Well, Microsoft has tried out many ways to promote their current generation console in India. They had tied up with cricketer Yuvraj Singh and Bollywood actor Akshay Kumar. They even came up with an Indianised Marcus Fenix! Now Microsoft has partnered with Yash Raj Films for the Bollywood movie Bachna Ae Haseeno.
Other recent Microsoft promotions included the 'recruitment' of NASCAR vehicles and the star of "Jackass". What is the company thinking? What message does that send the customer? The "Mojave experiment" has already (dis)served quite a rude message: "You, our customers, are dumb." ⬆
Update: With this breaking news, Microsoft clearly resorts to comedy in order to market what it possibly perceives as a joke (Vista).
WSJ: Microsoft hires Seinfeld to bite Apple
Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series of advertisements, designed around its "Windows Not Walls" slogan, that will feature Seinfeld and Microsoft Chairman Bill Gates.
Comments
David Gerard
2008-08-21 22:14:53
Not that anyone could think Microsoft was out of touch.
On 28th May 2026 EPO President António Campinos paid a visit to the Most Serene Republic of San Marino where he was received with full diplomatic honours
"Lawyers who front SLAPP‑style threats on behalf of powerful institutions are not “defending reputation”; they are abusing legal process to intimidate and silence legitimate public‑interest scrutiny."
The industry in its current form acts a bit more like a cabal of power-hungry companies that actively try to back-door everything and smear people who oppose that
Comments
David Gerard
2008-08-21 22:14:53