EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

04.12.10

Microsoft is Losing to Google in Search and in Mobile (Linux)

Posted in Apple, GNU/Linux, Google, Kernel, Microsoft, Security at 5:11 am by Dr. Roy Schestowitz

“Every time you use Google, you’re using a machine running the Linux kernel.”

Chris DiBona, Google

Googleplex Welcome Sign

Summary: Turf wars involving some of the most disruptive trends in technology (beyond the desktop) indicate that Microsoft will continue to lose billions while GNU/Linux increases in relevance

MICROSOFT continues to struggle against Linux, especially in areas such as mobile. Microsoft boosters like Paul Thurrott are spinning data from a Microsoft partner [1, 2, 3, 4, 5, 6, 7, 8, 9, 10] which also says that Google loses market share* despite the fact that data from companies that are not Microsoft partners may suggest otherwise. “Microsoft Name No Match For Google Name in Search War,” says this one news report.

A Microsoft proponent, Todd Bishop, has asked: “Is Microsoft Bing losing steam?” He links to a survey from a firm which is not a Microsoft partner (these companies are sometimes offering/selling bias as it is their business model).

That said it’s worth noting that Microsoft’s Bing search engine experienced a decrease in market share in the U.S. for the first time in four months in March, according to new data from Experian Hitwise.

As an important reminder, Microsoft is losing over $2 billion per year in this area, where it is almost literally buying market share rather than genuinely gaining any (Verizon for example [1, 2]). According to this report, Microsoft is still paying people to use its search, which is not a sustainable strategy.

I can understand the excitement when you look at how major retailers and brands are collectively spending billions on their Facebook and Twitter sites. Recently the granddaddy of them all, Microsoft, created 425,000 fans to its Bing page – wait for it – in one day. How did they do it? Easy, they paid for it.

They offered “virtual” currency for the wildly popular FarmVille website. I know, Farmville? Turns out there are 82 million (really) players to tend crops and raise livestock on a virtual farm.

According to this, Apple excludes Microsoft as a search option, but it does include Yahoo! (Yahoo! leads to Microsoft after radical intervention).

Bing is still nowhere to be seen in the iPhone’s Safari app, or anywhere else in the preview version of the OS. Besides Google, which remains the default search engine, the only other option remains Yahoo.

The integration between search and mobile phones has become increasingly important as iPhone OS and Android both move upwards to tablets and sub-notebooks. Since Microsoft is hardly relevant in mobile phones and its renaming attempts are pointless, this will be a serious problem in months/years to come. Microsoft loses a lot of money in this area and its investment in new phones seems to be in vain. As the New York Times points out, Microsoft is betraying its own mobile partners, perhaps out of despair (act of desperation).

Come Monday, Microsoft will need to apply some of its most sophisticated public relations and marketing maneuvers.

[...]

So, is Microsoft still the neutral software maker just helping phone companies make their products or a direct rival in the phone business? I’ll be curious to see how the company spins its answer to that question on Monday.

Microsoft is indeed planning a blitz for later today, just days after messing up quite badly with Windows Mobile. This serious failure is also explained here:

Microsoft has apologised to Windows Mobile 6.5 users this week after it killed a beta of Office Mobile 2010 some had been running on their devices.

Investors.com has published the article “Losing Ground In Mobile Market, Microsoft Aims Both High And Low”

Joe Wilcox from Microsoft Watch (when the site was alive) responds to Michael Gartenberg, who is spinning for Microsoft and pretending that Windows Mobile still has a chance. Windows Mobile is being abandoned by developers [1, 2], so it takes great courage (or ignorance or a paycheck) to suggest an imminent reversal. For those who do not know, Gartenberg is a Microsoft AstroTurfer. We wrote about him in posts such as:

In short, Wilcox tells Gartenberg that “mobile multitasking is a necessity” (Apple and Microsoft don't have that and the same goes for cut and paste in Windows).

Context is key, particularly for Millennials accustomed to doing many things — blogging, gaming, homework, listening to music, social networking and watching videos — at once on PCs. Even more than the PC, the smartphone is highly contextual, with usage changing depending on circumstance and often demanding multiple functions or applications to be available nearly simultaneously. Gartenberg’s turn-by-turn example is a good one, if, say, the user is walking to a destination, streaming from Pandora, searching Google for the nearest coffee shop, using location services to see if any friends are nearby, but suddenly stopping to snap a photo of a llama in the street and then uploading it to Facebook and Twitter. Multitasking mobile operating systems make easier these kinds of rapidly changing contextual scenarios.

Apple and Microsoft might insist that multitasking would “confuse” users, but it’s a lot more likely that since Linux phones already enjoy reuse of a kernel, multitasking is a trivial feature to incorporate ‘out of the box’.
___
* It also happens to show that the biggest winner is Linux [1, 2, 3, 4].

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Some Perspective on Heartbleed®

    Our views on the whole Heartbleed® bonanza, which seems like partly a PR stunt (for multiple stakeholders)



  2. Microsoft is Leaving Windows -- Including Vista 8.1 -- Vulnerable to Non-Government Crackers, Not Only to NSA

    Microsoft makes it ever more evident that securing users of Windows is not at all a priority, and perhaps not even a desire



  3. Links 17/4/2014: Android RDP, New Ubuntu, RHEL 7 Milestone

    Links for the day



  4. Racing to 1984: Mass Surveillance, Cracking, 'Targeted' Assassinations, and Illegal Torture

    Links for the day



  5. More Microsoft Subsidies to Patent Troll Intellectual Ventures

    Microsoft hands money to Bill Gates' close friend who is the world's largest patent troll



  6. Aiding Microsoft Under the Disguise of 'Pro-FOSS'

    Not everything which is FOSS necessary becomes, by virtue of existence, a positive contribution, as we are constantly reminded by projects that help proprietary software and/or restrictions get a strong grip on FOSS



  7. Links 16/4/2014: Red Hat PR, Ubuntu LTS Imminent

    Links for the day



  8. Links 15/4/2014: Lots of PCLinuxOS Releases, Ukraine Updates

    Links for the day



  9. Apple and Microsoft Actively Lobbying Against Patent Reform in the US

    Apple and Microsoft are reportedly intervening/interfering with US law in order to ensure that the law is Free/libre software-hostile



  10. Lawsuit by Microsoft Shareholder Targets Fine for Crimes Rather Than the Crimes Themselves

    A new lawsuit by a Microsoft shareholder shows everything that's wrong with today's model of accountability, where those who are responsible for crimes are accused of not avoiding fines rather than committing the crimes



  11. Public Institutions Must Dump PRISM-Associated Software

    Another reminder that taxpayers-subsidised services should refuse, as a matter of principle, to pay anything for -- let alone deploy -- proprietary software with back doors



  12. GNU/Linux News: The Opportunities Amid XP EOL

    Links for the day



  13. Microsoft Gets Its Money's Worth From Xamarin: PlayStation 4 Now Polluted by Microsoft

    The Trojan horse of Microsoft, Xamarin, is pushing .NET into Microsoft's console competitor



  14. After Brendan Eich Comes Chris Beard

    Having removed Brendan Eich using bullying and blackmail tactics, his foes inside Mozilla achieved too little as we have yet another man (coming from inside Mozilla) acting as CEO



  15. Healthcare News: Free Software in Health, Humanitarian Causes

    Links for the day



  16. Links 14/4/2014: MakuluLinux, Many Games, More Privacy News and Pulitzer Prize for NSA Revelations

    Links for the day



  17. TechBytes Episode 87: Catching up With Surveillance (NSA, GCHQ et al.)

    The first audio episode in a very long time covers some of the latest happenings when it comes to privacy and, contrariwise, mass surveillance



  18. Server News: KVM, ElasticHosts, Other GNU/Linux Items, and Open Network Linux

    Links for the day



  19. Hardware News: Freedom, Modding, Hackability on the Rise

    Links for the day



  20. Distributions News: GNU/Linux Distros

    Links for the day



  21. GNOME News: Financial Issues, Mutter-Wayland, West Coast Summit, Community Participation

    Links for the day



  22. KDE News: Kubuntu at the Centre Again KDE Applications Updated

    Links for the day



  23. Techrights Rising

    Effective immediately, Techrights will do what it takes to bring back old volume and pace of publishing



  24. Links: Surveillance, Intervention, Torture and Drones

    Links for the day



  25. Mobile Linux Not Just Android: Jolla, WebOS, and Firefox OS News

    Links for the day



  26. Google's Linux Revolution: New Gains for Android, Chrome OS (GNU/Linux)

    Links for the day



  27. Free/Libre Databases News: MongoDB, NoSQL, and MySQL Branches/Forks

    Links for the day



  28. Open Access on the Rise: Textbooks, Journals, Etc.

    Links for the day



  29. Finance Watch (Watching What's Not Being Watched): Economic Warfare/Class Injustice

    Links for the day



  30. Climate and Ecology Watch: News About a World Being Destroyed

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts