EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

12.19.08

“Registrations for BrainShare have Been Very Low to This Point”

Posted in Mail, Novell, Videos at 9:03 am by Dr. Roy Schestowitz

The love that used to be

Brainy people

Brainwash, also known as marketing, annually comes from BrainShare, whose cancellation is a big blow to Novell. Apple knows the feeling.

So, BrainShare is over. We wrote about this some days ago, but here are some more important details.

Kim Groneman, an administrator of the Novell Forums, writing to break the news on the BrainShare forum to prospective attendees (making it very clear that he is not an official spokesman, but simply a Novell employee and an interested party) observed that “registrations for BrainShare have been very low to this point.”

IDG cites Novell’s poor financial performance.

The tough economy hasn’t helped Novell’s financial numbers of late either. The company continues to lose money, reporting earlier this month a $16 million loss for its fourth fiscal quarter on roughly flat revenue. For the fiscal year, ended Oct. 31, Novell lost about $18 million on revenue of just under $1 billion. Making apples-to-apples comparisons of Novell financial results quarter to quarter has become next to impossible given a variety of “impairment charges” and other clarifications included in its reports.

SJVN covered this in IDG as well.

Here is a copy of the official letter which contains spin (it did, after all, come from a marketing chief).

In an open email to Novell’s customers and partners, the company has canceled the event originally slated for March of next year, namely what would have been the 20th annual BrainShare conference.

From the local press:

Novell Inc. said Wednesday it has canceled its 2009 BrainShare, the annual conference that this year drew 5,500 to the Salt Palace Convention Center in Salt Lake City.

The Waltham, Mass.- based company, whose largest operation is in Provo with about 1,200 employees, said many of its customers were saying economic conditions would keep them from traveling to Utah in March of next year.

This was also covered by some big(ger) press outlets like Fox Utah and Desert News

Novell is considering delivering conference materials online or conducting smaller, more-regional events “that will allow us to get face time with folks but would be more locally based so that, again, we’d get around some of the travel restrictions that our customers and partners have,” Bruce said.

[...]

The Massachusetts-based company, with about 1,200 of its 4,000 employees in Provo, develops enterprise infrastructure software for companies.

Additionally, this is covered in:

Linux Journal: Novell Boxes Up Twenty Years of BrainShare

For the past twenty years, one of the jewels of the Novell calendar has been the annual BrainShare conference. Highlights have included, among many others, 2004′s surprise appearance by Linux-creator Linus Torvalds — reportedly also attended by SCO arch-villan Darl McBride — and the 2008 revelation that Big Bird was switching to SUSE. It seems those memories are all that will remain of the conference, however, as Novell announced this morning that the conference has been canceled.

The Register: Novell ditches 2009′s recession-bitten BrainShare tradeshow

Instead it was at pains to point out that partners and customers can still get their mitts on training and so-called “enablement offerings” through online classes, virtual conferences and local tours.

CNET: Novell cancels its 2009 BrainShare conference

What the FAQ doesn’t state is how much Dragoon was probably pleased to free up a significant chunk of his marketing budget tied up in the annual conference. He won’t state it publicly, but I’m betting that he’s cheering to have so much of his marketing budget available for other activities.

ZDNet: Credit crunch claims Novell conference

Novell’s BrainShare conference, which was scheduled to take place in Salt Lake City in March, has been cancelled.

Boston Globe: Novell cancels trade show

Novell Inc., the Linux software vendor in Waltham, has cancelled its annual BrainShare trade show, which was set for March 2009.

BrainShare, which has been held in Salt Lake City, Utah, for more than 20 years, generally attracts between 4,000 and 6,000 attendees from nearly 60 countries.

From Associated Press:

This is not the end of the world, however. GWAVA goes ahead with its plans and issues this press release:

GWAVA Provides Alternative to Novell BrainShare Attendees

Discount offered for Novell customers to attend GWAVACon, the independent Novell technology conference in place of BrainShare ’09

GWAVA today announced a special discount for Novell customers to GWAVACon in Las Vegas Nevada, January 25th – 27th 2009. With the announcement of Novell suspending BrainShare in March of 2009, GWAVACon becomes the largest Novell technology conference in the world.

Richard Bliss of GWAVA is already pimping his own event (that he organises) in the comments section of Microsoft Jack’s [1, 2, 3] blog post about the cancellation. This cancellation was also covered by Slashdot (front page), which Microsoft Jack hates so vehemently.

Richard Bliss has also pushed this promotional video into YouTube.

Ogg Theora

So Novell’s events may not be vanishing; but like the company itself, they are shrinking (downsizing).

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Techrights Cited by European Politicians in Support of EPO Staff's Causes

    Benoît Battistelli's right-hand man is charaterised as suspected of corruption in European Parliament questions



  2. When the EPO Came Under Fire From the Netherlands and Before Systemic Corruption Was Revealed

    Questions that targeted the Dutch Minister of Justice amidst EPO abuses against staff and a shameful failure to enforce a court's decision



  3. Links 29/3/2015: Red Hat's Stock Soars, Kodi 14.2 Released

    Links for the day



  4. Speculations That Microsoft is About to Buy Cyanogen (or at Least Officially Partner) to Attack Google's Android/Linux, Replacing Everything With Microsoft

    Articles in the corporate media and some analysis from smaller media sites serve to highlight the role which Microsoft plays in Cyanogen



  5. Links 28/3/2015: FoundationDB FOSS Shut Down by Apple, European Commission Support for Free Software

    Links for the day



  6. Microsoft Keeps Pretending to be 'Open Source', Despite Relentless Assaults on Open Source

    Microsoft's charm offensives against Free/libre software are proving to be rather effective, despite them involving a gross distortion of facts and exploitation of corruptible elements in the corporate media



  7. Željko Topić and Ivan Šimonović, Two Residues of Ivo Sanader's Corrupt Regime, Seen as Indirectly Connected

    Further exploration of the remnants of Sanader's highly notorious record and those whom he had brought to power before he landed in jail



  8. Links 27/3/2015: Ubuntu 15.04 Second Beta, Dart 1.9

    Links for the day



  9. The EPO's Dutch Scandal Leaves Battistelli and His Cronies on the Run

    EPO management is making concessions and issues statements which admit defeat, allowing the staff union to continue its activities



  10. Microsoft Won't Let People Wipe (Off) Windows But Happily Wipes Android, Wipes Android Apps Through Cyanogen and Blackmailed 'Partners'

    Microsoft's obscene double-standards leave Android and Linux between a rock and a hard place



  11. Links 26/3/2015: GNOME 3.16 Officially Released

    Links for the day



  12. Links 25/3/2015: India Moving to Free Software

    Links for the day



  13. Another Reason to Boycott UEFI: Back Doors or Crackers

    UEFI makes computers more prone to infections, according to some security experts



  14. The EPO's Administrative Council is Under Increased Pressure to Rein in and to Finally Stop Benoît Battistelli

    The EPO's Administrative Council (AC) is about to have a meeting, so the Member States' delegations are urged to call for action



  15. IRC Proceedings: February 22nd - March 21st, 2015

    Many IRC logs



  16. The Latest Microsoft Attacks on GNU/Linux and Free/Libre Software

    Microsoft is still hiding behind the façade of 'love' whilst actively attacking GNU/Linux and Free software from many directions



  17. Attempts to Disrupt Android by Pushing Microsoft Software Into It (Using Patent Blackmail and Cyanogen)

    Microsoft's Android coup d'état is succeeding owing to public apathy and poor comprehension of what Microsoft really is up to, partly due to media misdirection



  18. Links 24/3/2015: WebKitGTK+ 2.8.0, Black Lab Linux 6.5

    Links for the day



  19. Concerns Over Željko Topić's Alleged Powerful Links in Croatian Diplomacy

    Rikard Frgačić explains the powerful connections acquired though Ivan Šimonović, who is himself connected to EPO Vice-President Željko Topić



  20. Benoît Battistelli's EPO Comes Under Fire From Prominent Figures Who Are Key EPO Stakeholders, Expect Battistelli to Resign 'in the Longer Term'

    The ‘reign of terror’ which is primarily attributed to Battistelli and his cronies may be about to end; the Luxembourg parliament approves the Unified Patent Court



  21. Benoît Battistelli's EPO is Under Attack From French Politicians Yet Again

    More EPO interventions -- this time from France -- target Benoît Battistelli over his abuses and take it up to Eurocrats for political actions



  22. Bribes and Extortion Help Turn Android (Linux-powered) Into 'Microsoft Android'

    A strategy involving harassment and bribes drives large Android players into Microsoft's arms (PRISM and lock-in), much to Google's (and users') detriment and beyond regulators' range of visibility



  23. Microsoft-connected Black Duck Software Created by Microsoft Marketing Man as an Anti-GPL Operation, Admits the Management

    Black Duck "was founded [on] the idea ... to keep GPL-licensed code out of corporate codebases entirely," according to a new report



  24. Links 23/3/2015: Linux 4.0 RC5, Kubuntu Celebrates Ten Years

    Links for the day



  25. Microsoft Admits Lying (or Deceiving) About the Cost of Vista 10

    After much hype in the press about Windows being 'free' it turns out that Microsoft just lied yet again, leaving that lingering perception that Windows is as inexpensive as GNU/Linux



  26. Politics of Blackmail at the EPO

    Comments serve to highlight the role of bribes (or contrariwise blackmail), as allegedly exercised by the current management of the European Patent Office



  27. Benoît Battistelli's EPO Comes Under Attack From the British

    A British MEP criticises Battistelli and the management of the European Patent Office (EPO) while Baroness Lucy Neville-Rolfe, UK Minister for Intellectual Property, gets closer to Battistelli in a tactless effort to improve relations



  28. The Royal Norwegian Department of Labour on the Right of European Patent Office (EPO) Workers to Strike

    The role of bureaucrats from Norway in defending (or not) the rights of EPO workers -- rights that the EPO's management is actively trying to deny and punish for



  29. Michael Silver Back to Acting as Gartner's Microsoft Agent, Promoting Vista 10 Based on False Promises

    Vista 10 in the headlines as its marketing propaganda zones in on false perceptions around cost, aided in part by longtime foes of GNU/Linux such as Gartner, especially its Microsoft-embedded elements (Michael Silver and co-workers)



  30. Despite Media Propaganda About Security, Microsoft Windows Remains the Least Secure Operating System, by Design

    Amid highly misleading security-centric reports that rely on Microsoft's bogus number of vulnerabilities (Microsoft already admitted hiding many of them) Techrights presents recent news about Windows 'security'


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts