Novell wants to obtain and maintain exclusive rights over GNU/Linux, along with all those trade secrets and special 'privileges'. It goes rather far to protect them.
Not to mention that your subscription might expire, and you might still want the sources for the packages you received as updates. But you have not downloaded them at the time. You want them 3 years later, as guaranteed by the GPL. Well, YOU CAN'T GET THEM 3 YEARS LATER, BECAUSE YOU'RE NOT ANYMORE A NOVELL CUSTOMER 3 YEARS LATER!
Five Ways Novell Should Spend Microsoft’s Money
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3. Pump Money Into “Designed for SUSE” Or Similar Branding: Novell’s old “Yes” logo program from the 1990s assured customers that specific hardware and software worked with Novell NetWare. Time for Novell to bring back similar branding and promote partners that offer SUSE-compatible products.