EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS


Vista 7 Launch Said to Have Failed

Posted in Deception, Finance, GNU/Linux, Marketing, Microsoft, Vista 7, Windows at 6:21 pm by Dr. Roy Schestowitz

The Meh starts now

Summary: Evidence from across the Web showing that Vista 7 did not have the impact Microsoft wished for

MICROSOFT is not having a good week, despite all the excessive hype which even Novell helps in creating. Yesterday we wrote about Microsoft’s bad financial results [1, 2] and our reader David Gerard writes: “I see they managed to fiddle the numbers again this quarter, having set appropriately low analysts’ expectations.” Other possibilities exist [1, 2].

What not many people have realised is that Vista 7′s launched failed to make an impact. It’s almost as though something went terribly wrong because in previous launches of new versions of Windows there was a lot of fanfare and even AstroTurfing. IDG has remarked on Vista 7′s launch parties as follows:

Are you just waking up and nursing a hangover after hosting one of those wild Windows 7 launch parties? No? Well, you at least attended one, right? Invited to one but had a scheduling conflict??

Let’s face it, the Windows 7 launch party concept was a complete and utter failure. The YouTube video Microsoft created to market the launch party concept certainly got attention, but for all the wrong reasons. It was almost universally mocked and parodied. Just look at the endless list of ‘Related Videos’ making fun of the launch party promotion.

One reader commented in the PC World forums to lament his attempts at hosting a launch party. After receiving only one response, which wasn’t even the official RSVP, the reader examined the RSVP in more detail and found “it looked like the whole TON of apparently life-sucking legalese I had to agree to in order to HOST a party. With even GUESTS having to agree to everything short of giving up their BIRTHRIGHTS to Microsoft and its subsidiaries, heirs, etc., how is ANYBODY supposed to actually get people to do the “official RSVP?!?”

And on it goes.

Mary Jo Foley, one of Microsoft’s biggest fans out there, got distracted (meaning she did not just put forth Vista 7 PR) by Microsoft’s poor performance, especially where the cash cows — namely Windows and Office — are concerned. She wrote:

A day after Microsoft launched Windows 7, its first quarter 2010 results are in. And both Windows and Office — Microsoft’s biggest cash cows — took a hit.

For the quarter, which ended on September 30, Microsoft’s net income was down 18 percent, to $3.57 billion, and revenues down 14 percent, to $12.92 billion — both compared to the first quarter earnings for fiscal 2009.

Because Microsoft beat analysts’ expectations for earnings-per-share and Microsoft has continued to prove it can cut costs, the company’s stock price was up this morning. And because of strong pre-orders for Windows 7 (which didn’t go on sale at retail until October 22, which is during Microsoft’s next quarter), Microsoft’s press release is highlighting “the strong consumer demand for Windows,” even though the Windows division’s revenues were down to $3.98 $2.62 billion from $4.28 billion from the comparable quarter a year ago.

Microsoft said the first quarter of 2010 was the biggest quarter for Windows sales ever. But the numbers aren’t reflecting that fact…

Spin and lies, smoke and mirrors. Only a week ago we gave a new example of this.

Pseudonym George Orwell wrote:

From: George Orwell <nobody@mixmaster.it>
Newsgroups: comp.os.linux.advocacy
Subject: Vista 7 launch an utter failure!
Date: Fri, 23 Oct 2009 23:10:31 +0200 (CEST)

Despite positive spinning by Microsoft the Vista 7 launch turned into one utter failure. The ‘Windows 7 Launch Parties’ were almost universally mocked and ridiculed by the press and the general public. The so-called ‘Windows 7 Is The Best Sold Windows Ever’ campaign turned out to be nothing more than channel-pushing, worse even than when Vista was launched, with retailers being prodded by huge discounts, which will disappear after launch. NO ONE is actually buying Vista 7. Sure, 
some clueless sod may buy some computer where the shit is pre-installed but that’s about it. PC sales are NOT going to take off because Microsoft updates a few icons in Vista, smacked a new label on it and bribed a few journalist to write about it being a ‘huge improvement’ compared to its predecessor. Businesses aren’t even contemplating upgrading their PC hardware and consumers are more concerned with keeping their jobs and being able to pay their mortgages.

The only real growth, especially in this recession, lies in dirt-cheap netbooks and Smartbooks, which is where M$ will meet its Nemesis: Chrome OS (Linux) on ARM.

Regarding the relative silence from Microsoft trolls in USENET, ‘Homer’ wrote:

From: Homer <usenet@slated.org>
Newsgroups: comp.os.linux.advocacy
Subject: The Silence of the Shills
Date: Sat, 24 Oct 2009 12:51:28 +0100

Even Microsoft’s army of Munchkins are silent at the unleashing of Vista 7. Compare the silence to the noise the shills made here in COLA, at the launch of Vista. It was like a zoo during mating season.

So what went wrong?

Apart from the fact Vista 7 is just a rebadged Vista, and so there’s not really anything to announce, much less celebrate, Microsoft are probably keen to avoid looking like idiots, like they did last time, by screaming like a bunch of chimps about something that turned out to be nothing but an embarrassment.

And of course, with their Windows revenue rapidly going down the toilet, their budget probably wouldn’t cover the necessary “marketing expenses”, i.e. fake grassroots astroturfing and bribery, anyway.

I look forward to watching the Vole bleed to death, over the next couple of years. Let’s hope it’s all over faster than the SCO fiasco.

In response, writes another person:

Someone in this NG [newsgroup] correctly noted that M$ spends $500 million on marketing and advertising Vista 7, yet maybe twice that amount was spend developing it. That shows where their priorities lie: they see the trick of selling software as marketing it ocrrectly   and making the right noises (or bribing people to make the right noises for them).

Anyway, the Vista 7 launch was very anti-climactic and wasn’t even covered on the news. It’s a non-event. I did my part trashing the Windows 7 launch by spreading rumours and FUD about it. My ‘Windows 7, I Hate It Already!’ campaign was very successful and was picked up by ZDNet.


Matt wrote about Microsoft’s bad results and produced hard evidence as follows.

From: Matt <matt@themattfella.xxxyyz.com>
Newsgroups: comp.os.linux.advocacy
Subject: 3rd quarter: 2009 vs 2008: PC unit sales up 1%; Windows revenue down 39%
Date: Sat, 24 Oct 2009 09:39:09 -0500

Comparison of the quarter ended Sept. 30, 2009 to the quarter ended Sept. 30, 2008.

Note: Operating Income is the difference between operating revenues and operating expenses, roughly: earnings before interest and taxes.

Windows and Windows Live Division
Revenue: (2.620-4.278)/4.278 = -38.76%
Operating Income: (1.463-3.059)/3.059 = -52.17%

Microsoft Business Division (which produces MS Office)
Revenue: (4.404-4.954)/4.954 = -11.10%
Operating Income: (2.863-3.185)/3.185 = -10.10%

Entertainment and Devices Division
Revenue almost unchanged.
Operating income almost doubled.



> Microsoft Reports First-Quarter Results
> REDMOND, Wash. — Oct. 23, 2009 — Microsoft Corp. today announced revenue

> These financial results reflect the deferral of $1.47 billion of revenue, an impact of $0.12 of diluted earnings per share, relating to the Windows 7 Upgrade Option program and sales of Windows 7 to OEMs and retailers before general availability.


> PC Shipments Rise 2.3% … According to IDC  


> Gartner Says Worldwide PC Shipments Returned to Growth in Third Quarter of 2009
> STAMFORD, Conn., October 14, 2009 — The PC industry performed better than expected as worldwide PC 
shipments totalled 80.9 million units in the third quarter of 2009, a 
0.5 per cent increase from the third quarter of 2008


Second quarter 2009: Windows revenue fell 29% while PC shipments fell 
only 5%


Looking at the news, we find that GNU/Linux already capitalises on Microsoft’s losses. See for instance (from yesterday):

i. Collaboration suite from IBM, Canonical targets potential Windows 7 customers

ii. Windows 7 v Ubuntu 9.10: an illustrated guide

Enterprise IT managers, frustrated for the last three years by Windows Vista, have recently begun to move Linux from its traditional home in the datacentre out to user desktops. However, it’s still very much a minority option and Linux’s progress could be halted in its tracks by the release of Windows 7, which is widely seen as the logical upgrade for those still running XP.

Whether or not Windows 7 will actually put paid to Linux on the desktop remains to be seen. But to give you flavour of how the two platforms measure up, we’ve compiled a brief illustrated guide, comparing key business features as implemented in Windows 7 and the latest version of the world’s favourite Linux distro — Ubuntu 9.10, otherwise known as Karmic Koala.

iii. Harry Tuxxer and the Curse of Windows 7

Harry stretched his legs at his workstation under the stairs. He had been there for the entire night debugging the latest iteration of Ubuntu Owl mail. It was vital that he delivered a message to the old wizard Stallmandore. The forces of darkness felt closer than ever and Harry’s scar throbbed as it always did when proprietary software vendors were close by.

On problems with the “hype machine” we have:

i. Microsoft promotes Windows 7 with a bunch of giant Whoppers

Now some Asian dude is going to drop dead from eating enough cholesterol to kill anything that’s ever lived.

ii. Elgan: Is Windows 7 cursed?

The Today Show, which averages some 5 million viewers, hosted Microsoft CEO Steve Ballmer to officially launch the Windows 7 operating system. But what possessed the Today Show art department to show Windows 7 on an older MacBook Pro behind Ballmer?

Microsoft can hardly blame the Today people. The company did the same thing in one of its own ads. The laptop used in a TV commercial for Microsoft’s Songsmith is a MacBook. Microsoft put stickers all over the Mac, including one strategically placed over the Apple logo, to hide the fact. Are Windows laptops really that hard to find?

iii. Five Ways Windows 7 Could Become another Vista

Windows 7 is finally here. The sun can shine and the birds can chirp. Ding dong, Windows Vista is dead! Perhaps that is a bit premature. Windows 7 hasn’t been officially released for 24 hours yet, so its understandable if the jury is still deliberating. There are certainly those who think Windows 7 is nothing more than Windows Vista with an extra bell or whistle thrown in for eye candy.

iv. Windows 7… So what?

Windows 7 does reduce the ‘fat’. It requires less memory and made minor improvements to the ’snappyness’ of the Operating System.

However, these comparisons are against Vista, the PIG. Any improvements, can be regarded as an improvement, no matter how small, because Vista was really that bad. (Sure after a year or two and SP2 Vista was stable and usable). But, if you compare Windows 7 to XP, Windows 7 is still a PIG. It still consumes triple the RAM, Disk and CPU power, not to mention Graphics memory.

One of our readers, ‘Goblin’, wrote about unrealistic projections and also commented on Microsoft’s results.

Oops Microsoft did it again!

Whilst our MS Faithful are praising the greatness of Vista 7 and the fact that they can get Vista users upgrading their OS to what Vista should have been in the first place, in the back of their minds must be the news that yet again Microsoft’s profits are down.

There are many more examples out there. It is too easy to be left with the impression that Vista 7 failed to make the desired impact when it launched, only to be further extinguished the following day by a huge reported drop in Windows revenue. It is about margins, not the number of sales; GNU/Linux forces Microsoft to reduce its margins and thus compromise profitability.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one


  1. williami said,

    October 24, 2009 at 8:58 pm


    Even Newegg (my computer stuff store) seemed enthusiastic about Vista 7. And they mentioned the launch party crap on Twitter. You know what I said back?

    “I’m thinking of throwing a ‘Thank God It’s not a Windblows 7 Launch Party’, which celebrates Linux instead.”

    Yes, I really don’t like Vista 7 right now. (or Windblows 7.)

    Roy Schestowitz Reply:

    I’ve read that Newegg is filled with AstroTurf Microsoft reviews. Other companies do this.

What Else is New

  1. A Call for Bloggers and Journalists: Did EPO Intimidate and Threaten You Too? Please Speak Out.

    An effort to discover just how many people out there have been subjected to censorship and/or self-censorship by EPO aggression against the media

  2. European Patent Office (EPO) a “Kingdom Above the EU Countries, a Tyranny With ZERO Accountability”

    Criticism of the EPO's thuggish behaviour and endless efforts to crush dissenting voices by all means available, even when these means are in clear violation of international or European laws

  3. Links 26/11/2015: The $5 Raspberry Pi Zero, Running Sans Systemd Gets Hard

    Links for the day

  4. EPO Management Needs to Finally Recognise That It Itself is the Issue, Not the Staff or the Unions

    A showing of dissent even from the representatives whom the EPO tightly controls and why the latest union-busting goes a lot further than most people realise

  5. Even the EPO Central Staff Committee is Unhappy With EPO Management

    The questions asked by the Central Staff Committee shared for the public to see that not only a single union is concerned about the management's behaviour

  6. The Broken Window Economics of Patent Trolls Are Already Coming to Europe

    The plague which is widely known as patent trolls (non-practicing entities that prey on practicing companies) is being spread to Europe, owing in part to misguided policies and patent maximalists

  7. Debunking the EPO's Latest Marketing Nonsense From Les Échos and More on Benoît Battistelli's Nastygram to French Politician

    Our detailed remarks about French brainwash from the EPO's media partner (with Benoît Battistelli extensively quoted) and the concerns increasingly raised by French politicians, who urge for national or even continental intervention

  8. The Sun King Delusion: The Views of Techrights Are Just a Mirror of EPO Staff Unions

    Tackling some emerging spin we have seen coming from Battistelli's private letters -- spin which strives to project the views of Techrights onto staff unions and why it's very hypocritical a form of spin

  9. Links 25/11/2015: Webconverger 33.1, Netrunner 17 Released

    Links for the day

  10. United They Stand: FFPE-EPO Supports Suspended Staff Representatives From SUEPO

    An obscure union from the Dutch side of things at the EPO is expressing support for the suspended colleagues from SUEPO (more German than Dutch)

  11. Censoring WIPR Article About Censorship by EPO

    A testament to how terrified journalists have become when it comes to EPO coverage, to the point of deleting entire paragraphs

  12. Censorship at the EPO Escalates: Now We Have Threats to Sue Publishers

    Having already blocked Techrights, the EPO's management proceeds to further suppressions of speech, impeding its staff's access to independently-distributed information (neither ordinary staff nor management)

  13. Response to Bogus Accusations That EPO Staff Protests Are Really an Attempt to Derail UPC

    Common myths about staff protests in the European Patent Office (EPO) debunked, with some additional background and general perspective on recent events, the unitary patent (UPC) and so on

  14. New Heise Article Makes It Clear That 'Nazi'-Themed Accusations Against the Suspended Board Judge Were Insufficiently Substantiated

    The personal attacks on a judge who was illegally suspended (a so-called 'house ban') increasingly look like the management's own campaign of defamation, mostly intended to marginalise and punish a judge who spoke about serious charges against VP4 (Željko Topić)

  15. Links 24/11/2015: Asus Chromebit CS10, Second Linux 4.4 RC

    Links for the day

  16. European Central Bank Staff Committee Adds to Growing Pressure on Abusive EPO Management

    The staff representatives of the European Central Bank E-mail their colleagues -- with European Central Bank managers' approval -- regarding the European Patent Office and its attacks on staff unions

  17. Gross Violation of Workers' Rights in EPO: Denial of Christmas Vacation/Leave for Slower Workers

    A look at an E-mail from within the EPO which shows how Christmas is used to squeeze staff, urging them to work even faster (despite speed gains) or lose their Christmas leave

  18. The Bogus Narrative Floated by EPO Management: Our Judges and Examiners Are Armed and Violent

    A look at the union-busting and protest-crushing moves from high-level EPO managers, who are trying to convince politicians that they do so in an effort to stop terrorists and neo-Nazis

  19. Support SUEPO or End Up Like They and Some of the Boards Did

    SUEPO, the fast-growing staff union of the EPO, increasingly needs the support and protection offered by action and participation from staff

  20. NRC Handelsblad (Dutch Evening Newspaper) Speaks About EPO's Refusal to Accept Court Orders From The Hague

    Article explains the depths of the issues inside the EPO and the unacceptable immunity that management at the EPO continues to exploit, shaming or discrediting the very notion of the rule of law in Europe

  21. HeBS Digital and Black Duck Press Releases Treated Like Articles, Used to Muddy the FOSS Waters

    Free/Open Source software (FOSS) is under attack again, and it's the proprietary software lobby that's responsible for that

  22. EPO President Battistelli Now Intimidates Even National Delegations

    Report about an embarrassing incident implicating Benoît Battistelli and some angry comments cast over the witch-hunting of a judge, using all sorts of questionable tactics

  23. A Look at the Latest Gross Deletionism at the EPO's 'Media Partner', French Newspaper Les Échos

    The EPO's bogus 'journal of record, which Team Battistelli likes to cite in order to bolster its warped version of events at the EPO while maintaining a close secret relationship with the publisher, keeps censoring its own reporters (spiked paragraphs, silently self-censored or censored after publications)

  24. Rumour About Efforts to Dismiss a Board Judge by Intimidating Boards of Appeal

    Comment found online accuses the Administrative Council of pressuring, by threats, Directorate-General 3 to dismiss a judge who is silently accused (with selective 'leaks' to the media, reportedly orchestrated by EPO managers) but not even proven guilty

  25. President Battistelli Now Pressures/Threatens Politicians Who 'Dare' to Complain About Abuses and Unacceptable Conditions at the EPO

    Pierre-Yves Le Borgn’, a French politician, unleashes an angry letter from Benoît Battistelli and reveals just to what lengths the EPO's Team Battistelli is willing to go in order to crush political backlash

  26. EPO: It's Like a Family Business - Part IV

    Some more background information about Elodie Bergot and Gilles Requena, who are married whilst also sharing positions of power at the EPO (and also strong connections/ties with the EPO's President, Mr. Battistelli); Rumours afloat at the EPO -- some with ever-increasing circulation too -- are worth noting

  27. Translation of Thomas Magenheim-Hörmann's Article in the German Media, Urging European Politicians to Intervene in EPO Chaos and Lawlessness

    Frankfurt-based media presents an opinion piece written by a Munich-based economic correspondent, Thomas Magenheim-Hörmann

  28. German Press Says Broken EPO Lets President Severely Punish Staff Not Even Guilty of Any Wrongdoing

    Juve publishes an article which attempts to be 'balanced' (meaning it believes everything that EPO officials say) but at the same time reveals unacceptable practices that go in inside the EPO

  29. German Media Reveals That Out-of-Control EPO Management is Even Threatening and Abusing Lawyers Now

    The EPO's longstanding fight against justice escalates to an unprecedented war on lawyers themselves; “After this latest move,” says a German newspaper, “even lawyers are starting to feel threatened by the Office.”

  30. Washington Post Only Entertains Debate About Patent Trolls (But Not Patent Scope) Whilst US Lawyers Trick the System to Patent Software

    The Bezos-owned Washington Post continues to help those who wish to eliminate patent trolls (which bother Amazon amongst other large conglomerates) but remains void of any coverage about patent scope, including software patents that patent lawyers work so hard to defend


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time


Recent Posts