Bonum Certa Men Certa

Microsoft Uses Novell, Likewise, and Ignorance to Market Its Products

Monkey freedom
Mono: Microsoft prison



Summary: Another look at the ways in which Microsoft markets itself with the help of former employees and submissive companies

Microsoft's internal talks about evangelism [1, 2] explain very clearly that the company's goal is to spread and reinforce Microsoft as an industry standard. Microsoft may not publicly promote Mono as much as it can, but that's because, as a Microsoft evangelist put it, "I saw that internally inside Microsoft many times when I was told to stay away from supporting Mono in public. They reserve the right to sue."



Microsoft's victory with Mono is two-fold; it holds GNU/Linux legally accountable and at the same time it spreads .NET at the expense of superior competition such as Java. Sam Varghese has just published an article which elucidates all this:

Mono fits in neatly with the Microsoft vision



[...]

It fits in very neatly with the definition of evangelism at Microsoft: "Evangelism is the art and science of getting developers to ship products that support Microsoft's platforms". (thanks to greygeek on the linuxtoday forums).

The definition is contained in a highly confidential document titled "Effective Evangelism" which came to light during the Comes v Microsoft trial.

The author, James Plasmondon, writes in his introduction: "Every line of code that is written to our standards is a small victory; every line of code that is written to any other standard, is a small defeat."

Novell would probably have a view on this and with this in mind, I rang Michele Bartoline, the company's marketing manager for Australia and New Zealand, who was listed as a press contact on the media release. She wasn't available so I left a message.


The answer would be interesting. To suggest that Novell can beat Microsoft at its own game is not only naive; it is self destructive.

“Like Mono, this group actually comprises Microsoft employees, not just a guy who wanted to become one and joined hands with another...”Regardless of this, Miguel de Icaza and his followers carry on promoting Microsoft and its software. Serving as further proof that Microsoft gains from this, worth noting is the fact that it is mostly promoted by Microsoft boosters like Gavin Clarke, even at this very moment. Miguel brags about companies that move to ASP.NET and he is preaching to his choir (which includes Microsoft employee) to reinforce his own beliefs. Who does this guy really work for? We have always reckoned that Likewise, in light of this latest news, are former Microsoft employees* putting Trojans horses in *NIX (software patents) and spreading Microsoft as a standard. Like Mono, this group actually comprises Microsoft employees, not just a guy who wanted to become one and joined hands with another (Nat Friedman, who worked for Microsoft back then; now he works at Novell)

The Microsoft press at Redmond is spreading the myth that Microsoft is all fine and dandy with open source. Here are a couple of examples from a few days ago ("Microsoft Open to Open Source?" and "Why Does Microsoft Pretend To Be Open Source-Friendly?").

There is obviously some justified skepticism that Microsoft is aware of, but Miguel, as usual, is defending them although he never commented about the TomTom/FAT case.

Microsoft releases ASP.NET MVC under the MS-PL License - Miguel de Icaza replying to comments explains why MS-PL incompatibility with GPL code is not an issue within C# and ASP.NET code.


Whether he actually believes in this publicity stunt or not is irrelevant because he is totally ignoring everything negative which Microsoft is doing; it's like in Beauty and the Beast.

Blackboard, which was funded by Microsoft and finds itself under pressure from Free software as well, responds in a similar fashion by pretending right now. It hopes that some uninformed schools will simply forget its (ab)use of software patents against competitors and clear hatred of "open source". Speaking of schools, Microsoft's Twitter AstroTurf [1, 2] lives on with this attempt to turn more students into the company's vassals (MSPs).

And now that key Microsoft products fail to arrive, one person in the 451 Group suggests that Microsoft ought to have gotten itself some code vassals.

Would an open source approach have helped with ILM2 delay?



[...]

I can’t comment on the technical challenges involved - but the delay of close to a year in the release of Microsoft’s Identity Lifecycle Manager (ILM) 2.0 is clearly a blow to the Microsoft identity ‘ecosystem’. There are sure to be competitors who feel like they can breathe a sigh of relief, but not having a strong Microsoft set of products for provisioning and credential lifecycle management has to be seen on balance as a negative for the market as a whole and certainly technology buyers.


Why would anyone voluntarily help this company? ⬆ ____ *In their own words, "Krishna, several of our developers and I are all ex-Microsoft folk."

Recent Techrights' Posts

Voice for the Impoverished
the country's leaders attack the country's own press
Contemptuous Law Firm Accusing Others of Contempt of Court
Keeping a running tally can help
Links 10/10/2026: Let's Encrypt Making Changes (Problem for Small Sites/Operations), Quartz is Officially a Slopfarm (Busted)
Links for the day
 
IRC Tracker Back in Order, Number of Known IRC Networks Continues to Increase
We don't know if our article helped trigger a resolution
Links 11/10/2026: "Execution TV" (Iran Aped by US) and ‘Digital Oblivion’ Caused by Slop Frenzy Online
Links for the day
Gemini Links 11/10/2026: Adults Dressing Up as Animals, 44th Birthday, and More
Links for the day
Running a Country's Economy by Borrowing Over $400,000,000,000 Per Month
This is the hallmark of an economy in irreversible decline
Brigading Against Women - Part XXVI - Trying to Deplatform Critics of Microsoft's Restricted Boot
Like James Bottomley, Matthew Garrett served Microsoft's agenda while employed and salaried by other companies
Anderon Is Not a Real Company, It's an IBM Bailout Dressed Up or Wrapped Up In Buzzwords
It certainly does seem like they receive money from taxpayers for nothing, or for IBM to do mass layoffs/closure at Albany under the guise of "making a new spinoff"...
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, October 10, 2026
IRC logs for Saturday, October 10, 2026
Gemini Links 10/10/2026: Radio Romania International, Avoiding GAFAM, Open Camera, and Another Palm
Links for the day
The 2026 Slop Prediction (Slopfarms Perishing)
Morality in the "digital world" has deteriorated profoundly
netsplit.de (Survey of IRC Networks and History) Only Partly Functional This Month
Get well soon, netsplit.de
Microsoft Cuts
GAFAM enshittification
NVIDIA Acts Like It Cannot Pay Salaries (Too Many Obligations, Sales in Circular Financing, or Basically Accounting Fraud)
Masters of acting as clients of themselves
Paying for elections, Reform UK illegal confession in High Court
Reprinted with permission from Daniel Pocock
Microsoft Abuses PERM and Lays Off Workers in India
The US government has made it easier for Microsoft to hide the mass layoffs
The GAFAM Elections in the United States
If the election is run by platforms that have back doors "baked-in" and if the communications are overseen by GAFAM, you would not have to be a "nutty MAGAt" to dispute the outcome
More GAFAM Layoffs (Late on Friday Night)
They say they are worth trillions, but they don't even make money
Male-Dominated EPO Fails to Have "Concrete Measures to Support Female Staff"
Being a female at the EPO is exceptionally hard
Brigading Against Women - Part XXV - No Anonymity for People Who Did Illegal Things
"Empathy is the sunlight to the vampire of culture."
Production Freeze at the European Patent Office (Opposing Monarchy, Institutional Maladministration and Corruption)
Eight reasons to participate
Links 10/10/2026: Microsoft 'Open' 'AI' Silencing Critics, "Data Centres are the New Front Line in the Russia-Ukraine War"
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, October 09, 2026
IRC logs for Friday, October 09, 2026
Gemini Links 10/10/2026: Optimism, Stargazing, "Life Without Smartphone", and Fairphone 4
Links for the day
Links 09/10/2026: Stranded Busan Shark Still a 'Circus', Endangered Monkey Rescued, BBC Shells Out Money
Links for the day
Gemini Links 09/10/2026: Manifesto, Slop, Geminispace, and "Cryptography of the Internet"
Links for the day
Betanews is Still a Slopfarm, Articles About "Linux" Are Fake and Plagiarism by LLMs
Cheaters and plagiarists aren't journalists; they're people who rip off and harm journalists
The Register MS Sponsored to Hype Up "Datacenters" and "AI" (Bubble, Pyramid Scheme)
"Sponsored by Cisco" with "AI" 26 times in this page
James Bottomley Has Promoted Microsoft-Controlled Restricted ('Secure') Boot, His Blog Has Just Been Cracked
Does this meet IBM's and Microsoft's standards for "distinguished" (in security)?
Links 09/10/2026: "Internet Archive to Demo Wayback Machine at Friday’s Uniqlo Street Festival", France Wages Censorship War via DNS
Links for the day
Controlled Opposition
The underlying concept is hardly new
More Stallmans
We need more Stallmans, we don't need to change Stallman
SUEPO Munich (EPO Staff Union in the Main Headquarters) Opposes Monarchy ('Cocaine King' Campinos), Plans Online Meeting Next Week
They may have about 1,000 workers joining in
World Mental Health Day is Tomorrow and EPO Staff Talks About What the Job Does to Workers
In recent years we've written a great deal about mental health consideration in relation to work, with a focus on "IT"
GNU/Linux Flirts With 20% "Market Share" in North America Overnight
Who should we trust on GNU/Linux? Microsofters on an armchair or Cloudflare Radar?
You Definitely Do NOT Wish to Live Close to a Datacentre
put aside for a moment the noise, the pollution...
New Site Makes the Case Against Adoption of Omarchy, But Focuses Almost Entirely on Politics
Let's examine what the page says and what points it focuses on
Brigading Against Women - Part XXIV - Nobody's Name is Unspeakable
Names are not sacred
Microsoft is in Trouble (With the Regime It Sponsored)
It seems like Microsoft paying the existing regime/dictatorship wasn't enough
GGG Pot Calls the Kettle Black
"It means a situation in which somebody accuses someone else of a fault which the accuser shares, and therefore is an example of psychological projection, or hypocrisy. Use of the expression to discredit or deflect a claim of wrongdoing by attacking the originator of the claim for their own similar behaviour (rather than acknowledging the guilt of both) is the tu quoque logical fallacy."
In the United Kingdom, Rising Cost of Hardware Benefits GNU/Linux
GNU/Linux rose from about 4% to almost 6% in one year
Japanese Targets of Cyber Breaches or Insider Threats
Japanese government bureau and major firms experience data breaches
Gemini Links 09/10/2026: Optimism, Stargazing, and Solar MiniServer
Links for the day
The Microsoft Ban Should Go Further (Telecommunications Cybersecurity and Resilience Act Incompatible With Back Doors)
it's not difficult to see where to start
When Americans Export a 'Suicide Mission' to Other Continents
I worry that this culture of debt-taking and overconsumption is being spread from the US to Europe
The Register MS: "AI" Several Times in Same Headline, 31 Times in Page. The Register MS Was Paid to Do This.
The phenomenon is commercial (paid media), not scientific
The Outcome of Microsoft Ban Was Predictable
told you so
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, October 08, 2026
IRC logs for Thursday, October 08, 2026