Bonum Certa Men Certa

Openwashing Report: It's Getting Worse, Fast. Everything is Apparently 'Open' Now Even Though It's Actually Proprietary.



Weekly openwashing report



Summary: The latest examples (this past week's) of openwashing in the media, ranging from 5G to surveillance

THE "Openwashing Reports" started last weekend. It was conceived after a reader had sent us feedback (thanks, Christine!) and we hope we can keep it up for years to come. These reports address the growing problem which is the 'cheapening' of the term "Open Source" or even the framing of proprietary software as "Open". OSI isn't doing anything about it and if nothing gets done (e.g. public shaming at the very least), things will only get worse.



"OSI isn't doing anything about it and if nothing gets done (e.g. public shaming at the very least), things will only get worse."We start this report with Datical and Liquibase. We mentioned this last week in passing and days ago Datical was said to be "Furthering Ongoing Commitment to Open Source Community for Database Change" (headline).

What the heck does that even mean? It's a cheap openwashing stunt. They speak of "community" or "commitment" and "Open Source". Whose? Not theirs.

More troubling a case of openwashing was this bunch of "Open 5G" "Ecosystems" nonsense from Forbes (a propaganda rag of oligarchs). The press has been openwashing 5G for about a year and it's doing it again, never mind if 5G is strictly proprietary with additional patent traps (evergreening). Even the so-called 'standards' aren't open. There's nothing "open" about it and words like "Ecosystems" (in the headline above) are a bit like greenwashing. We expect to see a lot more openwashing such as this; we've seen it for months already and pointed this out in our daily links.

"Are they trying to pass off 5G as "Open Source"? Great openwashing right there by surveillance companies."Telecom openwashing doesn't quite stop at 5G hype -- a curious wave of hype that has already earned notoriety (it's basically marketing disguised as reporting). Days ago we saw AT&T openwashing and this is noteworthy because of the company's notorious secrecy (this company is the foremost partner of the NSA in the telecom space, based on several whistleblowers). Dallas Business Journal published this puff piece, reducible to megaphone/loudspeaker of AT&T staff. There was also RCR Wireless News with another puff piece ("Open-source '5G software infrastructure' focus of Dell, AT&T partnership"). What on Earth? Are they trying to pass off 5G as "Open Source"? Great openwashing right there by surveillance companies. Truly gross to think it was published to say: "AT&T continues to expand its parnterships with cloud specialists, now working with Dell Technologies to explore open source opportunities for 5G."

They don't mean Open Source. Here's the original press release that it's apparently based on. The openwashing stunt has a misleading headline which refers to "Open Source Edge Computing"; based on the body it is just "open infrastructure technology," which is more or less meaningless. "Dell Technologies and AT&T* are jointly exploring the development of key open infrastructure technology areas for the next-generation network edge that will be required by service providers to support new use cases and service opportunities in a cloud-oriented 5G world," it says.

Whatever "open infrastructure" means...

FierceTelecom joined in, triumphing or championing what it called "open source project" (in the headline even!) and to quote: "Dell Technologies is joining the Airship open infrastructure project, which has been spearheaded by AT&T..."

How did they move from "open infrastructure project" to "open source project" in the headline? It's either dishonest or grossly negligible. It means that people who look for actual "Open Source" will be bombarded with 'fakes' like the above. We're sadly seeing such stuff every week.

"So they published some code developed 'in-house' and now they proudly herald/advertise themselves as "good open source citizens" for 'good measure'..."Here's a new example of gross, crude and ridiculous openwashing of eBay, whose entire business is proprietary software with malicious elements like surveillance and blacklisting. The stack they use (not their work) may contain software such as Linux, but just about everything they do and make is proprietary. But "eBay has open sourced software designed to solve the problem of getting multiple servers to agree on a shared state even in the face of failures," says the openwashing piece. So they published some code developed 'in-house' and now they proudly herald/advertise themselves as "good open source citizens" for 'good measure'...

Maybe less than 1% of their codebase is "open"!

By criteria such as these, almost every company is now "Open" (even when it's not and even when it actively attacks "Open"; proprietary software fiends pretend to be what they attack).

Now check out the latest propaganda of Salesforce. Its openwashing spam is a "contributed" PR piece about "open platforms" (whatever that means). GovTech, an influential site, published it to say:

Open platforms can provide states and localities with several advantages. They are typically cloud-based, with the underlying infrastructure and source code managed by the platform provider. This lowers the cost and maintenance burdens on IT shops who can reduce the number of patching and upgrade cycles, and scale up or down as needed without the worry of managing capital IT infrastructure.

Open platforms can also enable IT teams with limited expertise to develop and deploy advanced applications through simple, no-code/low-code capabilities. This provides IT staff with the software “building blocks” to create applications with minimal coding, and help those agencies facing shortages in personnel who are adept at application development. That said, open platforms frequently offer toolkits with more advanced capabilities, so more tech-savvy users can benefit as well.

[...]

Tommie Fern is vice president of sales for State and Local Government Public Sector Business Unit at Salesforce.


This guy pushes surveillance and proprietary software into the public sector. It's proprietary, but they call it "open platforms". How much more distortion can the word "open" endure?

"So one who looks for "Open Source" news gets loads of search results about companies that aren't."And speaking of supposedly "open platforms" with surveillance, how about Facebook? It's pushing React Native, its own controversial 'standard', so ComputerWeekly decided to chip in with some PR. The so-called "Open Source Insider" (he no longer publishes his name) helps Facebook with this openwashing stunt. It's that same old openwashing of surveillance operations. "Now open sourced by Facebook under an MIT licence, Hermes is supposed to supercharge startup times, drain less memory and result in a smaller overall application code footprint," it says. Another new openwashing puff piece of Facebook came from Wired a few days ago.

Just amazing. So one who looks for "Open Source" news gets loads of search results about companies that aren't. Openwashing plus googlebombing equals cheap whitewashing (reputation laundering/marketing).

How about the openwashing of RideOS (a surveillance network for passengers)? Linux.com participated in this openwashing about a week ago. Is there source code? Well, there's an API:

Ridehail API and open source mobile apps are designed to empower companies to build and manage their own ride-hailing network.


"OS" in RideOS stands not for Open Source, but nowadays everything gets called "open-source" or "open" or "Open Source"...

""OS" in RideOS stands not for Open Source, but nowadays everything gets called "open-source" or "open" or "Open Source"..."The propaganda of proprietary software giants would have us believe malicious secret code is "open".

Here's another new example, one where "OpenChain" actually refers to specs (an "OpenChain Specification."). Well, an 'open spec' is not Open Source. It's just misleading.

How about this new one from Container Journal? We have cloudwashing and openwashing here ("Open Server" and "Cloud Service" and "Ecosystem", so arguably greenwashing too). It's about CNCF, part of the Linux Foundation. To quote:

The Open Service Broker API specification is the product of a collaboration by Cloud Native Computing Foundation, Fujitsu, Google, IBM, Pivotal, Red Hat and SAP. The goal of the project is to develop a standardized approach for connecting services to container orchestration platforms and cloud-native applications. At the same time, open service brokers are rapidly becoming a critical capability that cloud service providers are now all but assumed to possess.


The word "open" is used spuriously here; but it's not about code. It takes some research, it takes a lot of time (checking whether something is really Open Source or just openwashing as a marketing opportunity), but once you manage to decipher a project's or a company's status it rarely changes thereafter. If they're faking it, they'll likely fake it for years to come (if they survive that long).

We've meanwhile also noticed this new article from App Developer Magazine, a relatively large site with high reach. How did this article turn "leading cloud computing luminary" (i.e. a surveillance computing trap) into "Open Source expert" (in the headline)? Someone has just "joined Armory as vice president of open source and developer relations."

"Get your optics ready because what's nowadays being called "Open Source" has neither open nor source."The person's background however in no way supports the label "Open Source expert"; it's someone who worked for CNCF (the above) as a marketer. To quote them: "Kumar was most recently the VP of product marketing and developer relations at the Cloud Native Computing Foundation (CNCF), the home of Kubernetes (arguably one of the most impactful open source projects in cloud computing)."

So apparently being in marketing makes one an "Open Source expert". Whatever... we all know that the Linux Foundation is more or less a marketing front anyway. They do marketing for proprietary software firms for the most part; those are their sponsors and the motto is, "the sponsor is always right!"

Welcome to 2019. 2020 vision coming soon. Get your optics ready because what's nowadays being called "Open Source" has neither open nor source. It's just a marketing label like "dolphin-safe".

Recent Techrights' Posts

Upcoming Techrights Series About the Failure of the Solicitors Regulation Authority (SRA) to Stop Hired Guns Who Work for Americans That Abuse Women
The SRA has demonstrated nothing but considerable incompetence at many levels
The "Alicante Mafia" - Part XIV - The EPO Vice-President Steve Rowan and the Hidden Alicante Connection is a Big Deal
We'll soon take a closer look at Ernst
Links 27/01/2026: Japan-China Feud Escalates Again, "Iran's Internet Blackout Persists"
Links for the day
 
Upcoming Techrights Series About the Public Appearances of Richard M. Stallman (RMS) in the United States
we plan to drop all pretences about "Open Source" and instead focus on Software Freedom
Upcoming Techrights Series About the Experiences of EPO Insiders
We'll start the new series some time next week
Links 28/01/2026: Microsoft Ordered to Stop Spying on School Children, Apple's Brand Tarnished by Its Complicity With Human Rights Abusers
Links for the day
Gemini Links 28/01/2026: Particle and AirMIDI
Links for the day
Amandine Jambert (EDPB/CNIL/FSFE), motive for lying, trust in blockchain and encryption
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, January 27, 2026
IRC logs for Tuesday, January 27, 2026
Expect More XBox Layoffs Shortly
As expected
Online 'Gathering' Held Today to Organise Industrial Actions in EPO, Strikes Will be Starting Shortly
"Online Extraordinary General Meeting on Action Plan"
It's Not About What You Know, It's About Who You Know (and Stay Quiet About the Cocaine)
This is not an organisation that exists to ensure laws are followed
FOSDEM 2026: democracy panel: FSFE uses women as stooges, gerrymander
Reprinted with permission from Daniel Pocock
Must Use Proprietary JavaScript to Submit Feedback to the European Commission About Moving From GAFAM to Free Software
Nevertheless, go tell them why Software Freedom would benefit Europe's defence and economy
Distortion of the Facts About Mass Layoffs at IBM
more layoffs are ahead
Gemini Links 27/01/2026: "Waiting Isn't a Waste", Posting from Lynx, and Bookmarks
Links for the day
Links 27/01/2026: "Oracle Debt and TikTok Transition Troubles Vex the Ellison Media Empire", Richard Stallman Quoted on Copyrights
Links for the day
Steven Field (Red Hat) Speaks of "Recent Layoff" (RA/Wave) in Red Hat
IBM really doesn't like it when people talk about "RAs"
The "Alicante Mafia" - Part XIII - Is EPO Vice-President Steve Rowan in Cahoots With the "Alicante Mafia"?
that deserves much media attention, political intervention, and condemnation
A Week Ago We Contacted the EPO's Stephen (Steve) Rowan About Cocainegate
Tomorrow we'll write some more about Rowan
“Wikilaundering” Explained
"London PR firm rewrites Wikipedia for governments and billionaires"
IBM Reports 'Results' Tomorrow, Expect More "RAs" (Mass Layoffs)
they use words like "efficiency", "optimisation", "AI", "pivot", "modernisation" and so on
Earlier This Month Microsoft Lunduke Said in Public It Was Good That Renee Good Was Murdered, Now He Mocks or Demonises People for Saying the US is Unsafe
Don't be easily conned by demagogues
Google News and "Linux" Slop
Why won't Google be interested in tackling this issue? Instead Google has been trying to participate in this issue.
IBM Kills Red Hat in the Darkness
What IBM does to Red Hat is malicious
IBM Red Hat's Goal Is Not Real Security (It Probably Never Was)
Spies and trolls are very malicious people and sometimes they're the same thing
With Absurd Lies About Slop, Which Lacks Intelligence or Financial Potential, GAFAM and IBM Will Twist Mass Layoffs as 'Efficiency Drive' or 'AI Pivot'
More layoffs are on the way
Animal Advocacy Works
All it takes is effort and determination
EPO Strike This Week
What has happened to Europe?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, January 26, 2026
IRC logs for Monday, January 26, 2026
For the EPO to Survive, António Campinos and the "Alicante Mafia" Must Fall on Their Sword
There are EPO insiders who are convinced Campinos too is (or was) a cocaine addict
Some Slopfarms and Some Real News Sites Cover Richard Stallman’s (RMS) Talk
If his message about Software Freedom spreads, then we're all better off
Gemini Links 26/01/2026: Pocket Power Pack, Batteries, and Breaks
Links for the day
"Microsoft Vista 11 Emergency Update" as Windows Fails to Boot (Again)
Microsoft is desperately trying to find some new business model as the debt soars
4 Hours Ago The Register MS Published Paid-for Spam About "AI" (Slop, Buzzwords)
"AI" mentioned 13 times in the page
IBM 'Results' Due Wednesday Evening, Expect Clues About Mass Layoffs
Don't expect IBM to say anything about "layoffs" or "RAs"
The Fall of the EPO (or the "Alicante Mafia" at EPO) Will be Due to This Reckless Lawyer Who Does Cocaine in Public While Speaking for the EPO
The longer European politicians (and media) turn a blind eye to this corruption, the worse it'll get
Why RMS is Scary to GAFAM 'Engineers' and the GAFAM Apologists (or Addicts)
especially because of his ideas and his way of life
Firefox 'Market Share' Down to All-Time Low in 2026, Adding to It User-Hostile 'Features' Only Worsens Things
What is the goal of Mozilla at this point?
Links 26/01/2026: Windows Back Doors, American Winter Storm, and Report Says Iran's "Protest Death Toll May Exceed 30,000"
Links for the day
Life Got Simpler and Therefore Also Healthier and Happier
Some people envy not wealth but happiness (which they're unable to attain, even with hoarding and accumulation)
Richard Stallman's Experiences With 'Cancel Brigades' Ought to Educate Linus Torvalds
Now they talk about "if Linus dies" scenarios
Links 26/01/2026: Financial Stress in German Farms and Germany Wants to Take Its Gold Reserves Out of the US
Links for the day
Gemini Links 26/01/2026: "Lack of Meaningful Things" and Getting Back to Programming
Links for the day
Strong Correlation Between the Slop Ponzi Scheme (or Bubble) and Major Disasters
BitCoin ruins the planet; so does slop
We Will Never Allow the "Alicante Mafia" to Hide "Cocainegate"
transparency typically scares malicious actors
Fewer Involuntary Interruptions This Year
This year we're doing much better
Prisons Are for Dangerous People Who Pose a Threat to the Public, Not People Who Inform the Public
At the end of the week EPO workers go on strike
Microsoft Loses Grip on Indian Ocean
Many countries, including in older allies of the US (such as Canada and the US), look for ways to get out of Microsoft dependence urgently
XBox Consoles Nearly Dead by Now, the 'XBox' (ex-Box) Brand Now Stands for Something Full of Slop, Spam, Filler, and Chaff
We're seeing the last day (maybe year) of "XBox"
The Great "AI" CON Explained by Dr. Andy Farnell
LLMs are basically advertisers of sorts
Links 26/01/2026: "Journalists Detained", in Germany "Unjustly Jailed Man Gets €1.3 Million Compensation"
Links for the day
Red Hat Quietly Going Extinct After Bluewashing in 2026
At this point it would be rather foolish to assume that IBM will let Red Hat just "do its own thing" or maintain its corporate culture, identity, projects etc.
The "Alicante Mafia" - Part XII - Kris De Neef and Roberta Romano-Götsch, Who Stepped in for the Cokehead, Have No Comment on His Cocaine Usage (and the EPO's Cover-up)
Sh-t floats to the top.
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, January 25, 2026
IRC logs for Sunday, January 25, 2026
Gemini Links 26/01/2026: Cold Perception, Software Patches in NixOS, and Sunk Cost Fallacy
Links for the day