EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

09.21.09

Microsoft Cheats and Bribes Again to Distort the Reality Regarding Vista 7

Posted in GNU/Linux, Marketing, Microsoft, Vista, Vista 7, Windows at 6:02 am by Dr. Roy Schestowitz

Trying to win

Summary: For Vista 7 perception management Microsoft compensates journalists, pays ‘promoters’ handsomely, pays analysts, uses kids, Twitter and other forms of hypnosis — all in attempt to promote a product that CIOs already reject

THE reality behind Vista 7 is rather grim because it is just another Vista and it will fail to sell based on early surveys and predictions that we covered. Microsoft bets the entire farm on Vista 7 by deliberately ignoring Vista. In the past week, for instance, we found just two headlines about “Vista”, compared to 23 that are about “Windows 7″. This buzz gets generated organically by the business press, which in turn affects what people speak about in personal blogs, chat rooms, the office, etc. Today we will show how Microsoft is doing it, based on citations from the past week alone.

Earlier this week we wrote about Microsoft's subtle admission that Windows Vista had failed. Here is some more new coverage of that quotable incident:

Windows Vista ‘less good,’ Microsoft exec admits

[...]

Company executives’ private opinions of Vista were much more revealing, however. According to internal Microsoft e-mails disclosed in 2008 during a class-action lawsuit, senior executives and a board member griped about Vista shortly after it was released in early 2007, saying it was missing drivers and crippled their new PCs.

The reality is that Vista 7 continues to lack good driver support. Under the hood, Vista 7 is virtually identical to Vista. Three of our readers who tried Vista 7 reported exactly these types of issues which they encountered [1, 2, 3].

Mary Jo Foley and Paul Thurrott Get Paid to Promote Microsoft’s Vista 7

We often emphasise that those who hail Microsoft products are being compensated by Microsoft. This is especially true once prudent observers realise that gentle bribes come in all sorts of forms. Consider the Bing sponsorships for example; that $100,000,000 marketing budget does end up landing somewhere. That’s how people like Todd Bishop are paid. Likewise, Mary Jo Foley and Paul Thurrott present not just literature; they also get invited to Microsoft events and here they are invited to hype up Vista 7 (paid talks):

Microsoft in 2010: Is Windows 7 Enterprise Ready? What IT Managers Need to Know

[...]

Speakers to include:

* Mary Jo Foley (Keynote), Microsoft Author and Editor of the All About Microsoft blog (http://blogs.zdnet.com/microsoft/)
* Paul Thurrott, Author of Paul Thurrott’s SuperSite for Windows blog (http://www.winsupersite.com)
* Ben Armstrong, Microsoft Program Manager (Virtualization) and Author, Virtual PC Guy’s Weblog (http://blogs.msdn.com/virtual_pc_guy/)
* Andrew Hopkins, Microsoft veteran and Principal Consultant for Chrysalis BTS (http://www.chrysalisbts.com)

The author of “All About Microsoft” should maybe be assigned to run “All About Marketing”, as that’s what Vista 7 is all about. There are many of her colleagues out there in ZDNet who are on a similar boat (e.g. Bott, Ou) and even Microsoft employees. They get bribed by Microsoft to promote Vista 7 under the guise of “news” (ZDNet no longer does much news, just blogs, which get aggregated in news feeds nonetheless).

Vista 7 Stickers/Branding

How far would Microsoft go with marketing? Here is some more ‘fluff’ like “Compatible With Microsoft Windows 7 Logo” — selling people the impression that there is something unique about it. For a long time Microsoft has been trying to ‘stamp’ hardware components with its logo/s, giving the delusion that a keyboard gets designed for Windows (it has a key with the logo on it), that entire computers are designed or certified for Windows, and even monitors are somehow ‘approved’ for Windows. It’s all just an antiquated stunt and someone is paid or rewarded to play along with that stunt, which deceives average consumers and acts as an advertisement (fake endorsement) too.

More AstroTurfing

Microsoft rewards go a long way. Here you can see that Paul Thurrott advertises Vista 7. Mary Jo Foley currently pretends that Vista7WillFixEverythingTM, so she plays along with Ballmer's latest marketing delusion. If that’s not enough, Microsoft now recruits more shills for Vista 7:

Microsoft to pay Windows 7 promoter HK$7,777 a day

[..]

Microsoft Hong Kong is now recruiting Windows 7 promoters who will be paid HK$7,777 (US$1,004) each for a day’s work in late October when the software giant launches its new OS.

The vendor has created a group on Facebook to invite individuals aged 15 or above, speaking fluent Cantonese and English, and possessing basic computer knowledge to post their one-minute self-introduction videos on the Chinese-language page. As of 3:20pm Monday, there are only four videos uploaded.

This is covered also in NetworkWorld. Who is Microsoft kidding? For Mac fans to become Windows shills Microsoft offered to pay $15,000. This is the type of stuff that should be covered and pinned at the front page of the technology section at the BBC, New York Times, and other such high-profile publications. It’s truly a blunder, but the world does not pay attention simply because the business press conveniently ignores the facts. The BBC only advertises Vista 7 at the moment, just as it advertised Windows Vista and hailed it wholeheartedly back in 2006/7.

Crooked Research

Are paid shills not enough for Vista 7? Warped coverage also? Well, Microsoft is already busy paying a favourite pay-to-say agency, namely Forrester ‘Research’, to do its thing. Previously, Microsoft was paying Forrester to attack GNU/Linux [1, 2] and now it pays to help promote Vista 7.

A Microsoft-commissioned study by Forrester shows that worker mobility and office decentralization will become key issues for the enterprise and SMBs (small- to medium-sized businesses) in coming years, possibly creating substantial challenges for IT administrators. Microsoft is using the report as the basis for a promotional push for Windows 7, its upcoming operating system due for general release on Oct. 22.

A recent Microsoft-commissioned study also claimed that Internet Explorer was the most secure Web browser. Shouldn’t such practices of conducting ‘studies’ be banned or at least their outcomes embargoed? Professor Larry Lessig currently studies this type of corruption, especially where pharmaceuticals are concerned.

Shameless Marketing

On top of all the above, Microsoft resorted to shameless marketing which is now being slammed by the Los Angeles Times:

Windows 7 is reduced to rainbows and unicorns

It’s official. Microsoft has no shame. None. They should just stop paying rent on that storage unit where they keep their shame because they, as I said, have none.

The new TV ad campaign for Windows 7 (Crispin Porter & Bogusky) kicked off this week with a masterpiece of emotional manipulation that brings back Kylie, the precocious 4-year-old girl from the “I’m a PC” series. The slightly lispy Kylie — who pronounces the product as “Windows Theben” — is sitting at a table in front of a PC. “My name’s Kylie, and I found these happy words all over my dad’s computer. . . .” (Uh-oh, I hope dad’s been behaving himself with his PC.) The “happy words” are rave reviews for Windows 7 from tech magazines, which Kylie then puts into a slideshow with images of a unicorn, a kitten in marshmallows, a bunny in a straw hat. “Happy words need happy pictures.” Uh-huh. We can only assume as the campaign rolls out to the Windows 7 launch date of Oct. 22 that we’ll see baby penguins and water-skiing squirrels hawking for the Redmond, Wash., software giant.

[...]

This is advertising as hostage situation: Buy Windows 7 or the little kid gets it.

It is similar to what Microsoft does here in the UK, where Microsoft exploits toddlers (put in Windows TV adverts) to hide is real image of thugs who willfully break the law time after time because it pays more than abiding and obeying rules.

The PR industry, which thrives in superficial imagery and deception, hails the above as a success and uses the headline “Microsoft ‘Good News’”.

Kylie seems to know that cute goes a long way towards snagging viewers’ attention and kindling the warm fuzzy feelings only images of kittens, marshmallows, a bonnet-wearing bunny and a pint-sized pitch-gal can produce.

Microsoft PR agencies would see nothing wrong with it, either. They are in the business of deception and are often lacking a real sense of consciousness. They find justifications for what they are doing and viral videos are just business as usual to them. Then there is Microsoft AstroTurfing at Twitter, which we wrote about in:

The Wall Street Journal published this new article which has Microsoft’s senior marketing manager explain “Tweet Assignments”:

Marcus Schmidt uses one called Tweet Assignments for his job as a senior marketing manager at Microsoft Corp. He oversees two company Twitter pages where consumers post about 300 questions and comments a day. He says Tweet Assignments helps him generate swift responses from the appropriate Microsoft employees by allowing him to send consumers’ tweets to colleagues instantly, without having to copy them into email messages. The recipients can then respond directly to consumers with tweets of their own or send responses back to Mr. Schmidt.

At Twitter, Microsoft has a huge number of accounts for promotional purposes, with extra assistance coming from agencies that Microsoft hires. As we showed yesterday using a confidential memo from Microsoft, the company identified “constant indoctrination” as the way forward.

The Slog

“Windows Vista enjoyed the same type of hype ahead of its release.”Elsewhere in the news we find Microsoft pressuring businesses to move to Vista 7 (because CIOs reject it already). Here is Microsoft’s de facto PR person Ina Fried (disguised as reporter) slamming Microsoft’s competition, Linux included, probably on behalf of the company. It’s all in preparation for Vista 7 and it is clearly composed in this way.

The Vista 7 discount which we wrote about the other day is being promoted by other Microsoft de facto PR folks like Shane O'Neill, who are essentially embedding advertisements, turning discounts on products that do not exist into articles.

In summary, Vista 7 is a huge deception. People must not fall for the hype. Windows Vista enjoyed the same type of hype ahead of its release. There is quite a lot one can achieve with billions of dollars that are exclusively dedicated to imposed ignorance and mind shaping.

“I am currently testing the Beta of Win7 in a closed VM environment. I am considering deleting it. It’s actually worse than Vista. Multiple program crashes, refusal to install any software, naff looks and many other complaints.”

Moog

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

6 Comments

  1. David Gerard said,

    September 21, 2009 at 8:33 am

    Gravatar

    Microsoft has been payin graffiti artists to spray-paint advertising for Windows 7: http://twitpic.com/h5cqo In sight of the Wikimedia Foundation offices, no less: http://twitter.com/jansonw/status/3877626150

    I actually found the use case where Windows 7 is easier than XP: reinstalling Windows on a ‘l33t gamer rig from a few years ago. Windows 7 has all the weird-arse custom drivers included, XP you have to chase around the web looking for them. I was actually Googling on PCI IDs to find what some of this crap was. http://reddragdiva.dreamwidth.org/14460.html

    p.s.: MY FUCKING GOD I HATE WINDOWS AAAAAAAAGGGGHHH FUCK.

  2. Will said,

    September 21, 2009 at 9:04 am

    Gravatar

    For now, all this 7 hype exists only in a world awash with Redmond Kool-Aid. It means nothing until it hits the real world. Either way, there will likely be a sales spike initially from Microsoft fans, shills, and curious early adopters. After that, the marketing whitewash should wear off pretty quick. It didn’t take normal people very long to realize what a dog Vista was once it hit the streets. If 7 turns out to be not much better, it should be entertaining to watch the damage control and spin tactics from Microsoft once impressions from non-bribed users start getting out.

    Even so, over time people will still have to buy a new computer eventually, and the odds are good that that computer will come with Windows, so MS gets paid anyway. The key is to let people know that they have a choice not to use Windows on their PC if they aren’t satisfied by it, but also to make them aware of vendors that don’t include the Windows tax on their PCs.

    Roy Schestowitz Reply:

    Prepare for Microsoft to flaunt fake “sales figures” like it did with Vista for about a year (“we sold 100,000,000 copies” … 200,000,000 … etc etc … even if it’s an XP/PC sale, in which case it counts as 2 sales of Vista).

    David Gerard Reply:

    Yes. I don’t recall anyone in the press actually asking the big question: “Microsoft knows precisely how many copies of Vista are in use – it’s the number talking to the WGA servers. Microsoft, how many copies of Vista are in use?”

    Roy Schestowitz Reply:

    “Microsoft was not available for comment at the time of writing.”

What Else is New


  1. “Conservative” Site Responds (Yet Again) to Misguided “Conservative” Efforts to Derail Patent Reform in the US

    Patent trolls throw stones in glass houses, contributing to their own unpopularity, but some influential “Conservatives” continue to defend (conserve) them



  2. Increase in Lobbying for Software Patents in Europe and Its Trojan Horse, the Unitary Patent (UPC)

    The relentless campaigns to bring software patents into Europe have not stopped and so-called 'unification' -- much like so-called 'trade' deals -- serves to support them



  3. Microsoft Technology Crashes Financial Markets, Again

    SunGard, which is a Microsoft shop, is clearly failing to provide what it calls mission-ciriticaal [sic] solutions



  4. Alice v. CLS Bank (Alice/§101) Comes to Squash Software Patents Even in Eastern District of Texas

    The crackdown on software patents is coming along nicely and the Alice case is now being utilised even in the capital of patent trolls



  5. Apple's Patent Cases Against Android Are Falling Apart, as Acknowledged Even by the Anti-Android Lobby





  6. Links 29/8/2015: NetworkManager 1.0.6, Systemd Merges “su” Command Replacement

    Links for the day



  7. Microsoft Loves Linux to Death and Still Tries to Kill GNU/Linux

    Microsoft's relentless attacks on GNU/Linux and Free software in general (even if it runs on Windows) are so evident that claims of 'love' remain laughable at best (if not infuriating)



  8. Censorship, Self-Censorship and Intimidation Now the Modus Operandi at EPO

    The European Patent Office has ceased even trying to pretend that it respects human rights, including the right to free speech



  9. Patent Practitioners: "The Unitary Patent Might be Able to Open the Floodgates for Software Patents in Europe"

    The EPO-backed Unitary Patent scheme threatens to bring software patents to Europe and along with them a lot of patent trolls from all around the world (especially the United States)



  10. Microsoft Lies About Vista 10 and Increases Microsoft Surveillance (Even Beyond Vista 10 and Into Android, Vista 7/8)

    Windows surveillance expands retroactively, making its way into platforms other than Windows and also expanding to predecessors of Vista 10



  11. Another Suicide at the EPO, Fifth by Our Count

    Yet another EPO member of staff has just committed suicide, leading to the inevitable question: how many people need to die before Battistelli and his minions are out of the Office for good?



  12. Links 27/8/2015: ownCloud Desktop Client 2.0, Red Hat Downgraded

    Links for the day



  13. Microsoft-connected Mesosphere Threatens to Eliminate Free Software in the Datacentre

    Hiding behind a misleading 'open' label while actually backed by Microsoft (and based on new rumours may join Microsoft), Mesosphere wishes to eradicate Free and back doors-free software in large datacentres hosting a lot of physical and virtual servers



  14. Microsoft Aggression Against GNU/Linux Amid Vista 10's Failure

    A look at the recent assault on GNU/Linux in Munich and the likely cause for this assault (in such a timely fashion, too)



  15. Message to LinuxCon Regarding Microsoft: “It is Necessary to Get Behind Someone in Order to Stab Them in the Back.” -Sir Humphrey Appleby

    Jim Zemlin, executive director of the Linux Foundation, helps Microsoft gain influence in the Foundation after payments are received



  16. Market Share Estimates Confirm That Vista 10 Failed in a Major Way

    Confirmatory evidence that Vista 10 is failing in the market about a month after its much-hyped (paid coverage) release



  17. When Microsoft, the Master of Patent Trolls, Complains About Trolls

    Possibly the world's biggest patent abuser and monopolist, which also creates many patent trolls (including by far the biggest one), takes on a far smaller abuser in Court



  18. Letter Signed by Two German Officials Becomes a Microsoft Weapon of Propaganda

    Microsoft and its minions refuse to leave Munich alone, even though the vast majority in Munich are perfectly happy with Free/libre software



  19. Links 25/8/2015: Linux Kernel 4.2 Final RC, KDE Ships Plasma 5.4.0

    Links for the day



  20. Sabine Pfeiler and Otto Seidl Should Take Note as Russia -- Like China -- is in the Process of Banning Microsoft Windows for Security Reasons

    A look at a strange suggestion, signed by Sabine Pfeiler and Otto Seidl, who suggest going back to Microsoft which is basically a spyware company now



  21. Microsoft Windows Leads to Espionage and Blackmail: Latest Examples

    Another news overview, detailing high-profile examples of high-cost Windows deployments (including the cost of litigation and settlement)



  22. Links 23/8/2015: BcacheFS Benchmarks, Blackphone 2

    Links for the day



  23. Links 22/8/2015: Chromebook Gains, GNOME 3.18 Clues

    Links for the day



  24. Alice v. CLS Bank (the Alice Case/§101) Continues to Crush Software Patents in the United States

    Patent scope in the United States continues to be narrowed down as more software patents get their wings clipped



  25. Company of Hype and 'Fanbois' Continues Its Patent Attacks on Android/Linux

    Apple's attacks on Android (using bogus patents) may be soon be escalated to the US Supreme Court (SCOTUS)



  26. EPO Corruption of Patent Boundaries: Business Methods and Algorithms Patented

    How the European Patent Office (EPO) not only turns a blind eye to European law while patenting or granting patents on software but also openly advocates this now



  27. Who's Obsessing Over Patent Trolls in Latest 'Reform' Efforts? Larger Patent Trolls Such as Xerox

    Response to claims that the patent problem is being tackled by focusing on patent trolls and their favourite courts in the Eastern District of Texas



  28. Links 20/8/2015: Fedora 24 Plans, Ubuntu Phones in India

    Links for the day



  29. Blackmail and Lies From the Press and the Government of New Zealand Attempt to Sell to the Public a Deal That Broadens Patent Scope

    Corporate conquest or takeover of New Zealand culminates in empty promises from government officials and blackmail against citizens of New Zealand, especially the country's dairy industry



  30. Vista 10 Turns PCs Into Zombies: Microsoft to Remotely Delete Software From Windows, Like Amazon Deleted Books From Kindle

    Microsoft allows itself to remotely delete software from Vista 10 (not just Microsoft's software), as revealed by the mainstream media not too long after the failed launch (poor adoption so far)


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts