06.16.10

Gemini version available ♊︎

Forrester’s Marketers in Suits (Updated)

Posted in Deception, FUD, Marketing, Microsoft, Office Suites, OpenOffice at 7:59 pm by Dr. Roy Schestowitz

Summary: Microsoft sets off its $80,000,000 marketing campaign for Office 2010, spearheaded by analysts whom Microsoft is paying a lot of money through lucrative contracts

MICROSOFT’S latest version of its biggest (but ever-shrinking) cash cow is out, so Microsoft’s “perception management” [1, 2] kicks off, led by Microsoft marketers (masquerading as “analysts”) such as Forrester. This latest promotional fluff reminds us a great deal of the anti-Google Apps/Docs 'studies' from former Microsoft employees (also masquerading as independent “consultants”/”analysts”) because they deliver exactly the same talking points which are incorrect. As SJVN puts it:

Am I the only who finds Forrester analyst JP Gowdner’s blog proclamation that “Office 2010, Microsoft’s latest release, will continue to succeed with consumers” and “In terms of usage and penetration, Google Docs remains a failure” on the eve of Office 2010′s arrival to retails stores be a little … suspicious? Could it have anything to do with Microsoft having just launched n $80 million Office 2010 ad campaign?

Notice how they leave out OpenOffice.org. There are many examples just like this and it’s probably deliberate (distraction from the real competition). Neither Google nor Microsoft is the decent option here; both are proprietary. One ought to promote Abiword, KOffice, OpenOffice.org, and so forth. This omission of OpenOffice.org is a subject that has been brought up with examples in the IRC channel, especially in recent weeks. Microsoft knows that it would be promotional to mention its #1 competition, which it hires special staff to counter/suppress. It’s more convenient for Microsoft to pretend that it’s only competing against Google (one big brand against another).

Pogson explains “why schools should not use Microsoft Office” and Linux Pro Magazine drops some OpenOffice.org numbers:

Use GNU/Linux, a cooperative product of the world which works for you, not against you.

 

Popular open source productivity a154 million downloads since version 3.0

This number does not include tens of millions of GNU/Linux downloads that contain OpenOffice.org.

According to this new report from OSOR, a Danish ministry “leaves out open source savings in report on Police budget” (we alluded to this last week).

In a report requested by the parliament on the Police budget, the Danish ministry of Finance has left out recommendations by its consultants to switch to open source, which would result in savings of a 100 million kroner (about 13 million Euro), Danish newspapers report.

The omission was found by the Danish Association for Open Source Service suppliers (OSL), which compared the report sent to parliament with the original report by McKinsey, a consultancy. They recommend switching from the proprietary office system and relational database management system to open source alternatives OpenOffice and MySQL.

For an idea of what goes on in Denmark, see this post. Microsoft plays dirty.

Update: Microsoft is now using its partners from comScore [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11] to spread lies about the market share of Office for gullible journalists to repeat those lies in print.

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

DecorWhat Else is New


  1. IRC Proceedings: Saturday, November 27, 2021

    IRC logs for Saturday, November 27, 2021



  2. Links 27/11/2021: Nvidia’s DLSS Hype and Why GNU/Linux Matters

    Links for the day



  3. [Meme] Linus Gabriel Sebastian Takes GNU/Linux for a (Tail)'Spin'

    If you’re trying to prove that GNU/Linux is NOT Windows, then “haha! Well done…”



  4. GNU/Linux is for Freedom and It'll Gain Many Users When (or Where) People Understand What Software (or Computing) Freedom Means

    Software that respects people's freedom (and by extension privacy as well) is an alluring proposition; those who choose to try GNU/Linux for the wrong reasons are likely the wrong target audience for advocates



  5. Amid Reports of Microsoft's Competition Crimes in Europe...

    European companies are complaining, but they seem to overlook the principal aspect of an imperialistic system with bottomless pockets (almost 30 trillion dollars in debt already; US national debt soared again last month); Microsoft is shielded by a political system with military (“defence”) as bailout budget to help cushion international expansion for data grab and technical leverage, as we've seen in the case of EPO (this is all political, not technical, and should thus be treated as a political/corruption issue)



  6. Is Linus Trolling the GNU/Linux Community?

    This new video responds to what many sites have been provoked into amplifying



  7. Links 27/11/2021: Tux Paint 0.9.27 and SeaMonkey 1.1.19 in EasyOS

    Links for the day



  8. [Meme] Keeping Our Distance From Microsoft

    The OSI is the dagger, the Linux Foundation is the knife, and many others are the sword by which Microsoft tries to get into the very heart of GNU/Linux and extinguish the Free software movement



  9. Microsoft Edge Encourages Indebted Americans to Guilt-spend Just in Time for Christmas

    Guest post by Ryan, reprinted with permission



  10. IRC Proceedings: Friday, November 26, 2021

    IRC logs for Friday, November 26, 2021



  11. 38+ Years of GNU and 19+ Years of FSF Associate Membership

    “On November 25, 2002,” Wikipedia notes, “the FSF launched the FSF Associate Membership program for individuals.” As the above video points out, it all started almost 40 years ago.



