Bonum Certa Men Certa

Speeding Up Free Software Adoption -- External and Internal Routes to Success

Newspaper headline



Striking balance between mindsets might be a factor on which the success of Free software is hinged. Put simply, a struggle against so-called 'pragmatism' may have been one of the greatest barriers to wider adoption of Free software. However, at the same time, such a struggle ensures that Free software never devolves to become excessively assimilated to proprietary software, at which point its fundamental goals are simply not met.

Over the past 25 years, Free software fought its growing pains and became an integral part of the computer industry. Against all odds, Free software, which at a later stage grew alongside the Open Source branch, has reached and touched almost every aspect of our lives, at least as far as computing goes. In the case of Open Source, nowadays it's common to find that similar concepts get adopted almost everywhere, not just in technology.

“Even Microsoft Windows contained portions of BSD-licensed code.”To give a few examples demonstrating ubiquity, Google is powered by Free software at its deeper levels and Mozilla Firefox, which is said to have reached approximately 123 million desktops and laptops, is by all means Open Source software. The various BSDs gain acceptance also. As Macintosh users are probably aware, their system enjoys a symbiotic relationship with BSD (or Darwin) development. Even Microsoft Windows contained portions of BSD-licensed code.

When it comes to Free software, the outlook seems bright. Market predictions are largely optimistic and sharp growth of Open Source software is foreseen quite uniformly. An overwhelming lump of investments which were seen at the beginning of 2008, along with the one-billion-dollar acquisition of MySQL and another of Trolltech, are definite signs that Free software is no longer just a niche in the industry; it is a major part of it.

Obstacles to Adoption

There are areas where Free software has been more successful than others. In order to understand how adoption can be sped up, one needs to look at known weaknesses and barriers, then address them.

There are two separate sides to consider here; the first is the environment to which Free software needs to adapt and the second is the environment in which Free software is being developed.

In the first case, a reciprocal relationship can be seen. The industry wishes to leverage Free software to its own advantage, whereas Free software relies on an industry which supports, funds, and contributes improvements to the software being deployed. Those two sides are bound to meet half-way and benefit mutually.

“Separate strands -- at times even referred to as "movements" -- adopted slightly different routes to a digital emancipation.”In the second case, there are frictions to be addressed and reconciliation to be reached. As alluded to at the beginning of this article, there is no single ideology which represents everyone. There are those who prefer to make compromises that can be seen as shortcuts to acceptance, which come at a cost. This is typically accompanied by caution or resistance from one side (developers) and acceptance from another (targeted market).

Separate strands -- at times even referred to as "movements" -- adopted slightly different routes to a digital emancipation. They strive to accomplish very similar goals, but they use different software licenses. While their philosophy is not inherently the same, it is still almost identical. The development methodologies are largely consistent across the different strands and yet, unnecessary arguments sometimes get in the way. That barrier is akin to a 'civil war' and it can quickly becomes a distraction.

In order for Free software to become more dominant, here are just a couple of broad issues that need to be resolved. They correspond to the items above.

External Factors

The problem: In a market where customers are seen as passive, they are often referred to as consumers. Most consumers out there in the market are foreign and oblivious to the ideas which make up Free software. To many people, "Free software" means "cheap software", which at a mental level translates to "bad quality". However, "Free software" truly ought to be synonymous with freedom, as in free speech or liberty. This ambiguity in the English language can be misleading and unfortunately enough it has been rather damaging to this software's reputation.

“Software producers gain greater control over the user's wallet, too.”In recent years, innocent consumers have grown more familiar with some harms of proprietary software by witnessing unwanted behaviours which can be explained in fairly simple terms. Examples include the inability to access or edit one's family videos and the loss of access to entire music collections, which need to be repurchased. As the days go by, computers control the user more then the user controls his/her own computer. Software producers gain greater control over the user's wallet, too. "Why," you ask? Because they can, particularly as long as customers obey and accept rather than demand change through resistance.

There is clearly a problem of perception here. Users who are 'external' to the development world frequently fail to see where they are being led and how they are being controlled. Additionally, despite the fact that software is not tangible, people tend to forget that software is duplicated virtually free of charge and therefore, cost of acquisition says very little about quality. The value of software depends a great deal on the number of people who use it.

Companies that stock and sell Free software are still required to combat public perceptions, which is why the term "Open Source" is used more commonly than "Free software". What remains unclear, however, is the number of Free software values that are maintained once this transition from Free software to Open Source is made. This can lead to backlash.

There is a always a level of pragmatism which strives to ease migrations between software, including entire operating systems, but the process tends to blur the gap between Free software and proprietary software. Consider the fact that companies which sell GNU/Linux desktops are struggling to please each and every customer and supplier (developer). If the freedom of software and hardware is preserved, this often means that the customer must then cope with a steeper learning curve. There are usually those who would bluntly accuse the company of betraying or exploiting Free software developers if proprietary 'shims' are included to remove adoption obstacles such as DVD playback and proprietary codecs.

Lastly, there is the perception that good products are advertised heavily. Wealthier companies, whose business model thrives in high cashflow (higher spendings and higher revenue), are able to raise awareness of their products. The public is drawn in by hype and there is no equally-effective response from the Free software world. Broadly speaking, advertising may be the Achilles Heel of Free software.

Possible solution: Education is probably the key to resolving the issues above. When stressing the value of freedom (and gradual loss thereof) users will be led to exploring more options. Not so many people are aware of real choice.

By raising the importance of user's control in computing and by understanding that advertising does not necessarily reflect on the quality of advertised products, people can better appreciate Free software alternatives to what they currently use. Manufacturers of software and hardware need to understand this as well in order for them to properly support lesser-known operating systems such as FreeBSD and GNU/Linux.

Pragmatism can sometimes be seen as a case of giving up because there isn't sufficient understanding out there. Hardware companies, for example, are sometimes unwilling to offer documentation that is needed for improved interaction with Free software. Their attitude is incompatible with Free software ideals simply because they fail to understand the economic benefits of customer-centric computing. Myths and fallacies play a significant role here.

Internal Factors

The great divide between developers and everybody else is so infamous that it created the "nerd" stereotype, but there is another divide which involves just developers. This problem is broad, but let us consider one individual example which is representative of most.

The problem: The creator of Linux, Linus Torvalds, considers himself to be pragmatic. He happily buys Apple hardware on which he immediately installs his own software and he takes pride in focusing on just the technical merits of his work. He rarely gets distracted by some of the more philosophical and seemingly-boring questions that are associated with software. And that's a good thing, not a problem.

Torvalds distanced himself somewhat from the Free Software Foundation when he made the decision to stick with an older software license of theirs, the GNU GPLv2 (General Public License version 2). The main factor that led Torvalds to this decision is a set of clauses which forbid Tivoization. The term Tivoization is used to refer to a GPLv2 workaround which permits manufacturers to forbid modification joined by execution of a program. Some view this as controversial, but some do not. While Tivoization is legally permitted based on the GPLv2, this does not sit right with the spirit of the GNU project as a whole. The GPLv3 (version 3) was introduced to close the Tivoization loophole.

“It is hard to tell whether a solution is near, but it seems to be approached.”Torvalds has openly said that he likes Tivoization. He insists that Linux does not require some of changes introduced in GPLv3. This led to mild hostilities and disagreements. By no means was this a case of infighting, but tensions rose and a little fracture appeared.

Possible solution: While the problem at hand is truly a matter of opinions, divergence in terms of ideologies can be endemic in the sense that it can lead to forks. It is hard to tell whether a solution is near, but it seems to be approached. A year ago Sun Microsystems said that it would license OpenSolaris under the CDDL and the GPLv3 (dual). Past correspondence in the Linux mailing lists seems to suggest that Linux may have no choice but to swallow the GPLv3 along with terms that are perceived as undesirable by Torvalds. Alan Cox, unlike Linus Torvalds, has shown little or no opposition to this and he is very influential.

Summary

The greatest enemy to the success of Free software is Free software itself, as well as public perception. Some mild disagreements regarding the definition and values of Free software can lead to fragmentation, but there are usually some resolutions within sight.

What remains to be achieved is a grand goal related to education. Some computer professionals still fear what is yet to be understood a little better. Getting the word out there is probably the best route to removing that last major obstacle.



Originally published in Datamation in 2008

Recent Techrights' Posts

Symptom of Publishers Dying: They Move to Adopt Slop. Symptom of Software Companies Dying: They Move to Adopt Slop ('Vibe').
It'll always fail. It's hype. It's a bubble.
Under IBM, Red Hat Replaces Code With LLM Slop, Fedora is Slopware
Not even hiding it, those things are in plain sight
"systemd is essentially a corporate IBM/Redhat project and corporations of course will comply"
Microsoft and IBM care about users' freedom like Cheeto Lump cares about the US Constitution
Gemini Links 20/03/2026: Digital Identity Bifurcation and a "Return to Gemini"
Links for the day
 
SLAPP Censorship - Part 17 Out of 200: A Long Track Record of Online Abuse, Then Choosing a Low-Cost Law Firm to Muzzle People Who Have Illuminated This Abuse for Over a Decade
Censorship by targeting ISPs and webhosts isn't unprecedented
Plagiarism in "Linux" Clothing (LLM Slop in linuxiac.com, LinuxTeck.com, and linuxsecurity.com)
The net effect of those slopfarms is very negative
Links 20/03/2026: Facebook Weaponised Politically, Openwashing by LF and NVIDIA, Encyclopedia Britannica Sues Microsoft Proxy for Plagiarism
Links for the day
The EPO's Local Staff Committee Munich (LSCMN) Explains to the Administrative Council (AC) How Bad Things Have Become at Europe's Second-Largest Institution, Biggest Patent Office, and Corruption/Cocaine Hub (Jobs Sold to Friends)
We'll say a bit more tomorrow
IBM's Red Hat Diversity: Only 3 Women (Out of 11 Leaders)
For comparison's sake, the FSF is about 50% female
Gemini Links 20/03/2026: Depictions of Culture and The Social Smolnet
Links for the day
SimilarWeb Was Never a Reliable Yardstick for Traffic
5RB may need some "house-cleaning"
Strangulation, suffocation, Jonathan Carter & Debian toxic culture confirmed
Reprinted with permission from Daniel Pocock
Reports or Hearsay Suggest Ogilvy Broke Up With IBM and Insiders Report Mass Layoffs in "Infrastructure" (Might Impact Red Hat Entrants)
hearsay in Social Control Media
Scheduled Server Maintenance Tomorrow Night
Starting 9PM
None of the Above (NotA) & Debian snubbing Sruthi Chandran
Reprinted with permission from Daniel Pocock
Links 20/03/2026: Cryptography Pioneers Win Turing Award and BMG Sues Anthropic for Copyright Infringement
Links for the day
Even Uganda Understands That Journalists Never Belong in Prison
"Ugandan authorities must respect the spirit of this ruling and abandon any measures that seek to jail Ugandans for the free flow of ideas."
Inaction Helps Your Enemies
Without freedom, there's nothing else left
Windows Down From 99% to ~50% in Republic of Seychelles (République des Seychelles)
Windows fell by a lot
Confluent Insiders: IBM Laid Over Over 800 at Confluent, Not Just 800
For the record, the layoffs at Confluent won't be over. After the bluewashing there will be "IBM RAs" impacting Confluent folks, aside from PIPs
The Layoffs at IBM Carry on (Shades of Enron)
Is IBM another Enron?
"IBM boss Arvind Krishna... financial package valued at $38 million in calendar 2025 - equivalent to the average collective pay of 765 Big Blue workers."
continues to ruin the company to enrich himself while pretending he has a strategy
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, March 19, 2026
IRC logs for Thursday, March 19, 2026
SLAPP Censorship - Part 16 Out of 200: Detailing the Actors and Explaining Techrights' Own Internet Relay Chat (IRC) Network
For those who have not followed our story
Microsoft "hiding behind bigger news of war, Epstein, other companies' layoffs"
They know what's coming, they just don't know when
Joerg Jaspert (Debian Account Manager/DAM) personally approved Raphael Hertzog's wife Sophie Brun
Reprinted with permission from Daniel Pocock
Letter 'A' prohibited by Code of Conduct extremism
Reprinted with permission from Daniel Pocock
Spoiler: Diversity & Debian means different things to different people
Reprinted with permission from Daniel Pocock
Solicitors Regulation Authority (SRA) Admits Failures and Criticism of Inaction on SLAPPs
many if not all solicitors and solicitor firms in the UK are in effect unregulated
Archiving or Preserving Pages About IBM Layoffs
Layoffs at IBM and the media does not talk about these
ABC, the American National Broadcaster, "Now Publishes Slop"
If the "big media" absorbs slop, it'll no longer be trusted and therefore not read/watched by the public
Links 19/03/2026: Culling Deepfakes of Artists’ Music and "Age Verification Isn’t the Answer"
Links for the day
Gemini Links 19/03/2026: "Aktion GPT-4" and "Kill All Descendants"
Links for the day
"AI" 15 Times in Short 'Article' From The Register MS. And The Register MS Got Paid to Publish It.
gets paid to do this
People Who Decided to Boycott Novell Over Its Microsoft Alliance Should Also Boycott Canonical
As an associate put it, "selling out further, due to Microsoft moles inside Canonical"
Links 19/03/2026: "AI Glasses" as Euphemism for Mass Surveillance and ABC (US) Has Begun Publishing Slop as 'News'
Links for the day
The European Patent Office, Europe's Second-Largest Institution, is on Strike Today
Lots more to come
What People Impacted by the Bluewashing Layoffs at IBM Confluent Say (While the Media Says Nothing at All, in Effect Burying the News)
Worse yet, the mainstream media spreads lies about it right now
IBM Has Turned Red Hat and Fedora Into Slop
This is IBM policy
IBM is Being Robbed, Companies and Jobs Are Destroyed
Companies taken over by IBM will be exploited and destroyed to keep a bubble inflated for a little while longer
In Confluent Layoffs, IBM Vapourises a Quarter of Its Workforce (IBM Buys Something That It Destroys Already)
In the past, such things were typically referred to as "media blackout"; now it's just "the norm".
IBM Effect at Confluent: Mass Layoffs and IBM's Business Conduct Guidelines (BCGs) Said to be Violated
For Confluent employees who survived the layoffs there will be "culture chock"
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, March 18, 2026
IRC logs for Wednesday, March 18, 2026
Links 19/03/2026: LLM Fatigue (It Doesn't Work as Advertised), "Small Web Feeds"
Links for the day
SLAPP Censorship - Part 15 Out of 200: Background and Particulars of Truth Regarding Techrights and Tux Machines
the basic facts (this has aged well, except the times/ages/numbers)
A Slopfarms Survey for Today (linuxteck.com, linuxsecurity.com, linuxjournal.com)
Not only did Google news link to a slopfarm; it linked to three run by the same team!
Links 18/03/2026: "Venture Capitalist Warns That It’s All About to Come Crashing Down" Due to Slop Bubble, "Birdwatching for Fun and no Profit"
Links for the day
IBM Red Hat is Still Promoting Restricted Boot Which Restricts Users' Control Over Their Computers
Red Hat under IBM is a total catastrophe
Arvind Says... Something Something "Hey Hi" (the State of Today's Media)
Look for news about IBM and most likely it'll boil down to some sound bites from an executive and nothing else
New Post Has Just Explained How IBM Gets Robbed by the People Who Fail IBM
Their plan for IBM is a personal plan
Slop-Spewing GAFAM LLM That Knows Nothing and Understands Nothing, It's a Stochastic Parrot That Cannot Even Figure Out Tux Machines is a Community That Started in Tennessee 22 Years Ago
RMS rightly calls those things "bullshit generators"
Cusdeb Makes New Presentation About Where GNU Hurd (Still a Possible Linux Replacement) Stands in 2026
coming from a generally RMS-friendly account
Gemini Links 18/03/2026: Librarians, Phone Anxiety, Growing 'Small' Net, and Slop Versus Software Engineering
Links for the day
Estimates That IBM to Lay Off Close to 10,000 Workers in 2026 (Not Counting People Pushed Out)
There's still chatter about Confluent mass layoffs
Smug Threat by Garrett to Put My Family and I in Prison Doesn't Prove We Did Anything Wrong, It Only Proves He's Truly Desperate to Stop Further Publications That Embarrass Him
his reputation is poor in the United States
systemd Increasingly Microsoft Project, Controlled by Microsoft and Slopware
Cannot allow choice
What IBM Meant to Red Hat: "Proprietary Bundling, Restricted Source Access"
Anyone or anything that joins IBM likely shortens its lifespan
IBM Thrashing Confluent Upon Arrival, Based on Rumours
We deem it a bigger issue that investigative journalism perished, not that one must rely on hearsay online or mere "rumours"
Slop Is Plagiarism, Not (Vibe) Coding, and It's Not Automated, It Doesn't Save Money
Reject misnomers, explain what's actually happening
UPC is Still Illegal and Unconstitutional (Kangaroo Court for Patents, Manned by Corporate Staff), Federal Court of Justice of Germany Receives Belated Complaint About It
What is happening to Europe???
EPO Demonstration Happening Right Now, Later This Week Things Will Only Escalate Further
The SUEPO The Hague Committee wrote to staff this morning
Sophie Brun, Raphael Hertzog & Debian sexual conflicts of interest
Reprinted with permission from Daniel Pocock
Links 18/03/2026: Commodore's Hedley Davis Dies, Apple Not Good Enough, Cheeto "Floats Treason Charges for Iran War Coverage"
Links for the day
A Step Close to Shutting Down the European Patent Office (EPO)
Not going to work all month long
EPO Staff Demonstration Today
The demonstration will be live-streamed for those thousands of colleagues who don't live in Munich
Gemini Links 18/03/2026: Brazilian SYN Attacks and BGP
Links for the day
LibreLocal Also Coming to Jordan, Kenya, Mexico, New Zealand, and Spain
It helps raise awareness of Software Freedom
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, March 17, 2026
IRC logs for Tuesday, March 17, 2026