EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS


Microsoft Cheats and Bribes Again to Distort the Reality Regarding Vista 7

Posted in GNU/Linux, Marketing, Microsoft, Vista, Vista 7, Windows at 6:02 am by Dr. Roy Schestowitz

Trying to win

Summary: For Vista 7 perception management Microsoft compensates journalists, pays ‘promoters’ handsomely, pays analysts, uses kids, Twitter and other forms of hypnosis — all in attempt to promote a product that CIOs already reject

THE reality behind Vista 7 is rather grim because it is just another Vista and it will fail to sell based on early surveys and predictions that we covered. Microsoft bets the entire farm on Vista 7 by deliberately ignoring Vista. In the past week, for instance, we found just two headlines about “Vista”, compared to 23 that are about “Windows 7″. This buzz gets generated organically by the business press, which in turn affects what people speak about in personal blogs, chat rooms, the office, etc. Today we will show how Microsoft is doing it, based on citations from the past week alone.

Earlier this week we wrote about Microsoft's subtle admission that Windows Vista had failed. Here is some more new coverage of that quotable incident:

Windows Vista ‘less good,’ Microsoft exec admits


Company executives’ private opinions of Vista were much more revealing, however. According to internal Microsoft e-mails disclosed in 2008 during a class-action lawsuit, senior executives and a board member griped about Vista shortly after it was released in early 2007, saying it was missing drivers and crippled their new PCs.

The reality is that Vista 7 continues to lack good driver support. Under the hood, Vista 7 is virtually identical to Vista. Three of our readers who tried Vista 7 reported exactly these types of issues which they encountered [1, 2, 3].

Mary Jo Foley and Paul Thurrott Get Paid to Promote Microsoft’s Vista 7

We often emphasise that those who hail Microsoft products are being compensated by Microsoft. This is especially true once prudent observers realise that gentle bribes come in all sorts of forms. Consider the Bing sponsorships for example; that $100,000,000 marketing budget does end up landing somewhere. That’s how people like Todd Bishop are paid. Likewise, Mary Jo Foley and Paul Thurrott present not just literature; they also get invited to Microsoft events and here they are invited to hype up Vista 7 (paid talks):

Microsoft in 2010: Is Windows 7 Enterprise Ready? What IT Managers Need to Know


Speakers to include:

* Mary Jo Foley (Keynote), Microsoft Author and Editor of the All About Microsoft blog (http://blogs.zdnet.com/microsoft/)
* Paul Thurrott, Author of Paul Thurrott’s SuperSite for Windows blog (http://www.winsupersite.com)
* Ben Armstrong, Microsoft Program Manager (Virtualization) and Author, Virtual PC Guy’s Weblog (http://blogs.msdn.com/virtual_pc_guy/)
* Andrew Hopkins, Microsoft veteran and Principal Consultant for Chrysalis BTS (http://www.chrysalisbts.com)

The author of “All About Microsoft” should maybe be assigned to run “All About Marketing”, as that’s what Vista 7 is all about. There are many of her colleagues out there in ZDNet who are on a similar boat (e.g. Bott, Ou) and even Microsoft employees. They get bribed by Microsoft to promote Vista 7 under the guise of “news” (ZDNet no longer does much news, just blogs, which get aggregated in news feeds nonetheless).

Vista 7 Stickers/Branding

How far would Microsoft go with marketing? Here is some more ‘fluff’ like “Compatible With Microsoft Windows 7 Logo” — selling people the impression that there is something unique about it. For a long time Microsoft has been trying to ‘stamp’ hardware components with its logo/s, giving the delusion that a keyboard gets designed for Windows (it has a key with the logo on it), that entire computers are designed or certified for Windows, and even monitors are somehow ‘approved’ for Windows. It’s all just an antiquated stunt and someone is paid or rewarded to play along with that stunt, which deceives average consumers and acts as an advertisement (fake endorsement) too.

More AstroTurfing

Microsoft rewards go a long way. Here you can see that Paul Thurrott advertises Vista 7. Mary Jo Foley currently pretends that Vista7WillFixEverythingTM, so she plays along with Ballmer's latest marketing delusion. If that’s not enough, Microsoft now recruits more shills for Vista 7:

Microsoft to pay Windows 7 promoter HK$7,777 a day


Microsoft Hong Kong is now recruiting Windows 7 promoters who will be paid HK$7,777 (US$1,004) each for a day’s work in late October when the software giant launches its new OS.

The vendor has created a group on Facebook to invite individuals aged 15 or above, speaking fluent Cantonese and English, and possessing basic computer knowledge to post their one-minute self-introduction videos on the Chinese-language page. As of 3:20pm Monday, there are only four videos uploaded.

This is covered also in NetworkWorld. Who is Microsoft kidding? For Mac fans to become Windows shills Microsoft offered to pay $15,000. This is the type of stuff that should be covered and pinned at the front page of the technology section at the BBC, New York Times, and other such high-profile publications. It’s truly a blunder, but the world does not pay attention simply because the business press conveniently ignores the facts. The BBC only advertises Vista 7 at the moment, just as it advertised Windows Vista and hailed it wholeheartedly back in 2006/7.

Crooked Research

Are paid shills not enough for Vista 7? Warped coverage also? Well, Microsoft is already busy paying a favourite pay-to-say agency, namely Forrester ‘Research’, to do its thing. Previously, Microsoft was paying Forrester to attack GNU/Linux [1, 2] and now it pays to help promote Vista 7.

A Microsoft-commissioned study by Forrester shows that worker mobility and office decentralization will become key issues for the enterprise and SMBs (small- to medium-sized businesses) in coming years, possibly creating substantial challenges for IT administrators. Microsoft is using the report as the basis for a promotional push for Windows 7, its upcoming operating system due for general release on Oct. 22.

A recent Microsoft-commissioned study also claimed that Internet Explorer was the most secure Web browser. Shouldn’t such practices of conducting ‘studies’ be banned or at least their outcomes embargoed? Professor Larry Lessig currently studies this type of corruption, especially where pharmaceuticals are concerned.

Shameless Marketing

On top of all the above, Microsoft resorted to shameless marketing which is now being slammed by the Los Angeles Times:

Windows 7 is reduced to rainbows and unicorns

It’s official. Microsoft has no shame. None. They should just stop paying rent on that storage unit where they keep their shame because they, as I said, have none.

The new TV ad campaign for Windows 7 (Crispin Porter & Bogusky) kicked off this week with a masterpiece of emotional manipulation that brings back Kylie, the precocious 4-year-old girl from the “I’m a PC” series. The slightly lispy Kylie — who pronounces the product as “Windows Theben” — is sitting at a table in front of a PC. “My name’s Kylie, and I found these happy words all over my dad’s computer. . . .” (Uh-oh, I hope dad’s been behaving himself with his PC.) The “happy words” are rave reviews for Windows 7 from tech magazines, which Kylie then puts into a slideshow with images of a unicorn, a kitten in marshmallows, a bunny in a straw hat. “Happy words need happy pictures.” Uh-huh. We can only assume as the campaign rolls out to the Windows 7 launch date of Oct. 22 that we’ll see baby penguins and water-skiing squirrels hawking for the Redmond, Wash., software giant.


This is advertising as hostage situation: Buy Windows 7 or the little kid gets it.

It is similar to what Microsoft does here in the UK, where Microsoft exploits toddlers (put in Windows TV adverts) to hide is real image of thugs who willfully break the law time after time because it pays more than abiding and obeying rules.

The PR industry, which thrives in superficial imagery and deception, hails the above as a success and uses the headline “Microsoft ‘Good News’”.

Kylie seems to know that cute goes a long way towards snagging viewers’ attention and kindling the warm fuzzy feelings only images of kittens, marshmallows, a bonnet-wearing bunny and a pint-sized pitch-gal can produce.

Microsoft PR agencies would see nothing wrong with it, either. They are in the business of deception and are often lacking a real sense of consciousness. They find justifications for what they are doing and viral videos are just business as usual to them. Then there is Microsoft AstroTurfing at Twitter, which we wrote about in:

The Wall Street Journal published this new article which has Microsoft’s senior marketing manager explain “Tweet Assignments”:

Marcus Schmidt uses one called Tweet Assignments for his job as a senior marketing manager at Microsoft Corp. He oversees two company Twitter pages where consumers post about 300 questions and comments a day. He says Tweet Assignments helps him generate swift responses from the appropriate Microsoft employees by allowing him to send consumers’ tweets to colleagues instantly, without having to copy them into email messages. The recipients can then respond directly to consumers with tweets of their own or send responses back to Mr. Schmidt.

At Twitter, Microsoft has a huge number of accounts for promotional purposes, with extra assistance coming from agencies that Microsoft hires. As we showed yesterday using a confidential memo from Microsoft, the company identified “constant indoctrination” as the way forward.

The Slog

“Windows Vista enjoyed the same type of hype ahead of its release.”Elsewhere in the news we find Microsoft pressuring businesses to move to Vista 7 (because CIOs reject it already). Here is Microsoft’s de facto PR person Ina Fried (disguised as reporter) slamming Microsoft’s competition, Linux included, probably on behalf of the company. It’s all in preparation for Vista 7 and it is clearly composed in this way.

The Vista 7 discount which we wrote about the other day is being promoted by other Microsoft de facto PR folks like Shane O'Neill, who are essentially embedding advertisements, turning discounts on products that do not exist into articles.

In summary, Vista 7 is a huge deception. People must not fall for the hype. Windows Vista enjoyed the same type of hype ahead of its release. There is quite a lot one can achieve with billions of dollars that are exclusively dedicated to imposed ignorance and mind shaping.

“I am currently testing the Beta of Win7 in a closed VM environment. I am considering deleting it. It’s actually worse than Vista. Multiple program crashes, refusal to install any software, naff looks and many other complaints.”


Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one


  1. David Gerard said,

    September 21, 2009 at 8:33 am


    Microsoft has been payin graffiti artists to spray-paint advertising for Windows 7: http://twitpic.com/h5cqo In sight of the Wikimedia Foundation offices, no less: http://twitter.com/jansonw/status/3877626150

    I actually found the use case where Windows 7 is easier than XP: reinstalling Windows on a ‘l33t gamer rig from a few years ago. Windows 7 has all the weird-arse custom drivers included, XP you have to chase around the web looking for them. I was actually Googling on PCI IDs to find what some of this crap was. http://reddragdiva.dreamwidth.org/14460.html


  2. Will said,

    September 21, 2009 at 9:04 am


    For now, all this 7 hype exists only in a world awash with Redmond Kool-Aid. It means nothing until it hits the real world. Either way, there will likely be a sales spike initially from Microsoft fans, shills, and curious early adopters. After that, the marketing whitewash should wear off pretty quick. It didn’t take normal people very long to realize what a dog Vista was once it hit the streets. If 7 turns out to be not much better, it should be entertaining to watch the damage control and spin tactics from Microsoft once impressions from non-bribed users start getting out.

    Even so, over time people will still have to buy a new computer eventually, and the odds are good that that computer will come with Windows, so MS gets paid anyway. The key is to let people know that they have a choice not to use Windows on their PC if they aren’t satisfied by it, but also to make them aware of vendors that don’t include the Windows tax on their PCs.

    Roy Schestowitz Reply:

    Prepare for Microsoft to flaunt fake “sales figures” like it did with Vista for about a year (“we sold 100,000,000 copies” … 200,000,000 … etc etc … even if it’s an XP/PC sale, in which case it counts as 2 sales of Vista).

    David Gerard Reply:

    Yes. I don’t recall anyone in the press actually asking the big question: “Microsoft knows precisely how many copies of Vista are in use – it’s the number talking to the WGA servers. Microsoft, how many copies of Vista are in use?”

    Roy Schestowitz Reply:

    “Microsoft was not available for comment at the time of writing.”

What Else is New

  1. EPO Staff Representatives Highlight to Pierre-Yves Le Borgn’ How Battistelli Deceived Him

    Some of the latest material to and from French MP Le Borgn’, who is being informed by EPO staff representatives rather than lectured by Benoît Battistelli, with convenient references to Battistelli’s 'media partner' in France

  2. Links 1/12/2015: Porteus Kiosk 3.6.0, Linux Mint 17.3 “Rosa”

    Links for the day

  3. Željko Topić Tries to Do to EPO Staff What He Did in Croatia, Now Crushes Staff Assembly in The Hague

    Reminder to European Patent Office (EPO) staff that the EPO's management has a history of union-busting and serious violations of the rules; a call to join protests later today and later this week

  4. The Spanish EPO Scandal - Part I

    How García-Escudero Marquez, the sister of a Spanish Senate speaker, got controversially appointed to succeed the (now) EPO's Vice-President Alberto Casado Cerviño

  5. Media Alert: IAM 'Magazine' Does Not Protect Sources

    An important discussion regarding the role of IAM (Intellectual Asset Management) in the debate about EPO abuses

  6. Richard Stallman and Eben Moglen on the Microsoft-Red Hat Deal

    Founder of Free software and author of the GPL (respectively) comment on what Microsoft and Red Hat have done regarding patents

  7. Links 30/11/2015: Linux 4.4 RC3, Zaragoza Moving to FOSS

    Links for the day

  8. Public Protests by European Patent Office (EPO) Staff Weaken the EPO's Attacks on the Media

    Where things stand when it comes to the EPO's standoff against publications and why it's advisable for EPO staff to stage standoffs against their high-level management, which is behind a covert crackdown on independent media (while greasing up corporate media)

  9. Why the European Patent Office Cannot Really Sue and Why It's All -- More Likely Than Not -- Just SLAPP

    Legal analysis by various people explains why the EPO's attack dogs are all bark but no bite when it comes to threats against publishers

  10. How the EPO Twisted Defamation Law in a Failed Bid to Silence Techrights

    Using external legal firms (not the EPO's own lawyers), the EPO has been trying -- and failing -- to silence prominent critics

  11. East Texas and Its Cautionary Tale: Software Patents Lead to Patent Trolls

    Lessons from US media, which focuses on the dire situation in Texas courts, and how these relate to the practice of granting patents on software (the patent trolls' favourite weapon)

  12. The Latest EPO Spin: Staff Protesters Compared to 'Anti-Patent Campaigners' or 'Against UPC'

    Attempts to characterise legitimate complaints about the EPO's management as just an effort to derail the patent office itself, or even the patent system (spin courtesy of EPO and its media friends at IAM)

  13. The Serious Implication of Controversial FTI Consulting Contract: Every Press Article About EPO Could Have Been Paid for by EPO

    With nearly one million dollars dedicated in just one single year to reputation laundering, one can imagine that a lot of media coverage won't be objective, or just be synthetic EPO promotion, seeded by the EPO or its peripheral PR agents

  14. EPO: We Have Always Been at War With Europe (or Europeans)

    The European Patent Office (EPO) with its dubious attacks on free speech inside Europe further unveiled for the European public to see (as well as the international community, which oughtn't show any respect to the EPO, a de facto tyranny at the heart of Europe)

  15. What Everyone Needs to Know About the EPO's New War on Journalism

    A detailed list of facts or observations regarding the EPO's newfound love for censorship, even imposed on outside entities, including bloggers (part one of several to come)

  16. EPO Did Not Want to Take Down One Techrights Article, It Wanted to Take Down Many Articles Using Intimidation, SLAPPing, and Psychological Manipulation Late on a Friday Night

    Recalling the dirty tactics by which the European Patent Office sought to remove criticism of its dirty secret deals with large corporations, for whom it made available and was increasingly offering preferential treatment

  17. The European Private Office: What Was Once a Public Service is Now Crony Capitalism With Private Contractors

    The increasing privatisation of the European Patent Office (EPO), resembling what happens in the UK to the NHS, shows that the real goal is to crush the quality of the service and instead serve a bunch of rich and powerful interests, in defiance of the original goals of this well-funded (by taxpayers) organisation

  18. Microsoft Once Again Disregards People's Settings and Abuses Them, Again Pretends It's Just an Accident

    A conceited corporation, Microsoft, shows not only that it exploits its botnet to forcibly download massive binaries without consent but also that it vainly overrides people's privacy settings to spy on these people, sometimes with help from malicious hardware vendors such as Dell or Lenovo

  19. When the EPO Liaised With Capone (Literally) to Silence Bloggers, Delete Articles

    A dissection of the EPO's current media strategy, which involves not only funneling money into the media but also actively silencing opposing views

  20. Blogger Who Wrote About the EPO's Abuses Retires

    Bloggers' independent rebuttal capability against a media apparatus that is deep in the EPO's pocket is greatly diminished as Jeremy Phillips suddenly retires

  21. Leaked: EPO Award of €880,000 “in Order to Address the Media Presence of the EPO” (Reputation Laundering)

    The European Patent Office, a public body, wastes extravagant amounts of money on public relations (for 'damage control', like FIFA's) in an effort to undermine critics, not only among staff (internally) but also among the media (externally)

  22. Links 27/11/2015: KDE Plasma 5.5 Plans, Oracle Linux 7.2

    Links for the day

  23. Documents Needed: Contract or Information About EPO PR/Media Campaign to Mislead the World

    Rumour that the EPO spends almost as much as a million US dollars “with some selected press agencies to refurbish the image of the EPO”

  24. Guest Post: The EPO, EPC, Unitary Patent and the Money Issue

    Remarks on the Unitary Patent (UP) and the lesser-known aspects of the EPO and EPC, where the “real issue is money, about which very little is discussed in public...”

  25. Saving the Integrity of the European Patent Office (EPO)

    Some timely perspective on what's needed at the European Patent Office, which was detabilised by 'virtue' of making tyrants its official figureheads

  26. A Call for Bloggers and Journalists: Did EPO Intimidate and Threaten You Too? Please Speak Out.

    An effort to discover just how many people out there have been subjected to censorship and/or self-censorship by EPO aggression against the media

  27. European Patent Office (EPO) a “Kingdom Above the EU Countries, a Tyranny With ZERO Accountability”

    Criticism of the EPO's thuggish behaviour and endless efforts to crush dissenting voices by all means available, even when these means are in clear violation of international or European laws

  28. Links 26/11/2015: The $5 Raspberry Pi Zero, Running Sans Systemd Gets Hard

    Links for the day

  29. EPO Management Needs to Finally Recognise That It Itself is the Issue, Not the Staff or the Unions

    A showing of dissent even from the representatives whom the EPO tightly controls and why the latest union-busting goes a lot further than most people realise

  30. Even the EPO Central Staff Committee is Unhappy With EPO Management

    The questions asked by the Central Staff Committee shared for the public to see that not only a single union is concerned about the management's behaviour


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time


Recent Posts