Bonum Certa Men Certa

Calling 'Bullshit' on the 'Hey Hi' (AI) Marketing Hype

Watson logo

AI mentions

Summary: IBM and Microsoft both rely on mindless hype to market poorly-performing products and services; when will they set aside buzzwords and focus on substance instead?

I have worked on so-called 'Hey Hi' (AI) code since I was a teenager. At first I developed a game engine. Later I develop computer vision classifiers, mostly for medical applications. We called it "machine vision" or "machine learning" at the time, not "Hey Hi" (AI being a much older term with very broad scope). I understand the technical limitations and all the superficial/artificial hype. I peer-reviewed academic papers at the highest level, assessing the application of the methods in a practical context. I'm not clueless about this. EPO President António Campinos loves talking about "AI", but what does he know about it anyway? Nothing. The term "AI" is so vague and broad that nontechnical managers name-drop it all the time.



"The term "AI" is so vague and broad that nontechnical managers name-drop it all the time."The new CEO of IBM (Arvind Krishna), in recent interviews that I saw of him, props up "clown computing" (servers/clusters) and "Hey Hi" (AI) quite a lot; there's not sufficient substance. Remember which part of IBM he came from. Here's one video where they speak to Mr. "cloud and cognitive software" ("cloud everywhere, AI anywhere"). Have a look, as it predates by months the appointment/promotion of Krishna to CEO role:



He mentions "Watson" in the context of "Cloud Private" and containers. "Watson everywhere" is their motto. Watson to "sell cloud"...

"IBM will need to do more than rebrand systems administration "DevOps" and various algorithms "AI"; the CEO is probably a lot more technical than the new President (Whitehurst), which is better known for institutional openwashing ("open org")."Red Hat is mentioned a lot (this was after they announced they'd buy Red Hat, reportedly because Krishna had pushed in that direction).

They mention Microsoft and Azure a lot (even if Azure is an overhyped failure with ongoing layoffs). Seeing all this "cloud everywhere" and "Watson everywhere" buzzwords salad, I'm not particularly encouraged about the future direction, which may lack technical substance and put emphasis on soundbites, instead. At around 7:20 he mentions doctors and access to knowledge; well, perhaps he hasn't caught up with reports such as these:

Watson hype

IBM will need a lot more than brands like "Watson" to succeed. "You gotta bring cloud technologies, you gotta bring AI technologies" (Krishna's words at 10:40) isn't enough. IBM will need to do more than rebrand systems administration "DevOps" and various algorithms "AI"; the CEO is probably a lot more technical than the new President (Whitehurst), which is better known for institutional openwashing ("open org").

I generally hope that IBM will bring GNU/Linux to the mainstream not only at the back end but also the client side. IBM, irrespective of our views about it, is by far the biggest influencer in this space. It'll have a lot to do with the future direction of both Linux and GNU, not to mention a bunch of other stuff that goes on top (e.g. containers, databases, and Web frameworks).

Recent Techrights' Posts

The Aim is Not Fame
Reposted from schestowitz.com
SLAPP Censorship - Part 114 Out of 200: Thousands of Long Articles to Come, Properly Covering the SLAPP Industry in the UK and Its Modus Operandi
"Stowell described SLAPPs as ‘a stain on our legal system’."
Chad's Move to GNU/Linux or the Point of Exceeding 5% "Market Share"
experienced centuries of being colonised
GAFAM is Drowning in Debt, GAFAM is Clearly Not Sustainable Anymore (It Runs on Borrowed Money and Bailouts)
The war and surrender in Iran will deepen the debt; we'll see the GAFAM reports in late July
Microsoft at 50 Follows the General Trajectory of Skype
How many years does Microsoft have left before payroll becomes impossible?
Cybersecurity Does Not Mean Asking Microsoft for Permission to Boot
There were very good and timely reasons to speak about the matter, including impending antitrust complaints against Microsoft
 
Links 22/06/2026: "The Sycophancy Machine" and "Port 22 Open for 54 Days"
Links for the day
When People Who Make the Most Money Are the Best "Boot Lickers" (Sucking Up to Jeffrey Epstein's Circle and the Dictator)
Sucking up to rich people may pay off
"Internally Important, Externally Irrelevant": IBM in a Nutshell
Right now its debt spins out of control and its stock spirals down the drain
Finding a Way to Get Paid to Improve LibreJS
So now we have more people resurrecting LibreJS and improving it
Microsoft Can't Even Wait Until July, Shutdowns and Layoffs Already Happening
Mashable speak of "a grim picture for the state of Xbox."
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, June 21, 2026
IRC logs for Sunday, June 21, 2026
Gemini Links 22/06/2026: Appreciating Simple Things, Perfect Summer Evening, IRIX, Vim and so
Links for the day
Gemini Links 21/06/2026: Dating Oaks, Paying With Cash, and "More on Withered Technology"
Links for the day
GAFAM Was Never an Ally to Europe
Only 1 in 10 Europeans see US as an ally — study [...] military providers in "tech" clothing cannot be trusted
GitHub, LinkedIn, and XBox Will Finish Like Skype (Sustainability Crisis)
Skype should become a verb. When Microsoft 'Skypes' something it means it basically shuts it down with some temporal excuse/s.
Drowning in Garbage: AUR Shows That Too Much Low-Quality Software (Including Slop) is Bad for Everybody
What happened in AUR had happened elsewhere before and will happen again in the future
Links 21/06/2026: EU on Patented (Monopolised) Crops, Microsoft Software "Narcs on You to Your Boss"
Links for the day
A Year After a Microsofter Took Over The Register MS It is Effectively a Content Farm With News as a 'Side Dish'
This is not journalism, this is spam
IBM Pays the Media and Cons Some 'Journalists' Into Participating in "Quantum" Spam
"The Boy Who Cried Wolf"
You Don't Need an 'App' for Your Birdhouse (Slopfondlers Come for Birds)
That they sell those things as "AI" really says a lot about how dishonest slopfondlers really are
SLAPP Censorship - Part 113 Out of 200: The United Kingdom is Not Turkey
Turkey is ranked almost worst in the Western World for press freedom
Links 21/06/2026: Bots from Alibaba Do Harm and Many Xbox Games Are Being Cancelled
Links for the day
5 Years After Release of Vista 11 Not Even One in 5 People Use It (in the US)
It doesn't look like Vista 11 will ever be adopted like prior versions and announcing a Vista 12 will mostly upset companies/organisations that only recently "upgraded" to 11
Gemini Links 21/06/2026: Boca Raton, Perfect Summer Day, and LLM Doing Things Poorly
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, June 20, 2026
IRC logs for Saturday, June 20, 2026
Microsoft Insiders - Not Limited to XBox - Expect a 'Bloodbath' (Their Own Word)
This isn't limited to XBox
Reports of "PIP" as Means of Mass Layoffs at IBM This Year
some insights into the PIPs
SLAPP Censorship - Part 112 Out of 200: Strangles Women, Then Refuses to Even Attend Any of His Own Hearings About It
It is meanwhile very apparent that Brett Wilson LLP is becoming a "mench sphere"
Gemini Links 20/06/2026: "There Was Never Supposed to Be a Camera" and "What Is A Programming Language"?
Links for the day
Geminispace Reaches Its 8th Year, Today It Has Turned 7
Gemini Protocol 'went live' 7 years ago, just before the COVID-19 pandemic
Links 20/06/2026: "Full Page Paralysis" and "Hopes For Xbox’s Future Might Be Over Before It Even Begins"
Links for the day
European Patent Office's (EPO) Strikes "at a Scale not Seen Since Battistelli", European Patent Grants Down by Over 25% in Past 3 Months
The actions are effective
Real Security Elusive, Microsoft Layoffs to Coincide With Certificate Apocalypse
July 1
Links 20/06/2026: Microsoft's "Year of Shame" and "Feed the Writers"
Links for the day
2026 is a Year of Strikes at the European Patent Office (EPO)
As it stands at the moment, to many people the EPO represents crime, not law
Web Browsers Are Technically Bloatware (No Matter What Runs in Them)
Don't make it a society that shames people into using a Web browser where none should be needed
Fedora Has Changed a Lot Since I Last Used It (IBM Dominates Almost Everything, IBM Agenda Displaces Community Goals)
"It is effectively 100% run by Red Hat/IBM employed people... even when they are community-elected representatives."
Andy (Cyber Show) on His Teacher Who "Squeezed Every Last Drop Out of Life, With Gratitude, Humility, Generosity and Mettle"
Some call them "eccentric" and are dismissive about what they have to offer
Only 1.5% Oppose the European Patent Office's (EPO) Strikes and Other Industrial Actions Until 2027
Among those polled/surveyed (in a ballot)
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, June 19, 2026
IRC logs for Friday, June 19, 2026
Gopher/Gemini Links 20/06/2026: Slop With Tcl/Tk and Nokia 770 Perishes
Links for the day