10.04.09

Gemini version available ♊︎

Cringely Argues Vista 7 Promotion Includes “Bribes”, Hype Balloons Nonetheless

Posted in Hardware, Marketing, Microsoft, Vista 7, Windows at 3:59 am by Dr. Roy Schestowitz

Vista 7 starts now

Summary: Microsoft’s system of incentives and hype shown for what it really is, based on the latest reports

THERE are so many problems with Vista 7 this week that we needed to separate this into a couple of posts, each demonstrating different aspects of the reality behind Vista 7.

Looking at the news over the past week, there were only 2 sets of headlines about Vista (the existing operating system, which is allegedly losing market share already) and 16 about “Windows 7″ (only a future product).

“[Microsoft] uses its variety of old tricks that can probably be patented under the title “hype machine”.”Microsoft Nick (the one from Microsoft Watch, not the Microsoft blog) plays along with the marketing offensive, still preoccupied with labeling of hardware — the stamping different components with “Vista 7″ brands. This one is about “Windows 7 Lenovo Enhanced Experience,” which is boosted by sister publications. It keeps “Windows 7″ in the headlines (in positive contexts) and when Microsoft is not bribing people to promote it or vendors to slap stickers on goods (and offer exclusivity), then it uses its variety of old tricks that can probably be patented under the title “hype machine”.

Pseudonym Robert Cringely wrote this piece for IDG, wherein he argues that it’s all hype, hype, hype.

Listen closely. Can you can hear it? It’s the kapocketa-pocketa-pocketa of the Microsoft hype machine, as the Windows 7 launch bears down upon us.

Though it’s never worked quite as well as it did back in the halcyon days preceding Windows 95, Microsoft still drags the thing out of the basement every few years, fills the tank with diesel, cranks it up, and hopes it doesn’t spew oil on the carpet or overwhelm us with fumes.

[...]

Meanwhile, the braniacs in the Microsoft marketing department have come up with a truly wacky idea. They’re encouraging Microsoft fanboys and girls to throw Windows 7 launch parties on the big day — kind of like Tupperware parties, only with more burping and less sealing. There’s even a Web site and a vague-yet-perky video describing what’s supposed to happen at these fetes.

[...]

Of course, Microsoft is also sweetening the pot by offering a shot at a $750 Windows 7 PC to some lucky party thrower. Hey, it wouldn’t be a Microsoft promotion if it didn’t include a bribe.

[...]

Also from the Department of Deja Vu Department: It appears Microsoft will indeed include a logo program for Windows 7, slapping stickers on machines that have been officially certified “Compatible With Windows 7.”

He too is familiar with that branding trick, which CNET is busy promoting (CNET was an official special partner for Vista promotion). Here is Microsoft’s de facto PR person in CNET joining that very same marketing blitz. Vista 7 — like Mojave — can be treated as an experiment in marketing and branding. Even bad advertisements are an opportunity for them to go viral. Not everyone is impressed and The Guardian goes ballistic.

I know Windows is awful. Everyone knows Windows is awful. Windows is like the faint smell of piss in a subway: it’s there, and there’s nothing you can do about it. OK, OK: I know other operating systems are available. But their advocates seem even creepier, snootier and more insistent than Mac owners. The harder they try to convince me, the more I’m repelled. To them, I’m a sheep. And they’re right. I’m a helpless, stupid, lazy sheep. I’m also a masochist. And that’s why I continue to use Windows – horrible Windows – even though I hate every second of it. It’s grim, it’s slow, everything’s badly designed and nothing really works properly: using Windows is like living in a communist bloc nation circa 1981. And I wouldn’t change it for the world, because I’m an abject bloody idiot and I hate myself, and this is what I deserve: to be sentenced to Windows for life.

The Guardian is independent enough to state the above, unlike mainstream US publications. Here for example is a new fluff piece from CNN pretending that Microsoft will make a comeback because of Vista 7. The author is also citing a product where gentle bribes were needed to make an impression and a failing attempt at a “Google killer”.

The hype machine has only just started.

“Windows 98 should have been released for free on Jan. 1, 1996 and titled Windows 95.1. If this were Hollywood, then Windows 98 would be the equivalent of ‘Heaven’s Gate’, ‘Waterworld’ and ‘Godzilla’ rolled into one. A huge, overhyped, bloated, embarrassment.”

Jesse Berst, ZDNet editor & columnist IEzilla

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

2 Comments

  1. satipera said,

    October 4, 2009 at 7:45 am

    Gravatar

    I read that Guardian article, it was very funny. The fact that it was vista on a vaio that made me jump ship gave it that element of understanding which makes good comedy great.

  2. Yuhong Bao said,

    October 7, 2009 at 12:45 am

    Gravatar

    “Windows 98 should have been released for free on Jan. 1, 1996 and titled Windows 95.1. If this were Hollywood, then Windows 98 would be the equivalent of ‘Heaven’s Gate’, ‘Waterworld’ and ‘Godzilla’ rolled into one. A huge, overhyped, bloated, embarrassment.”
    That was I think when Windows 95 SP1 was released. 95 OSR2 was released later in 1996 as OEM-only and added features such as FAT32 support.
    And if you haven’t seen me say it on IRC, I am using Vista on the Windows side of my dual-boot and am not upgrading to 7!
    In contrast, on the Ubuntu side of my dual-boot, I will be upgrading to 9.10 when it is released.

DecorWhat Else is New


  1. IRC Proceedings: Thursday, January 27, 2022

    IRC logs for Thursday, January 27, 2022



  2. Links 28/1/2022: GNU Poke 2.0 and OPNsense 22.1 Released

    Links for the day



  3. Links 27/1/2022: Archinstall 2.3.1 and Nix 2.6.0

    Links for the day



  4. On the Internet, Trust Should Not Become Centralised

    “Trust” is a word that lost its meaning in the era of “TPM” and fancier names for 'Palladium'; we need to reject this idea that computers need to check with Microsoft if the operating system is trusted (not just Windows!), check with Gulag/Chrome if a Web site is trusted, and whether it's OK to run some application/s on one's own computer (as if Jim Zemlin et al get to decide what is trusted)



  5. Microsoft-Connected Publishers Suffer and Perish With Microsoft (While Peddling 'Fake News' for Their Beloved Sponsor)

    IDG and other fake news outlets/networks/sites (selling to companies flattering articles about themselves or renting out 'news space' to them, not just ad space) want us to think Microsoft is doing very well, but it's just that same old Ponzi scheme



  6. Links 27/1/2022: Mabox Linux 21.11 Herbolth and PipeWire 0.3.44

    Links for the day



  7. IRC Proceedings: Wednesday, January 26, 2022

    IRC logs for Wednesday, January 26, 2022



  8. [Meme] EPO: Pursuing an Eastern and Western District of Europe (for Patent Trolls and Software Patents)

    With the EPO so flagrantly lying and paying for misinformation maybe we should expect Benoît Battistelli and António Campinos to have delusions of grandeur… such as presiding over the Eastern and Western District of Europe, just like Mr. Gilstrap and Mr. Albright (political appointment by Donald Trump, ushering in “the swamp”)



  9. Gemini at 2,000: 86% of Capsules Use Self-Signed Certificate, Just Like the Techrights Web Site (WWW)

    As shown in the charts above (updated an hour ago), the relative share of ‘Linux’ Foundation (LE/LF; same thing, same office) in the capsules’ certificates has decreased over time; more and more (in terms of proportion) capsules choose to sign their own certificate/s; the concept of ‘fake security’ (centralisation and consolidation) should be rejected universally because it leaves nobody safe except plutocrats



  10. [Meme] UPC: Many Lies as Headlines, Almost Exclusively in Publishers Sponsored by EPO and Team UPC to Produce Fake News (Lobbying Through Misinformation)

    Lest we forget that EPO dictators, like Pinky and the Brainless Benoît Battistelli and António Campinos, have long littered the EPO's official Web site as well as publishers not directly connected to the EPO (but funded by it) with disinformation about the UPC



  11. EPO as the 'Ministry of Truth' of Team UPC and Special Interests

    The 'Ministry of Truth' of the patent world is turning the EPO's Web site into a propaganda mill, a misinformation farm, and a laughing stock with stock photography



  12. Microsoft 'Delighted' by Windows 11 (Vista 11) Usage, Which is Only 1% Three Months After Official Launch and Six Months After Release Online

    Microsoft boosters such as Bogdan Popa and Mark Hachman work overtime on distraction from the failure Vista 11 has been (the share of Windows continues to fall relative to other platforms)



  13. Links 27/1/2022: Preinstalled GNU/Linux (Ubuntu) and Arch Linux-Powered Steam Deck 30 Days Away

    Links for the day



  14. Don't Fall for Microsoft's Spin That Says Everything is Not Secure and Cannot be Secured

    Microsoft keeps promoting the utterly false concept that everything is not secure and there's nothing that can be done about it (hence, might as well stay with Windows, whose insecurity is even intentional)



  15. At Long Last: 2,000 Known Gemini Capsules!

    The corporate media, looking to appease its major sponsors (such as Web/advertising giants), won't tell you that Gemini Protocol is rising very rapidly; its userbase and the tools available for users are rapidly improving while more and more groups, institutions and individuals set up their own capsule (equivalent of a Web site)



  16. Links 26/1/2022: Gamebuntu 1.0, PiGear Nano, and Much More

    Links for the day



  17. IRC Proceedings: Tuesday, January 25, 2022

    IRC logs for Tuesday, January 25, 2022



  18. Links 26/1/2022: No ARM for Nvidia, End of EasyArch, and WordPress 5.9 is Out

    Links for the day



  19. Why the Unified Patent Court (UPC) is Still Just a Fantasy and the UPC's Fake News Mill Merely Discredits the Whole Patent 'Profession'

    Patents and science used to be connected; but now that the patent litigation 'sector' is hijacking patent offices (and even courts in places like Texas) it's trying to shove a Unified Patent Court (UPC) down the EU's throat under the disingenuous cover of "community" or "unity"



  20. Links 25/1/2022: Vulkan 1.3 Released, Kiwi TCMS 11.0, and antiX 19.5

    Links for the day



  21. Gemini Milestones and Growth (Almost 2,000 Known Gemini Servers Now, 39,000 Pages in Ours)

    The diaspora to Gemini Protocol or the transition to alternative 'webs' is underway; a linearly growing curve suggests that inertia/momentum is still there and we reap the benefits of early adoption of Gemini



  22. [Meme] Get Ready for Unified Patent Court (UPC) to be Taken to Court

    The Unified Patent Court (UPC) and Unitary Patent system that’s crafted to empower EPO thugs isn’t legal and isn’t constitutional either; even a thousand fake news 'articles' (deliberate misinformation or disinformation) cannot change the simple facts because CJEU isn’t “trial by media”



  23. The EPO Needs High-Calibre Examiners, Not Politicians Who Pretend to Understand Patents and Science

    Examiners are meant to obstruct fake patents or reject meritless patent applications; why is it that working conditions deteriorate for those who are intellectually equipped to do the job?



  24. Free Software is Greener

    Software Freedom is the only way to properly tackle environmental perils through reuse and recycling; the mainstream media never talks about it because it wants people to "consume" more and more products



  25. Links 25/1/2022: Git 2.35 and New openSUSE Hardware

    Links for the day



  26. IRC Proceedings: Monday, January 24, 2022

    IRC logs for Monday, January 24, 2022



  27. Links 25/1/2022: GPL Settlement With Patrick McHardy, Godot 4.0 Alpha 1, and DXVK 1.9.4 Released

    Links for the day



  28. Proprietary Software is Pollution

    "My daughter asked me about why are we throwing away some bits of technology," Dr. Andy Farnell says. "This is my attempt to put into words for "ordinary" people what I tried to explain to a 6 year old."



  29. Microsoft GitHub Exposé — Part XV — Cover-Up and Defamation

    Defamation of one’s victims might be another offence to add to the long list of offences committed by Microsoft’s Chief Architect of GitHub Copilot, Balabhadra (Alex) Graveley; attempting to discredit the police report is a new low and can get Mr. Graveley even deeper in trouble (Microsoft protecting him only makes matters worse)



  30. [Meme] Alexander Ramsay and Team UPC Inciting Politicians to Break the Law and Violate Constitutions, Based on Misinformation, Fake News, and Deliberate Lies Wrapped up as 'Studies'

    The EPO‘s law-breaking leadership (Benoît Battistelli, António Campinos and their corrupt cronies), helped by liars who don't enjoy diplomatic immunity, are cooperating to undermine courts across the EU, in effect replacing them with EPO puppets who are patent maximalists (Europe’s equivalents of James Rodney Gilstrap and Alan D Albright, a Donald Trump appointee, in the Eastern and Western Districts of Texas, respectively)


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts