Bonum Certa Men Certa

Openwashing Report: It's Getting Worse, Fast. Everything is Apparently 'Open' Now Even Though It's Actually Proprietary.



Weekly openwashing report



Summary: The latest examples (this past week's) of openwashing in the media, ranging from 5G to surveillance

THE "Openwashing Reports" started last weekend. It was conceived after a reader had sent us feedback (thanks, Christine!) and we hope we can keep it up for years to come. These reports address the growing problem which is the 'cheapening' of the term "Open Source" or even the framing of proprietary software as "Open". OSI isn't doing anything about it and if nothing gets done (e.g. public shaming at the very least), things will only get worse.



"OSI isn't doing anything about it and if nothing gets done (e.g. public shaming at the very least), things will only get worse."We start this report with Datical and Liquibase. We mentioned this last week in passing and days ago Datical was said to be "Furthering Ongoing Commitment to Open Source Community for Database Change" (headline).

What the heck does that even mean? It's a cheap openwashing stunt. They speak of "community" or "commitment" and "Open Source". Whose? Not theirs.

More troubling a case of openwashing was this bunch of "Open 5G" "Ecosystems" nonsense from Forbes (a propaganda rag of oligarchs). The press has been openwashing 5G for about a year and it's doing it again, never mind if 5G is strictly proprietary with additional patent traps (evergreening). Even the so-called 'standards' aren't open. There's nothing "open" about it and words like "Ecosystems" (in the headline above) are a bit like greenwashing. We expect to see a lot more openwashing such as this; we've seen it for months already and pointed this out in our daily links.

"Are they trying to pass off 5G as "Open Source"? Great openwashing right there by surveillance companies."Telecom openwashing doesn't quite stop at 5G hype -- a curious wave of hype that has already earned notoriety (it's basically marketing disguised as reporting). Days ago we saw AT&T openwashing and this is noteworthy because of the company's notorious secrecy (this company is the foremost partner of the NSA in the telecom space, based on several whistleblowers). Dallas Business Journal published this puff piece, reducible to megaphone/loudspeaker of AT&T staff. There was also RCR Wireless News with another puff piece ("Open-source '5G software infrastructure' focus of Dell, AT&T partnership"). What on Earth? Are they trying to pass off 5G as "Open Source"? Great openwashing right there by surveillance companies. Truly gross to think it was published to say: "AT&T continues to expand its parnterships with cloud specialists, now working with Dell Technologies to explore open source opportunities for 5G."

They don't mean Open Source. Here's the original press release that it's apparently based on. The openwashing stunt has a misleading headline which refers to "Open Source Edge Computing"; based on the body it is just "open infrastructure technology," which is more or less meaningless. "Dell Technologies and AT&T* are jointly exploring the development of key open infrastructure technology areas for the next-generation network edge that will be required by service providers to support new use cases and service opportunities in a cloud-oriented 5G world," it says.

Whatever "open infrastructure" means...

FierceTelecom joined in, triumphing or championing what it called "open source project" (in the headline even!) and to quote: "Dell Technologies is joining the Airship open infrastructure project, which has been spearheaded by AT&T..."

How did they move from "open infrastructure project" to "open source project" in the headline? It's either dishonest or grossly negligible. It means that people who look for actual "Open Source" will be bombarded with 'fakes' like the above. We're sadly seeing such stuff every week.

"So they published some code developed 'in-house' and now they proudly herald/advertise themselves as "good open source citizens" for 'good measure'..."Here's a new example of gross, crude and ridiculous openwashing of eBay, whose entire business is proprietary software with malicious elements like surveillance and blacklisting. The stack they use (not their work) may contain software such as Linux, but just about everything they do and make is proprietary. But "eBay has open sourced software designed to solve the problem of getting multiple servers to agree on a shared state even in the face of failures," says the openwashing piece. So they published some code developed 'in-house' and now they proudly herald/advertise themselves as "good open source citizens" for 'good measure'...

Maybe less than 1% of their codebase is "open"!

By criteria such as these, almost every company is now "Open" (even when it's not and even when it actively attacks "Open"; proprietary software fiends pretend to be what they attack).

Now check out the latest propaganda of Salesforce. Its openwashing spam is a "contributed" PR piece about "open platforms" (whatever that means). GovTech, an influential site, published it to say:

Open platforms can provide states and localities with several advantages. They are typically cloud-based, with the underlying infrastructure and source code managed by the platform provider. This lowers the cost and maintenance burdens on IT shops who can reduce the number of patching and upgrade cycles, and scale up or down as needed without the worry of managing capital IT infrastructure.

Open platforms can also enable IT teams with limited expertise to develop and deploy advanced applications through simple, no-code/low-code capabilities. This provides IT staff with the software “building blocks” to create applications with minimal coding, and help those agencies facing shortages in personnel who are adept at application development. That said, open platforms frequently offer toolkits with more advanced capabilities, so more tech-savvy users can benefit as well.

[...]

Tommie Fern is vice president of sales for State and Local Government Public Sector Business Unit at Salesforce.


This guy pushes surveillance and proprietary software into the public sector. It's proprietary, but they call it "open platforms". How much more distortion can the word "open" endure?

"So one who looks for "Open Source" news gets loads of search results about companies that aren't."And speaking of supposedly "open platforms" with surveillance, how about Facebook? It's pushing React Native, its own controversial 'standard', so ComputerWeekly decided to chip in with some PR. The so-called "Open Source Insider" (he no longer publishes his name) helps Facebook with this openwashing stunt. It's that same old openwashing of surveillance operations. "Now open sourced by Facebook under an MIT licence, Hermes is supposed to supercharge startup times, drain less memory and result in a smaller overall application code footprint," it says. Another new openwashing puff piece of Facebook came from Wired a few days ago.

Just amazing. So one who looks for "Open Source" news gets loads of search results about companies that aren't. Openwashing plus googlebombing equals cheap whitewashing (reputation laundering/marketing).

How about the openwashing of RideOS (a surveillance network for passengers)? Linux.com participated in this openwashing about a week ago. Is there source code? Well, there's an API:

Ridehail API and open source mobile apps are designed to empower companies to build and manage their own ride-hailing network.


"OS" in RideOS stands not for Open Source, but nowadays everything gets called "open-source" or "open" or "Open Source"...

""OS" in RideOS stands not for Open Source, but nowadays everything gets called "open-source" or "open" or "Open Source"..."The propaganda of proprietary software giants would have us believe malicious secret code is "open".

Here's another new example, one where "OpenChain" actually refers to specs (an "OpenChain Specification."). Well, an 'open spec' is not Open Source. It's just misleading.

How about this new one from Container Journal? We have cloudwashing and openwashing here ("Open Server" and "Cloud Service" and "Ecosystem", so arguably greenwashing too). It's about CNCF, part of the Linux Foundation. To quote:

The Open Service Broker API specification is the product of a collaboration by Cloud Native Computing Foundation, Fujitsu, Google, IBM, Pivotal, Red Hat and SAP. The goal of the project is to develop a standardized approach for connecting services to container orchestration platforms and cloud-native applications. At the same time, open service brokers are rapidly becoming a critical capability that cloud service providers are now all but assumed to possess.


The word "open" is used spuriously here; but it's not about code. It takes some research, it takes a lot of time (checking whether something is really Open Source or just openwashing as a marketing opportunity), but once you manage to decipher a project's or a company's status it rarely changes thereafter. If they're faking it, they'll likely fake it for years to come (if they survive that long).

We've meanwhile also noticed this new article from App Developer Magazine, a relatively large site with high reach. How did this article turn "leading cloud computing luminary" (i.e. a surveillance computing trap) into "Open Source expert" (in the headline)? Someone has just "joined Armory as vice president of open source and developer relations."

"Get your optics ready because what's nowadays being called "Open Source" has neither open nor source."The person's background however in no way supports the label "Open Source expert"; it's someone who worked for CNCF (the above) as a marketer. To quote them: "Kumar was most recently the VP of product marketing and developer relations at the Cloud Native Computing Foundation (CNCF), the home of Kubernetes (arguably one of the most impactful open source projects in cloud computing)."

So apparently being in marketing makes one an "Open Source expert". Whatever... we all know that the Linux Foundation is more or less a marketing front anyway. They do marketing for proprietary software firms for the most part; those are their sponsors and the motto is, "the sponsor is always right!"

Welcome to 2019. 2020 vision coming soon. Get your optics ready because what's nowadays being called "Open Source" has neither open nor source. It's just a marketing label like "dolphin-safe".

Recent Techrights' Posts

European Patent Office (EPO) Series: London Calling...
EPO Vice-President in charge of the "Patent Granting Process" is likely to have been a pay-off for the support which the UK gave to Campinos in 2017
Faking Productivity With Slop and Wasting Money on Faking 'Productivity': A Microsoft Story
If the quality of everything at Microsoft goes down
Wikipedia - Like Some Free Software Projects Infiltrated and Bribed - Bans Its Own Founder
Over the years we've named (not shamed) some projects and organisations that got corrupted by money and ended up banning their own founders
The “Aktion T4” at the European Patent Office (EPO) Saves Money for the President's Own Purse
Call for parents of children with special needs
SLAPP Censorship - Part 116 Out of 200: 5 Years of Multiparty Lawfare Against Techrights, Funded by Americans and Also by Third Parties (Including Microsoft Salaries)
The public and our government will be informed in full
 
While Thousands at IBM Lose Their Jobs ("Silent Layoffs") IBM's CEO Goes Begging the Dictator for Bailouts, Based on Deliberate Lies About "Quantum"
Many who claim to be retiring are only in their 40s and 50s. They're too proud to publicly admit what IBM did to them.
IBM Sends Workers 'Packing', Sometimes With the "Low Performer" Label That Imperils Their Future
To many people out there, IBM correlates with deceit
Links 24/06/2026: Four-Day Workweeks, GM Cut 1,000 Workers at Its EV Plant, 21,000+ Oracle Layoffs
Links for the day
A Step in the Right Direction (EU) in the Fight Against LLM Slop From GAFAM (US)
We've already mentioned this in Daily Links, but let's discuss this a little further
SLAPP Censorship - Part 117 Out of 200: Libel Tourism or Defamation Forum-Shopping in the United Kingdom Condemned by the European Union (EU)
Last week we reminded readers that the EU had criticised UK defamation law
Demonstration Next Week at the European Patent Office (EPO), Administrative Council Seen as Complicit
Corruption in Europe hurts all of us
IBM is Now Hinged on False Accounting and False Promises
This is the legacy of the current CEO
"PARTNER CONTENT" or 'Content Farms' That Promote Slop and Misinformation (The Register MS)
The Register MS represents a big part of the problem we all face
Turn Off the Slop, It's Wasting Energy and Destroying the Planet (the Only Planet We Have)
Right now we see lots of headlines about energy shortages and drained-up reserves
Lessons From Almost 30 Years of Site-Building Activities
We still strive to become faster and lighter
Do Not Outsource (the Seductive Mirage)
Abandoning so-called 'conventional wisdom'
Media Complicit in IBM Fraud Meant to Prop Up the Share Price Based on Lies, Fabrications
Even IBM insiders are fuming at this
In Some Countries, Windows Has Lost Its Monopoly
Windows fell to an all-time low globally this month
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, June 23, 2026
IRC logs for Tuesday, June 23, 2026
Gemini Links 24/06/2026: Motivation, PostScript Printer, and Why Hyperscalers and the Smolnet are Compatible
Links for the day
The Media's "Satya Says" Syndrome Distracts From Grim Reality
how insiders see Microsoft slop
Oracle's Collapse Has Nothing to do With Slop, It's About Its Debt Exploding by Almost 50% in Just 12 Months
How are people meant to trust the media?
Now... a Word From Our Sponsor
Powerade
Links 23/06/2026: Microsoft Studio Closures and Journalism Subjected to Further Cuts
Links for the day
Gemini Links 23/06/2026: Gardens, Basketball, Blocking Hyperscaler, and New Commodore Phone
Links for the day
Links 23/06/2026: Apple Price Hikes and Technical Debt in Slop
Links for the day
After IBM's Shares Collapsed the CEO is Trying the "Quantum" Trick Again, Bolstered by a Demented Dictator in the White House
from what we can gather IBM's CEO is trying to get the US government to participate in the scam
Greece Ought to Curb the Threat of Social Control Media
its national discourse seems to be run by an American company called Facebook
State of the GNU/Linux Desktop (and Laptop)
The time to advocate GNU/Linux is now
The 'XBox Narrative' Distracts From Destructive Cuts Across the Whole of Microsoft
Microsoft is preparing to lay off a likely record-breaking number of people [...] this isn't just an XBox problem
SLAPP Censorship - Part 115 Out of 200: Spending the Next Decade Writing About SLAPPs and Trying to Fix the System
It's the same industry that got paid by corrupt EPO officials to try to cover up the corruption
Microsoft's Stock Fell Nearly $200, But the Real Problems Are Just About to Begin
if they dump slop, what will they tell shareholders?
The Cyber Show on Starmer and Software Freedom
The Cyber Show's Andy has just explained why our departing national leader wasn't all bad
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, June 22, 2026
IRC logs for Monday, June 22, 2026
Gemini Links 23/06/2026: Girlrotting, Homeworlds at BGA, Slop Ruins Sites
Links for the day
A Lifetime of Whistleblowing
Ellsberg did not have an easy life, but it was a rewarding life with a rich legacy focusing on justice
European Patent Office (EPO) Series: A Man With Many Missions...
Campinos – accompanied by Gilles Requena and Patrice Pellegrino
Links 22/06/2026: Ubisoft Co-founder Dies, Americans Have Turned Against Slop
Links for the day
Links 22/06/2026: "The Sycophancy Machine" and "Port 22 Open for 54 Days"
Links for the day
When People Who Make the Most Money Are the Best "Boot Lickers" (Sucking Up to Jeffrey Epstein's Circle and the Dictator)
Sucking up to rich people may pay off
The Aim is Not Fame
Reposted from schestowitz.com
"Internally Important, Externally Irrelevant": IBM in a Nutshell
Right now its debt spins out of control and its stock spirals down the drain
SLAPP Censorship - Part 114 Out of 200: Thousands of Long Articles to Come, Properly Covering the SLAPP Industry in the UK and Its Modus Operandi
"Stowell described SLAPPs as ‘a stain on our legal system’."
Finding a Way to Get Paid to Improve LibreJS
So now we have more people resurrecting LibreJS and improving it
Microsoft Can't Even Wait Until July, Shutdowns and Layoffs Already Happening
Mashable speak of "a grim picture for the state of Xbox."
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, June 21, 2026
IRC logs for Sunday, June 21, 2026
Gemini Links 22/06/2026: Appreciating Simple Things, Perfect Summer Evening, IRIX, Vim and so
Links for the day