Bonum Certa Men Certa

Calling 'Bullshit' on the 'Hey Hi' (AI) Marketing Hype

Watson logo

AI mentions

Summary: IBM and Microsoft both rely on mindless hype to market poorly-performing products and services; when will they set aside buzzwords and focus on substance instead?

I have worked on so-called 'Hey Hi' (AI) code since I was a teenager. At first I developed a game engine. Later I develop computer vision classifiers, mostly for medical applications. We called it "machine vision" or "machine learning" at the time, not "Hey Hi" (AI being a much older term with very broad scope). I understand the technical limitations and all the superficial/artificial hype. I peer-reviewed academic papers at the highest level, assessing the application of the methods in a practical context. I'm not clueless about this. EPO President António Campinos loves talking about "AI", but what does he know about it anyway? Nothing. The term "AI" is so vague and broad that nontechnical managers name-drop it all the time.



"The term "AI" is so vague and broad that nontechnical managers name-drop it all the time."The new CEO of IBM (Arvind Krishna), in recent interviews that I saw of him, props up "clown computing" (servers/clusters) and "Hey Hi" (AI) quite a lot; there's not sufficient substance. Remember which part of IBM he came from. Here's one video where they speak to Mr. "cloud and cognitive software" ("cloud everywhere, AI anywhere"). Have a look, as it predates by months the appointment/promotion of Krishna to CEO role:



He mentions "Watson" in the context of "Cloud Private" and containers. "Watson everywhere" is their motto. Watson to "sell cloud"...

"IBM will need to do more than rebrand systems administration "DevOps" and various algorithms "AI"; the CEO is probably a lot more technical than the new President (Whitehurst), which is better known for institutional openwashing ("open org")."Red Hat is mentioned a lot (this was after they announced they'd buy Red Hat, reportedly because Krishna had pushed in that direction).

They mention Microsoft and Azure a lot (even if Azure is an overhyped failure with ongoing layoffs). Seeing all this "cloud everywhere" and "Watson everywhere" buzzwords salad, I'm not particularly encouraged about the future direction, which may lack technical substance and put emphasis on soundbites, instead. At around 7:20 he mentions doctors and access to knowledge; well, perhaps he hasn't caught up with reports such as these:

Watson hype

IBM will need a lot more than brands like "Watson" to succeed. "You gotta bring cloud technologies, you gotta bring AI technologies" (Krishna's words at 10:40) isn't enough. IBM will need to do more than rebrand systems administration "DevOps" and various algorithms "AI"; the CEO is probably a lot more technical than the new President (Whitehurst), which is better known for institutional openwashing ("open org").

I generally hope that IBM will bring GNU/Linux to the mainstream not only at the back end but also the client side. IBM, irrespective of our views about it, is by far the biggest influencer in this space. It'll have a lot to do with the future direction of both Linux and GNU, not to mention a bunch of other stuff that goes on top (e.g. containers, databases, and Web frameworks).

Recent Techrights' Posts

Certificate Authority Let's Encrypt Has Almost Gone Down to Zero, Nearly Totally Extinct in Geminispace, the Few Capsules Still Using It Are Spam/Dead/Stagnant
This represents another decrease for Let's Encrypt; the last decrease was last week
Trying to Silence Techrights Was a Huge Mistake
Peter Thiel attacked a publisher for asserting, correctly, that he was gay. Now everyone knows it.
 
Gemini Links 07/09/2025: Scanner, Slop, and Chadobear
Links for the day
The UEFI 9/11 is 3 Days Away
Nobody denies that bad things will happen
Google Versus Journalism
Google played a big role in the demise of news sites
Gemini Links 07/09/2025: Advertising, Decentralized Archival, and Outsourcing to Bezos
Links for the day
Not Much Left in News Cycles
To be very clear, this does not describe "Linux" anything; it's true in just about every facet of news, except the paid-for fake "journalism" about "hey hi" (sites getting paid explicitly to maintain or rekindle hype)
Throwing Away "Old" Computers (Mozilla and Other Climate Deniers)
Mozilla is not leftist
The UEFI 9/11 - Part VIII - Denial of Service and Selling Us WSL (Windows) Instead of "Risky" (Prone by Breakage by Microsoft) GNU/Linux
Restricted Boot (so-called 'SecureBoot') does not improve security. It is nothing but trouble. It's meant to trouble non-Windows users. In dual-boot setups, SecureBoot is a recipe for disaster because Microsoft keeps erasing or tampering with the boot sector, to paraphrase an associate
Slop is Extremely Rare in Geminispace, Slop Images Are Unheard Of (Despite Images Being Supported)
As long as Geminispace grows in terms of domains it's safe to predict the protocol will still be used in 2029 and hence Geminispace will turn 10
Links 07/09/2025: Robodebt Class Action, Fines, and Copyright Settlement
Links for the day
Links 07/09/2025: Yle Impersonated in Social Control Media, Boat-Attacking Orcas, Midjourney Sued Again
Links for the day
Slopwatch: LinuxSecurity, Linux Journal, and the Serial Slopper
Google won't tackle the issue because Google participates not only in relaying slop but also in generating lots of it
Links 07/09/2025: Google Fines in EU and "Your Internet Access Is at Risk"
Links for the day
Gemini Links 07/09/2025: Little Brother and Corporate Theatre
Links for the day
Links 07/09/2025: More Harms of Slop and Anthropic's Nightmare Scenario (Huge Legal Liabilities for Slop)
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, September 06, 2025
IRC logs for Saturday, September 06, 2025
Microsoft Sites Now Talking About September's Mass Layoffs at Microsoft
It's noteworthy that even Microsoft's MSN now covers the latest revelations about mass layoffs
Gemini Links 06/09/2025: SpellBinding Moving and "The Cloud" Ridiculed
Links for the day
Slopwatch: On "the Apology Industry", Chatbots (Punchbag for Customers), and Fake Articles About "Linux"
"news reporting priorities changed"
Links 06/09/2025: "Covid Incidence on the Rise" and Many Attacks on the Press Worldwide
Links for the day
The Register Bill
The Register MS - putting the "MS" in your centre of the universe
Analogies for "Memory Safety" in Rust
Don't worry, it's Rust! It can do anything!
Nobody Denies That SecureBoot Will Cause Problems After September 11
Not even Microsoft
Gemini Links 06/09/2025: Infinite Scrolling and Posting from Emacs
Links for the day
Links 06/09/2025: GitHub Meltdown Over Slop, "U.S. Jury Says Google Should Pay $425 Million in Privacy Lawsuit"
Links for the day
Despite Its Severe Financial Problems Gnome Foundation Inc Paid Rosanna Yuen Over 100,000 Dollars Last Year
maybe relocation should be considered
The "Left" and the Right"
It poisons everything
Mozilla and Rust Are Not Leftists
they're part of the mass consumerism machine
Disposable to Microsoft
There is an extensive set of people who got used by Microsoft, only to be thrown away a month later or a year later or a decade later
The UEFI 9/11 - Part VII - This Coming Week Many PCs Will Refuse to Boot "Linux" (Because of Microsoft's Expired Certificate)
The real solution is, disable "secure boot" or "SecureBoot" while it's still possible. [...] Just like submarine patents, a lot of this problem was "hibernating" for a while
The Thing Nobody in Red Hat Wants to Talk About Openly
There is a real sentiment or worry among Red Hatters, Europeans and Americans in particulars (because of higher salary expectations)
Slopwatch: Small Parade of Fake News About "Linux" and Scams Borrowing the Name (or Word) "Linux"
In practice, LLMs are a risk
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, September 05, 2025
IRC logs for Friday, September 05, 2025
Genini Links 05/09/2025: Community, ROOPHLOCH, and PITkit
Links for the day
Links 05/09/2025: Vaccine Sceptics Poison the Well, Two Exploited Vulnerabilities Patched in Android
Links for the day
Gemini Links 05/09/2025: Logitech Lift and DIY Gemini Servers
Links for the day
Links 05/09/2025: Sainsbury's Caught Spying on In-Store Shoppers and Microsoft "OpenAI is Using Legal Threats to Harass its Critics"
Links for the day
BASIC Predates Microsoft by Over a Decade, Microsoft-Controlled Sites Like The Register MS Don't Want You to Know This
The state of the media is really bad when it relies a lot on oligarchs' money and is appointing editors who are working for oligarchs
Brian Kernighan, "Only Third to Dennis Richie and Ken Thompson" (UNIX), Agreed With Someone Who Said Rust Was Just Hype, Should Not Replace C
17 hours ago
Reminder: Microsoft's "Secure Boot" Certificate for "Linux" Will be Expired in One Week
Many PCs won't manage to 'rotate' to another certificate
"Many of the Red Hat Employees Are Still Looking for Work"
Shame on IBM's CEO
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, September 04, 2025
IRC logs for Thursday, September 04, 2025
Microsoft Started With Code Literally From The Trash, Nothing Has Improved Since
The reality is, there are systems and code that are reliable. But they're not Microsoft's.
Hypothesis That New McKinsey/Microsoft Executive Inside Red Hat Will Outsource Research and Development Operations to India (Like They Do in IBM)
IBM is floundering
Slopwatch: Scams, Fake Articles About "Linux", Plagiarism, and Worse
Perhaps some time soon the LLMs or the "Big LLMs" will run out of money (to borrow) and go offline, leaving those slopfarms in a tough place