatibility layer rather than emulation and it does not require a Windows licence, i.e. no Microsoft 'rent')

"Sounds like a solution that requires additional unnecessary steps when compared to just developing on Linux," said another comment.

For those still wrestling to figure out Microsoft's strategy, it's basically calling Windows "Linux". This is causing a sort of "brand dilution" (confusion also), which devalues GNU/Linux and steers people away from the "real thing". Microsoft does not love Linux and it certainly does not want GNU/Linux to succeed, except on Microsoft's terms (and platform). Surely people can spot "EEE" when they can see it this clearly. Maybe journalists cannot see it when paid not to ("Travel & Lodging was sponsored by CNCF," say the Linux Foundation's 'choreographers').

Recent Techrights' Posts

Social Control Media is a Giant Waste of Time (and There Are No Future Remedies for This)
Social Control Media is considered unhealthy to young people, but it is also collectively unhealthy to nations and nation-building
Codecs and Software Patents - Part X - Florian Müller Still Muddying the Waters for FOSS, Using Software Patents
Some things never change...
Gemini Links 26/05/2026: Slop Bug Reports and Crawlers Considered Evil
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, May 25, 2026
IRC logs for Monday, May 25, 2026
Slop Causes Global Warming
in some parts of the world people die from overheat (heat strokes) as temperatures reach almost 50 degrees as early as May in the northern hemisphere
Vatican Speaks Out Against Slop, Promoting Instead "Truth, Dignity of Work, Social Justice, and Peace."
Religion (no matter which) does not oppose machines, but LLMs aren't useful machines
SLAPP Censorship - Part 87 Out of 200: Access to Justice
this part will be short
A Promise IBM/Red Hat Could Not Keep
"all about control, not so much optics."
Links 25/05/2026: Russia Lobbing Oreshnik Ballistic Missile Again, Slop Comes Under More Fire
Links for the day
Gemini Links 25/05/2026: Injury in Gym and Abusive LLMs DDoSing Software Developers While Misusing Their Code
Links for the day
A 'Bank Holiday' When National Debt Doubles in a Decade
Maybe it's time to rename "Bank Holidays"
Links 25/05/2026: Lingering Environmental Concerns and Domain Registrars Targeted for Unmasking
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, May 24, 2026
IRC logs for Sunday, May 24, 2026
Gemini Links 24/05/2026: Impressions of Auckland, the Age of Left or Right Extremism, and .zim files
Links for the day
Microsoft's 'Hiring Freeze' (Layoffs) and Salary Freeze (While Inflation Approaches Double-Digit Rates)
If they get replaced by anyone, it'll be low-paid folks in low-salary regions [...] workers' stress levels shoot up, compensation goes down
Slop Will Not End Humanity, The Pushers of It Do (Artificial Scarcities and Global Warming)
Causing hunger and poverty in the name of "computation"
How Can the 'Broligarchs' Love Us When They Don't Even Love Themselves?
Their SLAPPs have their limits
Death at IBM Due to Overwork
Dying for IBM is never worth it
We Publish Less, We Get More Exposure
UbuntuPit is coming to realise that quantity isn't what comes to matter or truly "count", especially when quantity comes at expense of authenticity
Codecs and Software Patents - Part IX - GNU Project Has Chosen to Adopt AV1 for Its Videos, Conversion and Additions Underway
One of our readers is working to help GNU through the maze of software patents and maze of patent lawsuits, which aren't the same thing but are somewhat overlapping issues
SLAPP Censorship - Part 86 Out of 200: The Position of Courts on Computer-Generated Lawsuits and Filings From Another Continent (Made by Two Men Who Work for Slop Companies)
Lawsuits by proxy from California
Links 24/05/2026: SoftBank CEO Getting Conned by Scam Altman, Hotter 2026 and El Nino With Growing Impact
Links for the day
Links 24/05/2026: Ebola Outbreak and "Journalists Identify Murder Victims Of Trump’s Boat Strike Program"
Links for the day
IAM Magazine is in Effect Dead, It's Now Fused Into Microsoft's Patent Troll (Which It Has Promoted All Along)
Microsoft-connected patent trolls in Europe [...] Now, in his new job, Wild can use his 'expertise' to help guide blackmail/extortion to better harm Europe's industry
A Huge Proportion of 'Articles' in The Register MS Are Actually Paid Spam of the Communist Party of China, Selling Compromised (for Wiretapping) Technology
The Register MS is having a go at becoming a marketing company or "B2B"
Top Officials Have Just Left Microsoft, Layoffs in Anything But Name
Microsoft's debt is very fast-growing
Local Staff Committee The Hague (LSCTH) Meets "Alicante Mafia" at the European Patent Office (EPO)
Report on meeting with VP1 and his team on 21 April 2026
UbuntuPit (ubuntupit.com) Has Deleted Slop Pages, Its Slopfarm Experiment Has Failed (Like Always!)
Turning one's site into a slopfarm is a death knell
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, May 23, 2026
IRC logs for Saturday, May 23, 2026