Ian Bruce (Not Lowry): Microsoft/Novell PR?

Dr. Roy Schestowitz

2008-06-26 18:04:06 UTC
Modified: 2008-06-26 18:04:54 UTC

Marketing: an art of twisting facts, sometimes lying

A few month ago, Bruce Lowry left Novell. It happened around the same time that the company's General Counsel, Joseph LaSala, left as well. A week after the departure of a Vice President, the belated replacement of Bruce Lowry finally arrives.

Quick, late introductions – I’m Ian Bruce, the new director of PR at Novell. I’ve taken over from Bruce Lowry (being called ‘Bruce’ is a requirement for the job), who held the position for over 8 years and did amazing work driving visibility and awareness for Novell.

Mr. Bruce will need to get used to preaching about the wonderful relationships between Microsoft and GNU/Linux (or Novell), which essentially means lying . Mr. de Icaza could kindly teach him.

Speaking of PR, be careful what you read about SUSE and Novell at the moment. Novell recruits boosters and it also has talking heads in the media. ⬆

"Our partnership with Microsoft continues to expand."

--Ron Hovsepian, Novell CEO

Microsoft Novell

Comments

David Gerard

2008-06-26 19:40:20

In my capacity as a volunteer media contact, I have specifically advised the Wikimedia Foundation that the word "excited" is terminal corporate speak and means the speaker needs to be sent for urgent deprogramming and rehumanisation.

For the First Time in a Month OSI's "OpenSource.org" Blogs and It's Basically a Microsoft Blog Post (Microsoft Controls OSI): For the first time in a month OSI writes something and it is Microsoft propaganda composed by a Microsoft-salaried operative
Microsoft, Already Borrowing 3 Billion Dollars a Month, is Trying to Cause Many People to Resign: MSN (i.e. Microsoft) and others openly admit it
They Want Activists to Just Barely Walk and Eat, Not Do Activism Anymore: It's sort of like the ending of '1984'
Non-Free JavaScript Programs in Banks Aren't Even the Biggest Problem: Technology was supposed to make life easier; in practice, however, for most of us the opposite effect can be observed
IBM is Obliterating Fedora: "Fedora releases were shipping with an increasing number of bugs on launch day even while I was using it for a several year stretch."
Gemini Links 08/08/2025: KDE/Qt Development and What's Missing From "Retro": Links for the day
Links 07/08/2025: US Punishes India Instead of Russia, Attacks Law Firms to Prevent Scrutiny: Links for the day
Read Us in Geminispace as Well: it's definitely a lot simpler than using a Web browser
Once a Site About BSD and GNU/Linux, and After Months of Silence, LinuxBSDos.com Comes Back Only as a Slopfarm: very frustrating
Links 07/08/2025: Hardware Wars, Mass Recall of Colgate Total Clean Mint, More Microsoft Holes Found: Links for the day
Gemini Links 07/08/2025: "Right To Manage" and LoRa Analysis: Links for the day
GAFAM 'Says' is Front Page "News": The point of journalism is to check and assess facts, not parrot what people and companies merely claim
Links 07/08/2025: Apple Makes False Promises, More Trouble for Microsoft: Links for the day
OSS Didn't Always Mean Open Source Software: "oligarchs all the way down"
The Register MS Does More Microsoft Sez or GitHub Sez (Says) Pieces: 60 minutes ago
Quit Perpetuating the Narrative of Gemini Protocol 'Dying' (It's False): The "whisper campaign" against Gemini Protocol
Criticising Social Control Media in Social Control Media: Many people are quitting Social Control Media (fewer of them announce this in public)
Slopfarms Are Typically Fake News: Slopfarms typically relay falsehoods
Gemini Links 06/08/2025: Replacing a Pocket Watch and Buying in Bulk: Links for the day
Over at Tux Machines...: GNU/Linux news for the past day
IRC Proceedings: Wednesday, August 06, 2025: IRC logs for Wednesday, August 06, 2025
August Hits Microsoft Hard: Dead Divisions, Dead Products, Layoffs Again (on Week 1): Microsoft's debt is soaring
Slopwatch: Slow Day for LLM Slop, Serial Sloppers Still at It in Their Slopfarms: The Web would be better off if those sites went offline
Red Hat Layoffs Expected in 5 Days (Monday): "They will announce and proceed with the cuts on 08/11."
Links 06/08/2025: Substack in Trouble, Slop Sceptic Shira Perlmutter Seeks Emergency Injunction Pending Appeal: Links for the day
Gemini Links 06/08/2025: Pinephone, Reverse-Engineering, and More: Links for the day
Links 06/08/2025: Faked Values of Slop Companies and Government Bailouts: Links for the day
FOSSY 2025 Conference Safety: The GAFAM-funded FOSSY 2025 is over
Microsoft's Favourite Pay-to-Say 'Analyst' Firm Has Just Collapsed: 'Analysts' that helped propel Microsoft to fictional values akin to Ponzi schemes
Ask Google (Jeeves): What does Google "know", not know, or would rather forget (or embellish)?
They Want You To Talk About Trump or 'The Other Bill' in Relation to Trafficking of Underage Girls for Sexual Exploitation: Just something we wanted to say...
How to Quadruple Your "Goodwill" Value and Grow Your (Wall) Street "Value" From $152B to $4000B Without Producing a Single Successful Product/Service: The longer it goes on for, the bigger the implosion will be
Staying Productive: Two very reputable institutions recently told us they now reckon Microsoft is somehow funding those SLAPPs against us
A Blow for Patent Ambitions of Bill Epsteingate: It's about money
66 Countries Where More People Use iPhones (or iPads) Than Microsoft Windows, According to statCounter Data: a list of countries where iOS now exceeds Windows
Apple's iOS Bigger Than Microsoft Windows in Many Countries: This ought to alarm Microsoft
The Mainstream Media Talks About Spotify Share Price and Price Hikes, Not Its Debt Increasing by About 33% in Just 12 Months: Spotify isn't a company in good shape
New "US Editor for The Register" is 80% Microsoft and Windows: they typically just treat Microsoft like the "Holy Grail" of "IT"
Microsoft is Apparently Sending Gag Orders or NDAs to Staff That Got Laid Off (“We were told not to post on LinkedIn. Not to say anything.”): The main lies we keep seeing
Richard M. Stallman Has Published AI Memos Since 1980 (45 Years Ago): Back when the term AI actually meant something
Gemini Links 06/08/2025: BitTorrent and Feedly Bots: Links for the day
Windows All-Time Lows, Android All-Time Highs in Kuwait: New lows for Windows can be found in many countries this month
Over at Tux Machines...: GNU/Linux news for the past day
IRC Proceedings: Tuesday, August 05, 2025: IRC logs for Tuesday, August 05, 2025

Ian Bruce (Not Lowry): Microsoft/Novell PR?

Comments

Recent Techrights' Posts