  12. Gemini as a Platform for Gamers

    Contrary to what people often assume (or are led to assume), even without client-side scripting Gemini can accomplish a great deal; early adopters, many of whom are technical, test the limits of the very minimalistic (by design and intention) specification



  13. Improved Workflows: Achievement Unlocked

    Today we've completed a bunch of small projects that can make us more efficient (e.g. more Daily Links per day, more articles); the above video was recorded many hours ago to accompany the outline below



  14. Links 26/11/2021: New Complaint About Microsoft Competition Crimes in Europe, EuroLinux 8.5, GhostBSD 21.11.24, and Kiwi TCMS 10.5 Released

    Links for the day



  15. Links 26/11/2021: F35 Elections, Whonix 16.0.3.7, OSMC's November Refresh With Kodi 19.3

    Links for the day



  16. IRC Proceedings: Thursday, November 25, 2021

    IRC logs for Thursday, November 25, 2021



  17. IRC Proceedings: Wednesday, November 24, 2021

    IRC logs for Wednesday, November 24, 2021



  18. Links 25/11/2021: PHP 8.1.0 Released and Linux 5.15.5

    Links for the day



  19. IBM as Master of Hypocrisy

    Free software projects and Free software developers have long been humiliated by corporations of Western misogynists, falsely claiming that the Free software community isn’t inclusive enough (these are shameless projection tactics; as a matter of public record, the exact opposite is true) and even the eradication of supposedly offensive language isn’t something IBM takes seriously



  20. Links 25/11/2021: LibreOffice 7.2.3 and Mesa 21.2.6 Released

    Links for the day



  21. [Meme] So Desperate That Edge Cannot Even Exceed 4% That They Block Rival Web Browsers

    Linux/Android/Free Software/GNU (they go by very many names/brands) may continue to grow to the point where Windows is as irrelevant as Blackberry; this means that Microsoft’s grip on the Web too has slipped — to the point where Microsoft frantically uses 'bailout' money to hijack LinkedIn, GitHub, etc. (it also rebrands almost everything as "Azure" or clown to fake a perception of growth)



  22. Windows Vista Service Pack 11 (Vista 11) Has Failed to Curb the Growth of GNU/Linux

    Windows market share continues to decrease in spite of billions of dollars spent bribing the media for fake hype, especially in light of a new Windows Service Pack (SP), Vista SP 11



  23. Links 25/11/2021: Proton 6.3-8 and Linux Mint Compared to Ubuntu

    Links for the day



  24. 3.5 Years Later the 'Master' of Fedora is Still Microsoft and IBM Cannot Be Bothered to Alter Git Branch Names (Refuting or Ignoring Its Very Own Directive About Supposedly Racially-Insensitive Terms)

    Today we demonstrate the hypocrisy of IBM; years after telling us that we should shun the term "master" and repeatedly insisting it had a racist connotation at least 65 Fedora repositories, still controlled by Microsoft, still use "master"



  25. Changing the Arrangement While News is a Bit Slow(er)

    I've made it easier for myself to keep abreast of things like IRC channels and networks (incidentally, a day ago Freenode reopened to anonymous logins) and I've improved monitoring of the Web sites, Gemini capsule etc. (this video is unplanned and improvised)



  26. Links 24/11/2021: Alpine Linux 3.15 and Endless OS 4.0 Released

    Links for the day



  27. [Meme] Jimmy Zemlin Loves Microsoft

    It’s funny, isn’t it? Lying for a living and sucking up to the liars pays off; you get to plunder actual Linux users while leaving Linux morally and financially bankrupt



  28. Links 24/11/2021: PHP Foundation and Flatpak Criticisms

    Links for the day



  29. IRC Proceedings: Tuesday, November 23, 2021

    IRC logs for Tuesday, November 23, 2021



  30. Links 24/11/2021: Rust Crisis and Team UPC Still Faking 'Progress'

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts