MICROSOFT was slammed last month for using innocent children to sell its products. In separate posts, we have also shown how Microsoft uses sentimental blackmail to improve sales. Examples include:
As you can see in the video below, Microsoft has forced a bunch of middle schoolers in Pennsylvania to learn and perform Mann’s Bing song. The horror. It’s hard to watch this without immediately thinking about parents who accept money to allow their child to be sponsored. Is this the future of branding?
Microsoft spent very little money and received much publicity. However, some new footage of the Bing jingle being performed has struck me in the eyes and buried itself in my worried parts.
You see, it features many, many children from the Keith Valley Middle School in the non-Amish region of Pennsylvania singing the jingle, dancing to the jingle and wearing uniform T-shirts imported from the Left Coast.