Bonum Certa Men Certa

Microsoft Offers Gentle Bribes to People Who Mention Vista 7 in Twitter

Safe - piggy bank



Summary: Microsoft pays members of the public to become stealth marketers of its products

LAST week we showed that Microsoft offers little bribes to people who create Vista 7 hype, artificially [1, 2]. As Information Week now reveals, Microsoft has taken it further by offering prizes to people who merely mention this operating system. This is a case where money pollutes communication hubs, turning them into marketing channels in disguise.



Microsoft is continuing its social media campaign to promote Windows 7. Twitter users who search for the #WinWin7 tag can win pizzas, candy, gaming keyboards and other "somewhat goofy" prizes, a spokesman said.


Microsoft does not quite stop there. We previously wrote about Microsoft's Twitter AstroTurf in:



The above shows, among other things, that Microsoft PR agencies like Waggener Edstrom have developed tools for tracking/influencing people at Twitter. There are actual patents on surveillance methods in several companies and Microsoft's PR department is no exception.

Now, watch what Microsoft releases as a product.

Microsoft has developed a social media analytics tool that's designed, among other things, to improve a marketing organization's ability to adjust to social media phenomena on the fly.

Called "Looking Glass," the product is still in prototype and will only be available to a few companies in the near term. It sends e-mail alerts when social media activity picks up considerably. The sentiment (i.e., negative or positive) of that chatter and the influence level of the content creator are reported in the alert. Digital flow charts show what days of the week generate the most activity on Twitter, Facebook, Flickr, YouTube, and other social media sites.


"Strange Microsoft did not hide that in a sub company," claims Oiaohm. Here is Microsoft focusing on an areas where it actually does well, namely AstroTurfing.

What is interesting about this product is also the name:

A new product in development by Microsoft Advertising under the code-name "LookingGlass" may be the help brands are looking for.


Are they not 'stealing' the name of a project from Sun? It sure seems as though Microsoft merely publicises and monetises a tool that it developed for its own use.

Today Microsoft is taking the wraps off a new platform called Looking Glass, a social-media aggregator and monitoring tool that's still in "proof of concept" stage, meaning it's not yet in the market and will be open to a very small group of testers next month.


Microsoft is very paranoid about what people say on the Web -- something which characterises a company which understands the impact of its disgusing actions to present. Watch what blogs are doing to Microsoft's image. From a new article at the Financial Times:

Mini Microsoft, the anonymous blogger widely believed to be a well-informed employee working at the software company’s Redmond headquarters, heavily criticised this year’s Microsoft annual employee meeting. He gave a two-zero rating to Steve Ballmer, Microsoft’s chief executive, and described Stephen Elop, head of Microsoft’s business division, as “suck[ing] the life out of the entire stadium”.


Steve Ballmer pretends that Vista 7 will save the day (for Microsoft) and marketing is now approaching sickly levels (Microsoft has attempted to outsource it to the public using incentives). It was the same with Windows Vista when Microsoft asked people to write "Show me your Wow" letters and had India serve "Vista" coffee. Those corny and obtrusive ads are making a comeback for Vista 7 and more tasteless advertising (worse than Gates|Seinfeld even) leaves people rather shocked. Examples:

This Microsoft Windows 7 launch video is, if possible, worse than that musical one

The worst Microsoft promo videos ever!

Comedy Is an Uninvited Guest at Microsoft's 'House Party'

Microsoft has produced its share of quirky marketing messages, but a YouTube clip produced to promote a series of Windows 7 launch parties is a special sort of odd. Oh, so very special.

[...]

By two minutes into the video, I could only hold my head in my hands, cringing and saying, "No, no, no, this can't possibly be real!" before giggling helplessly at how high these six minutes and 14 seconds of video ranked on the Unintentional Comedy Scale.


HOW TO: Party Like Microsoft [Awkward Video]

On first view we were tempted to think it might be parody, but the classic commercial set house was just too perfect.


We joked about that advertisement yesterday. Was it intentionally made lame so as to increase its reach (viral marketing)? Microsoft did this before.

Comments

Recent Techrights' Posts

UEFI "Secure Boot Doesn’t Play Nice at the Moment"
UEFI "Secure Boot" does not improve security. It's an artificial obstacle in service of monopoly.
If You Want to "make your 'Windows PC' lean, mean, and fast" You Will Install GNU/Linux or Some BSD
That kind of article says a lot about IDG
 
EPO Imitates Microsoft: "Three Days or More Per Week" Inside the Office to Get a Desk to Work on; "the Office Breaches Its Promise Towards Staff and Acts in Breach of Its Duty of Care"
The EPO serves no actual function in Europe
Links 15/09/2025: Political Affairs, Censorship, and Copyrights
Links for the day
Gemini Links 15/09/2025: Music Genres, Invisible Networks, and Akademy 2025
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, September 14, 2025
IRC logs for Sunday, September 14, 2025
Satya's Plan B: Try to Hide the Massive Extent/Scale/Scope of Microsoft Layoffs
fewer people buy Microsoft
Red Hat News About De Facto Mass Layoffs (Bluewashing) Gone From Reddit (Censored by Gatekeepers), Still Online in The Register
With RTOs, PIPs, relocation etc. expect IBM to "shed off" many Red Hatters
Gemini Links 14/09/2025: ROOPHLOCH, Music, and Reddit
Links for the day
Slopwatch: Google News Infested With Slop (About Half of the Results for "Linux" Today)
This is the sort of junk one finds when looking for "Linux" in Google News these days
Links 14/09/2025: Ricky Hatton Dies and McDonald's Declares War on Tipping Culture
Links for the day
Links 14/09/2025: Disasters for CEOs Obsessed With Slop and Slop Companies School Like Fish
Links for the day
"Bad Shim Signature" (Microsoft 'Secure' Boot)
"Fresh install not booting"
What Microsoft Garrett and Microsoft Lunduke Have in Common
Similar tactics, different "wings"
Links 14/09/2025: US "Economy Sagging", "Michigan Economy Wobbles From Tariffs"
Links for the day
Gemini Links 14/09/2025: Minimalist Snippet Manager and Omarchy Linux
Links for the day
The Face of the Digital Far Right: Microsoft Lunduke
Microsoft Lunduke is an online extremist that belongs to and panders to the far right
20 Years Later and Academia Isn't the Same
"I never dreamed of being a professor"
'Cancel Culture' by the Right: Microsoft Lunduke Contacts People's Employers Trying to Get Them Fired
Microsoft Lunduke panders to extremists online
"Bad Shim Signature"; So 'Secure' That It Overrides Users' Preferences and Turns Itself Back on (Coercive Measure)
This was a few hours ago
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, September 13, 2025
IRC logs for Saturday, September 13, 2025
Microsoft is Rapidly Dropped From Web Servers, Shows Survey
Microsoft lost about 8% "market share" in just 3 months
Many GNU/Linux Users Report MOK (Machine Owner Key) Issues in Recent Days
many people don't report this online and never post in Reddit
We Covered UEFI 'Secure Boot' Scandals. The World Listened.
To hell with UEFI 'secure boot'
Links 13/09/2025: Escalations in East Europe and POTUS’ Health Cover-Up
Links for the day
Gemini Links 13/09/2025: Lagrange Turns 5 and Lagrange 1.19.2 Released
Links for the day
Microsoft Inside Your Linux: "Security vulnerability that allowed an attacker to bypass UEFI Secure Boot."
2 hours ago
A New Low for "Linux Journal": Promoting MICROSOFT WINDOWS Using LLM Slop
They've just jumped the shark entirely
Fake News With Fake Numbers About Microsoft
"This is what happens when the world's economy is governed by sick old men"
Slopwatch: "Google News" is Fast Becoming a Mashup of Slopfarms, Linux Journal ("LJ") is a Dump of LLM Slop
Well done, Google News. Google itself can flourish as a slopfarm mashup.
Torturing Users Who Just Want to Run GNU/Linux on Their Own PC
"Linux does not want to install"
The Register MS Still Takes Money to Hype Up "AI" in Articles by Microsoft Resellers With the Term "AI" 30+ Times in Them
Notice how many times they mention "AI"
The Apache Logo News is VERY Old, Racists and 'Anti-Woke' Bigots Look for Something to Incite Other Bigots With
Nothing to see here, move along
Linux Mint 9/11: "4th One Today..." (in Reddit)
Remember that not everyone having an issue reports it to social control media like Reddit
Nepal Will Fall Without a Single Shot Fired, Thanks to Social Control Media
Or very few shots (by the authorities)
European Corruption in the European Patent Office (EPO) Targets Culture
"In reality, the project includes a new “legal instrument” shifting administrative burden and liability on EPO staff while creating new uncertainty and externalising Amicale activities."
European Authorities, Already Bribed and Infiltrated by Microsoft, Won't Help You Find BigBlueButton, Jami, Ring, and Jitsi
Because they're paid by Microsoft and are Microsoft 'addicts' themselves
UEFI Secure Boot Failing, as Expected for Nearly 15 Years Already (Techrights Said This Since 2012)
in the media
Debian 9/11
people report this issue
Gemini and Web Links 13/09/2025: MElon's Slop Grift and "Autonomous Trains"
Links for the day
Moving From Content Management Systems (CMSs) to Static Site Generators (SSGs) Saves You Time, Makes You a Lot More Productive
try to reduce the cost (financial and computational) of running your site
Pursuing Peace Through Violence
You cannot "see" a person's mind, until the mouth opens
Leak: European Patent Office (EPO) is Now Attacking Amicale Clubs
corruption has become the norm and scientists are robbed of any dignity
Can We Please Stop Celebrating Shooters?
"An important point to hammer on is that CoCs were never intended for uniform or symmetric application"
Oracle Fraud (or Defrauding Shareholders)
"the obvious [lie] is that watts are (wasted) electricity [and] and FLOPS are computing capacity"
Geminispace is Growing Faster in 2025 Than It Did in 2024
What matters is that corporations haven't ruined it and LLM slop is extremely rare
Links 13/09/2025: China Punishes for 'Negative' Posts, US Police Unable to Find Shooter
Links for the day
Who's the Mystery Financier of SLAPP Against Techrights and Is That a Millionaire/Billionaire?
Whose idea was it to fund meritless lawsuits against my wife and I?
Slopwatch: Slow Slop Day
This distracts from or may take traffic away from the original articles, actually written by actual people
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, September 12, 2025
IRC logs for Friday, September 12, 2025