ComputerWorld has an article which coins an interesting new term — “scareware”. It explains why vapourware tactics are ineffective, so they are being replaced by something more aggressive, which can possibly compensate for lack of innovation. Have a look at this new fragment of text.
Microsoft talks a lot about innovation. It innovated the Xbox, several years after everyone else; it innovated the Zune, several years after everyone else; it innovated the GUI, several years after Apple (okay, and Xerox); it innovated Hotmail … oh, alright, it bought Hotmail. Bill Gates famously missed the internet revolution and then innovated the web browser, several years after Netscape.
In the meantime, though, the company that brought us vapourware has innovated yet another new product: scareware (oh, okay, a couple of years after SCO).
In another new interview, the man at the top of the Linux Foundation confirms this.
Question: How do you respond to the theory that it’s all part of Microsoft’s plan to pull the rug out from under Red Hat?
Zemlin: I don’t think they’re really targeting anyone here. It’s just really about the FUD.