Apple must be nervous. Its fake apology (court-mandated retraction, for lying about Android) is rather telling. I convinced several friends and also my wife to buy Android and avoid Apple simply because Android is better; it's no longer just a matter of price. The bad PR Apple has been getting for its frivolous lawsuits is not helping either. Here is a new example of bad PR:
Apple was recently slapped with a court order in UK, after losing an appeal, to apologize on its UK website that Samsung did not copy it's iPad design. Apple has complied with the judgment and posted a link at the bottom of their UK website which takes a user to the Samsung / Apple UK judgment page.
So Apple posted an 'apology' on its website today, and as you can probably guess, it's not much of an apology at all.
"9th July 2012 the High Court of Justice of England and Wales ruled that Samsung Electronic (UK) Limited's Galaxy Tablet Computer, namely the Galaxy Tab 10.1, Tab 8.9 and Tab 7.7 do not infringe Apple's registered design No. 0000181607-0001," Apple's half-arsed apology reads, although there's no mention of the word "sorry", or even the word "regrets", anywhere to be seen.
The cheeky apology goes on to point out that Samsung didn't copy the Ipad because it isn't "cool" and uses a quote from the UK judge that says Samsung's tablets "do not have the same understated and extreme simplicity which is possessed by the Apple design".
Apple has posted on its website, as ordered by the UK court, and upheld on appeal, a rather ungracious notice that Samsung did not copy Apple according to the UK court (but Apple adds it still thinks it does and other courts agree with it). I would like to show it to you, so you can see the kind of legal advice Apple is following, because what the UK court held was that nobody would imagine that a Samsung phone is an iPhone.
Apple did not provide you with a link to the order telling Apple to publish a notice on its websites either, so here it is. Ask yourself as you read it and then read Apple's notice if it followed the order's spirit or even its letter, except in the most strained way.
Samsung has maintained its leadership position in the worldwide smartphone market, posting another record quarter for itself and the industry, and more than double the total volume of Apple. It's the first time since 4Q09 that a single company has held more than 31% market share in a single quarter.