Bonum Certa Men Certa

The Linux Foundation: Openwashing as a Service (OaaS)

SAP openwashing (image from Swapnil's Web site)

SAP openwashing



Summary: The price of deception is high and some companies with billion-dollar marketing budgets are willing to pay that price for corporate reputation laundering; among the facilitators we unfortunately -- and increasingly so nowadays -- have the Linux Foundation

THIS has gotten almost depressing. The group which presents itself as the home of Linux turns out to be one of its greatest foes or threats. Its biggest Web site, LINUX DOT COM (Linux.com), contains anti-Linux FUD (poorly-selected news picks) and its sole editor, Swapnil, maintains Microsoft focus in the site's front page. Here's an example from several hours ago; he modified the original's headline from "Microsoft buys a start-up whose software limits access to sensitive data" to "Microsoft Buys Open Source Data Privacy Company" (so desperate to keep openwashing Microsoft, which is still suing Linux using patents). He did the same for VMware (another prominent violator of the GPL) on the Foundation's payroll in its Web site that offers "creative services" (PR). In the article he cites right now the term open source isn't even mentioned until the third paragraph and it involves twisting the facts (pure Microsoft marketing); the acquired company has some .com Web site and is generally proprietary. But never let facts get in the way...

"Journalists are not the same as ‘journalists’ (the 'corporate' types) and we've noticed that some so-called 'journalists' conflate "having corporate access" with "success". Having amicability from/with corporate high-ups means you're a sellout, you're PR."Amid the SUSE-SAP tie-up Swapnil (SAPnil?) also did some more openwashing, for yet another proprietary software giant (see the image at the top) and yesterday these people wrote: "why not invest a coffee or tea break in listening to my discussion with Swapnil Bhatia [sic] of TFIR from this year’s SUSECON."

More openwashing of SAP 'aka' SUSE (they're increasingly the same). Journalists are not the same as ‘journalists’ (the 'corporate' types) and we've noticed that some so-called 'journalists' conflate "having corporate access" with "success". Having amicability from/with corporate high-ups means you're a sellout, you're PR. Not journalism. These corporations fear people who are actually objective and inquisitive. Unlike those who just print what PR departments ask them to. Guess who's paid by them. And the Foundation is a facilitator of these 'transactions'.

"Having reviewed its IRS forms (the finer details) last weekend, the Foundation clearly doesn't care about the image of Linux (spendings less than 2% of its revenue) but about the image of its sponsors, i.e. companies like Microsoft, VMware and so on."We've long taken note of this Linux Foundation obsession -- an obsession with calling proprietary software giants "Open Source", rending the term "Open Source" increasingly void if not meaningless (everyone calling oneself "open", itself a shallow and unenforced term). Recently we saw SAP throwing some code out there -- similar to what Salesforce had done weeks prior. They then reled on shallow 'reporting' calling them "Open"; it's the business model of deceptive PR. We have not forgotten Jono Bacon's openwashing of Microsoft, either. He too is on the payroll, this self-described champion of FOSS and "community"; yesterday he did this puff piece that boils down to PR. He's like a PR agent for hire, still not finding his place in this world. It's the business model is reputation laundering; some sort of "I'll get you positive press for some cash"...

It's sad to see that the Foundation is immersing itself in this underworld of PR tactics, borderline AstroTurfing. Having reviewed its IRS forms (the finer details) last weekend, the Foundation clearly doesn't care about the image of Linux (spendings less than 2% of its revenue) but about the image of its sponsors, i.e. companies like Microsoft, VMware and so on. This is a problem.

The Chief Marketing Officer (CMO) for the Linux Foundation was, according to the Foundation, "Director of Public Affairs for the Office of the Director of National Intelligence (ODNI) and General (Ret.) James Clapper." We mentioned this in passing before (back in May). "If you can’t make it good, at least make it look good," Bill Gates (in)famously said. The Foundation manages to take some of the most 'difficult' organisations and make them sound fun, just like "puppies". Is Clapper too a "puppy"? Would she say so, based on his physical apperance? Her colleague Angela Brown, who manages LF events, had only the following things to say about Microsoft (which Jim Zemlin compared to a puppy):

https://twitter.com/angelatlf/status/1093222046656475136

https://twitter.com/angelatlf/status/1004839098455089152

https://twitter.com/angelatlf/status/890238255362224128

In 3 years that's all she had to say about Microsoft. It's all about Microsoft giving money (slush funds) to her employer. These "thank you" services (literally paying for thanks) wouldn't be unprecedented. ⬆

“After Novell sold out the community, the Linux Foundation wants another Microsoft partner to join up and participate in groups working on legal topics?” –Pamela Jones, Groklaw

Recent Techrights' Posts

Creditors beware: VMS Enterprises Ltd vs Brexit Party (Reform UK Party Ltd)
Reprinted with permission from Daniel Pocock
Slop-Posting is a New Form of S---posting
We recently caught several more "linux" sites (with "linux" in their domain name) turning to slop
 
Gemini Links 01/10/2026: Gemini-to-Web Proxies Considered Harmful, ROOPHLOCH 2026 at Griffith Park Observatory
Links for the day
"SPONSORED FEATURE" of HPE and NVIDIA at The Register MS Has Just Mentioned "AI" 68 Times in One Page!
Meanwhile, grown-ups ignore the hype and get work done without slop
Microsoft's XBox Layoffs Not Finished, Won't be Finished, It's Called "Forever Layoffs"
Microsoft will shut down (XBox) after shrinking it, there's no need to sell anything (a straw man)
IBM's Red Hat Lost Lots of People Today, Chief People Officer (CPO) Dethroned
Headcount falls shortly in secret.
Microsoft is "Pushing Up Daisies" Amid Mass Layoffs (Secret Ones)
"Longtime Microsoft research leader Peter Lee and former LinkedIn CEO Ryan Roslansky to depart"
Links 01/10/2026: "Lawyer Cites ChatGPT-Invented Fake Witnesses in Murder Appeal" and The 'Linux' Foundation Technical Advisory Board (TAB) Has Vacuum
Links for the day
Brigading Against Women - Part XIII - The Offer We Didn't Ask For (and Under Threats to a Lady at the Webhost, a Form of Extortion From America)
Two and a half months ago Garrett made an offer to my wife
Techrights Turning 20 Next Month
Our image is under attack, our finances are constantly under attack and so on
Links 01/10/2026: "Meat Proxies" and "Japan’s Far Right Is Courting Young Voters"
Links for the day
Red Hat Being Phased Out of Existence (Like Many Other Companies That IBM Bought)
The "Red Hat" brand (and badge) is being dissolved some more today [...] IBM is imploding 'creatively'.
IBM Layoffs Cover-up
thelayoff.com is censoring threads
"Restricted Boot" Garrett's State is Now Implementing Kill Switches (Just What We've Warned About All Along)
The underlying concept is hardly new
Brett Wilson LLP Has Had No Annual Report in 16 Months
A cynic might hint that they try to hide something
Reform UK last minute accounts filing
Reprinted with permission from Daniel Pocock
Gemini Links 01/10/2026: "Babel With Better Hardware", Software Input That's Slop, and DWeb Cascadia 2026
Links for the day
Today is D-Day at Red Hat and People Leave in Droves
They said there would be "bluewashing", we're mostly seeing people announcing they're leaving
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, September 30, 2026
IRC logs for Wednesday, September 30, 2026
Gemini Links 30/09/2026: Fish Leather, Slop Formation, and ROOPHLOCH
Links for the day
In a Lot of Europe (or EU) Android (With Linux) is Bigger Than Windows
For example in Greece
EPO Cocainegate: Lots of Money (Over a Million Euros) for Cocaine Addicts, Not for Children With Special Needs
Next month we'll bring out some more Campinos scandals
High Court victory: Nigel Farage is 'the Company's own candidate'
Reprinted with permission from Daniel Pocock
It Took GNOME's Code of Conduct Committee (CoCC) Over 8 Months to Realise CoC Reports Went Into /dev/null/
It would be ironic if the blunder's culprits were punished for it, would it not?
Links 30/09/2026: Microsoft "OpenAI Ignored Employees’ Warnings About Safely" and "Pentagon Personnel Agency Data Breach Impacts 3 Million People"
Links for the day
The Register MS "Events" As Paid Spam That Promotes and Keeps Afloat Hype About Slop
This dreary sort of media reads like a soup of words, i.e. like the thing it is advertising
Digital Independence in the UK and in Western Europe
We have the technical capacity and skilled personnel to achieve this
IBM's Anderon as a Mass Layoffs Ritual With a Bailout (From US Taxpayers to IBM) and Other Perks
Like those empty promises in the first term of the Cheeto dictator
Gemini Links 30/09/2026: David Bowie, Web Rendering Proxy, Ink and Letters, Gemlog Nostalgia
Links for the day
EPO Annual General Meeting (AGM) Will Speak of Financial State of the EPO's Union
Their work is needed because the EPO breaks the law
Rust Causes Upgrade Issues in Ubuntu
They could just keep GNU coreutils in place (nothing was broken about it) and avoid Microsoft's back doors and TPMs
Losses From Slop Are "Investment", Hundreds of Billions in Debt Are "Growth Opportunity", Layoffs Are "Great to See", and Loss of Business Means "We Need a Slowdown" (for "Safety")
Microsoft is removing staff, as investment is apparently the act of shrtinking
Brigading Against Women - Part XII - Toxic Masculinity, Hunting Women, Will Code for Sex
Who says things like these?
The Microsoft Lunduke Slop Problem
Microsoft Lunduke does not support Software Freedom; he serves to discredit many ideas championed by Free software or ideals articulated which are apolitical for the most part
Links 30/09/2026: "Understanding the LLM Bubble" and "Florida Senate Threatened Legal Action Against Newspapers"
Links for the day
It Looks Like Mass Layoffs at "Nordcloud, an IBM Company" Today (a Day Ahead of Red Hat)
Expect the same from Red Hat next
British Prime Minister Recognises Social Control Media as National Cohesion Problem
one has to wonder if addiction to social control media is not compatible with peace
The Future Isn't Social Control Media (Nothing Will be Left of It, Not Even Archives)
"Error code: 502 Bad Gateway"
GNU/Linux Usage in China is Increasing
China is leaving Microsoft and Windows behind
43 Years of GNU and GAFAM's (Especially Microsoft's) Attacks On It
GNU is very widely used (when people say "Linux commands" they typically mean "GNU programs"), hence it's being attacked a lot
CDMAG Covers Free Software, New Magazine From Decent People
If enough people accessed their site, they would not rely on social control media (third parties, censorship platforms)
Brigading Against Women - Part XI - An Abject Lack of Social Skills (and Not Knowing How to Handle Women)
GGG enjoy - if that's the right term - very bizarre or esoteric sex life
Gemini Links 30/09/2026: Accelerationism, "The Billionaire is Wrong", Rant About LLM-generated Support E-mails
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, September 29, 2026
IRC logs for Tuesday, September 29, 2026
Black Brit on "Pictures Comparing Me to a Monkey" Because of Brett Wilson LLP Client
"Like Firm, Like Clients..."
President of the EPO Should be Kicked Out, Not Have His Term Terminated in 2028
The President is facing more scandals soon
David Gordon at The Register MS Keeps Feeding the Pyramid Scheme With Fake Articles That Say "AI" Dozens of Times
How can such a publisher still be taken seriously?
The Local Staff Committee The Hague (LSCTH) at the EPO Explains the Working Conditions and Crisis of Plunder (Less for Workers, a Lot More for Dictators Who Refuse to Leave Leadership Roles)
Next week will be epic
EPO Will Stop Working for 10 Days to Protest Against 'Cocaine King' and His Assault on Democracy, Lawfulness, Transfer of Power at EPO
Strikes, work stoppage, all rolled onto one
IBM Brings Avalanche to Red Hat October 1st 2026 (Thursday)
IBM is turning up the heat on staff
Links 29/09/2026: Mass Layoffs at Microsoft and Backlash Over Data Center Policy of Microsoft
Links for the day
Techrights is International
There are many sites that focus on local communities or nations. We're not one of those sites.
5 Years Ago (September 29, 2021) Richard Stallman's Talk in Ukraine Noted
Let's hope the war will end soon
Links 29/09/2026: Acceleration, Morale, and ROOPHLOCH 2026
Links for the day
Links 29/09/2026: "Scam Altman Is Driving Drunk" and Anthropic Lies About Slop Usage
Links for the day
Brigading Against Women - Part X - When Actions of American Men Are Not Judged by Other American Men
"There is not the slightest suggestion that either Dr or Mrs Schestowitz did anything to invite or deserve it. They are both clearly and justifiably angered, dismayed, distressed and hurt by it."
European Patent Office (EPO) Series: A Source of Pride for Portugal?
In this part our focus returns to the main theme of this series, namely the current reappointment campaign of the EPO President, as we consider whether Campinos can still expect to enjoy the same level of support from the Portuguese political establishment as he did during the earlier stages of his career
Computers Freeze Because of UEFI Restricted Boot
damage is also done to computers running Windows
It is Very Expensive to Slow Down Techrights
Garrett's expensive hearing (costing the British taxpayers about 120,000 pounds; he doesn't live here and does not pay tax here) slowed us down for a few days, but we've picked up the pace since
Linux Has Conquered Mobile, But Desktops and Laptops Matter More
When people say the desktop "doesn't matter" they seem to be missing the point that workplaces use desktops (or laptops) and a lot of the work gets done not on skinnerboxes but "workstations" or terminals
Brigading Against Women - Part IX - "What Are You, a Racist?"
Because behind every strong man is a strong opinion?
Gemini Links 29/09/2026: "Digital Sabbath", Starting a GemCapsule, and Sterrenkijker 1.1.0
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, September 28, 2026
IRC logs for Monday, September 28, 2026