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10.01.10

Apple is a Tiny Niche on the Desktop

Posted in Apple, GNU/Linux, Marketing, Microsoft at 11:29 pm by Dr. Roy Schestowitz

Ballmer's slide on Macs and GNU/Linux
Steve Ballmer’s presentation slide
from 2009 shows GNU/Linux as bigger than Apple on the desktop

Summary: On a global scale, Apple remains just a perceptual luxury of very few and those who know better give GNU/Linux a try

APPLE claims to ship only about 3% of the world’s computers, according to a reader/contributor of ours. This figure makes a lot of sense because only US-centric market share figures can show Apple having gained significant foothold. The US population is about one twentieth of the world’s population and Apple is of course US-based, just like Xbox 360 is US-based so any real comparison to Japanese consoles must be global to become meaningful at all. Ghabuntu has just posted this rant which it titled “Dear Apple Fanatics, the World is Bigger than America!”

Last time I checked, Nokia, even with the current crappy SymbianOS, still has over 40% of the TOTAL smartphone market share around the WORLD. And then too Android has managed to displace the iPhone as the third place platform. So what are these writers telling us? That there is nothing better than the iPhone or what? Or is it some form of addiction to anything that falls off the table of Jobs?

To be honest, it is very funny and sometimes irritating at the same time when you get bombarded over and over with such crappy articles that always tend to think the world is America and America is the world. Please Apple fanatics, we all know Lord Jobs is good at producing very shiny and likable UI, but please spare us the mostly baseless and frantic effort you devote to tearing apart anything that looks the least bit like a decent phone compared to your hypeDevices.

Nice to see the hype* meme we got started spreading further. Apple is just targetting people who are willing to pay massive premiums for commodity PCs with an Apple brand (which sometimes comes in the form of an illuminated logo that projects to some crowd in a presentation, for example, an implicit message like “I am richer than you”). Certain people would mumble something about “Mac experience” (whatever that is), but the dumbed-down menus are too restrictive and “I don’t think those UIs are likable,” wrote MinceR because “they couldn’t even get maximize to work correctly.

“[At Apple] they couldn’t even get maximize to work correctly.”
      – MinceR
“[N]ice article though,” he wrote in IRC. Apple is neither more ubiquitous nor better than GNU/Linux. It is more commonly found in the United States (not BRIC, which stands for Brazil, Russia, India and China) where Apple marketing is obscenely pervasive. For a modern desktop experience, give KDE4 a try. It does a lot more than Mac OS X can do and it deserves a lot more exposure. When it comes to small computers, GNU/Linux has become almost a de facto standard. Below is a new video of LimeOS (specialised GNU/Linux distribution).


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