Bonum Certa Men Certa

Is YouTube's “NovellVideo” a Novell AstroTurfer?

[Update: "NovellVideo" turns out to be a Novell employee, Ross Brunson. So it's not AstroTurfing, it's just shameless use of YouTube for marketing purposes.]

No Value : Novell



Several months ago we wrote about Microsoft's trashing of YouTube with OOXML 'propaganda', among other things. It's probably not something the company would even deny. In fact, being already seen as somewhat of a 'norm', companies no longer feel guilty about it.



Novell's own 'boosting' is something that we wrote about and accompanies by examples in [1, 2]; Microsoft is no exception.

“We will start pointing this out in the future, whenever potential marketing people of Novell appear to be littering YouTube a little more.”This post intends to set the record straight on one particular YouTube 'user' which goes under the name "NovellVideo". It's uploading Novell commercials at a rapid pace, the latest example being this one from yesterday.

What to make of it all? It's an open question, but extensive circumstantial evidence is there on YouTube. We will start pointing this out in the future, whenever potential marketing people of Novell appear to be littering YouTube a little more.

A couple of days ago, Bruce Perens had this to say about his experiences with viral marketing at H-P. He cites YouTube as an example:

[J]ust about every PR firm offers to help "manage the perception of your company in online communities" these days. What do you think that means? Astroturfing Slashdot, Youtube, etc. In my various manangement positions it's been offered to me. Indeed, some of the companies offer to create negative publicity for your competition that way - HP had a publicity firm for its Linux activities that told us it would do that when we wanted. I never asked them to do so and hope nobody else did either.

This stuff is just standard these days. You've got to expect it.


Perens also had this to say about Microsoft and Open Source, which as we last showed yesterday, is a scam.

I think mostly they'd like to dilute "Open Source" to mean any code with source code. This is important to them because it's the rights connected to Open Source that scare Microsoft (and others). If you can call it Open Source when there isn't even the right to compile the code, or to use the information you get from reading it, customers don't have a reason to ask for it any longer.

Their publicity agencies are here on Slashdot pumping that angle every day.


This is why, despite us being Slahdotted a couple of days ago (thanks for the mention, Rob Malda and folks), we discourage reading of that site, which got manipulated by companies into an oblivion [1, 2, 3]. Without a verified identity of people (who they are and who they work for), there's too much room for 'manufactured' debates, e.g. first provocative comment for propaganda to be latched onto it as followups. it edges out genuine comments further down. We also became aware of organised trolling in the site and something called "karma farming". There's some ugly stuff there for sure.

Speaking of AstroTurfing, a couple of weeks ago we mentioned VoicesforInnovation], which is one among many Microsoft lobbying arms. Groklaw found out that "Microsoft owns VoicesforInnovation domain," adding: "Earlier, we had a News Picks item on VoicesforInnovation.org, a lobbying organization pushing what seemed to me to be a Microsoft agenda in Europe. Sean Daly noticed that the domain name belongs to guess who? -- Microsoft. Go to betterwhois.com and search for yourself. Here's what you will find:




Domain ID:D117910110-LROR Domain Name:VOICESFORINNOVATION.ORG Created On:06-Mar-2006 23:49:37 UTC Last Updated On:14-Nov-2007 00:21:24 UTC Expiration Date:06-Mar-2009 23:49:37 UTC Sponsoring Registrar:Tucows Inc. (R11-LROR) Status:CLIENT TRANSFER PROHIBITED Status:CLIENT UPDATE PROHIBITED Registrant ID:tukvECSsFENx3T2h Registrant Name:Microsoft Corporation Registrant Organization:Microsoft Corporation


The anti-VMWare Web site was a very recent and similar example. Novell subscribes to such tactics too.

Diversionary tactics, holding action, and retreats may each seem contrary to the achievement of the overall objective when considered solely in their own terms, but taken in light of the overall conflict, may contribute to overall success. In the Chinese Civil War that followed World War II, Mao Tse Tung's Army ran away from every battle, until they won the war. They knew that overall victory, not local victory, was the objective.

Thus it is imperative to measure each action in accordance with its contribution to overall, not just local, victory.

Victory

"A computer on every desk and in every home, running Microsoft software." This is the mission statement of Microsoft itself; it is the definition of the conditions under which Microsoft itself can declare overall victory.

--Microsoft, internal document [PDF]

Comments

Recent Techrights' Posts

Attacks on Techrights Are Only Making Techrights Bigger and Even More Popular
A week ago they offered to settle with us
EPO Staff Can Go Listen to Richard Stallman Next Week in Munich (Technical University of Munich, Rudolf-Diesel Hörsaal (MW2001) on Campus Garching at 18:00)
"The talk is open to the public and attendance is free. Registration is not required."
 
Links 15/10/2025: Qantas Airways Loses Control of Sensitive Data and Software Patents Are Being Thrown Out
Links for the day
Vista 10 is 'Dead', Here's Why People Should Move to GNU/Linux (or the BSDs)
Today we try to make an outline of reasons move away from Windows to GNU/Linux
Our Sites Continue to Improve
LLM slop has had no noticeable impact on us
Gemini Links 15/10/2025: Neovim, Helix Compared and Gemlog.blue Now Closed
Links for the day
Links 15/10/2025: Mass Layoffs at Amazon, OneDrive Spyware Revved Up, More 'Gen Z Protests'
Links for the day
The EPO's Staff Engagement Survey 2025 is Already Tainted by Intimidation by EPO Management (Trying to Influence Outcomes by Scaring Genuine, Honest Critics)
"[W]e have received reports that, following the previous survey, teams with negative responses were reproached or questioned about their answers..."
The DDoS Attacks by Microsoft's Scam Altman and Other Slop Charlatans and Frauds is Hurting the FSF, Delinking It From Copyleft Projects
This impacts a lot more than access to the licences
Microsoft Scanning Faces in Photos People Upload to Microsoft (Even Unconsciously), Slashdot Turns Report About It Into "Microsoft Sez" (Says)
Or "let's repeat the lies from a PR person/Microsoft's publicist"
[Teaser] Angel Aledo Lopez the Manipulator (Nepotism, Poll Rigging, and Other EPO Corruption)
We'll discuss this later today or tomorrow, based on internal EPO material
Epic Metaphor for End of IBM: "The IBM Demolition is Down to the Last Shards!"
Nothing lasts forever
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, October 14, 2025
IRC logs for Tuesday, October 14, 2025
Proprietary and DRM Prisons Spiralling Down the Sinkhole? Not Just Yet.
Let's hope that more people will flee to GNU/Linux
The European Patent Office (EPO), the Second-Largest Institution in Europe, is Cracking Down on Recreational Activities
Without AMICALE activities, and as staff already says it's pressured to work more for less, how can the EPO recruit bright people?
Transparency: FSFE financial reports exclude speaker fees and expenses
Reprinted with permission from Daniel Pocock
Many Developers Have Many Political Views, They'll Never Agree on Everything
It's an effort to divide and destroy, not build
Gemini Links 14/10/2025: An Opportunity to Consider GNU/Linux and Another Simple IRC Client
Links for the day
Slopwatch: UbuntuPIT, LinuxSecurity, Google News, and the Serial Slopper Brian Fagioli
Nothing of merit here, just more slop
Links 14/10/2025: Lack of Trust in Slop and "Retirement Challenges"
Links for the day
Rhonda D'Vine, Gerfried Fuchs, Pronouns & Debian pregnancy cluster
Reprinted with permission from Daniel Pocock
At IBM, Relocation Means Layoffs (Downsizing)
Silent or 'invisible' layoffs?
Central Staff Committee of the European Patent Office (EPO) Warns That EPO Management is Robbing or Manipulating Pension Funds Again
Faking "growth" is just about as bad as forgery
Probably a Lot Worse Than LLM Slop: GNOME Tying Itself to Divisive Politics, Even Where It's Clearly Not Relevant
Something has gone terribly wrong in GNOME
Links 14/10/2025: Microsoft OneDrive Scanning Faces in Photos (Without Asking First), "OpenAI Says It Will Move to Allow Smut"
Links for the day
They Generally Don't Like Scholars, as They're Less Compelled or Pressured to Repeat What Corporations and Oligarchs Say
People who loathe scholars have an agenda in mind that, unlike that of reasonable people, revolves around controlling people
Dystopian Trends in Technology Make Richard Stallman More Relevant Than Ever
It's good to see him attracting vast audiences
Belated New Article About Last Thursday's Lecture by Richard Stallman in Helsinki, Finland
there are good reasons to pay with cash, not limited to privacy
Attacking Richard Stallman Has Become 'Career Suicide'
If you're going to viciously attack somebody, make sure your arguments are rock-solid
Microsoft's Failing XBox Business Has Turned Games Into Funerals
How does it feel to depend on Microsoft?
Yesterday's "Distinguished Lecture" by Richard Stallman Possibly Attended by Close to 1,000 People
The capacity of the place is about 900
Slop Poisons Everything
Imagine wanting to find what Torvalds has just said or what has just been released
Taking Software Freedom 'Mainstream'
interest in Software Freedom must have grown
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, October 13, 2025
IRC logs for Monday, October 13, 2025
Gemini Links 14/10/2025: Ada Lovelace Day, Sony CLIE PEG-TG50 Review, Why to Avoid Network Solutions
Links for the day
Richard Stallman (RMS) Announced His Talk Less Than 24 Hours Before It Took Place and Still Filled Up the Auditorium at Sapienza Università di Roma
Photos from yesterday evening [...] It looks like it was a very successful event
The EPO's War on Techrights Was a Massive Mistake
The EPO started the SLAPPs after we had published a few hundreds of articles; we've since then published close to 6,000 because the attacks on us emboldened insiders to help us
General-Purpose Computers to Become Growing Area of Coverage
Without them, we have little left for controlling our lives
"They missed a great opportunity to shut up." -Jacques Chirac
Brett Wilson LLP has been trying to cheat the legal system many times
Harassment evidence: Switzerland, overcrowded fitness and yoga centers, incompetence and racism in accident response
Reprinted with permission from Daniel Pocock
Vincent Danjean & Debian NXIVM collateral, blackmail risks
Reprinted with permission from Daniel Pocock
In Sweden This Past Friday Richard Stallman Explained Why Copyleft is Important
And he didn't have to 'bash' BSDs, either
IBM Layoffs Due to a Lack of Money and Company Debt Rising by Almost 10 Billion Dollars in 6 Months
IBM didn't buy Red Hat for any ideological reasons; it was a fast "cash grab" for revenue
Forbes Already Stopped Being a News Sites. Now It's a Spam and Propaganda Platform for "Paying Partners" (Companies).
news from Forbes became very scarce
Is the Second-Largest Institution in Europe (EPO) Gradually Becoming More Like a Sweatshop?
Underpaid, unqualified, inexperienced and incompatible people are already recruited to replace veteran examiners
The Register MS Has No FOSS Coverage Anymore
The Editor in Chief is like a Microsoft plant
Links 13/10/2025: "Toasty Subwoofer" and WiFi Speakers "Are About To Go Dumb"
Links for the day
Gemini Links 13/10/2025: iNaturalist and Tove Jansson’s Moominpappa at Sea
Links for the day
Microsoft Does Not Deny That Large Retailers Like Walmart, Costco and Target Are Giving Up on XBox (and Not Stocking It)
No doubt XBox is in trouble and rumours suggest that more mass layoffs are imminent
We'll Encourage Richard Stallman to Talk About Software Patents at the EPO Next Week When He Visits Munich (EPO Headquarters)
Go listen to Richard Stahlmann
Investigative Journalism Protects Society From Corruption, Crimes Against Women, Assaults on Civil Society
"what is the point of men doing military practice to defend a system that is so rotten?"
Swiss pimp usurping reputation of legendary Tissot boss Francois Thiébaud from France (BaselWorld, SWATCH Group SA)
Reprinted with permission from Daniel Pocock
Paris 'Love Nest' & Debian Outreachy: from Lycée Lakanal to ENS Cachan, Cr@ns, nepotism
Reprinted with permission from Daniel Pocock
Richard Stallman to Give Public Talk in 3 Hours, Then in the Technical University of Munich (Germany) Next Week
Richard Stallman at TUM on 21.10.2025 18:00, MW2001
Arnaud Parreaux lost case defending rogue employer
Reprinted with permission from Daniel Pocock
Mathieu Elias Parreaux declared bankrupt in Switzerland
Reprinted with permission from Daniel Pocock
Breakdown of the Rule of Law and Patent Law in the European Union (EU)
The EPO cannot recruit suitably qualified patent examiners this way, let alone retain them
Gemini Links 13/10/2025: Good Films, Wizard of Earthsea, Upgrading the Steam Controller's Stick
Links for the day
Leaks and Whistleblowers: Our Plan for Today
Society simply cannot advance when too many people self-censor
It's Not Justice When One Side Denies the Other Side the Ability to Even Speak
At this stage, Brett Wilson LLP is in my humble opinion acting in contempt of the Court
Links 13/10/2025: Australian Catholic University Uses Slop to Libel Students, Canada Threatens to Kill Beluga Whales
Links for the day
How Not to Silence Tux Machines (It'll Only Backfire, Badly)
defending Microsoft while attacking this site
Slopwatch: UbuntuPIT and Google News
It seems abundantly clear that Google News and Google in general participates in the slop epidemic
Vincent Danjean (not INTERPOL), Claire Bardel & Debian pregnancy cluster
Reprinted with permission from Daniel Pocock
Christmas lynchings: Martin Krafft (madduck), Penny Leach (mjollnir) & Debian pregnancy cluster
Reprinted with permission from Daniel Pocock
Gemini Links 13/10/2025: Birthdays and "Committee Unable to Contact Nobel Prize Winner"
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, October 12, 2025
IRC logs for Sunday, October 12, 2025