Bonum Certa Men Certa

Microsoft Jack (Schofield) Cites Microsoft Employee About Apple Product, Without Disclosure (Corrected)

[Correction: there was a mixup here. The reader who sent us the information confused two usability/user experience people from the Technical University of Denmark. They are not the same person. This post is therefore not correct.]

Jakob Nielsen
Photo by Doc Searls



Summary: The Guardian shows how to belittle Microsoft's competition by approaching Microsoft employees without naming their relationship

Microsoft Jack (Jack Schofield [1, 2, 3, 4]) has mostly retired from The Guardian, but he still writes for the paper just occasionally.



"Jakob Nielsen critiques the iPad's usability failings," tells Microsoft Jack in his latest article's headline, but he describes Nielsen only by his umbrella company, Nielsen Norman Group. Microsoft Jack 'forgot' to mention Nielsen's job at Microsoft [DOC] (see correction at the top). To quote for those who cannot open .doc files:

Jakob Nielsen Principal User Experience Manager, Microsoft Dynamics Microsoft Corp.

Jakob Nielsen is the user experience manager for Microsoft Dynamics at Microsoft Corp., and is passionate about improving the experiences people have with Microsoft’s line of products for enterprise resource planning (ERP). He plays a leading role in driving the RoleTailored design approach into the development of the Microsoft Dynamics products, resulting in a user experience that enables people to be more productive in their particular role and thereby contributing the highest value to their business.

Nielsen joined Microsoft in November 1996 as a senior consultant for Microsoft Consulting Services in the Nordic region, where he specialized in IT strategy and technology consulting. Before Microsoft’s acquisition of Navision a/s in 2002, Nielsen spent three years as a product manager at Navision designing the user interface for Microsoft Navision Financials (now Microsoft Dynamics NAV). Before that Nielsen worked as a development manager for INFOFLEX A/S and as a developer for BRUHN DATA A/S, both Denmark-based companies.

Nielsen earned a master of science degree in computer science from the Technical University of Denmark in 1991.


This was last updated in 2009. Microsoft Jack went to meet Nielsen in his hotel room, which worked out pretty well for Microsoft. He ended up with an anti-Apple piece and as Microsoft's CEO considers Apple to be a top competitor, maybe Schofield will find a place as a Microsoft employee (PR/"communication"), just like Peter Galli. They love hiring journalists who attack Microsoft's competitors with false claims and omissions. We gave another example earlier this week.

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