EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS


Microsoft’s Phone Business as Dead as Zune, But Apple Too Loses Its Mind

Posted in Apple, GNU/Linux, Google, Microsoft at 8:44 am by Dr. Roy Schestowitz

Kin is the new Zin

Zune logo in black

Summary: How Microsoft failed — quite utterly in fact — to reignite interest in its mobile business; a leak of an Apple iPhone prototype leads to criminal investigation at the behest of Chairman Jobs and his morbidly-vain group

OUR previous two posts helped expose Microsoft's rather abysmal financial situation and systematic tax evasion (which it can pretend not to be an evasion because it controls the law through former employees and lobbyists). One area where Microsoft is/was losing billions of dollars would be the whole mobile business, whose losses Microsoft was trying to hide over the years using tricks that Microsoft Watch explained about 3 years ago (before it became a Microsoft PR outlet, post-morphing). More recently, the SEC started probing Microsoft about this allegedly inappropriate reporting of cash flow. People will hopefully be allowed to know what’s going on inside Microsoft (press releases are spin; they are rarely connected to reality, but reporters rely on them).

“More recently, the SEC started probing Microsoft about this allegedly inappropriate reporting of cash flow.”Pogson continues to write about the true impact of GNU/Linux on the price of Windows (and thus Microsoft’s financial performance). Sub-notebooks are an area where Microsoft’s competition is so great that Windows is given away almost for free and some sources say that Microsoft even pays OEMs to preinstall Windows (instead of charging for it).

Another area where Microsoft faces overwhelming competition is phones and as we showed last week, Microsoft stands not a chance with “Kin”. It’s just too far behind and the South African press seemingly agrees.

I just think that the company should be focusing its energies on getting Windows Mobile 7 out the door. The longer that OS is delayed the more customers Microsoft will lose and the more people will speculate that Microsoft doesn’t actually have a product to match the iPhone or Android.

More importantly, Microsoft can hardly charge for it, so what is its business model? Selling mobile phones as hardware? With designs like that (it seems like a Palm ripoff from ages ago), Microsoft’s mobile reality is a really gloomy one. Kin is nothing. It’s probably just another Zune (Microsoft can’t use this name for the phone because it’s tarnished just like “Vista” or “Live”), but this “Zune phone” enjoys far less hype than the Zune. A few days ago, Dvorak pointed out that:

We hear very little from [Microsoft's] outside agencies and almost nothing from the inside PR department.

Where are the exciting news stories about what the company is doing? This can’t be good for the company, it has always relied on a blanket of often obfuscating PR, especially when leading into the next generation cash cow.

Given Microsoft’s enormous debt, maybe it’s just not renewing contracts with PR agencies. The lack of buzz generated about Kin sure surprised us last week (we expected a massive blitz and journalists did too). Is this another sign of Microsoft’s demise?

Forbes has this new article which is titled “Microsoft’s Dismal Future” (it mostly speaks about phones, operating systems, and search).

Instead, since 2008 Microsoft has busied itself launching two very expensive operating system upgrades, Windows Vista and 7, in an effort to defend and protect its historical PC operating system business. They’ve been a huge investment, but both have won a less than enthusiastic response from the vast majority of users. Microsoft has turned to forcing new computer buyers to purchase them, since almost no one chooses to buy them. Additionally, it is in the midst of planning Office 2010, an enormously expensive upgrade of Office 2007, even though a huge number of customers still use Office 2003, completely ignoring or rejecting 2007 since it came available.

Instead of working hard to get into new growth markets, Microsoft, in the tradition of Xerox and Kodak, pours its talent, energy and money into trying to defend its PC operating system and office products markets, which have much slower growth and are under attack from new mobile devices.


Apple broke out of defending and extending the Macintosh platform, and Google avoided falling into merely defending the search business (unlike Alta Vista and AskJeeves). They did so by strategically using white space, meaning they’ve supported unfettered, unencumbered opportunities to pursue entirely fresh ideas and move them into solutions and then to the market quickly and effectively. Fundamentally, both companies are very different from Microsoft, because Microsoft hasn’t learned to use white space teams.

We are not proponents of Google or Apple. Both companies sell products and services that are proprietary (and sometimes painted as “open”). A few days ago Apple was sued yet again for its arrogant behaviour and shoddy products. This week we also learned that a police probe (no kidding!) was launched because secrecy was not honoured by Apple employees/partners.

Silicon Valley police are investigating what appears to be a lost Apple iPhone prototype purchased by a gadget blog, a transaction that may have violated criminal laws, a law enforcement official told CNET on Friday.

Apple is all about fake hype. It adds to the allure. It’s just hilarious when Apple has the police involved because its hype machine failed. If the “alien test” was applied (hypothetical extraterrestrials watching from above), Apple’s behaviour would make it akin to China’s [1, 2].

Chairman Jobs

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one


  1. Yuhong Bao said,

    April 26, 2010 at 7:20 pm


    On Apple’s secrecy, yes I know. Here is an article about it, in fact:

    Dr. Roy Schestowitz Reply:

    Thanks, I missed that post.

What Else is New

  1. Links 22/10/2016: Deus Ex for GNU/Linux, Global DDoS (DNS)

    Links for the day

  2. Battistelli-Commissioned PwC ‘Study’: Survey Comparison Shows Serious Deterioration and Efforts by PwC to Disguise the Truth

    The latest output from PwC turns out to be even worse than initially thought, indicating that not only did it find a degradation in the EPO but also attempted to hide/obscure it

  3. EPO Teaser - The "Iberian Connection" - Some Photos of García-Escudero and His Royal/Government Connections

    A look at the undeniably close connections between Mr. García-Escudero and the most powerful people in Spain

  4. Disruption to Site's Service

    A technical note about why Techrights has not been publishing many articles recently

  5. Links 21/10/2016: MPV 0.21, Mad Max for GNU/Linux

    Links for the day

  6. EPO Caricature: Battistelli's High Five

    Another cartoon about the sad state of the EPO

  7. Battistelli Ruins Not Only the EPO But Also the Whole of Europe By Ushering in Software Patents That Patent Trolls Love So Much

    Battistelli's bad leadership at the EPO threatens to bring to Europe all the ills and menaces of the patent system in the United States

  8. EPO Spokesman Lies to IP Watch in Order to Save Face and Save the King (Battistelli)

    Rewriting history (revisionism) regarding Battistelli and what was demanded amidst abusive behaviour from him

  9. Unitary Patent (UPC) is Dead, But 'Managing IP' and Selfish Patent Law Firms Still Try to Resurrect It

    The latest attempts to shore up the Unitary (or Unified) Patent Court and who's behind it other than the usual suspects

  10. Links 20/10/2016: Linux 4.10 Preview, ONF and ON.Labs to Merge

    Links for the day

  11. Battistelli-Commissioned PwC 'Study': The Raw Outcome Shows Distortion of the Facts at the EPO's Notorious 'Social Conference'

    Results of the Staff Survey carried out by PwC, in order to provide some propaganda for Battistelli's expensive Social Conference

  12. Addendum: EPO's Alberto Casado Cerviño, WIPO's Francis Gurry, and EUIPO's Archambeau

    Photos taken as part of an IP event which took place in Riga (Latvia) in March 2015

  13. Worrisome Connections Between EPO VP2 Alberto Casado Cerviño and Patricia García-Escudero Márquez

    Exploring the potential conflicts of interests implicating the EPO's Boards of Appeal Committee

  14. Site's Infrastructure Under Attack and Upgrades Ahead of Major New Publications

    Protections for the Web site have been improved and capacity increased in order to avoid or at least prepare for another week of abusive/spam traffic

  15. Team Battistelli's Conspiracy Theory: SUEPO is Behind Everything, EPO Management is Trying to Tell the Media

    Attempts to blame SUEPO, the staff union of the EPO, even though SUEPO has nothing to do with articles that are critical of the EPO while many thousands of EPO employees are disgruntled

  16. Links 19/10/2016: Canonical Livepatch Service, Plasma Plans

    Links for the day

  17. The 'Sarah Sharps' of Microsoft: Not the Kind of Scandal the Media Cares Enough to Write About

    Another example of the large (industrial) scale of sexual discrimination at Microsoft -- a company that tries to advertise itself as diverse or tolerant and stigmatise Free/Open Source software (FOSS) as intolerant and/or not diverse

  18. EPO Caricature: EQE Questions

    The latest EPO cartoon, this time about European qualifying examination (EQE)

  19. The Long History or Seeds of Control by Fear and Punishment at the EPO

    The latest hogwash from Team Battistelli (Pinocchio), the latest instance of software patents promotion by EPO Principal Director, and an old (decade-old) nugget of information from the Forum for Principal Directors

  20. Subject of the European Patent Office's Abuses Raised in European Parliament by Ulrike Müller (ALDE)

    A local copy of a bunch of questions asked less than a month ago by Ulrike Müller at the European Parliament, regarding the unacceptable state of affairs at the European Patent Office (EPO)

  21. French Article About the EPO "Crisis"

    Le Monde, which covered EPO suicides and nervous breakdowns a year and a half ago, revisits the subject

  22. Battistelli Wants Us to Believe a Patent Office in a Freefall (EPO) is “Stronger and More Sustainable”

    Still in denial (or self-deluding for self indulgence), Battistelli writes about the EPO as though everything is rosy and people are happy

  23. Leaked Documents Shed More Light on What Happened to Alison Brimelow and How Battistelli Rose to Power

    How Battistelli's (almost) all-male (and all-white, mostly French) management came into being, not too long after Ms Alison Brimelow got elbowed out the Office

  24. Leaked: Outcomes of 149th Administrative Council's Meeting at the European Patent Organisation

    The raw details or a summary thereof, based on the above which serves to confirm what we wrote about several days ago, right after the quarterly meeting had ended

  25. Danish Press Coverage of the European Patent Office and the Problems Explored by Techrights

    Jesper Kongstad does virtually nothing to deny the arguments (or "accusations") and instead alludes to the style of the writings about him

  26. Links 18/10/2016: Release Candidate of Leap 42.2, Looking Ahead at GTK4

    Links for the day

  27. Links 17/10/2016: JS Foundation, Ubuntu 17.04 Named ‘Zesty Zapus’

    Links for the day

  28. EPO Updates: Battistelli in Trouble, Grossenbacher and Battistelli Having a Fight, EPO Doubles Down on Željko Topić

    Interesting updates from the European Patent Office (EPO), where things have taken a turn for the worse for Battistelli while Željko Topić secures an extension of his notorious contract

  29. EPO Social Conference Another Example of Astronomical Waste of Money by Benoît Battistelli

    Having paid the media and attempted to scare/intimidate staff into silence (even among one another), Battistelli now pays some firms to lie for him and present the lies while staff representatives are blocked from entering the presentation

  30. As Expected, Benoît Battistelli Puts Longtime Ally Roland Grossenbacher on Top of Boards of Appeal

    Benoît Battistelli's predecessor Roland Grossenbacher, who has a track record of protection and support for Battistelli (no matter the magnitude of abuses), reportedly takes a key position with Battistelli's approval, debunking the notion that the appeal boards will enjoy greater (perceived) independence from the Office


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time


Recent Posts