04.12.10

Microsoft is Losing to Google in Search and in Mobile (Linux)

Posted in Apple, GNU/Linux, Google, Kernel, Microsoft, Security at 5:11 am by Dr. Roy Schestowitz

“Every time you use Google, you’re using a machine running the Linux kernel.”

Chris DiBona, Google

Googleplex Welcome Sign

Summary: Turf wars involving some of the most disruptive trends in technology (beyond the desktop) indicate that Microsoft will continue to lose billions while GNU/Linux increases in relevance

MICROSOFT continues to struggle against Linux, especially in areas such as mobile. Microsoft boosters like Paul Thurrott are spinning data from a Microsoft partner [1, 2, 3, 4, 5, 6, 7, 8, 9, 10] which also says that Google loses market share* despite the fact that data from companies that are not Microsoft partners may suggest otherwise. “Microsoft Name No Match For Google Name in Search War,” says this one news report.

A Microsoft proponent, Todd Bishop, has asked: “Is Microsoft Bing losing steam?” He links to a survey from a firm which is not a Microsoft partner (these companies are sometimes offering/selling bias as it is their business model).

That said it’s worth noting that Microsoft’s Bing search engine experienced a decrease in market share in the U.S. for the first time in four months in March, according to new data from Experian Hitwise.

As an important reminder, Microsoft is losing over $2 billion per year in this area, where it is almost literally buying market share rather than genuinely gaining any (Verizon for example [1, 2]). According to this report, Microsoft is still paying people to use its search, which is not a sustainable strategy.

I can understand the excitement when you look at how major retailers and brands are collectively spending billions on their Facebook and Twitter sites. Recently the granddaddy of them all, Microsoft, created 425,000 fans to its Bing page – wait for it – in one day. How did they do it? Easy, they paid for it.

They offered “virtual” currency for the wildly popular FarmVille website. I know, Farmville? Turns out there are 82 million (really) players to tend crops and raise livestock on a virtual farm.

According to this, Apple excludes Microsoft as a search option, but it does include Yahoo! (Yahoo! leads to Microsoft after radical intervention).

Bing is still nowhere to be seen in the iPhone’s Safari app, or anywhere else in the preview version of the OS. Besides Google, which remains the default search engine, the only other option remains Yahoo.

The integration between search and mobile phones has become increasingly important as iPhone OS and Android both move upwards to tablets and sub-notebooks. Since Microsoft is hardly relevant in mobile phones and its renaming attempts are pointless, this will be a serious problem in months/years to come. Microsoft loses a lot of money in this area and its investment in new phones seems to be in vain. As the New York Times points out, Microsoft is betraying its own mobile partners, perhaps out of despair (act of desperation).

Come Monday, Microsoft will need to apply some of its most sophisticated public relations and marketing maneuvers.

[...]

So, is Microsoft still the neutral software maker just helping phone companies make their products or a direct rival in the phone business? I’ll be curious to see how the company spins its answer to that question on Monday.

Microsoft is indeed planning a blitz for later today, just days after messing up quite badly with Windows Mobile. This serious failure is also explained here:

Microsoft has apologised to Windows Mobile 6.5 users this week after it killed a beta of Office Mobile 2010 some had been running on their devices.

Investors.com has published the article “Losing Ground In Mobile Market, Microsoft Aims Both High And Low”

Joe Wilcox from Microsoft Watch (when the site was alive) responds to Michael Gartenberg, who is spinning for Microsoft and pretending that Windows Mobile still has a chance. Windows Mobile is being abandoned by developers [1, 2], so it takes great courage (or ignorance or a paycheck) to suggest an imminent reversal. For those who do not know, Gartenberg is a Microsoft AstroTurfer. We wrote about him in posts such as:

In short, Wilcox tells Gartenberg that “mobile multitasking is a necessity” (Apple and Microsoft don't have that and the same goes for cut and paste in Windows).

Context is key, particularly for Millennials accustomed to doing many things — blogging, gaming, homework, listening to music, social networking and watching videos — at once on PCs. Even more than the PC, the smartphone is highly contextual, with usage changing depending on circumstance and often demanding multiple functions or applications to be available nearly simultaneously. Gartenberg’s turn-by-turn example is a good one, if, say, the user is walking to a destination, streaming from Pandora, searching Google for the nearest coffee shop, using location services to see if any friends are nearby, but suddenly stopping to snap a photo of a llama in the street and then uploading it to Facebook and Twitter. Multitasking mobile operating systems make easier these kinds of rapidly changing contextual scenarios.

Apple and Microsoft might insist that multitasking would “confuse” users, but it’s a lot more likely that since Linux phones already enjoy reuse of a kernel, multitasking is a trivial feature to incorporate ‘out of the box’.
___
* It also happens to show that the biggest winner is Linux [1, 2, 3, 4].

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Internal Error: Unified Patent Court and Unitary Patent Incompatible With the Constitution and Basic Laws

    The FFII has issued a statement for Members of the Bundestag, Members of the European Parliament, Members of the Council, German Presidency of the EU, Chancellor Merkel, Commissioner Von Der Leyen, Commissioner Reynders, and Battistelli's buddy Breton



  2. The EPO is Using Hype Wave and Buzzword to Promote Illegal Software Patents in a So-Called “Digital Conference”

    The "HEY HI" or "AI" hype is misused by the Office; not just in person but also in webstreams, which basically serve as a vehicle for illegal agenda



  3. Dutch Delegation and German Delegation at the Administrative Council of the EPO Upset at the Office for Secrecy, Working Behind the Scenes to Crush Productive Staff

    Less than halfway through his term at the Office, Battistelli's buddy already faces growing criticism and, according to the Central Staff Committee, he "was emotionally affected by the intervention such that he was not able to effectively reply to the questions of the delegates."



  4. Links 23/11/2020: GNU Guix 1.2.0, Evaluating Precursor’s Hardware Security, Kdenlive 20.08.3, Kodi 19.x Beta, Vulkan 1.2.162

    Links for the day



  5. Links 23/11/2020: Linux 5.10-rc5, GIMP Turns 25, 4MLinux 34.2, Escuelas Linux 6.11, MPV Player 0.33

    Links for the day



  6. How to Put on Airs of Professionalism Like a Boss

    "Boardroom suits are not meant to be flashy, but to conform. Simple lines and smart ties -- the opposite of what Richard Stallman would wear, show that you are either a well-machined cog or a serious adversary."



  7. IRC Proceedings: Sunday, November 22, 2020

    IRC logs for Sunday, November 22, 2020



  8. Legal Action at the European Patent Office (EPO) Leveraged Against Management... for Robbing EPO Staff and Robbing Europe, by Extension

    The EPO is being looted for its value; the staff is rightly concerned and there’s legal action on the way, filed reluctantly as there’s clearly no other option (a last resort/necessary recourse)



  9. Cory Doctorow at Privacy Week 2020 on DRM, Freedom/Software Freedom, Regulation, Etc.

    “We Used To Have Cake, Now We’ve Barely Got Icing” by Cory Doctorow.



  10. Links 22/11/2020: KaOS 2020.11, Calindori 1.3, KStars 3.5.0

    Links for the day



  11. New Position Paper on the Unified Patent Court (UPC) Says It's “Not the Best Solution for Europe” -- Clearly an Understatement

    UPC proponents (profiteers) aren't enjoying support anymore; not only has progress stalled (come to a complete stop) but the whole debate about the UPC (or anything conceptually like it) turned toxic and negative because facts come out, overriding lobbyists of litigation giants



  12. Mortality Rates Increase at the EPO and Christmases (or Holidays) During Corona Mean Fewer Days Off

    There's still no sign (other than hand-waving and empty gestures/smiles) that the EPO's management wishes to right the wrongs and undo the damage done over the past decade or so; in some ways, today's management is worse than ever before (grossly incompetent and eager to break the law at every turn)



  13. Newly Abnormal: A Crackdown on EPO Staff and Labour Rights in 'Survey' Clothing (Willis Towers Watson)

    In a very characteristic fashion, with zero consultation/input from staff (or staff representatives/union leaders) EPO President António Campinos proceeds to implementing illegal ‘reforms’, assuring any remaining non-sceptics that he’s just another Benoît Battistelli



  14. IRC Proceedings: Saturday, November 21, 2020

    IRC logs for Saturday, November 21, 2020



  15. [Meme] Good Advice From the FSF, So It's Time to #DeleteGitHub

    A good gift for the FSF would be git; not GitHub, but git



  16. Go Distributed, Go Encrypted, Go Secure, Transparency Still Possible

    Earlier today we enhanced access to our (sometimes anonymised) IRC logs by issuing text (ASCII) versions, which will from now onwards be a nightly/daily occurrence; we're also making everything we publish accessible from a large number of IPFS nodes (akin to P2P)



  17. IAM Celebrating and Glorifying Illegal Patents With Fake 'Awards' and Bogus 'Endorsements'

    IAM's fake 'awards' are nothing more than business and agenda-steering lies; it's time to call out again the real corruption that's driving IAM (which is itself supporting and advocating corruption)



  18. Been There, Done That: Team UPC's 'October' Becomes 'Early November' and Now Late November

    The self-serving litigation fanatics who mislead their customers are still at it; Bristows says that UPC has no issues other than “delay”



  19. The Only Real Dialogue the 'European' Patent Office is Having... is With Litigation Parasites, Even Foreign Ones

    The EPO's mask falls off again, revealing a ruthless herd immunity-like mentality that welcomes patent trolls, threatens/condemns actual scientists, harms Europe and basically does a disservice to everybody



  20. Inside the EPO During Corona: SUEPO (EPO Staff Union) and the Central Staff Committee Blast the Office for Illegal Practices and Threaten Legal Action

    The Staff Union of the European Patent Office (SUEPO) and the Central Staff Committee (CSC) are escalating their tone; the management of the Office and the Organisation is running out of time as staff loses its patience and its tolerance for the repeated abuses by the administration



  21. IRC Proceedings: Friday, November 20, 2020

    IRC logs for Friday, November 20, 2020



  22. Links 21/11/2020: Coreboot 4.13, EasyOS 2.5, Wine 5.22, Gmusicbrowser 1.1.16

    Links for the day



  23. Links 20/11/2020: Xfce 4.16pre2 and Qt Releases

    Links for the day



  24. Open Letter to Mogzagain (No Worries)

    figosdev responds to a concerned reader of Techrights, who wants Free software to succeed



  25. Better Privacy Than Pretty Good Privacy

    We're getting into distributed-as-in-decentralised and encryption-enabled page distribution; we're also likely to be adopting Sequoia-PGP over time



  26. Inside the EPO During Corona: The EPO is Violating Workers'/Stakeholders' Privacy and Breaking Data Protection Law (Again)

    There's no respect for the law or for the dignity/privacy of EPO staff; whenever the subject is being brought up there's nothing but stonewalling and the Data Protection Officer is a friend of the offender, who would be reluctant to oversee anything



  27. Conduct of EPO Management Lacks “Basis in Legality” According to EPO Staff Representatives

    The ongoing assault on staff of the EPO isn't going unnoticed and for the impression of consent (acceptance of this assault) a survey is being imposed on workers (with pressure put by line managers to participate); Europe as a whole is under assault from the EPO, whose decision-making groups are entirely infiltrated by special interests (to give an impression of professional consultation)



  28. Inside the EPO During Corona: Managers Don't Think of the Children, Cut Their Budget for First Time in Half a Century

    The systematic attack on staff's rights and welfare shows no signs of stopping; the so-called 'president', who isn't even showing up for meetings with staff, has turned Europe's second-largest institution from cash cow into a cash laundering apparatus that eats its own workers



  29. IRC Proceedings: Thursday, November 19, 2020

    IRC logs for Thursday, November 19, 2020



  30. Links 20/11/2020: Mir 2.2, Istio Releases, Linux 5.9.9

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts