EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

04.12.10

Microsoft is Losing to Google in Search and in Mobile (Linux)

Posted in Apple, GNU/Linux, Google, Kernel, Microsoft, Security at 5:11 am by Dr. Roy Schestowitz

“Every time you use Google, you’re using a machine running the Linux kernel.”

Chris DiBona, Google

Googleplex Welcome Sign

Summary: Turf wars involving some of the most disruptive trends in technology (beyond the desktop) indicate that Microsoft will continue to lose billions while GNU/Linux increases in relevance

MICROSOFT continues to struggle against Linux, especially in areas such as mobile. Microsoft boosters like Paul Thurrott are spinning data from a Microsoft partner [1, 2, 3, 4, 5, 6, 7, 8, 9, 10] which also says that Google loses market share* despite the fact that data from companies that are not Microsoft partners may suggest otherwise. “Microsoft Name No Match For Google Name in Search War,” says this one news report.

A Microsoft proponent, Todd Bishop, has asked: “Is Microsoft Bing losing steam?” He links to a survey from a firm which is not a Microsoft partner (these companies are sometimes offering/selling bias as it is their business model).

That said it’s worth noting that Microsoft’s Bing search engine experienced a decrease in market share in the U.S. for the first time in four months in March, according to new data from Experian Hitwise.

As an important reminder, Microsoft is losing over $2 billion per year in this area, where it is almost literally buying market share rather than genuinely gaining any (Verizon for example [1, 2]). According to this report, Microsoft is still paying people to use its search, which is not a sustainable strategy.

I can understand the excitement when you look at how major retailers and brands are collectively spending billions on their Facebook and Twitter sites. Recently the granddaddy of them all, Microsoft, created 425,000 fans to its Bing page – wait for it – in one day. How did they do it? Easy, they paid for it.

They offered “virtual” currency for the wildly popular FarmVille website. I know, Farmville? Turns out there are 82 million (really) players to tend crops and raise livestock on a virtual farm.

According to this, Apple excludes Microsoft as a search option, but it does include Yahoo! (Yahoo! leads to Microsoft after radical intervention).

Bing is still nowhere to be seen in the iPhone’s Safari app, or anywhere else in the preview version of the OS. Besides Google, which remains the default search engine, the only other option remains Yahoo.

The integration between search and mobile phones has become increasingly important as iPhone OS and Android both move upwards to tablets and sub-notebooks. Since Microsoft is hardly relevant in mobile phones and its renaming attempts are pointless, this will be a serious problem in months/years to come. Microsoft loses a lot of money in this area and its investment in new phones seems to be in vain. As the New York Times points out, Microsoft is betraying its own mobile partners, perhaps out of despair (act of desperation).

Come Monday, Microsoft will need to apply some of its most sophisticated public relations and marketing maneuvers.

[...]

So, is Microsoft still the neutral software maker just helping phone companies make their products or a direct rival in the phone business? I’ll be curious to see how the company spins its answer to that question on Monday.

Microsoft is indeed planning a blitz for later today, just days after messing up quite badly with Windows Mobile. This serious failure is also explained here:

Microsoft has apologised to Windows Mobile 6.5 users this week after it killed a beta of Office Mobile 2010 some had been running on their devices.

Investors.com has published the article “Losing Ground In Mobile Market, Microsoft Aims Both High And Low”

Joe Wilcox from Microsoft Watch (when the site was alive) responds to Michael Gartenberg, who is spinning for Microsoft and pretending that Windows Mobile still has a chance. Windows Mobile is being abandoned by developers [1, 2], so it takes great courage (or ignorance or a paycheck) to suggest an imminent reversal. For those who do not know, Gartenberg is a Microsoft AstroTurfer. We wrote about him in posts such as:

In short, Wilcox tells Gartenberg that “mobile multitasking is a necessity” (Apple and Microsoft don't have that and the same goes for cut and paste in Windows).

Context is key, particularly for Millennials accustomed to doing many things — blogging, gaming, homework, listening to music, social networking and watching videos — at once on PCs. Even more than the PC, the smartphone is highly contextual, with usage changing depending on circumstance and often demanding multiple functions or applications to be available nearly simultaneously. Gartenberg’s turn-by-turn example is a good one, if, say, the user is walking to a destination, streaming from Pandora, searching Google for the nearest coffee shop, using location services to see if any friends are nearby, but suddenly stopping to snap a photo of a llama in the street and then uploading it to Facebook and Twitter. Multitasking mobile operating systems make easier these kinds of rapidly changing contextual scenarios.

Apple and Microsoft might insist that multitasking would “confuse” users, but it’s a lot more likely that since Linux phones already enjoy reuse of a kernel, multitasking is a trivial feature to incorporate ‘out of the box’.
___
* It also happens to show that the biggest winner is Linux [1, 2, 3, 4].

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 28/8/2014: Many New Games, CTO of Red Hat Steps Down

    Links for the day



  2. We Are Gradually Winning the Battle Against Software Patents

    The once-elusive war on software patents is finally leading to some breakthrough and even the Federal Circuit reinforces the trend of software patents' demise



  3. Free/Open Source Software (FOSS) Companies Versus FOSS Moles (VMware, Sonatype, Xamarin)

    A look at three entities which pretend to be pro-FOSS but are actually FOSS-hostile and very much determined to replace FOSS with proprietary software



  4. Links 27/8/2014: GNU/Linux in Space, China, LinuxCon

    Links for the day



  5. FUD Against Google and FOSS Security Amid Microsoft Windows Security Blunders

    In the age of widespread fraud due to Microsoft Windows with its back doors there is an attempt to shift focus to already-fixed flaws/deficiencies in competitors of Microsoft



  6. Microsoft Spin Watch: IDG Turns to More Microsoft Propaganda, Hires Microsoft Boosters

    Media in Microsoft's pocket is telling Microsoft's lies and deceives the public for Microsoft's bottom line



  7. Microsoft's Massive Tax Evasion Becomes Better Known

    A new report about Microsoft's admission that it plays dirty tricks with tax (sometimes using moles in government) is increasing awareness of Microsoft's criminal aspects



  8. Links 25/8/2014: China's Linux Revolution Imminent

    Links for the day



  9. Links 24/8/2014: GNU/Linux Specialisation and Benchmarks

    Links for the day



  10. Links 23/8/2014: GNU/Linux Growth

    Links for the day



  11. Microsoft-Funded Attacks on Android Security and Patent/Copyright

    A look back at examples of people who smear Android and are receiving (or received) money from Microsoft



  12. Blowback in Chile and Munich After Microsoft Intervention

    Microsoft's attacks on the digital sovereignty of countries involves lobbying, corruption, an attack on standards (e.g. ODF), an attack on FOSS policies, and even an attack on accurate reporting (truth itself)



  13. The End of Microsoft is Nigh

    A look back at a tough year for Microsoft and a not-so-promising future



  14. Links 22/8/2014: Linux Foundation LFCS, LFCE

    Links for the day



  15. UPS Burned by Microsoft Windows, Gives Away Massive Number of Credit Card Details

    UPS is the latest victim of Microsoft's shoddy back door with software on top of it (Windows); attempts to blame FOSS for data compromise actually divert attention from the real culprit, which is proprietary software



  16. Microsoft's Funding of ALEC and Other Systemic Corruption

    Microsoft role in writing of laws by proxy, via groups such as ALEC



  17. Microsoft is Still Preying on British Taxpayers, Playing Politics

    Some news from the UK showing how Microsoft uses politics to extract money out of taxpayers, irrespective of their preferences



  18. Microsoft's Patent Troll Intellectual Ventures is Collapsing as 20% of Staff Laid Off

    More good news regarding the demise of patents as Microsoft's leading patent proxy is collapsing more rapidly than anyone ever imagined and software patents too are collectively doubted



  19. Links 21/8/2014: Conferences of Linux Foundation, Elephone Emerges

    Links for the day



  20. Links 20/8/2014: Linux Event, GNOME Milestone

    Links for the day



  21. Corruption Watch: Microsoft Lobbying Designed to Kill Chile's Free Software Policy and Promote Microsoft With Subsidies, More Dirty Tricks Emerge in Munich

    icrosoft is systematically attacking migrations to GNU, Linux and Free software, using dirty tricks, as always



  22. Vista 8 Such a Disaster That Even Microsoft Cannot Cope With It, Vapourware Tactics Start Early

    Microsoft's Windows-powered services are failing and Windows gets bricked by Microsoft patches, whereupon we are seeing yet more of Microsoft's vapourware tactics (focusing in imaginary, non-existent versions of Windows)



  23. On BlackBerry and Other Patent Trolls

    A roundup regarding patent trolls, starting with the bigger and latest joiner, BlackBerry's new patents apparatus



  24. Links 19/8/2014: Humble Jumbo Bundle 2 Betrayal, Mercedes-Benz Runs GNU/Linux

    Links for the day



  25. BlackBerry -- Like Microsoft Nokia -- Could be the Next Patent Proxy Troll

    BlackBerry is restructuring for patent assertion (i.e. trolling) in the wake of some alliances with Microsoft



  26. After Microsoft's Soft Bribe Some Non-Technical Deputy Does Not Like Free Software, Microsoft-Linked Media Responds to This Non-News by Making Bogus Claims of Munich Leaving GNU/Linux (Updated)

    The subversive forces that have secretly been attacking Munich over its migration to GNU/Linux (Microsoft press, Gartner, and even HP) are back to doing it while China and Russia follow Munich's lead



  27. Gates Foundation CFO Quits and Debate About Revolving Doors Recalled Amid Systematic and Shrewd Bribery of Public Officials

    More officials step out of the Gates Foundation and their destination is not known yet; Gates continues to corrupt the public sector with his money so as to increase personal gain at taxpayers' expense



  28. Links 19/8/2014: GNU/Linux Raves and Alternative to Proprietary Voice Chat

    Links for the day



  29. Links 18/8/2014: Linux 3.17 RC1, Escalation in Ferguson

    Links for the day



  30. Gartner Group Advocates Using Defective Software With Back Doors

    Despite strong evidence that Microsoft has been complicit in illegal surveillance, Gartner continues to recommend the use of Windows and other espionage-ready Microsoft software


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts