Bonum Certa Men Certa

Calling 'Bullshit' on the 'Hey Hi' (AI) Marketing Hype

Watson logo

AI mentions

Summary: IBM and Microsoft both rely on mindless hype to market poorly-performing products and services; when will they set aside buzzwords and focus on substance instead?

I have worked on so-called 'Hey Hi' (AI) code since I was a teenager. At first I developed a game engine. Later I develop computer vision classifiers, mostly for medical applications. We called it "machine vision" or "machine learning" at the time, not "Hey Hi" (AI being a much older term with very broad scope). I understand the technical limitations and all the superficial/artificial hype. I peer-reviewed academic papers at the highest level, assessing the application of the methods in a practical context. I'm not clueless about this. EPO President António Campinos loves talking about "AI", but what does he know about it anyway? Nothing. The term "AI" is so vague and broad that nontechnical managers name-drop it all the time.



"The term "AI" is so vague and broad that nontechnical managers name-drop it all the time."The new CEO of IBM (Arvind Krishna), in recent interviews that I saw of him, props up "clown computing" (servers/clusters) and "Hey Hi" (AI) quite a lot; there's not sufficient substance. Remember which part of IBM he came from. Here's one video where they speak to Mr. "cloud and cognitive software" ("cloud everywhere, AI anywhere"). Have a look, as it predates by months the appointment/promotion of Krishna to CEO role:



He mentions "Watson" in the context of "Cloud Private" and containers. "Watson everywhere" is their motto. Watson to "sell cloud"...

"IBM will need to do more than rebrand systems administration "DevOps" and various algorithms "AI"; the CEO is probably a lot more technical than the new President (Whitehurst), which is better known for institutional openwashing ("open org")."Red Hat is mentioned a lot (this was after they announced they'd buy Red Hat, reportedly because Krishna had pushed in that direction).

They mention Microsoft and Azure a lot (even if Azure is an overhyped failure with ongoing layoffs). Seeing all this "cloud everywhere" and "Watson everywhere" buzzwords salad, I'm not particularly encouraged about the future direction, which may lack technical substance and put emphasis on soundbites, instead. At around 7:20 he mentions doctors and access to knowledge; well, perhaps he hasn't caught up with reports such as these:

Watson hype

IBM will need a lot more than brands like "Watson" to succeed. "You gotta bring cloud technologies, you gotta bring AI technologies" (Krishna's words at 10:40) isn't enough. IBM will need to do more than rebrand systems administration "DevOps" and various algorithms "AI"; the CEO is probably a lot more technical than the new President (Whitehurst), which is better known for institutional openwashing ("open org").

I generally hope that IBM will bring GNU/Linux to the mainstream not only at the back end but also the client side. IBM, irrespective of our views about it, is by far the biggest influencer in this space. It'll have a lot to do with the future direction of both Linux and GNU, not to mention a bunch of other stuff that goes on top (e.g. containers, databases, and Web frameworks).

Recent Techrights' Posts

Nat Friedman Had Left Microsoft GitHub Exactly One Week Before Matthew Garrett Sent His First SLAPP (Which Was an Empty Threat, He Was Abusing the Legal System of Another Continent to Terrorise Critics Who Had Just Unearthed Major Microsoft Scandals)
And it was likely talked about by his lawyers around the exact same time Nat Friedman was packing up
 
Links 05/06/2025: US Poised for Another $2.4 Trillion to Debt, Cops Want GAFAM Kill Switches
Links for the day
Links 05/06/2025: First US Spacewalk 60 Years Ago, GNU Octave 10.2.0 is Out
Links for the day
Scandinavia Saying Goodbye to Microsoft
The Danes have had enough of Microsoft
GNU/Linux Measured at 6% in Bangladesh, According to statCounter
Windows isn't growing, it's going away
Gemini Links 05/06/2025: Loop Earplugs Review and ANS Forth
Links for the day
Armenian Adoption of GNU/Linux
Russian influence in Armenian must be worrying to Microsoft
Abuse Inside the Polish Patent Office (UPRP) - Part II: Turning a Once-Respected Patent Office Into a Circus and Laughing Stock
It's not legal, but administrators who don't care about the law and don't fear the law would just go ahead and turn things to junk
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, June 04, 2025
IRC logs for Wednesday, June 04, 2025
Slopwatch: Mindless Slop Pieces, Fake Images and Text, Linux FUD on the Cheap
spewed out by Microsoft-controlled LLMs
Links 04/06/2025: Workers' Strikes, Sudan Exodus
Links for the day
Links 04/06/2025: Linux Foundation PR Spam and Lee Jae-myung Wins Election
Links for the day
Gemini Links 04/06/2025: Future Leaders of the World and Platforming Jordan Peterson
Links for the day
Links 04/06/2025: WSL Backfiring on Microsoft and "Disney, Microsoft Announce Massive Layoffs"
Links for the day
Our Case is a Very Easy Win, the SLAPPs From Microsofters Were a Grave Error, and Censoring Information Won't Work (It'll Only Ever Backfire)
Censoring is what people do when they lose the argument
Say the Truth, the Rest Will Follow
There's no guarantee that writing the truth will result in an audience (or readership), but over time - in the long run - people generally gravitate towards what they know or feel to be crude truth, not just what's comforting (albeit false or self-deluding, usually groupthink dictated from above)
How to Expose High-Level Corruption Without Getting in (Too Much) Trouble
Democracy depends on free press and freedom of the press depends on being able to safely publish (and keep available) material that bad people don't want to be known to anybody
In-Depth EPO Coverage at Techrights Turns Eleven
11 years is a very long time
Windows Measured Below 10% in Afghanistan, GNU/Linux Gaining a Lot
about 80% are Android (Linux) users, compared to only about 10% for Windows
Poland's Political Predicament and Social Control Media
Democracy and fake "tech" don't mix well; the latter tends to interfere with the former and that's why we get more "Putins" out there
EPO: Taking Away From the Staff to Give More to the Rich
The Central Staff Committee (CSC) wrote to EPO staff earlier this week
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, June 03, 2025
IRC logs for Tuesday, June 03, 2025
Abuse Inside the Polish Patent Office (UPRP) - Part I: It's a Lot Like the EPO
we can commence a series soon
Gemini Links 04/06/2025: Inescapable Questions and Quitting All "Oligarch Tech"
Links for the day
Slopwatch: Linux FUD From Slopfarms, Blaming Linux for Microsoft Issues; Even WebProNews Has Become a Slopfarm (Googlebombing "Linux" With Slop Images and Fake/Plagiarised Text)
The Web is really getting bad; it's also overwhelmed by fake material or plagiarised material, wherein the plagiarism gets disguised/hidden by LLM sausage factories
Links 03/06/2025: Tiananmen Square Massacre Censorship and Growing Military Activities Around Taiwan
Links for the day
Linux is Already Dominant (Android), Let's Make GNU/Linux Dominant in Desktops/Laptops as Well
"Dr. Stallman recently warned everybody about Microsoft."
The Loyalty to Microsoft and the Salaries From Microsoft (Funding SLAPPs Against Techrights and Tux Machines)
Garrett always knows better. He knows everything best.
Windows Falls in Italy as GNU/Linux Jumps to 5%
Italy knows a thing or two about digital autonomy
Nigeria is All Android and Google
Windows down to almost nothing in Africa's largest population
Mass Layoffs at Microsoft (Second Wave) Not Limited to Redmond
"More layoffs at Microsoft as axe falls in Washington and California"
Gemini Links 03/06/2025: Forth System and "Common Lisp is a Dumpster"
Links for the day
The Leaks Were Right: Mass Layoffs at Microsoft in May, Then Another Wave in June
Just as we've been saying for over a month
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, June 02, 2025
IRC logs for Monday, June 02, 2025