Well, Microsoft has tried out many ways to promote their current generation console in India. They had tied up with cricketer Yuvraj Singh and Bollywood actor Akshay Kumar. They even came up with an Indianised Marcus Fenix! Now Microsoft has partnered with Yash Raj Films for the Bollywood movie Bachna Ae Haseeno.
Other recent Microsoft promotions included the 'recruitment' of NASCAR vehicles and the star of "Jackass". What is the company thinking? What message does that send the customer? The "Mojave experiment" has already (dis)served quite a rude message: "You, our customers, are dumb." ⬆
Update: With this breaking news, Microsoft clearly resorts to comedy in order to market what it possibly perceives as a joke (Vista).
WSJ: Microsoft hires Seinfeld to bite Apple
Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series of advertisements, designed around its "Windows Not Walls" slogan, that will feature Seinfeld and Microsoft Chairman Bill Gates.
Comments
David Gerard
2008-08-21 22:14:53
Not that anyone could think Microsoft was out of touch.
Ubuntu "took off" not because it was very good or very easy. Ubuntu "took off" because of ShipIt, i.e. because of a multi-millionaire subsidising its mass distribution (at a personal cost).
In a healthy company, the CEO and CFO would get sacked on the spot for doing so. But IBM is not a healthy company, it's just a sick cow being milked to death.
"Considering Stallman worked in the MIT AI lab in the era of symbolic AI, and has written GCC (an optimizing compiler is a kind of symbolic reasoner imo), I think he has a deeper understanding of the question than most famous people in tech."
Comments
David Gerard
2008-08-21 22:14:53