Bonum Certa Men Certa

Is BlueMail a Client of ZDNet Now?

posted by Roy Schestowitz on Nov 29, 2023,
updated Nov 29, 2023

Why did this author at ZDNet write about BlueMail 3 times in one week? Let's examine what BlueMail does to promote itself, via embedded marketing inside the media...

Press kit = 'prepared' material for puff piece

Leads to:

BlueMail press kit, pricing

Selling "premiums" for their proprietary software:

BlueMail selling 'premiums' for their proprietary software:

The first ZDNet puff piece is 8 days old and promotes Microsoft spyware:

Microsoft chatbot, not 'AI', and also purely proprietary

The following day it's already being promoted to GNU/Linux users:

Replacing Free software with proprietary

Again yesterday. Promotional language for proprietary software on GNU/Linux:

By letting another company, that connects to Microsoft, control your inbox

Could he have been "assigned" to do those pieces? Hard to prove. Let's see what his employer is and what his employer says to the wider public (not to clients, in private).

Red Ventures: Marketing and SEO company, habitual user of chatbots to craft fake articles (CNET)

As the so-called "journal of record" put it:

You’ve Never Heard of the Biggest Digital Media Company in America

What does it do in ZDNet?

Top of page disclaimer

ZDNet advertising

Positive-sounding disclaimer at bottom of the pages about BlueMail:

Positive-sounding dislaimer at bottom of the page

And this is what the disclaimer says:

ZDNet affiliates

How the company presents itself:

We've officially launched ZDNET In Depth with original reporting and immersive storytelling: They used to advertise selling 'narratives' and journeys (for 'brands' and 'campaigns')

In CNET, they're gone even further by turning the site into a computer-generated spamfarm to manipulate search results while deleting old and very important articles, including many about Microsoft crimes. Remember that this is a marketing company, not a news agency.

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