EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

07.30.19

The Linux Foundation: Openwashing as a Service (OaaS)

Posted in Deception, Marketing, Microsoft, Novell, VMware at 3:02 am by Dr. Roy Schestowitz

SAP openwashing (image from Swapnil’s Web site)

SAP openwashing

Summary: The price of deception is high and some companies with billion-dollar marketing budgets are willing to pay that price for corporate reputation laundering; among the facilitators we unfortunately — and increasingly so nowadays — have the Linux Foundation

THIS has gotten almost depressing. The group which presents itself as the home of Linux turns out to be one of its greatest foes or threats. Its biggest Web site, LINUX DOT COM (Linux.com), contains anti-Linux FUD (poorly-selected news picks) and its sole editor, Swapnil, maintains Microsoft focus in the site’s front page. Here’s an example from several hours ago; he modified the original’s headline from “Microsoft buys a start-up whose software limits access to sensitive data” to “Microsoft Buys Open Source Data Privacy Company” (so desperate to keep openwashing Microsoft, which is still suing Linux using patents). He did the same for VMware (another prominent violator of the GPL) on the Foundation’s payroll in its Web site that offers “creative services” (PR). In the article he cites right now the term open source isn’t even mentioned until the third paragraph and it involves twisting the facts (pure Microsoft marketing); the acquired company has some .com Web site and is generally proprietary. But never let facts get in the way…

“Journalists are not the same as ‘journalists’ (the ‘corporate’ types) and we’ve noticed that some so-called ‘journalists’ conflate “having corporate access” with “success”. Having amicability from/with corporate high-ups means you’re a sellout, you’re PR.”Amid the SUSE-SAP tie-up Swapnil (SAPnil?) also did some more openwashing, for yet another proprietary software giant (see the image at the top) and yesterday these people wrote: “why not invest a coffee or tea break in listening to my discussion with Swapnil Bhatia [sic] of TFIR from this year’s SUSECON.”

More openwashing of SAP ‘aka’ SUSE (they’re increasingly the same). Journalists are not the same as ‘journalists’ (the ‘corporate’ types) and we’ve noticed that some so-called ‘journalists’ conflate “having corporate access” with “success”. Having amicability from/with corporate high-ups means you’re a sellout, you’re PR. Not journalism. These corporations fear people who are actually objective and inquisitive. Unlike those who just print what PR departments ask them to. Guess who’s paid by them. And the Foundation is a facilitator of these ‘transactions’.

“Having reviewed its IRS forms (the finer details) last weekend, the Foundation clearly doesn’t care about the image of Linux (spendings less than 2% of its revenue) but about the image of its sponsors, i.e. companies like Microsoft, VMware and so on.”We’ve long taken note of this Linux Foundation obsession — an obsession with calling proprietary software giants “Open Source”, rending the term “Open Source” increasingly void if not meaningless (everyone calling oneself “open”, itself a shallow and unenforced term). Recently we saw SAP throwing some code out there — similar to what Salesforce had done weeks prior. They then reled on shallow ‘reporting’ calling them “Open”; it’s the business model of deceptive PR. We have not forgotten Jono Bacon's openwashing of Microsoft, either. He too is on the payroll, this self-described champion of FOSS and “community”; yesterday he did this puff piece that boils down to PR. He’s like a PR agent for hire, still not finding his place in this world. It’s the business model is reputation laundering; some sort of “I’ll get you positive press for some cash”…

It’s sad to see that the Foundation is immersing itself in this underworld of PR tactics, borderline AstroTurfing. Having reviewed its IRS forms (the finer details) last weekend, the Foundation clearly doesn’t care about the image of Linux (spendings less than 2% of its revenue) but about the image of its sponsors, i.e. companies like Microsoft, VMware and so on. This is a problem.

The Chief Marketing Officer (CMO) for the Linux Foundation was, according to the Foundation, “Director of Public Affairs for the Office of the Director of National Intelligence (ODNI) and General (Ret.) James Clapper.” We mentioned this in passing before (back in May). “If you can’t make it good, at least make it look good,” Bill Gates (in)famously said. The Foundation manages to take some of the most ‘difficult’ organisations and make them sound fun, just like "puppies". Is Clapper too a “puppy”? Would she say so, based on his physical apperance? Her colleague Angela Brown, who manages LF events, had only the following things to say about Microsoft (which Jim Zemlin compared to a puppy):

In 3 years that’s all she had to say about Microsoft. It’s all about Microsoft giving money (slush funds) to her employer. These "thank you" services (literally paying for thanks) wouldn't be unprecedented.

“After Novell sold out the community, the Linux Foundation wants another Microsoft partner to join up and participate in groups working on legal topics?”Pamela Jones, Groklaw

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email
  • Google Bookmarks

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. [Humour] COVID-19 is Very, Very Afraid of Human Beings Making More Monopolies Instead of Fighting Together

    The European Patent Office (EPO) to the rescue! Fighting a dangerous pandemic one profitable monopoly at a time!



  2. The News is Never 'Slow', It's Just Journalism That's Slowing Down (and Investigative Journalism Coming Under Attack)

    A mix of censorship and subtle mind control contribute to misinformed societies that shape their perception or misunderstanding of the world based on false measures of authority (where money can determine what is true and what is untrue); many topics remain completely untouched, leading to apathy in a vacuum; it's very much applicable to international organisations, which are presumed benign by virtue of being multi-national or supranational



  3. Social Control Media is About Social Control and If It Doesn't Ban You It'll Shut Down Everyone's Account (One Day)

    It’s time to leave the ‘Internet rot’ which is social control media well behind us; blogging and RSS/XML may seem like a thing of the past, but they may as well become the future (again; if we make the correct and informed choices)



  4. Microsoft's Fingers in Every Pie: The Cult Mentality That Society Needs to Become Wary of

    Microsoft and its co-founder (pretending to do his for-profit 'charity' via the Gates Foundation) are trying to control the world; in the process they've moved to control even their most potent competitor, according to Gates himself, which is GNU/Linux



  5. Links 9/7/2020: Google’s Open Usage Commons, GNOME 3.36.4, Neptune 6.5

    Links for the day



  6. IRC Proceedings: Wednesday, July 08, 2020

    IRC logs for Wednesday, July 08, 2020



  7. Links 8/7/2020: SUSE to Acquire Rancher Labs, Btrfs as Default in Fedora, Qt Creator 4.12.4

    Links for the day



  8. Yes, Master

    When the Linux Foundation tells us to tone down our language we ought to remember what kind of hypocritical stance these people have (note: the above have nothing to do with slavery, either)



  9. Fraunhofer is Again Evergreening Software Patents to Maintain Its Codecs Cartel, Forcing Everyone to Pay to View/Stream Multimedia Files

    The roller-coaster of software patents on multimedia isn't stopping; we know the culprits who can be named for perpetuating this injustice



  10. [Humour/Meme] Focusing on the Bombings and Who's Included in the Bombings

    Supremacist agenda disguised as "tolerant and inclusive" is still objectionable supremacist agenda



  11. Manners Are a Good Thing. The Yardstick or the Standard of Manners Changes Over Time.

    Entirely legitimate grievances of African-Americans are being exploited by people who aren’t even African-American (and usually don’t speak for African-Americans) to warp the debate from one about software ethics and technical issues, not to mention war crimes of companies that employ many programmers, to something which is unlikely to really help African-Americans (also, they don't employ any African-Americans)



  12. IRC Proceedings: Tuesday, July 07, 2020

    IRC logs for Tuesday, July 07, 2020



  13. Links 8/7/2020: Huawei’s GNU/Linux PC, Sparky 5.12, and Endless OS 3.8.4 Released

    Links for the day



  14. [Humour] Television Channels That Don't Speak of Real Looting But Participate in Looting

    People may need to look beyond (or outside) the television screen to grasp what's going on



  15. (Software) Freedom is Elusive Without the Ability to Concentrate

    Software is consuming people's minds; to make matters worse, people have become so attached to such software that they're unable to see it and get away from it (they associate that software with "social life")



  16. Monopolies Erode Freedom, Freedom Erodes Monopolies

    "There are so many reasons that GitHub makes projects less free."



  17. Links 7/7/2020: NomadBSD 1.3.2, Clonezilla Live 2.6.7 and DRM Comes to Cars

    Links for the day



  18. [Humour] IAM Ranked Top for Quality of EPO Propaganda

    Contrary to what the European Patent Office (EPO) keeps saying, patent quality is slipping very fast in Europe (based on the EPO's own analysis!) but patent trolls-funded publishers deny that



  19. When They're Done With Patents on Foods and Recipes They'll Have Patents on Fashion, Taste and Smell

    The mental dysfunction — an infectious condition — that says everything in the world must be patented should be resisted; it overlooks the fact that patents were introduced to protect/promote actual invention, not thoughts, feelings, nature and art



  20. [Humour/Meme] IBM's Money is Unhealthy to the Free Software Foundation (FSF)

    IBM will never be happy as long as RMS (Richard Stallman) has a say in the FSF — directly or indirectly — or even in the GNU Project, both of which he himself created back when IBM was the biggest monopolist



  21. IRC Proceedings: Monday, July 06, 2020

    IRC logs for Monday, July 06, 2020



  22. Never Let IBM/Red Hat Lecture Us on Morality

    Ethics and morality should not be taught by those who themselves need a lesson; in the meantime we're losing the courage to speak freely and those who commit atrocious acts like it a lot better that way



  23. [Humour/Meme] Wear the Red Hat as the Open Org Becomes Openwash

    IBM is changing Red Hat and not for the better; sooner or later IBM will become another Microsoft and changing from one to the other will be like swapping 'masters'



  24. IBM is Imposing Non-Free, Privacy-Infringing Tools and Patent Tolls on Red Hat Staff

    There are signs that Red Hat under IBM will be more like assimilation to IBM, not IBM assimilating to the 'Red Hat way' or the so-called 'open org'



  25. They Tell the Free Software Community That It is Racist While Saying Nothing at All About Trump's Racism (Because He Gives Them Government and Military Contracts)

    While their president compares 'foreign' people to a virus (using innuendo, dog whistles and racist rhetoric reminiscent of the Nazi era) the big US corporations (American surveillance giants) turn their attention to rather innocuous words inside people's code (which almost nobody sees anyway)



  26. LibreOffice 'Personal Edition' Seems Like a Marketing and Communication Fluke

    Had LibreOffice developers (and the Document Foundation) communicated these changes more openly, they would have averted/avoided some of the FUD



  27. It Almost Feels Like Microsoft Has Already 'Bought' Canonical

    Canonical's disturbing trajectory and betrayal of the community continue unabated; one can easily get the impression that Ubuntu exists to help Microsoft at some level



  28. Update to GNU Project Bleeding into Microsoft

    Update



  29. Microsoft is Going to Get Tired of Whining About “GAFA” and Accept That It's Just as Bad If Not a Lot Worse at Privacy

    Microsoft is being treated by the US government as if it's not abusing anything, let alone people's privacy; if anything, this demonstrates the degree to which Microsoft infiltrated or 'vendor-captured' regulatory branches



  30. Links 6/7/2020: LibreOffice 7.0 RC1, MX-19.2 KDE Beta 1, Linux 5.8 RC4

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts