EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

12.19.08

“Registrations for BrainShare have Been Very Low to This Point”

Posted in Mail, Novell, Videos at 9:03 am by Dr. Roy Schestowitz

The love that used to be

Brainy people

Brainwash, also known as marketing, annually comes from BrainShare, whose cancellation is a big blow to Novell. Apple knows the feeling.

So, BrainShare is over. We wrote about this some days ago, but here are some more important details.

Kim Groneman, an administrator of the Novell Forums, writing to break the news on the BrainShare forum to prospective attendees (making it very clear that he is not an official spokesman, but simply a Novell employee and an interested party) observed that “registrations for BrainShare have been very low to this point.”

IDG cites Novell’s poor financial performance.

The tough economy hasn’t helped Novell’s financial numbers of late either. The company continues to lose money, reporting earlier this month a $16 million loss for its fourth fiscal quarter on roughly flat revenue. For the fiscal year, ended Oct. 31, Novell lost about $18 million on revenue of just under $1 billion. Making apples-to-apples comparisons of Novell financial results quarter to quarter has become next to impossible given a variety of “impairment charges” and other clarifications included in its reports.

SJVN covered this in IDG as well.

Here is a copy of the official letter which contains spin (it did, after all, come from a marketing chief).

In an open email to Novell’s customers and partners, the company has canceled the event originally slated for March of next year, namely what would have been the 20th annual BrainShare conference.

From the local press:

Novell Inc. said Wednesday it has canceled its 2009 BrainShare, the annual conference that this year drew 5,500 to the Salt Palace Convention Center in Salt Lake City.

The Waltham, Mass.- based company, whose largest operation is in Provo with about 1,200 employees, said many of its customers were saying economic conditions would keep them from traveling to Utah in March of next year.

This was also covered by some big(ger) press outlets like Fox Utah and Desert News

Novell is considering delivering conference materials online or conducting smaller, more-regional events “that will allow us to get face time with folks but would be more locally based so that, again, we’d get around some of the travel restrictions that our customers and partners have,” Bruce said.

[...]

The Massachusetts-based company, with about 1,200 of its 4,000 employees in Provo, develops enterprise infrastructure software for companies.

Additionally, this is covered in:

Linux Journal: Novell Boxes Up Twenty Years of BrainShare

For the past twenty years, one of the jewels of the Novell calendar has been the annual BrainShare conference. Highlights have included, among many others, 2004′s surprise appearance by Linux-creator Linus Torvalds — reportedly also attended by SCO arch-villan Darl McBride — and the 2008 revelation that Big Bird was switching to SUSE. It seems those memories are all that will remain of the conference, however, as Novell announced this morning that the conference has been canceled.

The Register: Novell ditches 2009′s recession-bitten BrainShare tradeshow

Instead it was at pains to point out that partners and customers can still get their mitts on training and so-called “enablement offerings” through online classes, virtual conferences and local tours.

CNET: Novell cancels its 2009 BrainShare conference

What the FAQ doesn’t state is how much Dragoon was probably pleased to free up a significant chunk of his marketing budget tied up in the annual conference. He won’t state it publicly, but I’m betting that he’s cheering to have so much of his marketing budget available for other activities.

ZDNet: Credit crunch claims Novell conference

Novell’s BrainShare conference, which was scheduled to take place in Salt Lake City in March, has been cancelled.

Boston Globe: Novell cancels trade show

Novell Inc., the Linux software vendor in Waltham, has cancelled its annual BrainShare trade show, which was set for March 2009.

BrainShare, which has been held in Salt Lake City, Utah, for more than 20 years, generally attracts between 4,000 and 6,000 attendees from nearly 60 countries.

From Associated Press:

This is not the end of the world, however. GWAVA goes ahead with its plans and issues this press release:

GWAVA Provides Alternative to Novell BrainShare Attendees

Discount offered for Novell customers to attend GWAVACon, the independent Novell technology conference in place of BrainShare ’09

GWAVA today announced a special discount for Novell customers to GWAVACon in Las Vegas Nevada, January 25th – 27th 2009. With the announcement of Novell suspending BrainShare in March of 2009, GWAVACon becomes the largest Novell technology conference in the world.

Richard Bliss of GWAVA is already pimping his own event (that he organises) in the comments section of Microsoft Jack’s [1, 2, 3] blog post about the cancellation. This cancellation was also covered by Slashdot (front page), which Microsoft Jack hates so vehemently.

Richard Bliss has also pushed this promotional video into YouTube.

Ogg Theora

So Novell’s events may not be vanishing; but like the company itself, they are shrinking (downsizing).

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 29/9/2014: OpenDaylight Helium Release

    Links for the day



  2. European Patent Office Disorganisation: Problems With the Audit Mechanisms - Part IV

    A prelude to a long article about a thug called Topić, his controversial Battistelli-sponsored appointment, and the removal of auditory functions by Battistelli



  3. More Good News About Demise of Software Patents and Along With Them, Consequently, Patent Trolls

    A weekly roundup of news about patents in the United States and elsewhere, with special focus on software patents



  4. IRC Proceedings: June 22nd, 2014 – September 13th, 2014

    Many IRC logs



  5. Links 28/9/2014: Moto X, End of OpenSUSE 11.4

    Links for the day



  6. CBS Continues to Get Heavily Occupied by Microsoft Staff to Spread Microsoft Propaganda

    The CBS-owned ZDNet continues to hire people who have worked or are currently working for Microsoft and unsurprisingly enough they use their newly-acquired positions to praise Microsoft and bash Microsoft's competition, usually with no disclosure of their conflict of interest



  7. Links 27/9/2014: Linux (Almost) Everywhere, Features Of Linux 3.17

    Links for the day



  8. Microsoft Fakes 'Charity' and Uses Religious Groups to Acquire Lock-in in the Public Sector

    Microsoft's involvements with NGOs and with governments lead to more distrust, more surveillance, less freedom, and ultimately systemic corruption



  9. Bill Gates' Privatisation Crusade

    Mr. Gates, seeking to increase his huge profits and political power, reaches out to Catholic leaders and David Christian



  10. Tux Machines Under DDOS Attack

    Most of Tux Machines continues to work as usual, but some parts are temporarily restricted to keep the server running



  11. Links 26/9/2014: LibreOffice Celebrations, Betas of *buntu

    Links for the day



  12. Links 25/9/2014: KDE Roadmap, Bash Bug, GNOME 3.14 in Next Fedora

    Links for the day



  13. Links 24/9/2014: GNOME 3.14 Released, Bash Has a Bug

    Links for the day



  14. Links 21/9/2014: Fedora 21 Alpha

    Links for the day



  15. More of Bill Gates' Investments in GMO and Mass Indoctrination Under the Disguise of 'Donations'

    Microsoft's arrogant and famously corrupt co-founder is taken to task by those whom he is trying to bamboozle for monopoly, unlimited cross-generational power, and never-ending profit without risk



  16. Home Depot Confirmed a Victim of Microsoft's Bad Security, Microsoft Lays Off Security-Related Staff

    News reports circulate showing that Home Depot was knowingly careless with its Windows dependency while Microsoft lays off staff focused on security



  17. European Patent Office/Organisation - Suspicion of Improper Collusion Between EPO President and Chairman of the Administrative Council: Part III

    A preliminary look at Battistelli's reign and how regulatory powers got abolished, leaving the EPO reckless and largely unaccountable



  18. Links 21/9/2014: xorg-server 1.16.1, Linux Kernel 3.16.3

    Links for the day



  19. Links 20/9/2014: GNOME 3.13.92, Android L

    Links for the day



  20. Scanning Patent Troll Implodes; Is the Podcasting Patent Troll Next?

    MPHJ loses and Personal Audio LLC perhaps wins for the last time since software patents are quickly losing legitimacy in the United States



  21. If CAFC is Not Above the Law, Then it Should be Shut Down Now

    A long series of abuses in CAFC may as well suggest that this court has become broken beyond repair



  22. The Latest From Microsoft Patent Trolls and Patent Partners

    Microsoft-linked and Linux-hostile trolls continue their relentless attacks (albeit with little or no success) while patents as a weapon lose their teeth owing to a Supreme Court ruling



  23. Microsoft Proves That Its Massive Layoffs Are Not About Nokia

    Microsoft is laying off a lot of employees who have nothing at all to do with Nokia



  24. Links 19/9/2014: Another Red Hat Acquisition, Netflix Dumps Microsoft Silverlight and Brings DRM to WWW

    Links for the day



  25. Links 18/9/2014: Windows Copying GNU/Linux, Germany Moves to Security

    Links for the day



  26. Web Site 'Patent Progress' Now Officially 'Powered by CCIA' (FRAND Proponent, Microsoft Front)

    After talking a job at CCIA, "Patent Progress" and its chief author should be treated as dubious on real patent progress



  27. Articles About the Death of Software Patents in the United States

    Recent coverage of software patents and their demise in their country of origin, where even proponents of software patents are giving up



  28. The Death of Software Patents is Already Killing Some Major Patent Trolls

    VirnetX seems to be the latest victim of the demise of software patents in the United States



  29. More Microsoft Layoffs

    More Microsoft layoffs go ahead as the company is unable to compete



  30. ODF on the Rise

    Milestones for OpenDocument Format (ODF) and the launch of FixMyDocuments


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts