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Novell: From StopTheFUD to JoinTheFUD

How quickly they forget

Jim Allchin on Novell



A couple of days ago we wrote about Microsoft's new anti-VMware Web site. Based on some followups, it soon emerged that Microsoft had used similar memorable tricks like distribution of insidious material at VMware's own event. Information about this can be found in the comments attached to that previous post. Also worth adding is the following new perspective, which compares these tactics to ones previously used against Novell.



As many of you know, I witnessed firsthand the tactics Microsoft used against Novell during the 1990s when I worked for the once-upon-a-time network operating system leader. I can't tell you how many times I've had déjà-vu experiences while watching Microsoft methodically run the same game plan against VMware's Virtual Center product with Hyper-V and System Center Virtual Machine Manager. Integrations, pricing, and marketing tactics are all repeats of the past.


This vicious attack on VMware is likely to continue [1, 2, 3] and the following article confirms what we saw and stated the last time. Microsoft hardly feels shameful of its use of a girls' school to accomplish business (FUD) objectives. It's not the first such incident as Microsoft did this in Singapore some months ago. Girls' school/s lobbied for OOXML at Microsoft's behest.

The cards also listed the URL for a new Microsoft Web site called www.vmwarecostswaytoomuch.com, which reflects Microsoft's strategy of using price to grab market share from its well-entrenched virtualization market foe. The garishly colored Web site, which was registered on Aug. 27, is being hosted for Microsoft by Seattle-based advertising agency Wexley School For Girls.

[...]

"I also recall Microsoft doing something similar to Novell back in the day, and Novell coming back with something like stopthefud.com," said Ward. "In the end, everybody must look at what is the best solution for their particular situation and make an informed choice on a hypervisor based on actual research, not FUD [fear, uncertainty, and doubt]."


There is again this mentioning of Novell. Ironically and sadly, Novell did not learn its lessons and it's now an integral part of Microsoft's FUD campaign. SJVN wrote an article some weeks ago asking Novell and Microsoft to stop the FUD that they disseminated jointly ("intellectual property peace of mind"). They fought against GNU/Linux that's not SLED or SLES and they still do. It's also difficult to forget the audiocast in which Justin Steinman warned that other distribtuions might not work (interoperate).

John Dragoon is happy enough to continue this marketing technique. He promotes the Microsoft/Novell site in his blog.

Our partnership has been a lot more than talk and press releases. In fact, our joint investment in an interoperability lab has delivered significant innovation in bi-directional virtualization, document compatibility and cross platform systems and identity management. The best, and I believe most interesting, place to discover all this is at our newly refreshed site at moreinterop.com.


They are still selling 'protection', not GNU/Linux.

Also mentioned on Saturday was a scoop about Lenovo and SUSE servers. Here are two newer reports, which happen to be showing what Novell strives to achieve.

All are designed to work with Windows Server 2003 and 2008 in addition to the forthcoming Small Business Server 2008 and Essential Server 2008. Yet on the Linux side, Novell -- the producer of SuSE Linux -- is Lenovo's "preferred provider," Tobul said. Lenovo will also be shipping the ThinkServers with Red Hat's server operating system as well.


They are clearly trying to squeeze Red Hat out. There is another report about it.

The company is launching three tower and two rack x86 servers. ThinkServer TS100 Tower and RS110 Rack and ThinkServer TD100 Tower, TD100x Tower or RD120 Rack come with Microsoft Windows Server or SUSE Linux Enterprise Server from Novell, and Intel Core 2 Duo or Xeon processors.


It's all about Novell and Microsoft, which are a pair now. Microsoft is happily using Novell to harm other vendors. In theory, it can later proceed to ruining Novell.

"Our partnership with Microsoft continues to expand."

--Ron Hovsepian, Novell CEO

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