Well, Microsoft has tried out many ways to promote their current generation console in India. They had tied up with cricketer Yuvraj Singh and Bollywood actor Akshay Kumar. They even came up with an Indianised Marcus Fenix! Now Microsoft has partnered with Yash Raj Films for the Bollywood movie Bachna Ae Haseeno.
Other recent Microsoft promotions included the 'recruitment' of NASCAR vehicles and the star of "Jackass". What is the company thinking? What message does that send the customer? The "Mojave experiment" has already (dis)served quite a rude message: "You, our customers, are dumb." ⬆
Update: With this breaking news, Microsoft clearly resorts to comedy in order to market what it possibly perceives as a joke (Vista).
WSJ: Microsoft hires Seinfeld to bite Apple
Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series of advertisements, designed around its "Windows Not Walls" slogan, that will feature Seinfeld and Microsoft Chairman Bill Gates.
Comments
David Gerard
2008-08-21 22:14:53
Not that anyone could think Microsoft was out of touch.
"People who work for Facebook / Xitter / Bytedance's Tiktok / Microsoft / Oracle / IBM / Apple / Uber / Lyft / Wolt / DoorDash / AirBnB / Bolt / and so on are doing some world-class projection when they have the audacity to call others Bad People(tm)"
It certainly does seem like they receive money from taxpayers for nothing, or for IBM to do mass layoffs/closure at Albany under the guise of "making a new spinoff"...
Comments
David Gerard
2008-08-21 22:14:53