Bonum Certa Men Certa

Microsoft is Lying About Everything, Even the Layoffs

A month ago when it fired dozens of 'journalists' it was misusing media partners to spin/misreport it as an "HEY HI" (AI) story and now this...

Microsoft layoffs spin

Summary: Microsoft's non-existent stores (not to open anymore) are spun by Microsoft as some kind of strategic brilliance in some of the press, reaffirming the media's failure to properly assess what is happening (relaying Microsoft PR and face-saving lies, instead)

I've long been cynical about the media, having seen from the outside and from the inside how it truly operates. A lot of publishers receive bribes, yet they never call these anything like "bribery" but "sponsorship" or "advertising". In some of the above one can find familiar names; to them, as soon as Microsoft announced the shut-down of all stores (see the misleading title from Microsoft) it was imperative to spin, so they crafted a bunch of nonsense to make it seem like good news, a tinge of innovation. Just under a month ago those same people told us that Microsoft dumping staff was actually a sign of Microsoft's excellence in "HEY HI" (AI). The Mixer shutdown was spun as a Facebook story a week ago. What on Earth?!

"Just under a month ago those same people told us that Microsoft dumping staff was actually a sign of Microsoft's excellence in "HEY HI" (AI)."Later on, when people use terms like "fake news" don't blame China or Democrats or Donald Trump (who all leveraged that ridiculous term, in that order); blame the actual practice of "commercial journalism" (or corporate press), which is in the business of subtle PR or cleverly-worded nonsense. To be fair, about half the sites that we saw covering this (late on Friday or Saturday morning) got the story correctly. We assessed a couple dozen. Had Microsoft announced this any other day of the week (working days), many more people would be notified. Then want this to slip under the radar (or misframed as advancement).

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