Bonum Certa Men Certa

Is YouTube's “NovellVideo” a Novell AstroTurfer?

[Update: "NovellVideo" turns out to be a Novell employee, Ross Brunson. So it's not AstroTurfing, it's just shameless use of YouTube for marketing purposes.]

No Value : Novell



Several months ago we wrote about Microsoft's trashing of YouTube with OOXML 'propaganda', among other things. It's probably not something the company would even deny. In fact, being already seen as somewhat of a 'norm', companies no longer feel guilty about it.



Novell's own 'boosting' is something that we wrote about and accompanies by examples in [1, 2]; Microsoft is no exception.

“We will start pointing this out in the future, whenever potential marketing people of Novell appear to be littering YouTube a little more.”This post intends to set the record straight on one particular YouTube 'user' which goes under the name "NovellVideo". It's uploading Novell commercials at a rapid pace, the latest example being this one from yesterday.

What to make of it all? It's an open question, but extensive circumstantial evidence is there on YouTube. We will start pointing this out in the future, whenever potential marketing people of Novell appear to be littering YouTube a little more.

A couple of days ago, Bruce Perens had this to say about his experiences with viral marketing at H-P. He cites YouTube as an example:

[J]ust about every PR firm offers to help "manage the perception of your company in online communities" these days. What do you think that means? Astroturfing Slashdot, Youtube, etc. In my various manangement positions it's been offered to me. Indeed, some of the companies offer to create negative publicity for your competition that way - HP had a publicity firm for its Linux activities that told us it would do that when we wanted. I never asked them to do so and hope nobody else did either.

This stuff is just standard these days. You've got to expect it.


Perens also had this to say about Microsoft and Open Source, which as we last showed yesterday, is a scam.

I think mostly they'd like to dilute "Open Source" to mean any code with source code. This is important to them because it's the rights connected to Open Source that scare Microsoft (and others). If you can call it Open Source when there isn't even the right to compile the code, or to use the information you get from reading it, customers don't have a reason to ask for it any longer.

Their publicity agencies are here on Slashdot pumping that angle every day.


This is why, despite us being Slahdotted a couple of days ago (thanks for the mention, Rob Malda and folks), we discourage reading of that site, which got manipulated by companies into an oblivion [1, 2, 3]. Without a verified identity of people (who they are and who they work for), there's too much room for 'manufactured' debates, e.g. first provocative comment for propaganda to be latched onto it as followups. it edges out genuine comments further down. We also became aware of organised trolling in the site and something called "karma farming". There's some ugly stuff there for sure.

Speaking of AstroTurfing, a couple of weeks ago we mentioned VoicesforInnovation], which is one among many Microsoft lobbying arms. Groklaw found out that "Microsoft owns VoicesforInnovation domain," adding: "Earlier, we had a News Picks item on VoicesforInnovation.org, a lobbying organization pushing what seemed to me to be a Microsoft agenda in Europe. Sean Daly noticed that the domain name belongs to guess who? -- Microsoft. Go to betterwhois.com and search for yourself. Here's what you will find:




Domain ID:D117910110-LROR Domain Name:VOICESFORINNOVATION.ORG Created On:06-Mar-2006 23:49:37 UTC Last Updated On:14-Nov-2007 00:21:24 UTC Expiration Date:06-Mar-2009 23:49:37 UTC Sponsoring Registrar:Tucows Inc. (R11-LROR) Status:CLIENT TRANSFER PROHIBITED Status:CLIENT UPDATE PROHIBITED Registrant ID:tukvECSsFENx3T2h Registrant Name:Microsoft Corporation Registrant Organization:Microsoft Corporation


The anti-VMWare Web site was a very recent and similar example. Novell subscribes to such tactics too.

Diversionary tactics, holding action, and retreats may each seem contrary to the achievement of the overall objective when considered solely in their own terms, but taken in light of the overall conflict, may contribute to overall success. In the Chinese Civil War that followed World War II, Mao Tse Tung's Army ran away from every battle, until they won the war. They knew that overall victory, not local victory, was the objective.

Thus it is imperative to measure each action in accordance with its contribution to overall, not just local, victory.

Victory

"A computer on every desk and in every home, running Microsoft software." This is the mission statement of Microsoft itself; it is the definition of the conditions under which Microsoft itself can declare overall victory.

--Microsoft, internal document [PDF]

Comments

Recent Techrights' Posts

European Authorities, Already Bribed and Infiltrated by Microsoft, Won't Help You Find BigBlueButton, Jami, Ring, and Jitsi
Because they're paid by Microsoft and are Microsoft 'addicts' themselves
Moving From Content Management Systems (CMSs) to Static Site Generators (SSGs) Saves You Time, Makes You a Lot More Productive
try to reduce the cost (financial and computational) of running your site
Leak: European Patent Office (EPO) is Now Attacking Amicale Clubs
corruption has become the norm and scientists are robbed of any dignity
Oracle Fraud (or Defrauding Shareholders)
"the obvious [lie] is that watts are (wasted) electricity [and] and FLOPS are computing capacity"
Explaining (in Length and Depth) the Damage Matthew Garrett Did to Linux and to GNU/Linux Users
no matter how many threats we receive
 
Torturing Users Who Just Want to Run GNU/Linux on Their Own PC
"Linux does not want to install"
The Register MS Still Takes Money to Hype Up "AI" in Articles by Microsoft Resellers With the Term "AI" 30+ Times in Them
Notice how many times they mention "AI"
The Apache Logo News is VERY Old, Racists and 'Anti-Woke' Bigots Look for Something to Incite Other Bigots With
Nothing to see here, move along
Linux Mint 9/11: "4th One Today..." (in Reddit)
Remember that not everyone having an issue reports it to social control media like Reddit
Nepal Will Fall Without a Single Shot Fired, Thanks to Social Control Media
Or very few shots (by the authorities)
European Corruption in the European Patent Office (EPO) Targets Culture
"In reality, the project includes a new “legal instrument” shifting administrative burden and liability on EPO staff while creating new uncertainty and externalising Amicale activities."
UEFI Secure Boot Failing, as Expected for Nearly 15 Years Already (Techrights Said This Since 2012)
in the media
Debian 9/11
people report this issue
Gemini and Web Links 13/09/2025: MElon's Slop Grift and "Autonomous Trains"
Links for the day
Pursuing Peace Through Violence
You cannot "see" a person's mind, until the mouth opens
Can We Please Stop Celebrating Shooters?
"An important point to hammer on is that CoCs were never intended for uniform or symmetric application"
Geminispace is Growing Faster in 2025 Than It Did in 2024
What matters is that corporations haven't ruined it and LLM slop is extremely rare
Links 13/09/2025: China Punishes for 'Negative' Posts, US Police Unable to Find Shooter
Links for the day
Who's the Mystery Financier of SLAPP Against Techrights and Is That a Millionaire/Billionaire?
Whose idea was it to fund meritless lawsuits against my wife and I?
Slopwatch: Slow Slop Day
This distracts from or may take traffic away from the original articles, actually written by actual people
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, September 12, 2025
IRC logs for Friday, September 12, 2025
CoC Gone Wrong: Celebrating Murder OK, Complaining About the Celebration Gets You Banned
Hopefully the NixOS Foundation will have a word with (maybe replace) the moderator/s
Gemini Links 12/09/2025: Familiarity and Secondary Dominants
Links for the day
Links 12/09/2025: "Bad Reviews" as Extortion Weapon, "Free Speech At Risk in America’s Schools" According to ACLU
Links for the day
Only One Speaker Does Not Do Sharecropping for MElon (in X.com)
The man who puts principles before PR/optics
The Mind of the 'Hulk Hogan of UEFI'
in a nutshell
A Day After "UEFI 9/11": UEFI Secure Boot Bypass
In the news today (right now), as published in the past few hours
Links 12/09/2025: Slop Code as Liability, Microsoft Outlook Down for Many
Links for the day
It's Still Not to Late to Turn Off "Secure Boot"
If people reboot their PC or server today, and it relies on "Secure Boot" on Sept. 12 or later, then depending on the firmware there may be trouble ahead
Links 12/09/2025: Shira Perlmutter is Back, “Software Per Se” Patent Rejections in In re McFadden
Links for the day
Slopwatch: Linux Plagiarism, Slopfarms Still Infesting Google News, Many Images Are Fake
Google is promoting plagiarism
"This Morning Might Turn Out to be an Interesting One for System Admins Who Haven't Updated Their Devices' Secure Boot Certificate" (If They Reboot)
Who asked for this anyway?
Gemini Links 12/09/2025: Metric System, Dumping Windows, and Software Architecture is Dead
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, September 11, 2025
IRC logs for Thursday, September 11, 2025
Microsoft Admits the Workers Have Lost Trust (Endless Layoffs, 12-13 Rounds of Layoffs This Year), So Now It's Trotting out Its Peter Bright-Like Media Prop Jordan Novet
What they don't want people to pay attention to right now
Links 11/09/2025: Windows TCO and Russian Drones Invading Poland (EU/NATO)
Links for the day
Gemini Links 11/09/2025: xkcd, misfin, and Alhena 5.3.2
Links for the day
Repetition of Last Summer (Microsoft Breaking Dual-Boot Systems)
UEFI 9/11 is about to kick in
UEFI 'Secure Boot' Boiling Frogs (Cannot Turn Off 'Secure Boot')
"MSI laptop is locked on Secure Boot and doesn't allow me to turn it off"
UEFI 9/11 Aftermath - Part IV: The 'Hulk Hogan of UEFI' and His 'Hideout' Holiday (Retreat From Reality)
Let's keep an eye on what matters
UEFI 9/11 Aftermath - Part III: Mr. 'Secure Boot' (Shim) and His Fake 'Holiday' (Sending My Wife and I Threatening E-mails on 9/11)
despite being on holiday, according to him, he finds time to instruct lawyers to contact my wife
UEFI 9/11 Aftermath - Part II: "The SecureBoot Thing Got Out of Hand."
The next few weeks might be... interesting
UEFI 9/11 Aftermath - Part I: "I Believe This Affects Thousands of Devices... Because Multiple Devices I Checked, Whether Client or Server [...] Affected."
Most people aren't even aware that this is happening or about to happen
The UEFI 9/11 - Part X - An Outline of the Series About Microsoft Sabotaging GNU/Linux (With Ramifications to Unfold Online in Coming Weeks as People Reboot)
Today is UEFI 9/11 (9/11/2025)
Ron Wyden: Microsoft Should be Held Accountable for Security Breaches (He Has Said This for Years Already, It Never Happens)
Negative media coverage isn't a fine and it does nothing to compensate Microsoft's billions of victims
Culture of silence: Ubisoft harassment convictions, Mozilla, Sylvestre Ledru & Debian make no comment
Reprinted with permission from Daniel Pocock
Disable 'Secure Boot' (If It Lets You)
it doesn't put you in control
Links 11/09/2025: "Hey Hi" Ponzi Schemes at Oracle (Unpaid Contracts) and Cindy Cohn is Leaving the EFF
Links for the day
Longtime Red Hat Staff: Maybe Just Disable 'Secure Boot'
A refreshing take from Adam Williamson
Gemini Links 11/09/2025: Playdate Console, Dichotomy between the Real and the Digital
Links for the day
A Dozen Observations About "UEFI 9/11" Deflections
What we are expected to see, tentatively
The Microsoft AstroTurfing and Microsoft-Led Blame-Shifting Tactics Are Ahead of Us
Of course it has nothing to do with security, it's about control, i.e. them controlling everything
Celebrating Assassination is Bad Because It Legitimises Assassination of the People You Like, Too
Condoning or even celebrating political assassinations is bad optics (and taste)
The World's Richest Ponzi Scheme (Faking Value Using Net Waste)
The higher they go the harder they fall
We Could Dual-Boot Back in the 1990s, Why Has This Become So Difficult?
And prone to breakage
Being Conditioned to Accept Unreliable Computer Systems That Fail With Black Screen of Death (BSoD)
Welcome to 2025
Slopwatch: Google News is Still Promoting Many Fake Articles About "Linux", in Effect Rewarding Misinformation and Plagiarism
things continue to deteriorate
New Series: The Coup Against GNU/Linux Has Begun
today, this year in particular, we shall also focus on Secure Boot, which is sold based on a lie and tortures many computer user
New Paper on "BYOVD, but in firmware. Signed UEFI shells, vulnerable modules offer new paths for Secure Boot bypasses."
One might say digital "security theatre"
Links 11/09/2025: Oracle Layoffs, Drunk Pilots in Japan Airlines, US-Korea Tensions Grow
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, September 10, 2025
IRC logs for Wednesday, September 10, 2025