MICROSOFT LOSES about 3 billion dollars online every year. It's not hard to see why. Microsoft just cannot compete against Google (not fairly anyway) and sometimes it even bribes people to use Bong [sic], its so-called 'decsion' or 'search' engine. What Microsoft does on the Web is not sustainable as it burns a lot of the income which comes from cash cows. The same goes for Microsoft's failed efforts at entering the mobile market.
Redmond’s plans for its phone rollout will reportedly involve more than $400 million in marketing efforts. And Kinect, a motion-sensor add-on for the Xbox, will be a half-billion-dollar project, says the New York Post’s Claire Atkinson. Here’s where some of that money will get spent:
* Burger King promotion * Pepsi promotion * Kellogg’s cereal promotion * YouTube homepage takeover * Ad buys on Nickelodeon, Disney sites * Ad buys on ABC’s “Dancing with the Stars” and Fox’s “Glee” * Ad buys on Time Inc.’s People and InStyle * Times Square event
As was already revealed by Microsoft as part of its Kinect launch games announcement, the company has managed to secure important Kinect appearances on both Oprah and Ellen DeGeneres as it looks to reach out to a very wide, mainstream demographic (similar to the Wii). That's just the beginning of the campaign, however, as the New York Post notes that Microsoft is spending around $500 million to ensure that Kinect hits the ground running.
Steve Ballmer, CEO of Microsoft, tried to defend his company at a university lecture where it was heavily criticised for failing to succeed in a multitude of markets.
The chair of Computer Science and Engineering at the University of Washington, Ed Lazowska, slated Microsoft for its failure to deliver some of its technological developments, such as tablet computers, interactive TV, and digital music players in a viable way despite rivals like Apple using the same products to revitalise their businesses.
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TemporalBeing
2010-10-19 17:21:38