Bonum Certa Men Certa

How Microsoft Sponsors Events Only to Crash Them

Microsoft dirty tactics



Summary: Lessons learned from the effect of Microsoft attending (and sabotaging) its competitors' conferences

Microsoft's slog tactics [1, 2, 3] against VMware [1, 2, 3, 4] are accompanied by Microsoft's increasing control over VMware's management (many Microsoft executives have entered it). VMware employees are complaining as the company turns its back on Linux, but it does not mean that Microsoft is an ally of VMware; the same goes for Citrix. They just all work together to advance their own separate interests rather than compete properly. it's the illusion of competition, almost a collusion.



There were several reports out there about Microsoft, Citrix and VMware arguing, but they are merely all from the same camp in the sense that staff and inclinations seem similar. Also in the news we've just found this:

VMware says Microsoft 'shenanigans' led to new VMworld restrictions



[...]

One year ago, Microsoft handed out casino chips directing VMworld attendees to a Web site titled "VMware costs way too much." At the time, Microsoft was a "gold sponsor" of VMworld. But at this year's show in San Francisco Microsoft is no longer a sponsor and claims that new VMworld rules prevent it from exhibiting the latest version of System Center Virtual Machine Manager on the show floor. Citrix has made similar complaints.


We wrote about Microsoft's anti-VMware site about a year ago (when VMware was a lot less occupied by ex-Softies). Microsoft loves crashing other people's events.

"I’ve killed at least two Mac conferences. [...] by injecting Microsoft content into the conference, the conference got shut down. The guy who ran it said, why am I doing this?"

--Microsoft's chief evangelist



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