07.30.19

The Linux Foundation: Openwashing as a Service (OaaS)

Posted in Deception, Marketing, Microsoft, Novell, VMware at 3:02 am by Dr. Roy Schestowitz

SAP openwashing (image from Swapnil’s Web site)

SAP openwashing

Summary: The price of deception is high and some companies with billion-dollar marketing budgets are willing to pay that price for corporate reputation laundering; among the facilitators we unfortunately — and increasingly so nowadays — have the Linux Foundation

THIS has gotten almost depressing. The group which presents itself as the home of Linux turns out to be one of its greatest foes or threats. Its biggest Web site, LINUX DOT COM (Linux.com), contains anti-Linux FUD (poorly-selected news picks) and its sole editor, Swapnil, maintains Microsoft focus in the site’s front page. Here’s an example from several hours ago; he modified the original’s headline from “Microsoft buys a start-up whose software limits access to sensitive data” to “Microsoft Buys Open Source Data Privacy Company” (so desperate to keep openwashing Microsoft, which is still suing Linux using patents). He did the same for VMware (another prominent violator of the GPL) on the Foundation’s payroll in its Web site that offers “creative services” (PR). In the article he cites right now the term open source isn’t even mentioned until the third paragraph and it involves twisting the facts (pure Microsoft marketing); the acquired company has some .com Web site and is generally proprietary. But never let facts get in the way…

“Journalists are not the same as ‘journalists’ (the ‘corporate’ types) and we’ve noticed that some so-called ‘journalists’ conflate “having corporate access” with “success”. Having amicability from/with corporate high-ups means you’re a sellout, you’re PR.”Amid the SUSE-SAP tie-up Swapnil (SAPnil?) also did some more openwashing, for yet another proprietary software giant (see the image at the top) and yesterday these people wrote: “why not invest a coffee or tea break in listening to my discussion with Swapnil Bhatia [sic] of TFIR from this year’s SUSECON.”

More openwashing of SAP ‘aka’ SUSE (they’re increasingly the same). Journalists are not the same as ‘journalists’ (the ‘corporate’ types) and we’ve noticed that some so-called ‘journalists’ conflate “having corporate access” with “success”. Having amicability from/with corporate high-ups means you’re a sellout, you’re PR. Not journalism. These corporations fear people who are actually objective and inquisitive. Unlike those who just print what PR departments ask them to. Guess who’s paid by them. And the Foundation is a facilitator of these ‘transactions’.

“Having reviewed its IRS forms (the finer details) last weekend, the Foundation clearly doesn’t care about the image of Linux (spendings less than 2% of its revenue) but about the image of its sponsors, i.e. companies like Microsoft, VMware and so on.”We’ve long taken note of this Linux Foundation obsession — an obsession with calling proprietary software giants “Open Source”, rending the term “Open Source” increasingly void if not meaningless (everyone calling oneself “open”, itself a shallow and unenforced term). Recently we saw SAP throwing some code out there — similar to what Salesforce had done weeks prior. They then reled on shallow ‘reporting’ calling them “Open”; it’s the business model of deceptive PR. We have not forgotten Jono Bacon's openwashing of Microsoft, either. He too is on the payroll, this self-described champion of FOSS and “community”; yesterday he did this puff piece that boils down to PR. He’s like a PR agent for hire, still not finding his place in this world. It’s the business model is reputation laundering; some sort of “I’ll get you positive press for some cash”…

It’s sad to see that the Foundation is immersing itself in this underworld of PR tactics, borderline AstroTurfing. Having reviewed its IRS forms (the finer details) last weekend, the Foundation clearly doesn’t care about the image of Linux (spendings less than 2% of its revenue) but about the image of its sponsors, i.e. companies like Microsoft, VMware and so on. This is a problem.

The Chief Marketing Officer (CMO) for the Linux Foundation was, according to the Foundation, “Director of Public Affairs for the Office of the Director of National Intelligence (ODNI) and General (Ret.) James Clapper.” We mentioned this in passing before (back in May). “If you can’t make it good, at least make it look good,” Bill Gates (in)famously said. The Foundation manages to take some of the most ‘difficult’ organisations and make them sound fun, just like "puppies". Is Clapper too a “puppy”? Would she say so, based on his physical apperance? Her colleague Angela Brown, who manages LF events, had only the following things to say about Microsoft (which Jim Zemlin compared to a puppy):

In 3 years that’s all she had to say about Microsoft. It’s all about Microsoft giving money (slush funds) to her employer. These "thank you" services (literally paying for thanks) wouldn't be unprecedented.

“After Novell sold out the community, the Linux Foundation wants another Microsoft partner to join up and participate in groups working on legal topics?”Pamela Jones, Groklaw

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

This post is also available in Gemini over at:

gemini://gemini.techrights.org/2019/07/30/the-linux-foundation-oaas/

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. EPOLeaks on Misleading the Bundestag -- Part 14: The Notorious Revolving Door

    The Benoît Battistelli-António Campinos shuffle left some people in the EPO’s upper management better off; they’re being rewarded for complicity, so there’s no incentive to do the right thing but to do the wrong thing



  2. Links 11/4/2021: GnuPG 2.3.0, Linux 5.13 Additions

    Links for the day



  3. All EPO Articles Are Available Over Gemini Protocol

    For lighter and more privacy-preserving access to Techrights use the Gemini capsule instead of the Web site



  4. Judge and JURI

    The Committee on Legal Affairs, a.k.a JURI, meets the EPO tomorrow (in 24 hours); will abuses by António Campinos and Benoît Battistelli be brought up?



  5. EPOLeaks on Misleading the Bundestag -- Part 13: The Failed Promise of a “Good Governance” Guru…

    Before becoming an absent-minded Vice-President of António Campinos Christoph Ernst was posing as the very opposite of what he would become



  6. Gemini Gateways for IPFS

    The World Wide Web is fine for a lot of things, but for controversial publications and publications that invoke the 'wrath' of corporations/states/plutocracy we must look beyond the traditional protocols, choosing decentralised means and self-hosted means of publication (instead or at the very least in conjunction)



  7. Challenging Times for EPO Management

    A discussion of the status quo at Europe's second-largest (but scarcely-understood) institution, subjected to a JURI hearing tomorrow afternoon



  8. “The Fighters of Freedom”

    Some anime fans have made this video about recent events



  9. IRC Proceedings: Saturday, April 10, 2021

    IRC logs for Saturday, April 10, 2021



  10. [Meme] Bundestagate Series Spoiler

    The chain of command/s at the EPO typically leads to major tragedy



  11. Breaking News: Campinos to Appear Before the Legals Affairs Committee of the European Parliament on Monday 12 April

    "Some MEPs have been briefed about ongoing governance deficits at the EPO, in particular the lack of GDPR compliance and the sell-out of "digital sovereignty" to Microsoft, but it remains to be seen whether or not they will dare to bring these issues up during the hearing."



  12. Pro-FSF Petition (“An Open Letter in Support of Richard Matthew Stallman Being Reinstated by the Free Software Foundation”) Tops 6,200 Signatures

    Monopolies and their media, along with their NGOs, have spoken and incited based on falsehoods; people now respond so the hate letter has a real crisis



  13. Links 10/4/2021: osbuild 28, KDE Frameworks 5.81.0

    Links for the day



  14. EPOLeaks on Misleading the Bundestag -- Part 12: A Worthy Successor to His Mentor?

    We examine the role of Christoph Ernst in EPO management, both in the Benoît Battistelli era and the António Campinos era (plenty to hide)



  15. USPTO for Monopolies, Keeping GNU/Linux in the Dark

    Growing evidence of gross discrimination against GNU/Linux (or Free software, even BSD/UNIX) users at the USPTO is too hard to ignore; some people out there challenge the Office over this travesty



  16. Accessibility and Availability First

    To make Techrights more widely accessible and more difficult to block/censor we've been making further changes, including self-hosting where possible



  17. Self-Hosting Videos With Free Formats and Animated Previews, Watermarks/Logos and Translucency

    We examine the power of video editing with ffmpeg, chained with command-line scripting and HTML5 features



  18. Links 10/4/2021: Linux on M1, Wine 6.6, ClamAV 0.103.2

    Links for the day



  19. Lunduke: On Mob Justice in the Tech Industry

    A new video from the former Microsofter who fears the phenomenon that’s adopted by companies like IBM



  20. IRC Proceedings: Friday, April 09, 2021

    IRC logs for Friday, April 09, 2021



  21. EPOLeaks on Misleading the Bundestag — Appendix (Benoît Battistelli's Vichy Syndrome): Georges Henri Léon Battistelli and Charles Robert Battistelli

    Local copies with evidence of or something concrete about Benoît Battistelli’s connection to unsavoury — and by today’s standards outright fascistic — politics



  22. IBM Doubles Down on Masters Being an Acceptable Word in the Context of Technology

    3 days after this post which disproves IBM's stance or shows its double standards it once again says “Masters” in its official blog (won’t that offend and alienate some people as they insist?)



  23. Hate Letter Against Richard Matthew Stallman (RMS) Backfired So Spectacularly That Signers Asked to Revoke Their Own Signatures and the List Was Then Frozen Permanently (Updated)

    "An open letter in support of Richard Matthew Stallman being reinstated by the Free Software Foundation" tops 6,100 signatures (graph generated just moments ago)



  24. EPOLeaks on Misleading the Bundestag -- Part 11: The BMJV's Tweedledee: Dr Christoph Ernst

    The right-hand man of António Campinos plays a role similar to that of Herr Lutz before him



  25. Links 9/4/2021: Tanglet 1.6.0 and HPVM 1.0

    Links for the day



  26. The Libel Against Richard Stallman Did Not Age Well

    Almost 2 years down the line libel about the founder of the FSF remains online, uncorrected (in sites funded by Microsoft and IBM)



  27. The Letter in Support of the FSF and Richard Stallman is Backed by the International Community, Not American Monopolies and Nationalistic Elements

    Free software is for everybody to use, internationally, it is not the asset of a bunch of current and old monopolists (connected to the US military) that also control the media; the nature of the signatures says that out loud



  28. Gemini Over IPFS (Decentralised Web, Accessed Over Gemini Protocol)

    The Gemini protocol (gemini://) can already be used to fetch (at the back end) and present objects from a P2P-like network; we're currently exploring practical use cases and possibilities



  29. News Sites That Talk About Patents Have Become Shameless Self-Promotion 'Plugs' by Law Firms (and Sometimes Outright 'Spam' for Litigation)

    The sources of news about patent affairs have dried up; sites that actually used to investigate and report facts have since then shut down or defected to the Public Relations/marketing industry



  30. Links 9/4/2021: Kubernetes 1.21 and FFmpeg 4.4 Released

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts