EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

12.19.08

“Registrations for BrainShare have Been Very Low to This Point”

Posted in Mail, Novell, Videos at 9:03 am by Dr. Roy Schestowitz

The love that used to be

Brainy people

Brainwash, also known as marketing, annually comes from BrainShare, whose cancellation is a big blow to Novell. Apple knows the feeling.

So, BrainShare is over. We wrote about this some days ago, but here are some more important details.

Kim Groneman, an administrator of the Novell Forums, writing to break the news on the BrainShare forum to prospective attendees (making it very clear that he is not an official spokesman, but simply a Novell employee and an interested party) observed that “registrations for BrainShare have been very low to this point.”

IDG cites Novell’s poor financial performance.

The tough economy hasn’t helped Novell’s financial numbers of late either. The company continues to lose money, reporting earlier this month a $16 million loss for its fourth fiscal quarter on roughly flat revenue. For the fiscal year, ended Oct. 31, Novell lost about $18 million on revenue of just under $1 billion. Making apples-to-apples comparisons of Novell financial results quarter to quarter has become next to impossible given a variety of “impairment charges” and other clarifications included in its reports.

SJVN covered this in IDG as well.

Here is a copy of the official letter which contains spin (it did, after all, come from a marketing chief).

In an open email to Novell’s customers and partners, the company has canceled the event originally slated for March of next year, namely what would have been the 20th annual BrainShare conference.

From the local press:

Novell Inc. said Wednesday it has canceled its 2009 BrainShare, the annual conference that this year drew 5,500 to the Salt Palace Convention Center in Salt Lake City.

The Waltham, Mass.- based company, whose largest operation is in Provo with about 1,200 employees, said many of its customers were saying economic conditions would keep them from traveling to Utah in March of next year.

This was also covered by some big(ger) press outlets like Fox Utah and Desert News

Novell is considering delivering conference materials online or conducting smaller, more-regional events “that will allow us to get face time with folks but would be more locally based so that, again, we’d get around some of the travel restrictions that our customers and partners have,” Bruce said.

[...]

The Massachusetts-based company, with about 1,200 of its 4,000 employees in Provo, develops enterprise infrastructure software for companies.

Additionally, this is covered in:

Linux Journal: Novell Boxes Up Twenty Years of BrainShare

For the past twenty years, one of the jewels of the Novell calendar has been the annual BrainShare conference. Highlights have included, among many others, 2004′s surprise appearance by Linux-creator Linus Torvalds — reportedly also attended by SCO arch-villan Darl McBride — and the 2008 revelation that Big Bird was switching to SUSE. It seems those memories are all that will remain of the conference, however, as Novell announced this morning that the conference has been canceled.

The Register: Novell ditches 2009′s recession-bitten BrainShare tradeshow

Instead it was at pains to point out that partners and customers can still get their mitts on training and so-called “enablement offerings” through online classes, virtual conferences and local tours.

CNET: Novell cancels its 2009 BrainShare conference

What the FAQ doesn’t state is how much Dragoon was probably pleased to free up a significant chunk of his marketing budget tied up in the annual conference. He won’t state it publicly, but I’m betting that he’s cheering to have so much of his marketing budget available for other activities.

ZDNet: Credit crunch claims Novell conference

Novell’s BrainShare conference, which was scheduled to take place in Salt Lake City in March, has been cancelled.

Boston Globe: Novell cancels trade show

Novell Inc., the Linux software vendor in Waltham, has cancelled its annual BrainShare trade show, which was set for March 2009.

BrainShare, which has been held in Salt Lake City, Utah, for more than 20 years, generally attracts between 4,000 and 6,000 attendees from nearly 60 countries.

From Associated Press:

This is not the end of the world, however. GWAVA goes ahead with its plans and issues this press release:

GWAVA Provides Alternative to Novell BrainShare Attendees

Discount offered for Novell customers to attend GWAVACon, the independent Novell technology conference in place of BrainShare ’09

GWAVA today announced a special discount for Novell customers to GWAVACon in Las Vegas Nevada, January 25th – 27th 2009. With the announcement of Novell suspending BrainShare in March of 2009, GWAVACon becomes the largest Novell technology conference in the world.

Richard Bliss of GWAVA is already pimping his own event (that he organises) in the comments section of Microsoft Jack’s [1, 2, 3] blog post about the cancellation. This cancellation was also covered by Slashdot (front page), which Microsoft Jack hates so vehemently.

Richard Bliss has also pushed this promotional video into YouTube.

Ogg Theora

So Novell’s events may not be vanishing; but like the company itself, they are shrinking (downsizing).

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Kather Augenstein and Bristows Shift Attention to Germany in an Effort to Ram the Dying UPC Down Everyone's Throats

    Down the throat, hopes Team UPC, the Unitary Patent system will go, even though Britain cannot ratify, throwing the whole thing into grave uncertainty



  2. United for Patent Reform Defends USPTO Director Michelle Lee From Attacks by the Patent Microcosm

    Michelle Lee is finally (if not belatedly) shielded by a bunch of large technology companies; The deep-pocketed industry finally steps in line with our position, which is usually when things turn out the way we advocate for



  3. Team UPC and CIPA Are Lobbying, Publishing Puff Pieces, and Rewriting the Law for Unitary Patent (UPC) Behind Closed Doors

    A collection of the latest news and views on the UPC, which is being lied about by those who stand to benefit from it and is probably going nowhere because Brexit means that the UK stays out, in which case it must be reset and pertinent ratifications done all over again



  4. China's Suffering From Patent Maximalism Has Europe Forewarned

    The parasitic elements inside China -- those that just want lots of litigation (even if from patent trolls) -- are winning over, much to the detriment of the Chinese economy, and Team UPC threatens to do the same in Europe with help from Battistelli



  5. Links 27/4/2017: Mesa 17.0.5 RC1, Git 2.13.0 RC1, and Linkerd 1.0

    Links for the day



  6. The Latest Expensive PR Blitz of the EPO, Led by Jana Mittermaier and Rainer Osterwalder Under the 'European Inventor Award' Banner

    The PR agencies of the Corsican in Chief, who appears to be buying political support rather than earning any, are very busy this week, as yet another reputation laundering campaign kicks off



  7. Links 26/4/2017: SMPlayer 17.4.2, Libreboot Wants to Rejoin GNU

    Links for the day



  8. PatentShield is Not the Solution and It Won't Protect Google/Android From Patent Trolls Like Microsoft's

    A new initiative called "PatentShield" is launched, but it's yet another one of those many initiatives (Peer-to-Patent and the likes of it, LOT Network, OIN, PAX etc.) that serve to distract from the real and much simpler solutions



  9. Patent Quality Crisis and Unprecedented Trouble at the European Patent Office (EPO) Negatively Affect Legitimate Companies in the US As Well

    The granting en masse of questionable patents by the EPO (patent maximalism) is becoming a liability and growing risk to companies which operate not only in Europe but also elsewhere



  10. Blog 'Takeovers' by Bristows and Then Censorship: Now This Firm Lies About the Unitary Patent (UPC) and Then Deletes Comments That Point Out the Errors

    Not only are Bristows employees grabbing the mic in various high-profile IP blogs for the purpose of UPC promotion (by distortion of facts); they also actively suppress critics of the UPC



  11. Links 25/4/2017: Kali Linux 2017.1 Released, NSA Back Doors in Windows Cause Chaos

    Links for the day



  12. Astoundingly, IP Kat Has Become a Leading Source of UPC and Battistelli Propaganda

    The pro-UPC outlets, which enjoy EPO budget (i.e. stakeholders' money), are becoming mere amplifiers of Benoît Battistelli and his right-hand UPC woman Margot Fröhlinger, irrespective of actual facts



  13. EPO Fiasco to be Discussed in German Local Authority (Bavarian Parliament) Some Time Today as the Institution Continues Its Avoidable Collapse

    Conflict between management and staff -- a result of truly destructive strategies and violations of the law by Benoît Battistelli -- continues to escalate and threatens to altogether dismantle the European Patent Office (EPO)



  14. In the US and Elsewhere, Qualcomm's Software Patents Are a Significant Tax Everyone Must Pay

    The state of the mobile market when companies such as Qualcomm, which don't really produce anything, take a large piece of the revenue pie



  15. In South Asia, Old Myths to Promote Patent Maximalism, Courtesy of the Patent Microcosm

    The latest example of software patents advocacy and patent 'parades' in India, as well as something from IPOS in Singapore



  16. Links 24/4/2017: Linux 4.11 RC8, MPV 0.25

    Links for the day



  17. Why Authorities in the Netherlands Need to Strip the EPO of Immunity and Investigate Fire Safety Violations

    How intimidation and crackdown on the staff representatives at the EPO may have led to lack of awareness (and action) about lack of compliance with fire safety standards



  18. Insensitivity at the EPO’s Management – Part IX: Testament to the Fear of an Autocratic Regime

    A return to the crucial observation and a reminder of the fact that at the EPO it takes great courage to say the truth nowadays



  19. For the Fordham Echo Chamber (Patent Maximalism), Judges From the EPO Boards of Appeal Are Not Worth Entertaining

    In an event steered if not stuffed by patent radicals such as Bristows and Microsoft (abusive, serial litigators) there are no balanced panels or even reasonable discussions



  20. EPO Staff Representatives Fired Using “Disciplinary Committee That Was Improperly Composed” as Per ILO's Decision

    The Board of the Administrative Council at European Patent Organisation is being informed of the union-busting activities of Battistelli -- activities that are both illegal (as per national and international standards) and are detrimental to the Organisation



  21. Links 23/4/2017: End of arkOS, Collabora Office 5.3 Released

    Links for the day



  22. Intellectual Discovery and Microsoft Feed Patent Trolls Like Intellectual Ventures Which Then Strategically Attack Rivals

    Like a swarm of blood-sucking bats, patent trolls prey on affluent companies that derive their wealth from GNU/Linux and freedom-respecting software (Free/libre software)



  23. The European Patent Office Has Just Killed a Cat (or Skinned a 'Kat')

    The EPO’s attack on the media, including us, resulted in a stream of misinformation and puff pieces about the EPO and UPC, putting at risk not just European democracy but also corrupting the European press



  24. Yann Ménière Resorts to Buzzwords to Recklessly Promote Floods of Patents, Dooming the EPO Amid Decline in Patent Applications

    Battistelli's French Chief Economist is not much of an economist but a patent maximalist toeing the party line of Monsieur Battistelli (lots of easy grants and litigation galore, for UPC hopefuls)



  25. Even Patent Bullies Like Microsoft and Facebook Find the Patent Trial and Appeal Board (PTAB) Useful

    Not just companies accused of patent infringement need the PTAB but also frequent accusers with deep pockets need the PTAB, based on some new figures and new developments



  26. Links 21/4/2017: Qt Creator 4.2.2, ROSA Desktop Fresh R9

    Links for the day



  27. At the EPO, Seeding of Puff Piece in the Press/Academia Sometimes Transparent Enough to View

    The EPO‘s PR team likes to 'spam' journalists and others (for PR) and sometimes does this publicly, as the tweets below show — a desperate recruitment and reputation laundering drive



  28. Affordable and Sophisticated Mobile Devices Are Kept Away by Patent Trolls and Aggressors That Tax Everything

    The war against commoditisation of mobile computing has turned a potentially thriving market with fast innovation rates into a war zone full of patent trolls (sometimes suing at the behest of large companies that hand them patents for this purpose)



  29. In Spite of Lobbying and Endless Attempts by the Patent Microcosm, US Supreme Court Won't Consider Any Software Patent Cases Anymore (in the Foreseeable Future)

    Lobbyists of software patents, i.e. proponents of endless litigation and patent trolls, are attempting to convince the US Supreme Court (SCOTUS) to have another look at abstract patents and reconsider its position on cases like Alice Corp. v CLS Bank International



  30. Expect Team UPC to Remain in Deep Denial About the Unitary Patent/Unified Court (UPC) Having No Prospects

    The prevailing denial that the UPC is effectively dead, courtesy of sites and blogs whose writers stood to profit from the UPC


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts