04.06.10

How Microsoft Quietly Takes Over Yahoo! Search, in Coup D’état Fashion

Posted in GNU/Linux, Google, Microsoft, Search, Ubuntu at 6:23 am by Dr. Roy Schestowitz

Guerrillero Heroico

Summary: Microsoft takes the next few steps in its takeover of Yahoo’s business, which Bartz and Ballmer agreed to share

IT IS important to understand that Microsoft is not simply a technology company. It’s more like a political party, which even adopts similar strategies whose names are borrowed from the political arena (“entryism” for example, which is akin to coup d’état in the military sense). Yahoo! currently has a CEO who came from Microsoft’s own “political party”, appointed in part because of Microsoft’s “political activist” Carl Icahn. We have already provided a lot of evidence to support these statements.

Two years ago Microsoft hired a political AstroTurf group called LawMedia in order to tear apart a Yahoo-Google partnership involving ads — a partnership which was almost finalised. Microsoft’s AstroTurf succeeded at the end and as a result Yahoo is closing down this AdSense rival.

Yahoo is closing the Yahoo Publisher Network, its rival to Google’s AdSense program for delivering ads to third-party websites, according to an email sent to publishers today.

Yes, it’s dead and Microsoft is apathetic. Microsoft doesn’t care. Microsoft not only killed a search engine option but it also killed an alternative to AdSense. That’s just what Microsoft does; it’s good at killing stuff. It’s no wonder that almost nobody in the industry trusts Microsoft because Microsoft is doing this over and over again. Yahoo is now outsourcing and sending employees to Microsoft. Yahoo Publisher Network is also dying while the Indian press emits spin about Microsoft’s ‘abduction’ of Yahoo! workforce in India [1, 2]. Many people at Yahoo! do not want anything to do with Microsoft (they publicly said this), so many have already fled this new regime (new management). It’s simply a de facto corporate takeover of search, which sparks speculations and should make Canonical pay attention. Ubuntu users may think that they use Yahoo! but all they will receive is disinformation (disguised as “search results”) from Microsoft [1, 2, 3, 4, 5, 6, 7].

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